Marketing Mix Of Giving Birth to Ovia Health

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Giving Birth to Ovia Health

Giving Birth to Ovia Health makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Giving Birth to Ovia Health is presented below:

2.1. Product

Product is one of the most important components of the Giving Birth to Ovia Health Marketing mix. The distinctive characteristics of the product by Giving Birth to Ovia Health are:

2.1.1. Quality

• Giving Birth to Ovia Health maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Giving Birth to Ovia Health procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Giving Birth to Ovia Health with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Giving Birth to Ovia Health are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Giving Birth to Ovia Health has a broad portfolio of products
• The broad portfolio helps Giving Birth to Ovia Health in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Giving Birth to Ovia Health
• The broader product portfolio also adds more value for Giving Birth to Ovia Health

2.1.4. Benefits of product consumption

• Giving Birth to Ovia Health offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Giving Birth to Ovia Health is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Giving Birth to Ovia Health promise consumers an ego boost, confidence, and security
• Giving Birth to Ovia Health also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Giving Birth to Ovia Health are available in different sizes
• Giving Birth to Ovia Health has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Giving Birth to Ovia Health has also increased the trial rate
• Different SKUs have also helped Giving Birth to Ovia Health improve its product accessibility

2.2. Price

Giving Birth to Ovia Health marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Giving Birth to Ovia Health uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Giving Birth to Ovia Health encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Giving Birth to Ovia Health products amongst consumers
• With premium prices, Giving Birth to Ovia Health has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Giving Birth to Ovia Health products
• Using elements of premium prices in other product ranges has also allowed Giving Birth to Ovia Health to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Giving Birth to Ovia Health has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Giving Birth to Ovia Health also successfully adds more value to its products from the point of view of customers
• Giving Birth to Ovia Health also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Giving Birth to Ovia Health products because of its use of psychological pricing
• Giving Birth to Ovia Health is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Giving Birth to Ovia Health is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Giving Birth to Ovia Health to cover shipping and customs expenses
• Geographical pricing also allows Giving Birth to Ovia Health to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Giving Birth to Ovia Health is also known to use bundle pricing strategy popularly
• Giving Birth to Ovia Health also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Giving Birth to Ovia Health experiences higher return on the cost of gaining a new customer
• With bundle pricing, Giving Birth to Ovia Health is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Giving Birth to Ovia Health.

2.3. Placement

Giving Birth to Ovia Health places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Giving Birth to Ovia Health in all markets
• Company-operated stores give Giving Birth to Ovia Health higher control over operations as well as store layout and design
• Giving Birth to Ovia Health also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Giving Birth to Ovia Health in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Giving Birth to Ovia Health licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Giving Birth to Ovia Health in unstable markets
• Licensed stores have also given Giving Birth to Ovia Health high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Giving Birth to Ovia Health has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Giving Birth to Ovia Health by aligning it with local cultural values
• Licensed stores also help Giving Birth to Ovia Health in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Giving Birth to Ovia Health has developed a successfully operational website for online order placement and order tracking
• Giving Birth to Ovia Health also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Giving Birth to Ovia Health and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Giving Birth to Ovia Health also places its products in supermarkets and hypermarkets across the country
• A large number of Giving Birth to Ovia Health target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Giving Birth to Ovia Health

2.3.5. Partner agents

• In offshore locations, Giving Birth to Ovia Health also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Giving Birth to Ovia Health contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Giving Birth to Ovia Health also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Giving Birth to Ovia Health to interact with the consumers and influence them directly. Giving Birth to Ovia Health uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Giving Birth to Ovia Health has corporate profiles on all social media websites and portals
• Giving Birth to Ovia Health uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Giving Birth to Ovia Health to understand the customers, their needs and demands
• Giving Birth to Ovia Health uses this feedback and incorporates it in its broader marketing and organizational strategy
• Giving Birth to Ovia Health also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Giving Birth to Ovia Health has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Giving Birth to Ovia Health and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Giving Birth to Ovia Health on high valued purchases
• Frequent usage and purchase of products by Giving Birth to Ovia Health also has rewards against the loyalty card

2.4.3. Community Influencers

• Giving Birth to Ovia Health makes use of community influencers as its on-ground promotional efforts
• Giving Birth to Ovia Health identifies strong and confident individuals to be brand ambassadors in their communities
• Giving Birth to Ovia Health provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Giving Birth to Ovia Health also makes use of out of house hoardings
• Hoardings increase visibility for Giving Birth to Ovia Health and also work towards building stronger brand recall
• Giving Birth to Ovia Health also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Giving Birth to Ovia Health have progressed to include a slice of life elements and characteristics
• TV advertisements by Giving Birth to Ovia Health also highlight the functional benefits of the product

2.5. People

The marketing mix of Giving Birth to Ovia Health also places an essential focus on people development and people building. This is because Giving Birth to Ovia Health realizes the importance of employees in building strong customer relationships. Giving Birth to Ovia Health develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Giving Birth to Ovia Health makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Giving Birth to Ovia Health are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Giving Birth to Ovia Health also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Giving Birth to Ovia Health take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Giving Birth to Ovia Health, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Giving Birth to Ovia Health works on strengthening the organizational commitment in its employees
• Giving Birth to Ovia Health builds employee loyalty so that people can reflect their optimal best at work
• Giving Birth to Ovia Health also understands that satisfied employees will lead to happy and satisfied customers
• Giving Birth to Ovia Health regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Giving Birth to Ovia Health also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Giving Birth to Ovia Health employees are the face of the organization
• Giving Birth to Ovia Health are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Giving Birth to Ovia Health distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Giving Birth to Ovia Health remains one of the leading players in the industry also because of its focus on succession planning
• Giving Birth to Ovia Health conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Giving Birth to Ovia Health
• Strategic succession planning has allowed Giving Birth to Ovia Health to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Giving Birth to Ovia Health has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Giving Birth to Ovia Health are clearly defined and communicated to the employees
• Giving Birth to Ovia Health makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Giving Birth to Ovia Health

2.6.2. People Management

• Giving Birth to Ovia Health has also defined clear processes for people management through streamlining its human resource management department
• Giving Birth to Ovia Health has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Giving Birth to Ovia Health to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Giving Birth to Ovia Health also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Giving Birth to Ovia Health manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Giving Birth to Ovia Health for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Giving Birth to Ovia Health as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Giving Birth to Ovia Health include:

2.7.1. Store atmosphere

• The store design and management for Giving Birth to Ovia Health is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Giving Birth to Ovia Health at ease
• The store design is also important for Giving Birth to Ovia Health because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Giving Birth to Ovia Health to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Giving Birth to Ovia Health has unique packaging, which is different from other players in the industry
• Giving Birth to Ovia Health also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Giving Birth to Ovia Health
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Giving Birth to Ovia Health

2.7.3. Website design

• The website design is simple and easy to use
• Giving Birth to Ovia Health has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Giving Birth to Ovia Health also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings