Marketing Mix Of Guns and Roses B Educating Educators through Peer Coaching Programmes

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Guns and Roses B Educating Educators through Peer Coaching Programmes

Guns and Roses B Educating Educators through Peer Coaching Programmes makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Guns and Roses B Educating Educators through Peer Coaching Programmes is presented below:

2.1. Product

Product is one of the most important components of the Guns and Roses B Educating Educators through Peer Coaching Programmes Marketing mix. The distinctive characteristics of the product by Guns and Roses B Educating Educators through Peer Coaching Programmes are:

2.1.1. Quality

• Guns and Roses B Educating Educators through Peer Coaching Programmes maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Guns and Roses B Educating Educators through Peer Coaching Programmes procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Guns and Roses B Educating Educators through Peer Coaching Programmes with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Guns and Roses B Educating Educators through Peer Coaching Programmes are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Guns and Roses B Educating Educators through Peer Coaching Programmes has a broad portfolio of products
• The broad portfolio helps Guns and Roses B Educating Educators through Peer Coaching Programmes in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Guns and Roses B Educating Educators through Peer Coaching Programmes
• The broader product portfolio also adds more value for Guns and Roses B Educating Educators through Peer Coaching Programmes

2.1.4. Benefits of product consumption

• Guns and Roses B Educating Educators through Peer Coaching Programmes offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Guns and Roses B Educating Educators through Peer Coaching Programmes is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Guns and Roses B Educating Educators through Peer Coaching Programmes promise consumers an ego boost, confidence, and security
• Guns and Roses B Educating Educators through Peer Coaching Programmes also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Guns and Roses B Educating Educators through Peer Coaching Programmes are available in different sizes
• Guns and Roses B Educating Educators through Peer Coaching Programmes has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Guns and Roses B Educating Educators through Peer Coaching Programmes has also increased the trial rate
• Different SKUs have also helped Guns and Roses B Educating Educators through Peer Coaching Programmes improve its product accessibility

2.2. Price

Guns and Roses B Educating Educators through Peer Coaching Programmes marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Guns and Roses B Educating Educators through Peer Coaching Programmes uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Guns and Roses B Educating Educators through Peer Coaching Programmes encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Guns and Roses B Educating Educators through Peer Coaching Programmes products amongst consumers
• With premium prices, Guns and Roses B Educating Educators through Peer Coaching Programmes has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Guns and Roses B Educating Educators through Peer Coaching Programmes products
• Using elements of premium prices in other product ranges has also allowed Guns and Roses B Educating Educators through Peer Coaching Programmes to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Guns and Roses B Educating Educators through Peer Coaching Programmes has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Guns and Roses B Educating Educators through Peer Coaching Programmes also successfully adds more value to its products from the point of view of customers
• Guns and Roses B Educating Educators through Peer Coaching Programmes also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Guns and Roses B Educating Educators through Peer Coaching Programmes products because of its use of psychological pricing
• Guns and Roses B Educating Educators through Peer Coaching Programmes is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Guns and Roses B Educating Educators through Peer Coaching Programmes is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Guns and Roses B Educating Educators through Peer Coaching Programmes to cover shipping and customs expenses
• Geographical pricing also allows Guns and Roses B Educating Educators through Peer Coaching Programmes to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Guns and Roses B Educating Educators through Peer Coaching Programmes is also known to use bundle pricing strategy popularly
• Guns and Roses B Educating Educators through Peer Coaching Programmes also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Guns and Roses B Educating Educators through Peer Coaching Programmes experiences higher return on the cost of gaining a new customer
• With bundle pricing, Guns and Roses B Educating Educators through Peer Coaching Programmes is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Guns and Roses B Educating Educators through Peer Coaching Programmes.

2.3. Placement

Guns and Roses B Educating Educators through Peer Coaching Programmes places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Guns and Roses B Educating Educators through Peer Coaching Programmes in all markets
• Company-operated stores give Guns and Roses B Educating Educators through Peer Coaching Programmes higher control over operations as well as store layout and design
• Guns and Roses B Educating Educators through Peer Coaching Programmes also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Guns and Roses B Educating Educators through Peer Coaching Programmes in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Guns and Roses B Educating Educators through Peer Coaching Programmes licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Guns and Roses B Educating Educators through Peer Coaching Programmes in unstable markets
• Licensed stores have also given Guns and Roses B Educating Educators through Peer Coaching Programmes high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Guns and Roses B Educating Educators through Peer Coaching Programmes has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Guns and Roses B Educating Educators through Peer Coaching Programmes by aligning it with local cultural values
• Licensed stores also help Guns and Roses B Educating Educators through Peer Coaching Programmes in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Guns and Roses B Educating Educators through Peer Coaching Programmes has developed a successfully operational website for online order placement and order tracking
• Guns and Roses B Educating Educators through Peer Coaching Programmes also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Guns and Roses B Educating Educators through Peer Coaching Programmes and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Guns and Roses B Educating Educators through Peer Coaching Programmes also places its products in supermarkets and hypermarkets across the country
• A large number of Guns and Roses B Educating Educators through Peer Coaching Programmes target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Guns and Roses B Educating Educators through Peer Coaching Programmes

2.3.5. Partner agents

• In offshore locations, Guns and Roses B Educating Educators through Peer Coaching Programmes also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Guns and Roses B Educating Educators through Peer Coaching Programmes contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Guns and Roses B Educating Educators through Peer Coaching Programmes also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Guns and Roses B Educating Educators through Peer Coaching Programmes to interact with the consumers and influence them directly. Guns and Roses B Educating Educators through Peer Coaching Programmes uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Guns and Roses B Educating Educators through Peer Coaching Programmes has corporate profiles on all social media websites and portals
• Guns and Roses B Educating Educators through Peer Coaching Programmes uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Guns and Roses B Educating Educators through Peer Coaching Programmes to understand the customers, their needs and demands
• Guns and Roses B Educating Educators through Peer Coaching Programmes uses this feedback and incorporates it in its broader marketing and organizational strategy
• Guns and Roses B Educating Educators through Peer Coaching Programmes also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Guns and Roses B Educating Educators through Peer Coaching Programmes has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Guns and Roses B Educating Educators through Peer Coaching Programmes and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Guns and Roses B Educating Educators through Peer Coaching Programmes on high valued purchases
• Frequent usage and purchase of products by Guns and Roses B Educating Educators through Peer Coaching Programmes also has rewards against the loyalty card

2.4.3. Community Influencers

• Guns and Roses B Educating Educators through Peer Coaching Programmes makes use of community influencers as its on-ground promotional efforts
• Guns and Roses B Educating Educators through Peer Coaching Programmes identifies strong and confident individuals to be brand ambassadors in their communities
• Guns and Roses B Educating Educators through Peer Coaching Programmes provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Guns and Roses B Educating Educators through Peer Coaching Programmes also makes use of out of house hoardings
• Hoardings increase visibility for Guns and Roses B Educating Educators through Peer Coaching Programmes and also work towards building stronger brand recall
• Guns and Roses B Educating Educators through Peer Coaching Programmes also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Guns and Roses B Educating Educators through Peer Coaching Programmes have progressed to include a slice of life elements and characteristics
• TV advertisements by Guns and Roses B Educating Educators through Peer Coaching Programmes also highlight the functional benefits of the product

2.5. People

The marketing mix of Guns and Roses B Educating Educators through Peer Coaching Programmes also places an essential focus on people development and people building. This is because Guns and Roses B Educating Educators through Peer Coaching Programmes realizes the importance of employees in building strong customer relationships. Guns and Roses B Educating Educators through Peer Coaching Programmes develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Guns and Roses B Educating Educators through Peer Coaching Programmes makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Guns and Roses B Educating Educators through Peer Coaching Programmes are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Guns and Roses B Educating Educators through Peer Coaching Programmes also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Guns and Roses B Educating Educators through Peer Coaching Programmes take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Guns and Roses B Educating Educators through Peer Coaching Programmes, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Guns and Roses B Educating Educators through Peer Coaching Programmes works on strengthening the organizational commitment in its employees
• Guns and Roses B Educating Educators through Peer Coaching Programmes builds employee loyalty so that people can reflect their optimal best at work
• Guns and Roses B Educating Educators through Peer Coaching Programmes also understands that satisfied employees will lead to happy and satisfied customers
• Guns and Roses B Educating Educators through Peer Coaching Programmes regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Guns and Roses B Educating Educators through Peer Coaching Programmes also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Guns and Roses B Educating Educators through Peer Coaching Programmes employees are the face of the organization
• Guns and Roses B Educating Educators through Peer Coaching Programmes are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Guns and Roses B Educating Educators through Peer Coaching Programmes distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Guns and Roses B Educating Educators through Peer Coaching Programmes remains one of the leading players in the industry also because of its focus on succession planning
• Guns and Roses B Educating Educators through Peer Coaching Programmes conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Guns and Roses B Educating Educators through Peer Coaching Programmes
• Strategic succession planning has allowed Guns and Roses B Educating Educators through Peer Coaching Programmes to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Guns and Roses B Educating Educators through Peer Coaching Programmes has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Guns and Roses B Educating Educators through Peer Coaching Programmes are clearly defined and communicated to the employees
• Guns and Roses B Educating Educators through Peer Coaching Programmes makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Guns and Roses B Educating Educators through Peer Coaching Programmes

2.6.2. People Management

• Guns and Roses B Educating Educators through Peer Coaching Programmes has also defined clear processes for people management through streamlining its human resource management department
• Guns and Roses B Educating Educators through Peer Coaching Programmes has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Guns and Roses B Educating Educators through Peer Coaching Programmes to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Guns and Roses B Educating Educators through Peer Coaching Programmes also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Guns and Roses B Educating Educators through Peer Coaching Programmes manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Guns and Roses B Educating Educators through Peer Coaching Programmes for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Guns and Roses B Educating Educators through Peer Coaching Programmes as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Guns and Roses B Educating Educators through Peer Coaching Programmes include:

2.7.1. Store atmosphere

• The store design and management for Guns and Roses B Educating Educators through Peer Coaching Programmes is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Guns and Roses B Educating Educators through Peer Coaching Programmes at ease
• The store design is also important for Guns and Roses B Educating Educators through Peer Coaching Programmes because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Guns and Roses B Educating Educators through Peer Coaching Programmes to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Guns and Roses B Educating Educators through Peer Coaching Programmes has unique packaging, which is different from other players in the industry
• Guns and Roses B Educating Educators through Peer Coaching Programmes also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Guns and Roses B Educating Educators through Peer Coaching Programmes
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Guns and Roses B Educating Educators through Peer Coaching Programmes

2.7.3. Website design

• The website design is simple and easy to use
• Guns and Roses B Educating Educators through Peer Coaching Programmes has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Guns and Roses B Educating Educators through Peer Coaching Programmes also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings