Marketing Mix Of ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality

ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality is presented below:

2.1. Product

Product is one of the most important components of the ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality Marketing mix. The distinctive characteristics of the product by ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality are:

2.1.1. Quality

• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality has a broad portfolio of products
• The broad portfolio helps ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality
• The broader product portfolio also adds more value for ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality

2.1.4. Benefits of product consumption

• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality is its delivery of emotional benefits to the consumer
• Products manufactured and sold by ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality promise consumers an ego boost, confidence, and security
• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality are available in different sizes
• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality has also increased the trial rate
• Different SKUs have also helped ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality improve its product accessibility

2.2. Price

ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality products amongst consumers
• With premium prices, ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality products
• Using elements of premium prices in other product ranges has also allowed ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality also successfully adds more value to its products from the point of view of customers
• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality also gains higher sales with psychological pricing
• Consumer purchase a higher amount of ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality products because of its use of psychological pricing
• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality to cover shipping and customs expenses
• Geographical pricing also allows ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality is also known to use bundle pricing strategy popularly
• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality experiences higher return on the cost of gaining a new customer
• With bundle pricing, ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality.

2.3. Placement

ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality in all markets
• Company-operated stores give ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality higher control over operations as well as store layout and design
• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality in unstable markets
• Licensed stores have also given ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality by aligning it with local cultural values
• Licensed stores also help ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality has developed a successfully operational website for online order placement and order tracking
• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality also places its products in supermarkets and hypermarkets across the country
• A large number of ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality

2.3.5. Partner agents

• In offshore locations, ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality also places high importance on the promotional tactics and strategies used. The promotional strategies allow the ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality to interact with the consumers and influence them directly. ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality has corporate profiles on all social media websites and portals
• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality to understand the customers, their needs and demands
• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality uses this feedback and incorporates it in its broader marketing and organizational strategy
• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality on high valued purchases
• Frequent usage and purchase of products by ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality also has rewards against the loyalty card

2.4.3. Community Influencers

• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality makes use of community influencers as its on-ground promotional efforts
• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality identifies strong and confident individuals to be brand ambassadors in their communities
• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality also makes use of out of house hoardings
• Hoardings increase visibility for ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality and also work towards building stronger brand recall
• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality have progressed to include a slice of life elements and characteristics
• TV advertisements by ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality also highlight the functional benefits of the product

2.5. People

The marketing mix of ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality also places an essential focus on people development and people building. This is because ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality realizes the importance of employees in building strong customer relationships. ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality develops its employee and people by focusing on the following aspects:

2.5.1. Training

• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality works on strengthening the organizational commitment in its employees
• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality builds employee loyalty so that people can reflect their optimal best at work
• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality also understands that satisfied employees will lead to happy and satisfied customers
• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality employees are the face of the organization
• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality remains one of the leading players in the industry also because of its focus on succession planning
• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality
• Strategic succession planning has allowed ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality are clearly defined and communicated to the employees
• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality

2.6.2. People Management

• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality has also defined clear processes for people management through streamlining its human resource management department
• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality include:

2.7.1. Store atmosphere

• The store design and management for ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality at ease
• The store design is also important for ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality has unique packaging, which is different from other players in the industry
• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality

2.7.3. Website design

• The website design is simple and easy to use
• ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of ExxonMobil and the Chad Cameroon Pipeline B The Pipeline Becomes a Reality also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings