Marketing Mix Of Fighting AIDS and Pricing Drugs

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Fighting AIDS and Pricing Drugs

Fighting AIDS and Pricing Drugs makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Fighting AIDS and Pricing Drugs is presented below:

2.1. Product

Product is one of the most important components of the Fighting AIDS and Pricing Drugs Marketing mix. The distinctive characteristics of the product by Fighting AIDS and Pricing Drugs are:

2.1.1. Quality

• Fighting AIDS and Pricing Drugs maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Fighting AIDS and Pricing Drugs procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Fighting AIDS and Pricing Drugs with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Fighting AIDS and Pricing Drugs are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Fighting AIDS and Pricing Drugs has a broad portfolio of products
• The broad portfolio helps Fighting AIDS and Pricing Drugs in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Fighting AIDS and Pricing Drugs
• The broader product portfolio also adds more value for Fighting AIDS and Pricing Drugs

2.1.4. Benefits of product consumption

• Fighting AIDS and Pricing Drugs offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Fighting AIDS and Pricing Drugs is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Fighting AIDS and Pricing Drugs promise consumers an ego boost, confidence, and security
• Fighting AIDS and Pricing Drugs also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Fighting AIDS and Pricing Drugs are available in different sizes
• Fighting AIDS and Pricing Drugs has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Fighting AIDS and Pricing Drugs has also increased the trial rate
• Different SKUs have also helped Fighting AIDS and Pricing Drugs improve its product accessibility

2.2. Price

Fighting AIDS and Pricing Drugs marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Fighting AIDS and Pricing Drugs uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Fighting AIDS and Pricing Drugs encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Fighting AIDS and Pricing Drugs products amongst consumers
• With premium prices, Fighting AIDS and Pricing Drugs has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Fighting AIDS and Pricing Drugs products
• Using elements of premium prices in other product ranges has also allowed Fighting AIDS and Pricing Drugs to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Fighting AIDS and Pricing Drugs has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Fighting AIDS and Pricing Drugs also successfully adds more value to its products from the point of view of customers
• Fighting AIDS and Pricing Drugs also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Fighting AIDS and Pricing Drugs products because of its use of psychological pricing
• Fighting AIDS and Pricing Drugs is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Fighting AIDS and Pricing Drugs is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Fighting AIDS and Pricing Drugs to cover shipping and customs expenses
• Geographical pricing also allows Fighting AIDS and Pricing Drugs to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Fighting AIDS and Pricing Drugs is also known to use bundle pricing strategy popularly
• Fighting AIDS and Pricing Drugs also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Fighting AIDS and Pricing Drugs experiences higher return on the cost of gaining a new customer
• With bundle pricing, Fighting AIDS and Pricing Drugs is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Fighting AIDS and Pricing Drugs.

2.3. Placement

Fighting AIDS and Pricing Drugs places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Fighting AIDS and Pricing Drugs in all markets
• Company-operated stores give Fighting AIDS and Pricing Drugs higher control over operations as well as store layout and design
• Fighting AIDS and Pricing Drugs also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Fighting AIDS and Pricing Drugs in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Fighting AIDS and Pricing Drugs licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Fighting AIDS and Pricing Drugs in unstable markets
• Licensed stores have also given Fighting AIDS and Pricing Drugs high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Fighting AIDS and Pricing Drugs has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Fighting AIDS and Pricing Drugs by aligning it with local cultural values
• Licensed stores also help Fighting AIDS and Pricing Drugs in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Fighting AIDS and Pricing Drugs has developed a successfully operational website for online order placement and order tracking
• Fighting AIDS and Pricing Drugs also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Fighting AIDS and Pricing Drugs and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Fighting AIDS and Pricing Drugs also places its products in supermarkets and hypermarkets across the country
• A large number of Fighting AIDS and Pricing Drugs target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Fighting AIDS and Pricing Drugs

2.3.5. Partner agents

• In offshore locations, Fighting AIDS and Pricing Drugs also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Fighting AIDS and Pricing Drugs contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Fighting AIDS and Pricing Drugs also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Fighting AIDS and Pricing Drugs to interact with the consumers and influence them directly. Fighting AIDS and Pricing Drugs uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Fighting AIDS and Pricing Drugs has corporate profiles on all social media websites and portals
• Fighting AIDS and Pricing Drugs uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Fighting AIDS and Pricing Drugs to understand the customers, their needs and demands
• Fighting AIDS and Pricing Drugs uses this feedback and incorporates it in its broader marketing and organizational strategy
• Fighting AIDS and Pricing Drugs also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Fighting AIDS and Pricing Drugs has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Fighting AIDS and Pricing Drugs and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Fighting AIDS and Pricing Drugs on high valued purchases
• Frequent usage and purchase of products by Fighting AIDS and Pricing Drugs also has rewards against the loyalty card

2.4.3. Community Influencers

• Fighting AIDS and Pricing Drugs makes use of community influencers as its on-ground promotional efforts
• Fighting AIDS and Pricing Drugs identifies strong and confident individuals to be brand ambassadors in their communities
• Fighting AIDS and Pricing Drugs provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Fighting AIDS and Pricing Drugs also makes use of out of house hoardings
• Hoardings increase visibility for Fighting AIDS and Pricing Drugs and also work towards building stronger brand recall
• Fighting AIDS and Pricing Drugs also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Fighting AIDS and Pricing Drugs have progressed to include a slice of life elements and characteristics
• TV advertisements by Fighting AIDS and Pricing Drugs also highlight the functional benefits of the product

2.5. People

The marketing mix of Fighting AIDS and Pricing Drugs also places an essential focus on people development and people building. This is because Fighting AIDS and Pricing Drugs realizes the importance of employees in building strong customer relationships. Fighting AIDS and Pricing Drugs develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Fighting AIDS and Pricing Drugs makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Fighting AIDS and Pricing Drugs are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Fighting AIDS and Pricing Drugs also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Fighting AIDS and Pricing Drugs take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Fighting AIDS and Pricing Drugs, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Fighting AIDS and Pricing Drugs works on strengthening the organizational commitment in its employees
• Fighting AIDS and Pricing Drugs builds employee loyalty so that people can reflect their optimal best at work
• Fighting AIDS and Pricing Drugs also understands that satisfied employees will lead to happy and satisfied customers
• Fighting AIDS and Pricing Drugs regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Fighting AIDS and Pricing Drugs also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Fighting AIDS and Pricing Drugs employees are the face of the organization
• Fighting AIDS and Pricing Drugs are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Fighting AIDS and Pricing Drugs distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Fighting AIDS and Pricing Drugs remains one of the leading players in the industry also because of its focus on succession planning
• Fighting AIDS and Pricing Drugs conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Fighting AIDS and Pricing Drugs
• Strategic succession planning has allowed Fighting AIDS and Pricing Drugs to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Fighting AIDS and Pricing Drugs has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Fighting AIDS and Pricing Drugs are clearly defined and communicated to the employees
• Fighting AIDS and Pricing Drugs makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Fighting AIDS and Pricing Drugs

2.6.2. People Management

• Fighting AIDS and Pricing Drugs has also defined clear processes for people management through streamlining its human resource management department
• Fighting AIDS and Pricing Drugs has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Fighting AIDS and Pricing Drugs to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Fighting AIDS and Pricing Drugs also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Fighting AIDS and Pricing Drugs manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Fighting AIDS and Pricing Drugs for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Fighting AIDS and Pricing Drugs as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Fighting AIDS and Pricing Drugs include:

2.7.1. Store atmosphere

• The store design and management for Fighting AIDS and Pricing Drugs is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Fighting AIDS and Pricing Drugs at ease
• The store design is also important for Fighting AIDS and Pricing Drugs because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Fighting AIDS and Pricing Drugs to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Fighting AIDS and Pricing Drugs has unique packaging, which is different from other players in the industry
• Fighting AIDS and Pricing Drugs also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Fighting AIDS and Pricing Drugs
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Fighting AIDS and Pricing Drugs

2.7.3. Website design

• The website design is simple and easy to use
• Fighting AIDS and Pricing Drugs has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Fighting AIDS and Pricing Drugs also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings