Marketing Mix Of Environmental Defense Fund and the Leveraged Buyout of TXU

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Environmental Defense Fund and the Leveraged Buyout of TXU

Environmental Defense Fund and the Leveraged Buyout of TXU makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Environmental Defense Fund and the Leveraged Buyout of TXU is presented below:

2.1. Product

Product is one of the most important components of the Environmental Defense Fund and the Leveraged Buyout of TXU Marketing mix. The distinctive characteristics of the product by Environmental Defense Fund and the Leveraged Buyout of TXU are:

2.1.1. Quality

• Environmental Defense Fund and the Leveraged Buyout of TXU maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Environmental Defense Fund and the Leveraged Buyout of TXU procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Environmental Defense Fund and the Leveraged Buyout of TXU with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Environmental Defense Fund and the Leveraged Buyout of TXU are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Environmental Defense Fund and the Leveraged Buyout of TXU has a broad portfolio of products
• The broad portfolio helps Environmental Defense Fund and the Leveraged Buyout of TXU in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Environmental Defense Fund and the Leveraged Buyout of TXU
• The broader product portfolio also adds more value for Environmental Defense Fund and the Leveraged Buyout of TXU

2.1.4. Benefits of product consumption

• Environmental Defense Fund and the Leveraged Buyout of TXU offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Environmental Defense Fund and the Leveraged Buyout of TXU is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Environmental Defense Fund and the Leveraged Buyout of TXU promise consumers an ego boost, confidence, and security
• Environmental Defense Fund and the Leveraged Buyout of TXU also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Environmental Defense Fund and the Leveraged Buyout of TXU are available in different sizes
• Environmental Defense Fund and the Leveraged Buyout of TXU has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Environmental Defense Fund and the Leveraged Buyout of TXU has also increased the trial rate
• Different SKUs have also helped Environmental Defense Fund and the Leveraged Buyout of TXU improve its product accessibility

2.2. Price

Environmental Defense Fund and the Leveraged Buyout of TXU marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Environmental Defense Fund and the Leveraged Buyout of TXU uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Environmental Defense Fund and the Leveraged Buyout of TXU encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Environmental Defense Fund and the Leveraged Buyout of TXU products amongst consumers
• With premium prices, Environmental Defense Fund and the Leveraged Buyout of TXU has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Environmental Defense Fund and the Leveraged Buyout of TXU products
• Using elements of premium prices in other product ranges has also allowed Environmental Defense Fund and the Leveraged Buyout of TXU to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Environmental Defense Fund and the Leveraged Buyout of TXU has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Environmental Defense Fund and the Leveraged Buyout of TXU also successfully adds more value to its products from the point of view of customers
• Environmental Defense Fund and the Leveraged Buyout of TXU also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Environmental Defense Fund and the Leveraged Buyout of TXU products because of its use of psychological pricing
• Environmental Defense Fund and the Leveraged Buyout of TXU is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Environmental Defense Fund and the Leveraged Buyout of TXU is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Environmental Defense Fund and the Leveraged Buyout of TXU to cover shipping and customs expenses
• Geographical pricing also allows Environmental Defense Fund and the Leveraged Buyout of TXU to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Environmental Defense Fund and the Leveraged Buyout of TXU is also known to use bundle pricing strategy popularly
• Environmental Defense Fund and the Leveraged Buyout of TXU also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Environmental Defense Fund and the Leveraged Buyout of TXU experiences higher return on the cost of gaining a new customer
• With bundle pricing, Environmental Defense Fund and the Leveraged Buyout of TXU is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Environmental Defense Fund and the Leveraged Buyout of TXU.

2.3. Placement

Environmental Defense Fund and the Leveraged Buyout of TXU places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Environmental Defense Fund and the Leveraged Buyout of TXU in all markets
• Company-operated stores give Environmental Defense Fund and the Leveraged Buyout of TXU higher control over operations as well as store layout and design
• Environmental Defense Fund and the Leveraged Buyout of TXU also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Environmental Defense Fund and the Leveraged Buyout of TXU in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Environmental Defense Fund and the Leveraged Buyout of TXU licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Environmental Defense Fund and the Leveraged Buyout of TXU in unstable markets
• Licensed stores have also given Environmental Defense Fund and the Leveraged Buyout of TXU high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Environmental Defense Fund and the Leveraged Buyout of TXU has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Environmental Defense Fund and the Leveraged Buyout of TXU by aligning it with local cultural values
• Licensed stores also help Environmental Defense Fund and the Leveraged Buyout of TXU in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Environmental Defense Fund and the Leveraged Buyout of TXU has developed a successfully operational website for online order placement and order tracking
• Environmental Defense Fund and the Leveraged Buyout of TXU also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Environmental Defense Fund and the Leveraged Buyout of TXU and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Environmental Defense Fund and the Leveraged Buyout of TXU also places its products in supermarkets and hypermarkets across the country
• A large number of Environmental Defense Fund and the Leveraged Buyout of TXU target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Environmental Defense Fund and the Leveraged Buyout of TXU

2.3.5. Partner agents

• In offshore locations, Environmental Defense Fund and the Leveraged Buyout of TXU also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Environmental Defense Fund and the Leveraged Buyout of TXU contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Environmental Defense Fund and the Leveraged Buyout of TXU also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Environmental Defense Fund and the Leveraged Buyout of TXU to interact with the consumers and influence them directly. Environmental Defense Fund and the Leveraged Buyout of TXU uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Environmental Defense Fund and the Leveraged Buyout of TXU has corporate profiles on all social media websites and portals
• Environmental Defense Fund and the Leveraged Buyout of TXU uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Environmental Defense Fund and the Leveraged Buyout of TXU to understand the customers, their needs and demands
• Environmental Defense Fund and the Leveraged Buyout of TXU uses this feedback and incorporates it in its broader marketing and organizational strategy
• Environmental Defense Fund and the Leveraged Buyout of TXU also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Environmental Defense Fund and the Leveraged Buyout of TXU has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Environmental Defense Fund and the Leveraged Buyout of TXU and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Environmental Defense Fund and the Leveraged Buyout of TXU on high valued purchases
• Frequent usage and purchase of products by Environmental Defense Fund and the Leveraged Buyout of TXU also has rewards against the loyalty card

2.4.3. Community Influencers

• Environmental Defense Fund and the Leveraged Buyout of TXU makes use of community influencers as its on-ground promotional efforts
• Environmental Defense Fund and the Leveraged Buyout of TXU identifies strong and confident individuals to be brand ambassadors in their communities
• Environmental Defense Fund and the Leveraged Buyout of TXU provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Environmental Defense Fund and the Leveraged Buyout of TXU also makes use of out of house hoardings
• Hoardings increase visibility for Environmental Defense Fund and the Leveraged Buyout of TXU and also work towards building stronger brand recall
• Environmental Defense Fund and the Leveraged Buyout of TXU also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Environmental Defense Fund and the Leveraged Buyout of TXU have progressed to include a slice of life elements and characteristics
• TV advertisements by Environmental Defense Fund and the Leveraged Buyout of TXU also highlight the functional benefits of the product

2.5. People

The marketing mix of Environmental Defense Fund and the Leveraged Buyout of TXU also places an essential focus on people development and people building. This is because Environmental Defense Fund and the Leveraged Buyout of TXU realizes the importance of employees in building strong customer relationships. Environmental Defense Fund and the Leveraged Buyout of TXU develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Environmental Defense Fund and the Leveraged Buyout of TXU makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Environmental Defense Fund and the Leveraged Buyout of TXU are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Environmental Defense Fund and the Leveraged Buyout of TXU also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Environmental Defense Fund and the Leveraged Buyout of TXU take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Environmental Defense Fund and the Leveraged Buyout of TXU, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Environmental Defense Fund and the Leveraged Buyout of TXU works on strengthening the organizational commitment in its employees
• Environmental Defense Fund and the Leveraged Buyout of TXU builds employee loyalty so that people can reflect their optimal best at work
• Environmental Defense Fund and the Leveraged Buyout of TXU also understands that satisfied employees will lead to happy and satisfied customers
• Environmental Defense Fund and the Leveraged Buyout of TXU regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Environmental Defense Fund and the Leveraged Buyout of TXU also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Environmental Defense Fund and the Leveraged Buyout of TXU employees are the face of the organization
• Environmental Defense Fund and the Leveraged Buyout of TXU are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Environmental Defense Fund and the Leveraged Buyout of TXU distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Environmental Defense Fund and the Leveraged Buyout of TXU remains one of the leading players in the industry also because of its focus on succession planning
• Environmental Defense Fund and the Leveraged Buyout of TXU conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Environmental Defense Fund and the Leveraged Buyout of TXU
• Strategic succession planning has allowed Environmental Defense Fund and the Leveraged Buyout of TXU to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Environmental Defense Fund and the Leveraged Buyout of TXU has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Environmental Defense Fund and the Leveraged Buyout of TXU are clearly defined and communicated to the employees
• Environmental Defense Fund and the Leveraged Buyout of TXU makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Environmental Defense Fund and the Leveraged Buyout of TXU

2.6.2. People Management

• Environmental Defense Fund and the Leveraged Buyout of TXU has also defined clear processes for people management through streamlining its human resource management department
• Environmental Defense Fund and the Leveraged Buyout of TXU has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Environmental Defense Fund and the Leveraged Buyout of TXU to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Environmental Defense Fund and the Leveraged Buyout of TXU also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Environmental Defense Fund and the Leveraged Buyout of TXU manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Environmental Defense Fund and the Leveraged Buyout of TXU for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Environmental Defense Fund and the Leveraged Buyout of TXU as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Environmental Defense Fund and the Leveraged Buyout of TXU include:

2.7.1. Store atmosphere

• The store design and management for Environmental Defense Fund and the Leveraged Buyout of TXU is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Environmental Defense Fund and the Leveraged Buyout of TXU at ease
• The store design is also important for Environmental Defense Fund and the Leveraged Buyout of TXU because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Environmental Defense Fund and the Leveraged Buyout of TXU to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Environmental Defense Fund and the Leveraged Buyout of TXU has unique packaging, which is different from other players in the industry
• Environmental Defense Fund and the Leveraged Buyout of TXU also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Environmental Defense Fund and the Leveraged Buyout of TXU
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Environmental Defense Fund and the Leveraged Buyout of TXU

2.7.3. Website design

• The website design is simple and easy to use
• Environmental Defense Fund and the Leveraged Buyout of TXU has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Environmental Defense Fund and the Leveraged Buyout of TXU also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings