Marketing strategy of HONEY CARE AFRICA B OPPORTUNITY KNOCKS

Posted by Zander Henry on Aug-22-2018

1. The vision of HONEY CARE AFRICA B OPPORTUNITY KNOCKS

The vision of HONEY CARE AFRICA B OPPORTUNITY KNOCKS is to be the leading quality service and product provider for customers. Being the best and the leading player means that HONEY CARE AFRICA B OPPORTUNITY KNOCKS marketing strategy and operations focus on:

• Providing high quality of products and services
• Providing value to customers
• Concentrate on building customer experience

2. The mission of HONEY CARE AFRICA B OPPORTUNITY KNOCKS

HONEY CARE AFRICA B OPPORTUNITY KNOCKS marketing strategy is grounded in its mission. The mission for HONEY CARE AFRICA B OPPORTUNITY KNOCKS is to be the favorite brand of the customers. This mission is essential for the marketing strategy of HONEY CARE AFRICA B OPPORTUNITY KNOCKS as it focuses on all operations and marketing activities in the direction of:

• Consumer centrism
• Using research to understand and influence consumers

3. Brand Equity of HONEY CARE AFRICA B OPPORTUNITY KNOCKS

Understanding and knowing the brand equity is vital for directing and giving meaning to the marketing strategy of HONEY CARE AFRICA B OPPORTUNITY KNOCKS. The knowledge of brand equity will help in shaping HONEY CARE AFRICA B OPPORTUNITY KNOCKS marketing strategy effectively – thereby facilitating the growth of business for HONEY CARE AFRICA B OPPORTUNITY KNOCKS.

3.1. Brand awareness

• HONEY CARE AFRICA B OPPORTUNITY KNOCKS has high brand awareness because of international operations
• The company focuses on higher budget allocation in the country of origin
• Each market for HONEY CARE AFRICA B OPPORTUNITY KNOCKS has modified marketing and strategic directives and plans

3.2. Brand association

• HONEY CARE AFRICA B OPPORTUNITY KNOCKS is directly associated with the brand name and product category
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS has a broad product portfolio
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS is associated with promising and delivering quality and innovative products
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS is also associated with excellent customer service

3.3. Brand loyalty

• HONEY CARE AFRICA B OPPORTUNITY KNOCKS has been successful at gaining high consumer loyalty because of unique and influential marketing strategy
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS has a global customer base
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS keeps adding value addition to the products and product portfolio to keep consumers engaged

3.4. Brand asset

• HONEY CARE AFRICA B OPPORTUNITY KNOCKS has a substantial brand value
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS also enjoys the high financial worth
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS focuses on building a reliable and robust employee base

3.5. Brand element

• HONEY CARE AFRICA B OPPORTUNITY KNOCKS uses the brand element as a means of competitive advantage
• Uses adaptability in product, services, and marketing to meet different cultural demands

4. Situational Analysis of HONEY CARE AFRICA B OPPORTUNITY KNOCKS

The situational analysis will help in developing the marketing strategy of HONEY CARE AFRICA B OPPORTUNITY KNOCKS by conducting a thorough market analysis. This market analysis will aid in understanding the compatibility between external opportunities and other factors, and internal strengths – to be used to maximize the marketing influence of HONEY CARE AFRICA B OPPORTUNITY KNOCKS.

4.1. SWOT

4.1.1. Strengths

HONEY CARE AFRICA B OPPORTUNITY KNOCKS marketing strategy can benefit from the following internal advantages:

• Strong brand image
• Global distribution network
• Investment in market research
• Innovation

4.1.2. Weakness

HONEY CARE AFRICA B OPPORTUNITY KNOCKS faces challenges in marketing strategy because of the following weakness:

• Slow organizational processes
• High product prices

4.1.3. Opportunity

HONEY CARE AFRICA B OPPORTUNITY KNOCKS has the following possibilities of business growth:

• Green lifestyles
• Regional expansion
• Diversification

4.1.4. Threats

HONEY CARE AFRICA B OPPORTUNITY KNOCKS faces business threats because of the following factors:

• Increased competition
• Increased imitation

4.2. PESTEL

4.2.1. Political

• HONEY CARE AFRICA B OPPORTUNITY KNOCKS operates I markets with political stability
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS has funding support from the government for small businesses

4.2.2. Economic

• HONEY CARE AFRICA B OPPORTUNITY KNOCKS enjoys high sales because of higher GDP
• Lower interest rates make business expansion and loaning easier for HONEY CARE AFRICA B OPPORTUNITY KNOCKS
• Low inflation strengthens the financial position of HONEY CARE AFRICA B OPPORTUNITY KNOCKS

4.2.3. Social

• Higher education and awareness increases sales of HONEY CARE AFRICA B OPPORTUNITY KNOCKS predict
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS focuses on understanding consumers and fulfilling their demands through its offerings

4.2.4. Environmental

• HONEY CARE AFRICA B OPPORTUNITY KNOCKS has an active CSR program
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS ensures environmental safety in all its operations

4.2.5. Legal

• HONEY CARE AFRICA B OPPORTUNITY KNOCKS is aware of local and global laws of business and human resource management
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS abides by all statutes – especially labour law, discrimination law, and employee safety laws

4.3. Porter’s Five Forces

4.3.1. Threat of substitutes

• High risk of replacements
• Substitutes offer similar products at low prices

4.3.2. The threat of new entrants

• New entrants need high financial investment
• New entrants need updated technology for keeping par with industry progress

4.3.3. Bargaining power of buyers

• Sales made to end consumer directly
• Stocking of products at retailers, as well as own-controlled retail outlets

4.3.4. Bargaining power of suppliers

• Multiple suppliers of raw materials
• Suppliers are chosen after careful inspection, and through contracts

4.3.5. Industry rivalry

• High industry rivalry
• Players offer similar products
• Players compete through marketing to influence consumers

5. Marketing Objectives for HONEY CARE AFRICA B OPPORTUNITY KNOCKS: The Marketing Strategy of HONEY CARE AFRICA B OPPORTUNITY KNOCKS

HONEY CARE AFRICA B OPPORTUNITY KNOCKS marketing strategy has the following objectives for the current financial year:

5.1. Increased market penetration

• Increase top of mind recall for HONEY CARE AFRICA B OPPORTUNITY KNOCKS brand and products by 30%
• Increase sales for HONEY CARE AFRICA B OPPORTUNITY KNOCKS by 40% by the third quarter of the financial year
• Achieve a trial rate for new products of 10% during the first quarter of the launch
• Increase consumption rate of existing products by 45% during the current financial year

5.2. Enhanced brand recognition

• Increase top of mind recall by 65% during the current fiscal year
• Increase brand recognition by 80% during the first two quarters of the current financial year

5.3. Increased use of digital marketing

• Acquire 25,000 new online customers during the financial year
• Increase website traffic through using blogging and email tactics effectively by 505 during the first two quarters of the year
• Acquire 65,000 likes on the official Facebook page of HONEY CARE AFRICA B OPPORTUNITY KNOCKS during the first quarter of the financial year

5.4. Retail Growth

• Contract with five more leading supermarkets in the first quarter of the year to stock product at eye level shelving
• Contract with two leading online retail sites – eBay and Amazon – to stock our products, and increase accessibility for consumers globally by the second quarter of the financial year

6. Segmentation of HONEY CARE AFRICA B OPPORTUNITY KNOCKS

HONEY CARE AFRICA B OPPORTUNITY KNOCKS marketing strategy uses different means of segmentation to reach an increase in market penetration.

6.1. Demographic segmentation

6.1.1. Age

HONEY CARE AFRICA B OPPORTUNITY KNOCKS has consumers of age groups

• 20-45 years
• 45-60 years

6.1.2. Gender

• HONEY CARE AFRICA B OPPORTUNITY KNOCKS has a broad product portfolio for both males and females

6.1.3. Life-cycle stage

Consumers for HONEY CARE AFRICA B OPPORTUNITY KNOCKS, according to the marketing strategy, are in the following various life cycle stages:

• Single students
• Single graduates
• Single people living at home/not living at home
• Young couples without children
• Married couples with one to four children – all at home
• Married couples with one or two children in college
• Old married couples with an empty nest

6.1.4. Occupation

The marketing strategy devises the following occupations for HONEY CARE AFRICA B OPPORTUNITY KNOCKS consumers:

• Professionals
• Students
• House makers

6.2. Psychographic segmentation

6.2.1. Social class

• HONEY CARE AFRICA B OPPORTUNITY KNOCKS focuses on segments of middle-upper and upper social classes

6.2.2. Lifestyle

HONEY CARE AFRICA B OPPORTUNITY KNOCKS consumer segments have the following lifestyle characteristics:

• They aspire towards a better and higher living standard
• They want to be successful – professionally and socially
• They are not hesitant to try new things, products and services in life
• They are confident in their behaviour and attitude
• They are mainstreamers in their fields

6.3. Geographic segmentation

6.3.1. Region

• HONEY CARE AFRICA B OPPORTUNITY KNOCKS has operations spread across the western developed countries such as America, the united kingdom, and the Netherlands
• It also has operations in emerging markets such as Brazil, India, and China

6.3.2. Density

• The focus of HONEY CARE AFRICA B OPPORTUNITY KNOCKS remains on the urban part of the population

6.4. Behavioural segmentation

6.4.1. Personality

The marketing strategy defines personality characteristics for the consumers of the brand of HONEY CARE AFRICA B OPPORTUNITY KNOCKS, such as:

• Determined
• Confident
• Ambitious
• Hardworking

6.4.2. Usage frequency

• The consumer segments for HONEY CARE AFRICA B OPPORTUNITY KNOCKS are regular and frequent users of the product

6.4.3. Benefits sought

• Consumers seek functional benefits
• The focus, however, is more on the emotional benefits reaped from the consumption of the brand

6.4.4. Degree of loyalty

• Consumers are very loyal
• Have an emotional attachment with the brand

7. Targeting of HONEY CARE AFRICA B OPPORTUNITY KNOCKS Positioning of HONEY CARE AFRICA B OPPORTUNITY KNOCKS

The marketing strategy of HONEY CARE AFRICA B OPPORTUNITY KNOCKS targets consumer groups based on segmentation as follows:

7.1. Target market

• The target market for HONEY CARE AFRICA B OPPORTUNITY KNOCKS is from middle to upper class
• The target market is ambitious and desires to purchase high-end consumer products
• This target market also seeks affordability
• To meet target market expectations, the HONEY CARE AFRICA B OPPORTUNITY KNOCKS focuses on quality control

7.2. Mass marketing

• The marketing strategy of HONEY CARE AFRICA B OPPORTUNITY KNOCKS focuses on mass marketing
• This also requires unique marketing designs and product promotion programs
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS makes use of one strategy to influence all segments

7.3. Undifferentiated marketing strategy

• HONEY CARE AFRICA B OPPORTUNITY KNOCKS does not differentiate between market segments
• It uses a single marketing strategy to target all segments and consumer groups
• Based on this, HONEY CARE AFRICA B OPPORTUNITY KNOCKS also created the marketing mix under the marketing strategy as a singular one for the whole market – regardless of the segmentation divides.

7.4. Focus on quality

• HONEY CARE AFRICA B OPPORTUNITY KNOCKS has created, developed, and maintained a brand that satisfies all consumers under the undifferentiated marketing strategy and mass marketing
• No compromise on quality has been made in the broad product portfolio
• To ensure the influence of a single marketing strategy, the HONEY CARE AFRICA B OPPORTUNITY KNOCKS has also adopted a consumer-centric approach in its overall marketing strategy and operations as well
• This was used for targeting strategy as well as for maintaining growth

8. Company Competitive Advantage in the marketing strategy of HONEY CARE AFRICA B OPPORTUNITY KNOCKS

The marketing strategy of HONEY CARE AFRICA B OPPORTUNITY KNOCKS stands out from the clutter and competition. HONEY CARE AFRICA B OPPORTUNITY KNOCKS has also achieved a sustainable competitive advantage in its marketing strategy. This is because of the following factors that HONEY CARE AFRICA B OPPORTUNITY KNOCKS has utilized:

8.1. Cost-effectiveness

• HONEY CARE AFRICA B OPPORTUNITY KNOCKS focuses on reaching consumers effectively rather than grandeur
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS focuses on developing an integrated marketing approach
• The use of digital marketing efficiently and expertly has helped the company reach a wider audience at a lower cost
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS has in-house copywriters for marketing campaigns which also helps in controlling costs
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS also focuses efforts on ground activities – which are less expensive than commercial marketing tactics

8.2. Innovation

• HONEY CARE AFRICA B OPPORTUNITY KNOCKS has stayed updated with latest developments in marketing research and marketing knowledge
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS makes use of new and innovative tactics to reach its target consumers
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS also employs top of the field marketers to facilitate its marketing strategy and promotional campaigns
• Each marketing campaign launched by HONEY CARE AFRICA B OPPORTUNITY KNOCKS is effective catchier and more influential than the previous one

8.3. Strong market research and consumer understanding grounded

• HONEY CARE AFRICA B OPPORTUNITY KNOCKS marketing strategy is strongly grounded in consumer and market research
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS makes informed marketing campaigns and goals based on consumers’ behavioural feedback
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS also incorporates consumer feedback in its marketing strategy
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS marketing strategy is based on market trends, and consumer needs and wants

8.4. Making effective use of emotional appeals

• Consumers’ emotional needs strongly influence all marketing objectives and marketing goals set by HONEY CARE AFRICA B OPPORTUNITY KNOCKS
• In addition to fulfilling functional needs, HONEY CARE AFRICA B OPPORTUNITY KNOCKS also tries to fulfil the emotional and psychological needs of the consumer
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS tries to build a strong emotional bond with the consumer, which also results in high consumer loyalty

9. Distribution Strategy of HONEY CARE AFRICA B OPPORTUNITY KNOCKS

HONEY CARE AFRICA B OPPORTUNITY KNOCKS marketing strategy highlights the use of the following distribution strategy to maximize reach and accessibility for consumers.

9.1. Intensive distribution strategy

• HONEY CARE AFRICA B OPPORTUNITY KNOCKS makes use of intensive distribution strategy because it is mass marketing
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS’s marketing strategy is based on undifferentiated segments, and thus an intensive distribution strategy allows high penetration and reaches in the overall market
• With the use of the intensive distribution, HONEY CARE AFRICA B OPPORTUNITY KNOCKS tries to maximise its coverage of the markets where it's present
• For achieving the intensive strategy, the company uses hardcore 360-degree integrated marketing strategy and campaign to reach all consumers, across all segments in the market.

9.2. Direct distribution strategy

• HONEY CARE AFRICA B OPPORTUNITY KNOCKS uses direct distribution country of origin as well as in locations where it has subsidiary operations
• The HONEY CARE AFRICA B OPPORTUNITY KNOCKS also makes use of modern retailing channels
• Also, HONEY CARE AFRICA B OPPORTUNITY KNOCKS makes use of e-commerce and makes a sale through online retailers, as well as through the company website
• Direct distributions have allowed HONEY CARE AFRICA B OPPORTUNITY KNOCKS to increase market penetration and accessibility for consumers

9.3. Indirect distribution strategy

• This strategy is largely used for offshore operations where the HONEY CARE AFRICA B OPPORTUNITY KNOCKS does not have a subsidiary
• In these offshore locations, HONEY CARE AFRICA B OPPORTUNITY KNOCKS largely works through the export model
• This makes use of several intermediaries in between, before the product by HONEY CARE AFRICA B OPPORTUNITY KNOCKS reaches the target consumers
• Intermediaries for HONEY CARE AFRICA B OPPORTUNITY KNOCKS include not only the end retail outlets, but also sales agents, retail agents, and distribution agents in offshore locations

9.4. Selective distribution strategy

• For some products of its portfolio which are premium in nature, HONEY CARE AFRICA B OPPORTUNITY KNOCKS makes use of selective distribution channel
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS has maintained a few outlets in the country of origin, and in selected offshore markets for these products
• These placements and locations are chosen based on the niche market that HONEY CARE AFRICA B OPPORTUNITY KNOCKS has for its premium products
• These locations, placements, and marketing strategy helps make the company’s product selectively, but readily accessible for its niche target audience

10. Competition Analysis in the marketing strategy of HONEY CARE AFRICA B OPPORTUNITY KNOCKS

The industry in which HONEY CARE AFRICA B OPPORTUNITY KNOCKS operates is very responsive to market and consumer trends. HONEY CARE AFRICA B OPPORTUNITY KNOCKS, therefore, needs to be vigilant in its market strategy towards competition – to make sure that it maintains its competitive advantage.

10.1. Strategic Group Analysis

• HONEY CARE AFRICA B OPPORTUNITY KNOCKS competes with direct and close competition based on quality and price
• Consumers choose between different companies from the industry based on their functional offering
• Consumers have progressively evolved to strengthen loyalty and form an emotional bond with products that they consume
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS also competes, thereby, with close competition for building stronger brand image, increasing consume loyalty, and for forming strong emotional ties with the consumer

10.2. Industry rivalry

• HONEY CARE AFRICA B OPPORTUNITY KNOCKS experiences high industry rivalry
• The barriers to entry for the industry are low, and new entrants gain easy access in the industry
• The number of local as well as global players is increasing

11. Marketing mix of HONEY CARE AFRICA B OPPORTUNITY KNOCKS

The marketing mix for HONEY CARE AFRICA B OPPORTUNITY KNOCKS as per the marketing strategy is the following:

11.1. Product

• HONEY CARE AFRICA B OPPORTUNITY KNOCKS has a broad product portfolio
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS provides mass marketed products for all segments across the market undifferentiated
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS also provides some selected, premium products to niche customer groups
• All products in the portfolio consistently maintain high quality
• All products are tailored to meet consumer specifications, demands and needs across different regional markets
• The HONEY CARE AFRICA B OPPORTUNITY KNOCKS maintains a high focus on innovation in products and introduces new products frequently to keep the consumers engaged

11.2. Place

• HONEY CARE AFRICA B OPPORTUNITY KNOCKS wants to have a close, emotional and personal relationship with its consumers
• The company maintains high control in its distribution strategies – especially through direct distribution strategy
• The company has a presence in leading supermarkets
• The HONEY CARE AFRICA B OPPORTUNITY KNOCKS also has company-operated stores in malls, and otherwise to make products accessible to consumers easily
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS also makes use of e-commerce to increase penetration and sales

11.3. Price

• The HONEY CARE AFRICA B OPPORTUNITY KNOCKS prices its products so that its target consumers can afford it easily
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS uses relative pricing strategy for its products
• The price of HONEY CARE AFRICA B OPPORTUNITY KNOCKS’s products include not only the high quality raw materials and value additions but also the enhanced customer experience they deliver
• The company’s pricing strategy allows it to enjoy stable revenue and profit growth

11.4. Promotion

• The HONEY CARE AFRICA B OPPORTUNITY KNOCKS has a high budget allocated towards marketing activities
• The HONEY CARE AFRICA B OPPORTUNITY KNOCKS invests substantially in digital marketing activities to reap high and effective results
• Use of digital marketing has also allowed HONEY CARE AFRICA B OPPORTUNITY KNOCKS marketing strategy to cap costs and expenses
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS also takes part in direct consumer engagement through on-ground activities where the company initiates trials
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS also invests in traditional media channels to reach maximum consumers in the market

11.5. People

• HONEY CARE AFRICA B OPPORTUNITY KNOCKS has a large workforce across different companies
• This workforce is continually trained to become experts in their respective fields of operations
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS hires without discrimination
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS ensures that its employees remain motivated through building an inspirational and creative organizational culture
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS focuses on also building and maintaining organizational commitment and loyalty in its employees

11.6. Process

• All activities at HONEY CARE AFRICA B OPPORTUNITY KNOCKS - from raw material procurement to the final sale to the end consumer - undergo systematic processes
• The processes at HONEY CARE AFRICA B OPPORTUNITY KNOCKS are well defined, and well communicated to all employees
• All employees are trained to follow the processes internally to ensure consistently high quality as well as timely production and deliveries
• The systematic processes also ensure a smooth running of operations at the HONEY CARE AFRICA B OPPORTUNITY KNOCKS

11.7. Physical evidence

• The physical evidence for HONEY CARE AFRICA B OPPORTUNITY KNOCKS includes the company logo, company store designs, and the product packaging
• Satisfied and excited customers in the retail spaces of HONEY CARE AFRICA B OPPORTUNITY KNOCKS, as well as during product consumption create a bubbling and an inviting atmosphere
• The e-commerce website for retail by HONEY CARE AFRICA B OPPORTUNITY KNOCKS is also designed with a friendly customer interface to allow maximum interaction with the brand
• The store designs created by HONEY CARE AFRICA B OPPORTUNITY KNOCKS for its retail space allow consumers maximum interaction with the products directly.

12. Promotional tactics for the marketing strategy of HONEY CARE AFRICA B OPPORTUNITY KNOCKS

12.1. Digital marketing

• The company uses social media for reaching consumers effectively
• The HONEY CARE AFRICA B OPPORTUNITY KNOCKS interacts with the consumers directly, and engages with them, answers their queries and takes their feedback
• The company also shares information and build relationships with consumers through digital marketing
• HONEY CARE AFRICA B OPPORTUNITY KNOCKS also makes use of blogging, emails, and content creations as a means of digital marketing

12.2. Conventional marketing

• The company uses a 360-degree approach in its marketing strategy
• This means that the company makes use of traditional marketing channels as well – such as TV, magazine adverts, and out of house placements

12.3. Influencers

• For direct, on-ground engagement, the company uses influencers
• Influencers interact with consumers directly, or through their channels of communication as a means of content creation and endorsing the HONEY CARE AFRICA B OPPORTUNITY KNOCKS brand

13. Monitoring and evaluation of the marketing strategy of HONEY CARE AFRICA B OPPORTUNITY KNOCKS

13.1. Changes in sales

• HONEY CARE AFRICA B OPPORTUNITY KNOCKS regularly tracks its sales to identify the effectiveness of its marketing strategy
• Increase in sales reflect the success of marketing strategy of HONEY CARE AFRICA B OPPORTUNITY KNOCKS
• Sometimes, HONEY CARE AFRICA B OPPORTUNITY KNOCKS experiences increase ins ae after some time of the launch of the marketing promotions

13.2. Surveys and focus groups

• HONEY CARE AFRICA B OPPORTUNITY KNOCKS frequently conducts focus groups and surveys to identify its brand worth
• These methods also help the company identify brand value, brand recall, and brand recognition
• Focus groups allow HONEY CARE AFRICA B OPPORTUNITY KNOCKS to gather feedback on its marketing strategy and helps it understand consumers better

13.3. ROI

• Effectiveness of marketing strategy of HONEY CARE AFRICA B OPPORTUNITY KNOCKS can also be seen through the revenue and profit growth
• Return on investment allows HONEY CARE AFRICA B OPPORTUNITY KNOCKS to effective gauge the effect and influence of the marketing strategy, and measure its success

13.4. Attainment of marketing objectives

• All marketing objectives set by HONEY CARE AFRICA B OPPORTUNITY KNOCKS are SMART
• The quantitative set against each of the marketing objective can facilitate attainment evaluation for the overall marketing strategy
• Successful and timely attainment of these marketing objectives highlight the success of the marketing strategy of HONEY CARE AFRICA B OPPORTUNITY KNOCKS