Marketing Mix Of GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A

GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A is presented below:

2.1. Product

Product is one of the most important components of the GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A Marketing mix. The distinctive characteristics of the product by GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A are:

2.1.1. Quality

• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A has a broad portfolio of products
• The broad portfolio helps GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A
• The broader product portfolio also adds more value for GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A

2.1.4. Benefits of product consumption

• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A is its delivery of emotional benefits to the consumer
• Products manufactured and sold by GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A promise consumers an ego boost, confidence, and security
• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A are available in different sizes
• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A has also increased the trial rate
• Different SKUs have also helped GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A improve its product accessibility

2.2. Price

GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A products amongst consumers
• With premium prices, GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A products
• Using elements of premium prices in other product ranges has also allowed GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A also successfully adds more value to its products from the point of view of customers
• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A also gains higher sales with psychological pricing
• Consumer purchase a higher amount of GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A products because of its use of psychological pricing
• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A to cover shipping and customs expenses
• Geographical pricing also allows GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A is also known to use bundle pricing strategy popularly
• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A experiences higher return on the cost of gaining a new customer
• With bundle pricing, GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A.

2.3. Placement

GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A in all markets
• Company-operated stores give GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A higher control over operations as well as store layout and design
• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A in unstable markets
• Licensed stores have also given GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A by aligning it with local cultural values
• Licensed stores also help GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A has developed a successfully operational website for online order placement and order tracking
• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A also places its products in supermarkets and hypermarkets across the country
• A large number of GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A

2.3.5. Partner agents

• In offshore locations, GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A also places high importance on the promotional tactics and strategies used. The promotional strategies allow the GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A to interact with the consumers and influence them directly. GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A has corporate profiles on all social media websites and portals
• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A to understand the customers, their needs and demands
• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A uses this feedback and incorporates it in its broader marketing and organizational strategy
• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A on high valued purchases
• Frequent usage and purchase of products by GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A also has rewards against the loyalty card

2.4.3. Community Influencers

• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A makes use of community influencers as its on-ground promotional efforts
• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A identifies strong and confident individuals to be brand ambassadors in their communities
• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A also makes use of out of house hoardings
• Hoardings increase visibility for GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A and also work towards building stronger brand recall
• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A have progressed to include a slice of life elements and characteristics
• TV advertisements by GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A also highlight the functional benefits of the product

2.5. People

The marketing mix of GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A also places an essential focus on people development and people building. This is because GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A realizes the importance of employees in building strong customer relationships. GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A develops its employee and people by focusing on the following aspects:

2.5.1. Training

• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A works on strengthening the organizational commitment in its employees
• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A builds employee loyalty so that people can reflect their optimal best at work
• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A also understands that satisfied employees will lead to happy and satisfied customers
• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A employees are the face of the organization
• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A remains one of the leading players in the industry also because of its focus on succession planning
• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A
• Strategic succession planning has allowed GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A are clearly defined and communicated to the employees
• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A

2.6.2. People Management

• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A has also defined clear processes for people management through streamlining its human resource management department
• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A include:

2.7.1. Store atmosphere

• The store design and management for GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A at ease
• The store design is also important for GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A has unique packaging, which is different from other players in the industry
• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A

2.7.3. Website design

• The website design is simple and easy to use
• GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of GLENCORE XSTRATA PLAYING AIDA S TRIUMPHAL MARCH ON TOP OF THE EVEREST - PART A also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings