Marketing Mix Of HKCAA Organisational Change and Repositioning of a Quasi Government Institution

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for HKCAA Organisational Change and Repositioning of a Quasi Government Institution

HKCAA Organisational Change and Repositioning of a Quasi Government Institution makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix HKCAA Organisational Change and Repositioning of a Quasi Government Institution is presented below:

2.1. Product

Product is one of the most important components of the HKCAA Organisational Change and Repositioning of a Quasi Government Institution Marketing mix. The distinctive characteristics of the product by HKCAA Organisational Change and Repositioning of a Quasi Government Institution are:

2.1.1. Quality

• HKCAA Organisational Change and Repositioning of a Quasi Government Institution maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• HKCAA Organisational Change and Repositioning of a Quasi Government Institution procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides HKCAA Organisational Change and Repositioning of a Quasi Government Institution with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by HKCAA Organisational Change and Repositioning of a Quasi Government Institution are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• HKCAA Organisational Change and Repositioning of a Quasi Government Institution has a broad portfolio of products
• The broad portfolio helps HKCAA Organisational Change and Repositioning of a Quasi Government Institution in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to HKCAA Organisational Change and Repositioning of a Quasi Government Institution
• The broader product portfolio also adds more value for HKCAA Organisational Change and Repositioning of a Quasi Government Institution

2.1.4. Benefits of product consumption

• HKCAA Organisational Change and Repositioning of a Quasi Government Institution offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of HKCAA Organisational Change and Repositioning of a Quasi Government Institution is its delivery of emotional benefits to the consumer
• Products manufactured and sold by HKCAA Organisational Change and Repositioning of a Quasi Government Institution promise consumers an ego boost, confidence, and security
• HKCAA Organisational Change and Repositioning of a Quasi Government Institution also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by HKCAA Organisational Change and Repositioning of a Quasi Government Institution are available in different sizes
• HKCAA Organisational Change and Repositioning of a Quasi Government Institution has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, HKCAA Organisational Change and Repositioning of a Quasi Government Institution has also increased the trial rate
• Different SKUs have also helped HKCAA Organisational Change and Repositioning of a Quasi Government Institution improve its product accessibility

2.2. Price

HKCAA Organisational Change and Repositioning of a Quasi Government Institution marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix HKCAA Organisational Change and Repositioning of a Quasi Government Institution uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, HKCAA Organisational Change and Repositioning of a Quasi Government Institution encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of HKCAA Organisational Change and Repositioning of a Quasi Government Institution products amongst consumers
• With premium prices, HKCAA Organisational Change and Repositioning of a Quasi Government Institution has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in HKCAA Organisational Change and Repositioning of a Quasi Government Institution products
• Using elements of premium prices in other product ranges has also allowed HKCAA Organisational Change and Repositioning of a Quasi Government Institution to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since HKCAA Organisational Change and Repositioning of a Quasi Government Institution has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, HKCAA Organisational Change and Repositioning of a Quasi Government Institution also successfully adds more value to its products from the point of view of customers
• HKCAA Organisational Change and Repositioning of a Quasi Government Institution also gains higher sales with psychological pricing
• Consumer purchase a higher amount of HKCAA Organisational Change and Repositioning of a Quasi Government Institution products because of its use of psychological pricing
• HKCAA Organisational Change and Repositioning of a Quasi Government Institution is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• HKCAA Organisational Change and Repositioning of a Quasi Government Institution is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows HKCAA Organisational Change and Repositioning of a Quasi Government Institution to cover shipping and customs expenses
• Geographical pricing also allows HKCAA Organisational Change and Repositioning of a Quasi Government Institution to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, HKCAA Organisational Change and Repositioning of a Quasi Government Institution is also known to use bundle pricing strategy popularly
• HKCAA Organisational Change and Repositioning of a Quasi Government Institution also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• HKCAA Organisational Change and Repositioning of a Quasi Government Institution experiences higher return on the cost of gaining a new customer
• With bundle pricing, HKCAA Organisational Change and Repositioning of a Quasi Government Institution is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of HKCAA Organisational Change and Repositioning of a Quasi Government Institution.

2.3. Placement

HKCAA Organisational Change and Repositioning of a Quasi Government Institution places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of HKCAA Organisational Change and Repositioning of a Quasi Government Institution in all markets
• Company-operated stores give HKCAA Organisational Change and Repositioning of a Quasi Government Institution higher control over operations as well as store layout and design
• HKCAA Organisational Change and Repositioning of a Quasi Government Institution also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to HKCAA Organisational Change and Repositioning of a Quasi Government Institution in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• HKCAA Organisational Change and Repositioning of a Quasi Government Institution licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for HKCAA Organisational Change and Repositioning of a Quasi Government Institution in unstable markets
• Licensed stores have also given HKCAA Organisational Change and Repositioning of a Quasi Government Institution high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, HKCAA Organisational Change and Repositioning of a Quasi Government Institution has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by HKCAA Organisational Change and Repositioning of a Quasi Government Institution by aligning it with local cultural values
• Licensed stores also help HKCAA Organisational Change and Repositioning of a Quasi Government Institution in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• HKCAA Organisational Change and Repositioning of a Quasi Government Institution has developed a successfully operational website for online order placement and order tracking
• HKCAA Organisational Change and Repositioning of a Quasi Government Institution also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for HKCAA Organisational Change and Repositioning of a Quasi Government Institution and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• HKCAA Organisational Change and Repositioning of a Quasi Government Institution also places its products in supermarkets and hypermarkets across the country
• A large number of HKCAA Organisational Change and Repositioning of a Quasi Government Institution target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for HKCAA Organisational Change and Repositioning of a Quasi Government Institution

2.3.5. Partner agents

• In offshore locations, HKCAA Organisational Change and Repositioning of a Quasi Government Institution also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• HKCAA Organisational Change and Repositioning of a Quasi Government Institution contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for HKCAA Organisational Change and Repositioning of a Quasi Government Institution also places high importance on the promotional tactics and strategies used. The promotional strategies allow the HKCAA Organisational Change and Repositioning of a Quasi Government Institution to interact with the consumers and influence them directly. HKCAA Organisational Change and Repositioning of a Quasi Government Institution uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• HKCAA Organisational Change and Repositioning of a Quasi Government Institution has corporate profiles on all social media websites and portals
• HKCAA Organisational Change and Repositioning of a Quasi Government Institution uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows HKCAA Organisational Change and Repositioning of a Quasi Government Institution to understand the customers, their needs and demands
• HKCAA Organisational Change and Repositioning of a Quasi Government Institution uses this feedback and incorporates it in its broader marketing and organizational strategy
• HKCAA Organisational Change and Repositioning of a Quasi Government Institution also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• HKCAA Organisational Change and Repositioning of a Quasi Government Institution has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by HKCAA Organisational Change and Repositioning of a Quasi Government Institution and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by HKCAA Organisational Change and Repositioning of a Quasi Government Institution on high valued purchases
• Frequent usage and purchase of products by HKCAA Organisational Change and Repositioning of a Quasi Government Institution also has rewards against the loyalty card

2.4.3. Community Influencers

• HKCAA Organisational Change and Repositioning of a Quasi Government Institution makes use of community influencers as its on-ground promotional efforts
• HKCAA Organisational Change and Repositioning of a Quasi Government Institution identifies strong and confident individuals to be brand ambassadors in their communities
• HKCAA Organisational Change and Repositioning of a Quasi Government Institution provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, HKCAA Organisational Change and Repositioning of a Quasi Government Institution also makes use of out of house hoardings
• Hoardings increase visibility for HKCAA Organisational Change and Repositioning of a Quasi Government Institution and also work towards building stronger brand recall
• HKCAA Organisational Change and Repositioning of a Quasi Government Institution also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by HKCAA Organisational Change and Repositioning of a Quasi Government Institution have progressed to include a slice of life elements and characteristics
• TV advertisements by HKCAA Organisational Change and Repositioning of a Quasi Government Institution also highlight the functional benefits of the product

2.5. People

The marketing mix of HKCAA Organisational Change and Repositioning of a Quasi Government Institution also places an essential focus on people development and people building. This is because HKCAA Organisational Change and Repositioning of a Quasi Government Institution realizes the importance of employees in building strong customer relationships. HKCAA Organisational Change and Repositioning of a Quasi Government Institution develops its employee and people by focusing on the following aspects:

2.5.1. Training

• HKCAA Organisational Change and Repositioning of a Quasi Government Institution makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at HKCAA Organisational Change and Repositioning of a Quasi Government Institution are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at HKCAA Organisational Change and Repositioning of a Quasi Government Institution also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by HKCAA Organisational Change and Repositioning of a Quasi Government Institution take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• HKCAA Organisational Change and Repositioning of a Quasi Government Institution, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• HKCAA Organisational Change and Repositioning of a Quasi Government Institution works on strengthening the organizational commitment in its employees
• HKCAA Organisational Change and Repositioning of a Quasi Government Institution builds employee loyalty so that people can reflect their optimal best at work
• HKCAA Organisational Change and Repositioning of a Quasi Government Institution also understands that satisfied employees will lead to happy and satisfied customers
• HKCAA Organisational Change and Repositioning of a Quasi Government Institution regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• HKCAA Organisational Change and Repositioning of a Quasi Government Institution also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• HKCAA Organisational Change and Repositioning of a Quasi Government Institution employees are the face of the organization
• HKCAA Organisational Change and Repositioning of a Quasi Government Institution are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that HKCAA Organisational Change and Repositioning of a Quasi Government Institution distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• HKCAA Organisational Change and Repositioning of a Quasi Government Institution remains one of the leading players in the industry also because of its focus on succession planning
• HKCAA Organisational Change and Repositioning of a Quasi Government Institution conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at HKCAA Organisational Change and Repositioning of a Quasi Government Institution
• Strategic succession planning has allowed HKCAA Organisational Change and Repositioning of a Quasi Government Institution to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

HKCAA Organisational Change and Repositioning of a Quasi Government Institution has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at HKCAA Organisational Change and Repositioning of a Quasi Government Institution are clearly defined and communicated to the employees
• HKCAA Organisational Change and Repositioning of a Quasi Government Institution makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at HKCAA Organisational Change and Repositioning of a Quasi Government Institution

2.6.2. People Management

• HKCAA Organisational Change and Repositioning of a Quasi Government Institution has also defined clear processes for people management through streamlining its human resource management department
• HKCAA Organisational Change and Repositioning of a Quasi Government Institution has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed HKCAA Organisational Change and Repositioning of a Quasi Government Institution to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• HKCAA Organisational Change and Repositioning of a Quasi Government Institution also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• HKCAA Organisational Change and Repositioning of a Quasi Government Institution manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for HKCAA Organisational Change and Repositioning of a Quasi Government Institution for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for HKCAA Organisational Change and Repositioning of a Quasi Government Institution as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for HKCAA Organisational Change and Repositioning of a Quasi Government Institution include:

2.7.1. Store atmosphere

• The store design and management for HKCAA Organisational Change and Repositioning of a Quasi Government Institution is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by HKCAA Organisational Change and Repositioning of a Quasi Government Institution at ease
• The store design is also important for HKCAA Organisational Change and Repositioning of a Quasi Government Institution because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for HKCAA Organisational Change and Repositioning of a Quasi Government Institution to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• HKCAA Organisational Change and Repositioning of a Quasi Government Institution has unique packaging, which is different from other players in the industry
• HKCAA Organisational Change and Repositioning of a Quasi Government Institution also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by HKCAA Organisational Change and Repositioning of a Quasi Government Institution
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by HKCAA Organisational Change and Repositioning of a Quasi Government Institution

2.7.3. Website design

• The website design is simple and easy to use
• HKCAA Organisational Change and Repositioning of a Quasi Government Institution has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of HKCAA Organisational Change and Repositioning of a Quasi Government Institution also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings