Marketing Mix Of Hampton Creek in Turmoil

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Hampton Creek in Turmoil

Hampton Creek in Turmoil makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Hampton Creek in Turmoil is presented below:

2.1. Product

Product is one of the most important components of the Hampton Creek in Turmoil Marketing mix. The distinctive characteristics of the product by Hampton Creek in Turmoil are:

2.1.1. Quality

• Hampton Creek in Turmoil maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Hampton Creek in Turmoil procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Hampton Creek in Turmoil with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Hampton Creek in Turmoil are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Hampton Creek in Turmoil has a broad portfolio of products
• The broad portfolio helps Hampton Creek in Turmoil in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Hampton Creek in Turmoil
• The broader product portfolio also adds more value for Hampton Creek in Turmoil

2.1.4. Benefits of product consumption

• Hampton Creek in Turmoil offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Hampton Creek in Turmoil is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Hampton Creek in Turmoil promise consumers an ego boost, confidence, and security
• Hampton Creek in Turmoil also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Hampton Creek in Turmoil are available in different sizes
• Hampton Creek in Turmoil has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Hampton Creek in Turmoil has also increased the trial rate
• Different SKUs have also helped Hampton Creek in Turmoil improve its product accessibility

2.2. Price

Hampton Creek in Turmoil marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Hampton Creek in Turmoil uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Hampton Creek in Turmoil encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Hampton Creek in Turmoil products amongst consumers
• With premium prices, Hampton Creek in Turmoil has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Hampton Creek in Turmoil products
• Using elements of premium prices in other product ranges has also allowed Hampton Creek in Turmoil to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Hampton Creek in Turmoil has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Hampton Creek in Turmoil also successfully adds more value to its products from the point of view of customers
• Hampton Creek in Turmoil also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Hampton Creek in Turmoil products because of its use of psychological pricing
• Hampton Creek in Turmoil is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Hampton Creek in Turmoil is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Hampton Creek in Turmoil to cover shipping and customs expenses
• Geographical pricing also allows Hampton Creek in Turmoil to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Hampton Creek in Turmoil is also known to use bundle pricing strategy popularly
• Hampton Creek in Turmoil also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Hampton Creek in Turmoil experiences higher return on the cost of gaining a new customer
• With bundle pricing, Hampton Creek in Turmoil is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Hampton Creek in Turmoil.

2.3. Placement

Hampton Creek in Turmoil places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Hampton Creek in Turmoil in all markets
• Company-operated stores give Hampton Creek in Turmoil higher control over operations as well as store layout and design
• Hampton Creek in Turmoil also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Hampton Creek in Turmoil in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Hampton Creek in Turmoil licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Hampton Creek in Turmoil in unstable markets
• Licensed stores have also given Hampton Creek in Turmoil high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Hampton Creek in Turmoil has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Hampton Creek in Turmoil by aligning it with local cultural values
• Licensed stores also help Hampton Creek in Turmoil in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Hampton Creek in Turmoil has developed a successfully operational website for online order placement and order tracking
• Hampton Creek in Turmoil also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Hampton Creek in Turmoil and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Hampton Creek in Turmoil also places its products in supermarkets and hypermarkets across the country
• A large number of Hampton Creek in Turmoil target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Hampton Creek in Turmoil

2.3.5. Partner agents

• In offshore locations, Hampton Creek in Turmoil also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Hampton Creek in Turmoil contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Hampton Creek in Turmoil also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Hampton Creek in Turmoil to interact with the consumers and influence them directly. Hampton Creek in Turmoil uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Hampton Creek in Turmoil has corporate profiles on all social media websites and portals
• Hampton Creek in Turmoil uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Hampton Creek in Turmoil to understand the customers, their needs and demands
• Hampton Creek in Turmoil uses this feedback and incorporates it in its broader marketing and organizational strategy
• Hampton Creek in Turmoil also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Hampton Creek in Turmoil has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Hampton Creek in Turmoil and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Hampton Creek in Turmoil on high valued purchases
• Frequent usage and purchase of products by Hampton Creek in Turmoil also has rewards against the loyalty card

2.4.3. Community Influencers

• Hampton Creek in Turmoil makes use of community influencers as its on-ground promotional efforts
• Hampton Creek in Turmoil identifies strong and confident individuals to be brand ambassadors in their communities
• Hampton Creek in Turmoil provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Hampton Creek in Turmoil also makes use of out of house hoardings
• Hoardings increase visibility for Hampton Creek in Turmoil and also work towards building stronger brand recall
• Hampton Creek in Turmoil also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Hampton Creek in Turmoil have progressed to include a slice of life elements and characteristics
• TV advertisements by Hampton Creek in Turmoil also highlight the functional benefits of the product

2.5. People

The marketing mix of Hampton Creek in Turmoil also places an essential focus on people development and people building. This is because Hampton Creek in Turmoil realizes the importance of employees in building strong customer relationships. Hampton Creek in Turmoil develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Hampton Creek in Turmoil makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Hampton Creek in Turmoil are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Hampton Creek in Turmoil also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Hampton Creek in Turmoil take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Hampton Creek in Turmoil, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Hampton Creek in Turmoil works on strengthening the organizational commitment in its employees
• Hampton Creek in Turmoil builds employee loyalty so that people can reflect their optimal best at work
• Hampton Creek in Turmoil also understands that satisfied employees will lead to happy and satisfied customers
• Hampton Creek in Turmoil regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Hampton Creek in Turmoil also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Hampton Creek in Turmoil employees are the face of the organization
• Hampton Creek in Turmoil are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Hampton Creek in Turmoil distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Hampton Creek in Turmoil remains one of the leading players in the industry also because of its focus on succession planning
• Hampton Creek in Turmoil conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Hampton Creek in Turmoil
• Strategic succession planning has allowed Hampton Creek in Turmoil to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Hampton Creek in Turmoil has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Hampton Creek in Turmoil are clearly defined and communicated to the employees
• Hampton Creek in Turmoil makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Hampton Creek in Turmoil

2.6.2. People Management

• Hampton Creek in Turmoil has also defined clear processes for people management through streamlining its human resource management department
• Hampton Creek in Turmoil has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Hampton Creek in Turmoil to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Hampton Creek in Turmoil also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Hampton Creek in Turmoil manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Hampton Creek in Turmoil for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Hampton Creek in Turmoil as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Hampton Creek in Turmoil include:

2.7.1. Store atmosphere

• The store design and management for Hampton Creek in Turmoil is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Hampton Creek in Turmoil at ease
• The store design is also important for Hampton Creek in Turmoil because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Hampton Creek in Turmoil to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Hampton Creek in Turmoil has unique packaging, which is different from other players in the industry
• Hampton Creek in Turmoil also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Hampton Creek in Turmoil
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Hampton Creek in Turmoil

2.7.3. Website design

• The website design is simple and easy to use
• Hampton Creek in Turmoil has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Hampton Creek in Turmoil also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings