Marketing Mix Of Fnac-Darty Merger From Bidding Wars to Entity Integration

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Fnac-Darty Merger From Bidding Wars to Entity Integration

Fnac-Darty Merger From Bidding Wars to Entity Integration makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Fnac-Darty Merger From Bidding Wars to Entity Integration is presented below:

2.1. Product

Product is one of the most important components of the Fnac-Darty Merger From Bidding Wars to Entity Integration Marketing mix. The distinctive characteristics of the product by Fnac-Darty Merger From Bidding Wars to Entity Integration are:

2.1.1. Quality

• Fnac-Darty Merger From Bidding Wars to Entity Integration maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Fnac-Darty Merger From Bidding Wars to Entity Integration procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Fnac-Darty Merger From Bidding Wars to Entity Integration with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Fnac-Darty Merger From Bidding Wars to Entity Integration are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Fnac-Darty Merger From Bidding Wars to Entity Integration has a broad portfolio of products
• The broad portfolio helps Fnac-Darty Merger From Bidding Wars to Entity Integration in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Fnac-Darty Merger From Bidding Wars to Entity Integration
• The broader product portfolio also adds more value for Fnac-Darty Merger From Bidding Wars to Entity Integration

2.1.4. Benefits of product consumption

• Fnac-Darty Merger From Bidding Wars to Entity Integration offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Fnac-Darty Merger From Bidding Wars to Entity Integration is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Fnac-Darty Merger From Bidding Wars to Entity Integration promise consumers an ego boost, confidence, and security
• Fnac-Darty Merger From Bidding Wars to Entity Integration also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Fnac-Darty Merger From Bidding Wars to Entity Integration are available in different sizes
• Fnac-Darty Merger From Bidding Wars to Entity Integration has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Fnac-Darty Merger From Bidding Wars to Entity Integration has also increased the trial rate
• Different SKUs have also helped Fnac-Darty Merger From Bidding Wars to Entity Integration improve its product accessibility

2.2. Price

Fnac-Darty Merger From Bidding Wars to Entity Integration marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Fnac-Darty Merger From Bidding Wars to Entity Integration uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Fnac-Darty Merger From Bidding Wars to Entity Integration encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Fnac-Darty Merger From Bidding Wars to Entity Integration products amongst consumers
• With premium prices, Fnac-Darty Merger From Bidding Wars to Entity Integration has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Fnac-Darty Merger From Bidding Wars to Entity Integration products
• Using elements of premium prices in other product ranges has also allowed Fnac-Darty Merger From Bidding Wars to Entity Integration to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Fnac-Darty Merger From Bidding Wars to Entity Integration has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Fnac-Darty Merger From Bidding Wars to Entity Integration also successfully adds more value to its products from the point of view of customers
• Fnac-Darty Merger From Bidding Wars to Entity Integration also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Fnac-Darty Merger From Bidding Wars to Entity Integration products because of its use of psychological pricing
• Fnac-Darty Merger From Bidding Wars to Entity Integration is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Fnac-Darty Merger From Bidding Wars to Entity Integration is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Fnac-Darty Merger From Bidding Wars to Entity Integration to cover shipping and customs expenses
• Geographical pricing also allows Fnac-Darty Merger From Bidding Wars to Entity Integration to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Fnac-Darty Merger From Bidding Wars to Entity Integration is also known to use bundle pricing strategy popularly
• Fnac-Darty Merger From Bidding Wars to Entity Integration also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Fnac-Darty Merger From Bidding Wars to Entity Integration experiences higher return on the cost of gaining a new customer
• With bundle pricing, Fnac-Darty Merger From Bidding Wars to Entity Integration is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Fnac-Darty Merger From Bidding Wars to Entity Integration.

2.3. Placement

Fnac-Darty Merger From Bidding Wars to Entity Integration places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Fnac-Darty Merger From Bidding Wars to Entity Integration in all markets
• Company-operated stores give Fnac-Darty Merger From Bidding Wars to Entity Integration higher control over operations as well as store layout and design
• Fnac-Darty Merger From Bidding Wars to Entity Integration also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Fnac-Darty Merger From Bidding Wars to Entity Integration in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Fnac-Darty Merger From Bidding Wars to Entity Integration licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Fnac-Darty Merger From Bidding Wars to Entity Integration in unstable markets
• Licensed stores have also given Fnac-Darty Merger From Bidding Wars to Entity Integration high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Fnac-Darty Merger From Bidding Wars to Entity Integration has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Fnac-Darty Merger From Bidding Wars to Entity Integration by aligning it with local cultural values
• Licensed stores also help Fnac-Darty Merger From Bidding Wars to Entity Integration in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Fnac-Darty Merger From Bidding Wars to Entity Integration has developed a successfully operational website for online order placement and order tracking
• Fnac-Darty Merger From Bidding Wars to Entity Integration also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Fnac-Darty Merger From Bidding Wars to Entity Integration and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Fnac-Darty Merger From Bidding Wars to Entity Integration also places its products in supermarkets and hypermarkets across the country
• A large number of Fnac-Darty Merger From Bidding Wars to Entity Integration target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Fnac-Darty Merger From Bidding Wars to Entity Integration

2.3.5. Partner agents

• In offshore locations, Fnac-Darty Merger From Bidding Wars to Entity Integration also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Fnac-Darty Merger From Bidding Wars to Entity Integration contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Fnac-Darty Merger From Bidding Wars to Entity Integration also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Fnac-Darty Merger From Bidding Wars to Entity Integration to interact with the consumers and influence them directly. Fnac-Darty Merger From Bidding Wars to Entity Integration uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Fnac-Darty Merger From Bidding Wars to Entity Integration has corporate profiles on all social media websites and portals
• Fnac-Darty Merger From Bidding Wars to Entity Integration uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Fnac-Darty Merger From Bidding Wars to Entity Integration to understand the customers, their needs and demands
• Fnac-Darty Merger From Bidding Wars to Entity Integration uses this feedback and incorporates it in its broader marketing and organizational strategy
• Fnac-Darty Merger From Bidding Wars to Entity Integration also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Fnac-Darty Merger From Bidding Wars to Entity Integration has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Fnac-Darty Merger From Bidding Wars to Entity Integration and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Fnac-Darty Merger From Bidding Wars to Entity Integration on high valued purchases
• Frequent usage and purchase of products by Fnac-Darty Merger From Bidding Wars to Entity Integration also has rewards against the loyalty card

2.4.3. Community Influencers

• Fnac-Darty Merger From Bidding Wars to Entity Integration makes use of community influencers as its on-ground promotional efforts
• Fnac-Darty Merger From Bidding Wars to Entity Integration identifies strong and confident individuals to be brand ambassadors in their communities
• Fnac-Darty Merger From Bidding Wars to Entity Integration provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Fnac-Darty Merger From Bidding Wars to Entity Integration also makes use of out of house hoardings
• Hoardings increase visibility for Fnac-Darty Merger From Bidding Wars to Entity Integration and also work towards building stronger brand recall
• Fnac-Darty Merger From Bidding Wars to Entity Integration also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Fnac-Darty Merger From Bidding Wars to Entity Integration have progressed to include a slice of life elements and characteristics
• TV advertisements by Fnac-Darty Merger From Bidding Wars to Entity Integration also highlight the functional benefits of the product

2.5. People

The marketing mix of Fnac-Darty Merger From Bidding Wars to Entity Integration also places an essential focus on people development and people building. This is because Fnac-Darty Merger From Bidding Wars to Entity Integration realizes the importance of employees in building strong customer relationships. Fnac-Darty Merger From Bidding Wars to Entity Integration develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Fnac-Darty Merger From Bidding Wars to Entity Integration makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Fnac-Darty Merger From Bidding Wars to Entity Integration are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Fnac-Darty Merger From Bidding Wars to Entity Integration also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Fnac-Darty Merger From Bidding Wars to Entity Integration take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Fnac-Darty Merger From Bidding Wars to Entity Integration, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Fnac-Darty Merger From Bidding Wars to Entity Integration works on strengthening the organizational commitment in its employees
• Fnac-Darty Merger From Bidding Wars to Entity Integration builds employee loyalty so that people can reflect their optimal best at work
• Fnac-Darty Merger From Bidding Wars to Entity Integration also understands that satisfied employees will lead to happy and satisfied customers
• Fnac-Darty Merger From Bidding Wars to Entity Integration regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Fnac-Darty Merger From Bidding Wars to Entity Integration also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Fnac-Darty Merger From Bidding Wars to Entity Integration employees are the face of the organization
• Fnac-Darty Merger From Bidding Wars to Entity Integration are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Fnac-Darty Merger From Bidding Wars to Entity Integration distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Fnac-Darty Merger From Bidding Wars to Entity Integration remains one of the leading players in the industry also because of its focus on succession planning
• Fnac-Darty Merger From Bidding Wars to Entity Integration conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Fnac-Darty Merger From Bidding Wars to Entity Integration
• Strategic succession planning has allowed Fnac-Darty Merger From Bidding Wars to Entity Integration to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Fnac-Darty Merger From Bidding Wars to Entity Integration has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Fnac-Darty Merger From Bidding Wars to Entity Integration are clearly defined and communicated to the employees
• Fnac-Darty Merger From Bidding Wars to Entity Integration makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Fnac-Darty Merger From Bidding Wars to Entity Integration

2.6.2. People Management

• Fnac-Darty Merger From Bidding Wars to Entity Integration has also defined clear processes for people management through streamlining its human resource management department
• Fnac-Darty Merger From Bidding Wars to Entity Integration has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Fnac-Darty Merger From Bidding Wars to Entity Integration to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Fnac-Darty Merger From Bidding Wars to Entity Integration also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Fnac-Darty Merger From Bidding Wars to Entity Integration manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Fnac-Darty Merger From Bidding Wars to Entity Integration for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Fnac-Darty Merger From Bidding Wars to Entity Integration as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Fnac-Darty Merger From Bidding Wars to Entity Integration include:

2.7.1. Store atmosphere

• The store design and management for Fnac-Darty Merger From Bidding Wars to Entity Integration is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Fnac-Darty Merger From Bidding Wars to Entity Integration at ease
• The store design is also important for Fnac-Darty Merger From Bidding Wars to Entity Integration because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Fnac-Darty Merger From Bidding Wars to Entity Integration to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Fnac-Darty Merger From Bidding Wars to Entity Integration has unique packaging, which is different from other players in the industry
• Fnac-Darty Merger From Bidding Wars to Entity Integration also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Fnac-Darty Merger From Bidding Wars to Entity Integration
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Fnac-Darty Merger From Bidding Wars to Entity Integration

2.7.3. Website design

• The website design is simple and easy to use
• Fnac-Darty Merger From Bidding Wars to Entity Integration has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Fnac-Darty Merger From Bidding Wars to Entity Integration also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings