Marketing Mix Of Genzyme s CSR Dilemma How to Play Its Hand Video

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Genzyme s CSR Dilemma How to Play Its Hand Video

Genzyme s CSR Dilemma How to Play Its Hand Video makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Genzyme s CSR Dilemma How to Play Its Hand Video is presented below:

2.1. Product

Product is one of the most important components of the Genzyme s CSR Dilemma How to Play Its Hand Video Marketing mix. The distinctive characteristics of the product by Genzyme s CSR Dilemma How to Play Its Hand Video are:

2.1.1. Quality

• Genzyme s CSR Dilemma How to Play Its Hand Video maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Genzyme s CSR Dilemma How to Play Its Hand Video procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Genzyme s CSR Dilemma How to Play Its Hand Video with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Genzyme s CSR Dilemma How to Play Its Hand Video are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Genzyme s CSR Dilemma How to Play Its Hand Video has a broad portfolio of products
• The broad portfolio helps Genzyme s CSR Dilemma How to Play Its Hand Video in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Genzyme s CSR Dilemma How to Play Its Hand Video
• The broader product portfolio also adds more value for Genzyme s CSR Dilemma How to Play Its Hand Video

2.1.4. Benefits of product consumption

• Genzyme s CSR Dilemma How to Play Its Hand Video offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Genzyme s CSR Dilemma How to Play Its Hand Video is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Genzyme s CSR Dilemma How to Play Its Hand Video promise consumers an ego boost, confidence, and security
• Genzyme s CSR Dilemma How to Play Its Hand Video also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Genzyme s CSR Dilemma How to Play Its Hand Video are available in different sizes
• Genzyme s CSR Dilemma How to Play Its Hand Video has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Genzyme s CSR Dilemma How to Play Its Hand Video has also increased the trial rate
• Different SKUs have also helped Genzyme s CSR Dilemma How to Play Its Hand Video improve its product accessibility

2.2. Price

Genzyme s CSR Dilemma How to Play Its Hand Video marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Genzyme s CSR Dilemma How to Play Its Hand Video uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Genzyme s CSR Dilemma How to Play Its Hand Video encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Genzyme s CSR Dilemma How to Play Its Hand Video products amongst consumers
• With premium prices, Genzyme s CSR Dilemma How to Play Its Hand Video has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Genzyme s CSR Dilemma How to Play Its Hand Video products
• Using elements of premium prices in other product ranges has also allowed Genzyme s CSR Dilemma How to Play Its Hand Video to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Genzyme s CSR Dilemma How to Play Its Hand Video has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Genzyme s CSR Dilemma How to Play Its Hand Video also successfully adds more value to its products from the point of view of customers
• Genzyme s CSR Dilemma How to Play Its Hand Video also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Genzyme s CSR Dilemma How to Play Its Hand Video products because of its use of psychological pricing
• Genzyme s CSR Dilemma How to Play Its Hand Video is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Genzyme s CSR Dilemma How to Play Its Hand Video is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Genzyme s CSR Dilemma How to Play Its Hand Video to cover shipping and customs expenses
• Geographical pricing also allows Genzyme s CSR Dilemma How to Play Its Hand Video to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Genzyme s CSR Dilemma How to Play Its Hand Video is also known to use bundle pricing strategy popularly
• Genzyme s CSR Dilemma How to Play Its Hand Video also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Genzyme s CSR Dilemma How to Play Its Hand Video experiences higher return on the cost of gaining a new customer
• With bundle pricing, Genzyme s CSR Dilemma How to Play Its Hand Video is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Genzyme s CSR Dilemma How to Play Its Hand Video.

2.3. Placement

Genzyme s CSR Dilemma How to Play Its Hand Video places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Genzyme s CSR Dilemma How to Play Its Hand Video in all markets
• Company-operated stores give Genzyme s CSR Dilemma How to Play Its Hand Video higher control over operations as well as store layout and design
• Genzyme s CSR Dilemma How to Play Its Hand Video also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Genzyme s CSR Dilemma How to Play Its Hand Video in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Genzyme s CSR Dilemma How to Play Its Hand Video licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Genzyme s CSR Dilemma How to Play Its Hand Video in unstable markets
• Licensed stores have also given Genzyme s CSR Dilemma How to Play Its Hand Video high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Genzyme s CSR Dilemma How to Play Its Hand Video has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Genzyme s CSR Dilemma How to Play Its Hand Video by aligning it with local cultural values
• Licensed stores also help Genzyme s CSR Dilemma How to Play Its Hand Video in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Genzyme s CSR Dilemma How to Play Its Hand Video has developed a successfully operational website for online order placement and order tracking
• Genzyme s CSR Dilemma How to Play Its Hand Video also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Genzyme s CSR Dilemma How to Play Its Hand Video and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Genzyme s CSR Dilemma How to Play Its Hand Video also places its products in supermarkets and hypermarkets across the country
• A large number of Genzyme s CSR Dilemma How to Play Its Hand Video target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Genzyme s CSR Dilemma How to Play Its Hand Video

2.3.5. Partner agents

• In offshore locations, Genzyme s CSR Dilemma How to Play Its Hand Video also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Genzyme s CSR Dilemma How to Play Its Hand Video contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Genzyme s CSR Dilemma How to Play Its Hand Video also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Genzyme s CSR Dilemma How to Play Its Hand Video to interact with the consumers and influence them directly. Genzyme s CSR Dilemma How to Play Its Hand Video uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Genzyme s CSR Dilemma How to Play Its Hand Video has corporate profiles on all social media websites and portals
• Genzyme s CSR Dilemma How to Play Its Hand Video uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Genzyme s CSR Dilemma How to Play Its Hand Video to understand the customers, their needs and demands
• Genzyme s CSR Dilemma How to Play Its Hand Video uses this feedback and incorporates it in its broader marketing and organizational strategy
• Genzyme s CSR Dilemma How to Play Its Hand Video also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Genzyme s CSR Dilemma How to Play Its Hand Video has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Genzyme s CSR Dilemma How to Play Its Hand Video and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Genzyme s CSR Dilemma How to Play Its Hand Video on high valued purchases
• Frequent usage and purchase of products by Genzyme s CSR Dilemma How to Play Its Hand Video also has rewards against the loyalty card

2.4.3. Community Influencers

• Genzyme s CSR Dilemma How to Play Its Hand Video makes use of community influencers as its on-ground promotional efforts
• Genzyme s CSR Dilemma How to Play Its Hand Video identifies strong and confident individuals to be brand ambassadors in their communities
• Genzyme s CSR Dilemma How to Play Its Hand Video provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Genzyme s CSR Dilemma How to Play Its Hand Video also makes use of out of house hoardings
• Hoardings increase visibility for Genzyme s CSR Dilemma How to Play Its Hand Video and also work towards building stronger brand recall
• Genzyme s CSR Dilemma How to Play Its Hand Video also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Genzyme s CSR Dilemma How to Play Its Hand Video have progressed to include a slice of life elements and characteristics
• TV advertisements by Genzyme s CSR Dilemma How to Play Its Hand Video also highlight the functional benefits of the product

2.5. People

The marketing mix of Genzyme s CSR Dilemma How to Play Its Hand Video also places an essential focus on people development and people building. This is because Genzyme s CSR Dilemma How to Play Its Hand Video realizes the importance of employees in building strong customer relationships. Genzyme s CSR Dilemma How to Play Its Hand Video develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Genzyme s CSR Dilemma How to Play Its Hand Video makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Genzyme s CSR Dilemma How to Play Its Hand Video are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Genzyme s CSR Dilemma How to Play Its Hand Video also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Genzyme s CSR Dilemma How to Play Its Hand Video take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Genzyme s CSR Dilemma How to Play Its Hand Video, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Genzyme s CSR Dilemma How to Play Its Hand Video works on strengthening the organizational commitment in its employees
• Genzyme s CSR Dilemma How to Play Its Hand Video builds employee loyalty so that people can reflect their optimal best at work
• Genzyme s CSR Dilemma How to Play Its Hand Video also understands that satisfied employees will lead to happy and satisfied customers
• Genzyme s CSR Dilemma How to Play Its Hand Video regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Genzyme s CSR Dilemma How to Play Its Hand Video also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Genzyme s CSR Dilemma How to Play Its Hand Video employees are the face of the organization
• Genzyme s CSR Dilemma How to Play Its Hand Video are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Genzyme s CSR Dilemma How to Play Its Hand Video distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Genzyme s CSR Dilemma How to Play Its Hand Video remains one of the leading players in the industry also because of its focus on succession planning
• Genzyme s CSR Dilemma How to Play Its Hand Video conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Genzyme s CSR Dilemma How to Play Its Hand Video
• Strategic succession planning has allowed Genzyme s CSR Dilemma How to Play Its Hand Video to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Genzyme s CSR Dilemma How to Play Its Hand Video has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Genzyme s CSR Dilemma How to Play Its Hand Video are clearly defined and communicated to the employees
• Genzyme s CSR Dilemma How to Play Its Hand Video makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Genzyme s CSR Dilemma How to Play Its Hand Video

2.6.2. People Management

• Genzyme s CSR Dilemma How to Play Its Hand Video has also defined clear processes for people management through streamlining its human resource management department
• Genzyme s CSR Dilemma How to Play Its Hand Video has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Genzyme s CSR Dilemma How to Play Its Hand Video to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Genzyme s CSR Dilemma How to Play Its Hand Video also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Genzyme s CSR Dilemma How to Play Its Hand Video manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Genzyme s CSR Dilemma How to Play Its Hand Video for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Genzyme s CSR Dilemma How to Play Its Hand Video as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Genzyme s CSR Dilemma How to Play Its Hand Video include:

2.7.1. Store atmosphere

• The store design and management for Genzyme s CSR Dilemma How to Play Its Hand Video is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Genzyme s CSR Dilemma How to Play Its Hand Video at ease
• The store design is also important for Genzyme s CSR Dilemma How to Play Its Hand Video because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Genzyme s CSR Dilemma How to Play Its Hand Video to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Genzyme s CSR Dilemma How to Play Its Hand Video has unique packaging, which is different from other players in the industry
• Genzyme s CSR Dilemma How to Play Its Hand Video also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Genzyme s CSR Dilemma How to Play Its Hand Video
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Genzyme s CSR Dilemma How to Play Its Hand Video

2.7.3. Website design

• The website design is simple and easy to use
• Genzyme s CSR Dilemma How to Play Its Hand Video has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Genzyme s CSR Dilemma How to Play Its Hand Video also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings