Marketing Mix Of HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION

HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION is presented below:

2.1. Product

Product is one of the most important components of the HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION Marketing mix. The distinctive characteristics of the product by HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION are:

2.1.1. Quality

• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION has a broad portfolio of products
• The broad portfolio helps HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION
• The broader product portfolio also adds more value for HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION

2.1.4. Benefits of product consumption

• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION is its delivery of emotional benefits to the consumer
• Products manufactured and sold by HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION promise consumers an ego boost, confidence, and security
• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION are available in different sizes
• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION has also increased the trial rate
• Different SKUs have also helped HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION improve its product accessibility

2.2. Price

HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION products amongst consumers
• With premium prices, HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION products
• Using elements of premium prices in other product ranges has also allowed HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION also successfully adds more value to its products from the point of view of customers
• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION also gains higher sales with psychological pricing
• Consumer purchase a higher amount of HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION products because of its use of psychological pricing
• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION to cover shipping and customs expenses
• Geographical pricing also allows HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION is also known to use bundle pricing strategy popularly
• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION experiences higher return on the cost of gaining a new customer
• With bundle pricing, HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION.

2.3. Placement

HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION in all markets
• Company-operated stores give HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION higher control over operations as well as store layout and design
• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION in unstable markets
• Licensed stores have also given HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION by aligning it with local cultural values
• Licensed stores also help HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION has developed a successfully operational website for online order placement and order tracking
• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION also places its products in supermarkets and hypermarkets across the country
• A large number of HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION

2.3.5. Partner agents

• In offshore locations, HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION also places high importance on the promotional tactics and strategies used. The promotional strategies allow the HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION to interact with the consumers and influence them directly. HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION has corporate profiles on all social media websites and portals
• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION to understand the customers, their needs and demands
• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION uses this feedback and incorporates it in its broader marketing and organizational strategy
• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION on high valued purchases
• Frequent usage and purchase of products by HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION also has rewards against the loyalty card

2.4.3. Community Influencers

• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION makes use of community influencers as its on-ground promotional efforts
• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION identifies strong and confident individuals to be brand ambassadors in their communities
• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION also makes use of out of house hoardings
• Hoardings increase visibility for HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION and also work towards building stronger brand recall
• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION have progressed to include a slice of life elements and characteristics
• TV advertisements by HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION also highlight the functional benefits of the product

2.5. People

The marketing mix of HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION also places an essential focus on people development and people building. This is because HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION realizes the importance of employees in building strong customer relationships. HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION develops its employee and people by focusing on the following aspects:

2.5.1. Training

• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION works on strengthening the organizational commitment in its employees
• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION builds employee loyalty so that people can reflect their optimal best at work
• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION also understands that satisfied employees will lead to happy and satisfied customers
• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION employees are the face of the organization
• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION remains one of the leading players in the industry also because of its focus on succession planning
• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION
• Strategic succession planning has allowed HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION are clearly defined and communicated to the employees
• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION

2.6.2. People Management

• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION has also defined clear processes for people management through streamlining its human resource management department
• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION include:

2.7.1. Store atmosphere

• The store design and management for HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION at ease
• The store design is also important for HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION has unique packaging, which is different from other players in the industry
• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION

2.7.3. Website design

• The website design is simple and easy to use
• HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of HOMELESSNESS IN HARVARD SQUARE MULTI-STAKEHOLDER COLLABORATION IN ACTION also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings