Marketing Mix Of High Wire Act Credit Suisse and Contingent Capital A

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for High Wire Act Credit Suisse and Contingent Capital A

High Wire Act Credit Suisse and Contingent Capital A makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix High Wire Act Credit Suisse and Contingent Capital A is presented below:

2.1. Product

Product is one of the most important components of the High Wire Act Credit Suisse and Contingent Capital A Marketing mix. The distinctive characteristics of the product by High Wire Act Credit Suisse and Contingent Capital A are:

2.1.1. Quality

• High Wire Act Credit Suisse and Contingent Capital A maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• High Wire Act Credit Suisse and Contingent Capital A procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides High Wire Act Credit Suisse and Contingent Capital A with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by High Wire Act Credit Suisse and Contingent Capital A are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• High Wire Act Credit Suisse and Contingent Capital A has a broad portfolio of products
• The broad portfolio helps High Wire Act Credit Suisse and Contingent Capital A in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to High Wire Act Credit Suisse and Contingent Capital A
• The broader product portfolio also adds more value for High Wire Act Credit Suisse and Contingent Capital A

2.1.4. Benefits of product consumption

• High Wire Act Credit Suisse and Contingent Capital A offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of High Wire Act Credit Suisse and Contingent Capital A is its delivery of emotional benefits to the consumer
• Products manufactured and sold by High Wire Act Credit Suisse and Contingent Capital A promise consumers an ego boost, confidence, and security
• High Wire Act Credit Suisse and Contingent Capital A also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by High Wire Act Credit Suisse and Contingent Capital A are available in different sizes
• High Wire Act Credit Suisse and Contingent Capital A has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, High Wire Act Credit Suisse and Contingent Capital A has also increased the trial rate
• Different SKUs have also helped High Wire Act Credit Suisse and Contingent Capital A improve its product accessibility

2.2. Price

High Wire Act Credit Suisse and Contingent Capital A marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix High Wire Act Credit Suisse and Contingent Capital A uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, High Wire Act Credit Suisse and Contingent Capital A encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of High Wire Act Credit Suisse and Contingent Capital A products amongst consumers
• With premium prices, High Wire Act Credit Suisse and Contingent Capital A has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in High Wire Act Credit Suisse and Contingent Capital A products
• Using elements of premium prices in other product ranges has also allowed High Wire Act Credit Suisse and Contingent Capital A to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since High Wire Act Credit Suisse and Contingent Capital A has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, High Wire Act Credit Suisse and Contingent Capital A also successfully adds more value to its products from the point of view of customers
• High Wire Act Credit Suisse and Contingent Capital A also gains higher sales with psychological pricing
• Consumer purchase a higher amount of High Wire Act Credit Suisse and Contingent Capital A products because of its use of psychological pricing
• High Wire Act Credit Suisse and Contingent Capital A is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• High Wire Act Credit Suisse and Contingent Capital A is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows High Wire Act Credit Suisse and Contingent Capital A to cover shipping and customs expenses
• Geographical pricing also allows High Wire Act Credit Suisse and Contingent Capital A to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, High Wire Act Credit Suisse and Contingent Capital A is also known to use bundle pricing strategy popularly
• High Wire Act Credit Suisse and Contingent Capital A also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• High Wire Act Credit Suisse and Contingent Capital A experiences higher return on the cost of gaining a new customer
• With bundle pricing, High Wire Act Credit Suisse and Contingent Capital A is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of High Wire Act Credit Suisse and Contingent Capital A.

2.3. Placement

High Wire Act Credit Suisse and Contingent Capital A places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of High Wire Act Credit Suisse and Contingent Capital A in all markets
• Company-operated stores give High Wire Act Credit Suisse and Contingent Capital A higher control over operations as well as store layout and design
• High Wire Act Credit Suisse and Contingent Capital A also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to High Wire Act Credit Suisse and Contingent Capital A in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• High Wire Act Credit Suisse and Contingent Capital A licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for High Wire Act Credit Suisse and Contingent Capital A in unstable markets
• Licensed stores have also given High Wire Act Credit Suisse and Contingent Capital A high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, High Wire Act Credit Suisse and Contingent Capital A has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by High Wire Act Credit Suisse and Contingent Capital A by aligning it with local cultural values
• Licensed stores also help High Wire Act Credit Suisse and Contingent Capital A in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• High Wire Act Credit Suisse and Contingent Capital A has developed a successfully operational website for online order placement and order tracking
• High Wire Act Credit Suisse and Contingent Capital A also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for High Wire Act Credit Suisse and Contingent Capital A and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• High Wire Act Credit Suisse and Contingent Capital A also places its products in supermarkets and hypermarkets across the country
• A large number of High Wire Act Credit Suisse and Contingent Capital A target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for High Wire Act Credit Suisse and Contingent Capital A

2.3.5. Partner agents

• In offshore locations, High Wire Act Credit Suisse and Contingent Capital A also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• High Wire Act Credit Suisse and Contingent Capital A contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for High Wire Act Credit Suisse and Contingent Capital A also places high importance on the promotional tactics and strategies used. The promotional strategies allow the High Wire Act Credit Suisse and Contingent Capital A to interact with the consumers and influence them directly. High Wire Act Credit Suisse and Contingent Capital A uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• High Wire Act Credit Suisse and Contingent Capital A has corporate profiles on all social media websites and portals
• High Wire Act Credit Suisse and Contingent Capital A uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows High Wire Act Credit Suisse and Contingent Capital A to understand the customers, their needs and demands
• High Wire Act Credit Suisse and Contingent Capital A uses this feedback and incorporates it in its broader marketing and organizational strategy
• High Wire Act Credit Suisse and Contingent Capital A also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• High Wire Act Credit Suisse and Contingent Capital A has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by High Wire Act Credit Suisse and Contingent Capital A and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by High Wire Act Credit Suisse and Contingent Capital A on high valued purchases
• Frequent usage and purchase of products by High Wire Act Credit Suisse and Contingent Capital A also has rewards against the loyalty card

2.4.3. Community Influencers

• High Wire Act Credit Suisse and Contingent Capital A makes use of community influencers as its on-ground promotional efforts
• High Wire Act Credit Suisse and Contingent Capital A identifies strong and confident individuals to be brand ambassadors in their communities
• High Wire Act Credit Suisse and Contingent Capital A provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, High Wire Act Credit Suisse and Contingent Capital A also makes use of out of house hoardings
• Hoardings increase visibility for High Wire Act Credit Suisse and Contingent Capital A and also work towards building stronger brand recall
• High Wire Act Credit Suisse and Contingent Capital A also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by High Wire Act Credit Suisse and Contingent Capital A have progressed to include a slice of life elements and characteristics
• TV advertisements by High Wire Act Credit Suisse and Contingent Capital A also highlight the functional benefits of the product

2.5. People

The marketing mix of High Wire Act Credit Suisse and Contingent Capital A also places an essential focus on people development and people building. This is because High Wire Act Credit Suisse and Contingent Capital A realizes the importance of employees in building strong customer relationships. High Wire Act Credit Suisse and Contingent Capital A develops its employee and people by focusing on the following aspects:

2.5.1. Training

• High Wire Act Credit Suisse and Contingent Capital A makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at High Wire Act Credit Suisse and Contingent Capital A are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at High Wire Act Credit Suisse and Contingent Capital A also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by High Wire Act Credit Suisse and Contingent Capital A take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• High Wire Act Credit Suisse and Contingent Capital A, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• High Wire Act Credit Suisse and Contingent Capital A works on strengthening the organizational commitment in its employees
• High Wire Act Credit Suisse and Contingent Capital A builds employee loyalty so that people can reflect their optimal best at work
• High Wire Act Credit Suisse and Contingent Capital A also understands that satisfied employees will lead to happy and satisfied customers
• High Wire Act Credit Suisse and Contingent Capital A regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• High Wire Act Credit Suisse and Contingent Capital A also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• High Wire Act Credit Suisse and Contingent Capital A employees are the face of the organization
• High Wire Act Credit Suisse and Contingent Capital A are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that High Wire Act Credit Suisse and Contingent Capital A distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• High Wire Act Credit Suisse and Contingent Capital A remains one of the leading players in the industry also because of its focus on succession planning
• High Wire Act Credit Suisse and Contingent Capital A conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at High Wire Act Credit Suisse and Contingent Capital A
• Strategic succession planning has allowed High Wire Act Credit Suisse and Contingent Capital A to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

High Wire Act Credit Suisse and Contingent Capital A has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at High Wire Act Credit Suisse and Contingent Capital A are clearly defined and communicated to the employees
• High Wire Act Credit Suisse and Contingent Capital A makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at High Wire Act Credit Suisse and Contingent Capital A

2.6.2. People Management

• High Wire Act Credit Suisse and Contingent Capital A has also defined clear processes for people management through streamlining its human resource management department
• High Wire Act Credit Suisse and Contingent Capital A has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed High Wire Act Credit Suisse and Contingent Capital A to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• High Wire Act Credit Suisse and Contingent Capital A also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• High Wire Act Credit Suisse and Contingent Capital A manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for High Wire Act Credit Suisse and Contingent Capital A for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for High Wire Act Credit Suisse and Contingent Capital A as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for High Wire Act Credit Suisse and Contingent Capital A include:

2.7.1. Store atmosphere

• The store design and management for High Wire Act Credit Suisse and Contingent Capital A is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by High Wire Act Credit Suisse and Contingent Capital A at ease
• The store design is also important for High Wire Act Credit Suisse and Contingent Capital A because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for High Wire Act Credit Suisse and Contingent Capital A to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• High Wire Act Credit Suisse and Contingent Capital A has unique packaging, which is different from other players in the industry
• High Wire Act Credit Suisse and Contingent Capital A also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by High Wire Act Credit Suisse and Contingent Capital A
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by High Wire Act Credit Suisse and Contingent Capital A

2.7.3. Website design

• The website design is simple and easy to use
• High Wire Act Credit Suisse and Contingent Capital A has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of High Wire Act Credit Suisse and Contingent Capital A also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings