Marketing Mix Of Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky

Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky is presented below:

2.1. Product

Product is one of the most important components of the Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky Marketing mix. The distinctive characteristics of the product by Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky are:

2.1.1. Quality

• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky has a broad portfolio of products
• The broad portfolio helps Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky
• The broader product portfolio also adds more value for Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky

2.1.4. Benefits of product consumption

• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky promise consumers an ego boost, confidence, and security
• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky are available in different sizes
• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky has also increased the trial rate
• Different SKUs have also helped Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky improve its product accessibility

2.2. Price

Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky products amongst consumers
• With premium prices, Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky products
• Using elements of premium prices in other product ranges has also allowed Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky also successfully adds more value to its products from the point of view of customers
• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky products because of its use of psychological pricing
• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky to cover shipping and customs expenses
• Geographical pricing also allows Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky is also known to use bundle pricing strategy popularly
• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky experiences higher return on the cost of gaining a new customer
• With bundle pricing, Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky.

2.3. Placement

Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky in all markets
• Company-operated stores give Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky higher control over operations as well as store layout and design
• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky in unstable markets
• Licensed stores have also given Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky by aligning it with local cultural values
• Licensed stores also help Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky has developed a successfully operational website for online order placement and order tracking
• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky also places its products in supermarkets and hypermarkets across the country
• A large number of Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky

2.3.5. Partner agents

• In offshore locations, Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky to interact with the consumers and influence them directly. Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky has corporate profiles on all social media websites and portals
• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky to understand the customers, their needs and demands
• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky uses this feedback and incorporates it in its broader marketing and organizational strategy
• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky on high valued purchases
• Frequent usage and purchase of products by Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky also has rewards against the loyalty card

2.4.3. Community Influencers

• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky makes use of community influencers as its on-ground promotional efforts
• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky identifies strong and confident individuals to be brand ambassadors in their communities
• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky also makes use of out of house hoardings
• Hoardings increase visibility for Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky and also work towards building stronger brand recall
• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky have progressed to include a slice of life elements and characteristics
• TV advertisements by Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky also highlight the functional benefits of the product

2.5. People

The marketing mix of Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky also places an essential focus on people development and people building. This is because Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky realizes the importance of employees in building strong customer relationships. Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky works on strengthening the organizational commitment in its employees
• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky builds employee loyalty so that people can reflect their optimal best at work
• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky also understands that satisfied employees will lead to happy and satisfied customers
• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky employees are the face of the organization
• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky remains one of the leading players in the industry also because of its focus on succession planning
• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky
• Strategic succession planning has allowed Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky are clearly defined and communicated to the employees
• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky

2.6.2. People Management

• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky has also defined clear processes for people management through streamlining its human resource management department
• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky include:

2.7.1. Store atmosphere

• The store design and management for Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky at ease
• The store design is also important for Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky has unique packaging, which is different from other players in the industry
• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky

2.7.3. Website design

• The website design is simple and easy to use
• Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Examining the Role of Child Welfare in Addressing the Needs of the CSEC Population in Kentucky also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings