Marketing Mix Of Gillette s Shave India Movement Razor Sharp Against the Stubble B

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Gillette s Shave India Movement Razor Sharp Against the Stubble B

Gillette s Shave India Movement Razor Sharp Against the Stubble B makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Gillette s Shave India Movement Razor Sharp Against the Stubble B is presented below:

2.1. Product

Product is one of the most important components of the Gillette s Shave India Movement Razor Sharp Against the Stubble B Marketing mix. The distinctive characteristics of the product by Gillette s Shave India Movement Razor Sharp Against the Stubble B are:

2.1.1. Quality

• Gillette s Shave India Movement Razor Sharp Against the Stubble B maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Gillette s Shave India Movement Razor Sharp Against the Stubble B procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Gillette s Shave India Movement Razor Sharp Against the Stubble B with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Gillette s Shave India Movement Razor Sharp Against the Stubble B are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Gillette s Shave India Movement Razor Sharp Against the Stubble B has a broad portfolio of products
• The broad portfolio helps Gillette s Shave India Movement Razor Sharp Against the Stubble B in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Gillette s Shave India Movement Razor Sharp Against the Stubble B
• The broader product portfolio also adds more value for Gillette s Shave India Movement Razor Sharp Against the Stubble B

2.1.4. Benefits of product consumption

• Gillette s Shave India Movement Razor Sharp Against the Stubble B offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Gillette s Shave India Movement Razor Sharp Against the Stubble B is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Gillette s Shave India Movement Razor Sharp Against the Stubble B promise consumers an ego boost, confidence, and security
• Gillette s Shave India Movement Razor Sharp Against the Stubble B also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Gillette s Shave India Movement Razor Sharp Against the Stubble B are available in different sizes
• Gillette s Shave India Movement Razor Sharp Against the Stubble B has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Gillette s Shave India Movement Razor Sharp Against the Stubble B has also increased the trial rate
• Different SKUs have also helped Gillette s Shave India Movement Razor Sharp Against the Stubble B improve its product accessibility

2.2. Price

Gillette s Shave India Movement Razor Sharp Against the Stubble B marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Gillette s Shave India Movement Razor Sharp Against the Stubble B uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Gillette s Shave India Movement Razor Sharp Against the Stubble B encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Gillette s Shave India Movement Razor Sharp Against the Stubble B products amongst consumers
• With premium prices, Gillette s Shave India Movement Razor Sharp Against the Stubble B has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Gillette s Shave India Movement Razor Sharp Against the Stubble B products
• Using elements of premium prices in other product ranges has also allowed Gillette s Shave India Movement Razor Sharp Against the Stubble B to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Gillette s Shave India Movement Razor Sharp Against the Stubble B has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Gillette s Shave India Movement Razor Sharp Against the Stubble B also successfully adds more value to its products from the point of view of customers
• Gillette s Shave India Movement Razor Sharp Against the Stubble B also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Gillette s Shave India Movement Razor Sharp Against the Stubble B products because of its use of psychological pricing
• Gillette s Shave India Movement Razor Sharp Against the Stubble B is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Gillette s Shave India Movement Razor Sharp Against the Stubble B is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Gillette s Shave India Movement Razor Sharp Against the Stubble B to cover shipping and customs expenses
• Geographical pricing also allows Gillette s Shave India Movement Razor Sharp Against the Stubble B to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Gillette s Shave India Movement Razor Sharp Against the Stubble B is also known to use bundle pricing strategy popularly
• Gillette s Shave India Movement Razor Sharp Against the Stubble B also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Gillette s Shave India Movement Razor Sharp Against the Stubble B experiences higher return on the cost of gaining a new customer
• With bundle pricing, Gillette s Shave India Movement Razor Sharp Against the Stubble B is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Gillette s Shave India Movement Razor Sharp Against the Stubble B.

2.3. Placement

Gillette s Shave India Movement Razor Sharp Against the Stubble B places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Gillette s Shave India Movement Razor Sharp Against the Stubble B in all markets
• Company-operated stores give Gillette s Shave India Movement Razor Sharp Against the Stubble B higher control over operations as well as store layout and design
• Gillette s Shave India Movement Razor Sharp Against the Stubble B also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Gillette s Shave India Movement Razor Sharp Against the Stubble B in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Gillette s Shave India Movement Razor Sharp Against the Stubble B licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Gillette s Shave India Movement Razor Sharp Against the Stubble B in unstable markets
• Licensed stores have also given Gillette s Shave India Movement Razor Sharp Against the Stubble B high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Gillette s Shave India Movement Razor Sharp Against the Stubble B has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Gillette s Shave India Movement Razor Sharp Against the Stubble B by aligning it with local cultural values
• Licensed stores also help Gillette s Shave India Movement Razor Sharp Against the Stubble B in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Gillette s Shave India Movement Razor Sharp Against the Stubble B has developed a successfully operational website for online order placement and order tracking
• Gillette s Shave India Movement Razor Sharp Against the Stubble B also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Gillette s Shave India Movement Razor Sharp Against the Stubble B and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Gillette s Shave India Movement Razor Sharp Against the Stubble B also places its products in supermarkets and hypermarkets across the country
• A large number of Gillette s Shave India Movement Razor Sharp Against the Stubble B target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Gillette s Shave India Movement Razor Sharp Against the Stubble B

2.3.5. Partner agents

• In offshore locations, Gillette s Shave India Movement Razor Sharp Against the Stubble B also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Gillette s Shave India Movement Razor Sharp Against the Stubble B contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Gillette s Shave India Movement Razor Sharp Against the Stubble B also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Gillette s Shave India Movement Razor Sharp Against the Stubble B to interact with the consumers and influence them directly. Gillette s Shave India Movement Razor Sharp Against the Stubble B uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Gillette s Shave India Movement Razor Sharp Against the Stubble B has corporate profiles on all social media websites and portals
• Gillette s Shave India Movement Razor Sharp Against the Stubble B uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Gillette s Shave India Movement Razor Sharp Against the Stubble B to understand the customers, their needs and demands
• Gillette s Shave India Movement Razor Sharp Against the Stubble B uses this feedback and incorporates it in its broader marketing and organizational strategy
• Gillette s Shave India Movement Razor Sharp Against the Stubble B also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Gillette s Shave India Movement Razor Sharp Against the Stubble B has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Gillette s Shave India Movement Razor Sharp Against the Stubble B and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Gillette s Shave India Movement Razor Sharp Against the Stubble B on high valued purchases
• Frequent usage and purchase of products by Gillette s Shave India Movement Razor Sharp Against the Stubble B also has rewards against the loyalty card

2.4.3. Community Influencers

• Gillette s Shave India Movement Razor Sharp Against the Stubble B makes use of community influencers as its on-ground promotional efforts
• Gillette s Shave India Movement Razor Sharp Against the Stubble B identifies strong and confident individuals to be brand ambassadors in their communities
• Gillette s Shave India Movement Razor Sharp Against the Stubble B provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Gillette s Shave India Movement Razor Sharp Against the Stubble B also makes use of out of house hoardings
• Hoardings increase visibility for Gillette s Shave India Movement Razor Sharp Against the Stubble B and also work towards building stronger brand recall
• Gillette s Shave India Movement Razor Sharp Against the Stubble B also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Gillette s Shave India Movement Razor Sharp Against the Stubble B have progressed to include a slice of life elements and characteristics
• TV advertisements by Gillette s Shave India Movement Razor Sharp Against the Stubble B also highlight the functional benefits of the product

2.5. People

The marketing mix of Gillette s Shave India Movement Razor Sharp Against the Stubble B also places an essential focus on people development and people building. This is because Gillette s Shave India Movement Razor Sharp Against the Stubble B realizes the importance of employees in building strong customer relationships. Gillette s Shave India Movement Razor Sharp Against the Stubble B develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Gillette s Shave India Movement Razor Sharp Against the Stubble B makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Gillette s Shave India Movement Razor Sharp Against the Stubble B are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Gillette s Shave India Movement Razor Sharp Against the Stubble B also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Gillette s Shave India Movement Razor Sharp Against the Stubble B take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Gillette s Shave India Movement Razor Sharp Against the Stubble B, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Gillette s Shave India Movement Razor Sharp Against the Stubble B works on strengthening the organizational commitment in its employees
• Gillette s Shave India Movement Razor Sharp Against the Stubble B builds employee loyalty so that people can reflect their optimal best at work
• Gillette s Shave India Movement Razor Sharp Against the Stubble B also understands that satisfied employees will lead to happy and satisfied customers
• Gillette s Shave India Movement Razor Sharp Against the Stubble B regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Gillette s Shave India Movement Razor Sharp Against the Stubble B also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Gillette s Shave India Movement Razor Sharp Against the Stubble B employees are the face of the organization
• Gillette s Shave India Movement Razor Sharp Against the Stubble B are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Gillette s Shave India Movement Razor Sharp Against the Stubble B distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Gillette s Shave India Movement Razor Sharp Against the Stubble B remains one of the leading players in the industry also because of its focus on succession planning
• Gillette s Shave India Movement Razor Sharp Against the Stubble B conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Gillette s Shave India Movement Razor Sharp Against the Stubble B
• Strategic succession planning has allowed Gillette s Shave India Movement Razor Sharp Against the Stubble B to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Gillette s Shave India Movement Razor Sharp Against the Stubble B has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Gillette s Shave India Movement Razor Sharp Against the Stubble B are clearly defined and communicated to the employees
• Gillette s Shave India Movement Razor Sharp Against the Stubble B makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Gillette s Shave India Movement Razor Sharp Against the Stubble B

2.6.2. People Management

• Gillette s Shave India Movement Razor Sharp Against the Stubble B has also defined clear processes for people management through streamlining its human resource management department
• Gillette s Shave India Movement Razor Sharp Against the Stubble B has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Gillette s Shave India Movement Razor Sharp Against the Stubble B to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Gillette s Shave India Movement Razor Sharp Against the Stubble B also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Gillette s Shave India Movement Razor Sharp Against the Stubble B manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Gillette s Shave India Movement Razor Sharp Against the Stubble B for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Gillette s Shave India Movement Razor Sharp Against the Stubble B as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Gillette s Shave India Movement Razor Sharp Against the Stubble B include:

2.7.1. Store atmosphere

• The store design and management for Gillette s Shave India Movement Razor Sharp Against the Stubble B is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Gillette s Shave India Movement Razor Sharp Against the Stubble B at ease
• The store design is also important for Gillette s Shave India Movement Razor Sharp Against the Stubble B because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Gillette s Shave India Movement Razor Sharp Against the Stubble B to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Gillette s Shave India Movement Razor Sharp Against the Stubble B has unique packaging, which is different from other players in the industry
• Gillette s Shave India Movement Razor Sharp Against the Stubble B also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Gillette s Shave India Movement Razor Sharp Against the Stubble B
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Gillette s Shave India Movement Razor Sharp Against the Stubble B

2.7.3. Website design

• The website design is simple and easy to use
• Gillette s Shave India Movement Razor Sharp Against the Stubble B has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Gillette s Shave India Movement Razor Sharp Against the Stubble B also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings