Marketing Mix Of Hindustan Unilever Brooke Bond Red Label s 6 Pack Band

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Hindustan Unilever Brooke Bond Red Label s 6 Pack Band

Hindustan Unilever Brooke Bond Red Label s 6 Pack Band makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Hindustan Unilever Brooke Bond Red Label s 6 Pack Band is presented below:

2.1. Product

Product is one of the most important components of the Hindustan Unilever Brooke Bond Red Label s 6 Pack Band Marketing mix. The distinctive characteristics of the product by Hindustan Unilever Brooke Bond Red Label s 6 Pack Band are:

2.1.1. Quality

• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Hindustan Unilever Brooke Bond Red Label s 6 Pack Band with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Hindustan Unilever Brooke Bond Red Label s 6 Pack Band are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band has a broad portfolio of products
• The broad portfolio helps Hindustan Unilever Brooke Bond Red Label s 6 Pack Band in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Hindustan Unilever Brooke Bond Red Label s 6 Pack Band
• The broader product portfolio also adds more value for Hindustan Unilever Brooke Bond Red Label s 6 Pack Band

2.1.4. Benefits of product consumption

• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Hindustan Unilever Brooke Bond Red Label s 6 Pack Band is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Hindustan Unilever Brooke Bond Red Label s 6 Pack Band promise consumers an ego boost, confidence, and security
• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Hindustan Unilever Brooke Bond Red Label s 6 Pack Band are available in different sizes
• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Hindustan Unilever Brooke Bond Red Label s 6 Pack Band has also increased the trial rate
• Different SKUs have also helped Hindustan Unilever Brooke Bond Red Label s 6 Pack Band improve its product accessibility

2.2. Price

Hindustan Unilever Brooke Bond Red Label s 6 Pack Band marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Hindustan Unilever Brooke Bond Red Label s 6 Pack Band uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Hindustan Unilever Brooke Bond Red Label s 6 Pack Band encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Hindustan Unilever Brooke Bond Red Label s 6 Pack Band products amongst consumers
• With premium prices, Hindustan Unilever Brooke Bond Red Label s 6 Pack Band has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Hindustan Unilever Brooke Bond Red Label s 6 Pack Band products
• Using elements of premium prices in other product ranges has also allowed Hindustan Unilever Brooke Bond Red Label s 6 Pack Band to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Hindustan Unilever Brooke Bond Red Label s 6 Pack Band has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Hindustan Unilever Brooke Bond Red Label s 6 Pack Band also successfully adds more value to its products from the point of view of customers
• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Hindustan Unilever Brooke Bond Red Label s 6 Pack Band products because of its use of psychological pricing
• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Hindustan Unilever Brooke Bond Red Label s 6 Pack Band to cover shipping and customs expenses
• Geographical pricing also allows Hindustan Unilever Brooke Bond Red Label s 6 Pack Band to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Hindustan Unilever Brooke Bond Red Label s 6 Pack Band is also known to use bundle pricing strategy popularly
• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band experiences higher return on the cost of gaining a new customer
• With bundle pricing, Hindustan Unilever Brooke Bond Red Label s 6 Pack Band is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Hindustan Unilever Brooke Bond Red Label s 6 Pack Band.

2.3. Placement

Hindustan Unilever Brooke Bond Red Label s 6 Pack Band places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Hindustan Unilever Brooke Bond Red Label s 6 Pack Band in all markets
• Company-operated stores give Hindustan Unilever Brooke Bond Red Label s 6 Pack Band higher control over operations as well as store layout and design
• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Hindustan Unilever Brooke Bond Red Label s 6 Pack Band in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Hindustan Unilever Brooke Bond Red Label s 6 Pack Band in unstable markets
• Licensed stores have also given Hindustan Unilever Brooke Bond Red Label s 6 Pack Band high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Hindustan Unilever Brooke Bond Red Label s 6 Pack Band has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Hindustan Unilever Brooke Bond Red Label s 6 Pack Band by aligning it with local cultural values
• Licensed stores also help Hindustan Unilever Brooke Bond Red Label s 6 Pack Band in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band has developed a successfully operational website for online order placement and order tracking
• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Hindustan Unilever Brooke Bond Red Label s 6 Pack Band and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band also places its products in supermarkets and hypermarkets across the country
• A large number of Hindustan Unilever Brooke Bond Red Label s 6 Pack Band target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Hindustan Unilever Brooke Bond Red Label s 6 Pack Band

2.3.5. Partner agents

• In offshore locations, Hindustan Unilever Brooke Bond Red Label s 6 Pack Band also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Hindustan Unilever Brooke Bond Red Label s 6 Pack Band also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Hindustan Unilever Brooke Bond Red Label s 6 Pack Band to interact with the consumers and influence them directly. Hindustan Unilever Brooke Bond Red Label s 6 Pack Band uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band has corporate profiles on all social media websites and portals
• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Hindustan Unilever Brooke Bond Red Label s 6 Pack Band to understand the customers, their needs and demands
• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band uses this feedback and incorporates it in its broader marketing and organizational strategy
• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Hindustan Unilever Brooke Bond Red Label s 6 Pack Band and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Hindustan Unilever Brooke Bond Red Label s 6 Pack Band on high valued purchases
• Frequent usage and purchase of products by Hindustan Unilever Brooke Bond Red Label s 6 Pack Band also has rewards against the loyalty card

2.4.3. Community Influencers

• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band makes use of community influencers as its on-ground promotional efforts
• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band identifies strong and confident individuals to be brand ambassadors in their communities
• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Hindustan Unilever Brooke Bond Red Label s 6 Pack Band also makes use of out of house hoardings
• Hoardings increase visibility for Hindustan Unilever Brooke Bond Red Label s 6 Pack Band and also work towards building stronger brand recall
• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Hindustan Unilever Brooke Bond Red Label s 6 Pack Band have progressed to include a slice of life elements and characteristics
• TV advertisements by Hindustan Unilever Brooke Bond Red Label s 6 Pack Band also highlight the functional benefits of the product

2.5. People

The marketing mix of Hindustan Unilever Brooke Bond Red Label s 6 Pack Band also places an essential focus on people development and people building. This is because Hindustan Unilever Brooke Bond Red Label s 6 Pack Band realizes the importance of employees in building strong customer relationships. Hindustan Unilever Brooke Bond Red Label s 6 Pack Band develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Hindustan Unilever Brooke Bond Red Label s 6 Pack Band are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Hindustan Unilever Brooke Bond Red Label s 6 Pack Band also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Hindustan Unilever Brooke Bond Red Label s 6 Pack Band take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band works on strengthening the organizational commitment in its employees
• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band builds employee loyalty so that people can reflect their optimal best at work
• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band also understands that satisfied employees will lead to happy and satisfied customers
• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band employees are the face of the organization
• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Hindustan Unilever Brooke Bond Red Label s 6 Pack Band distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band remains one of the leading players in the industry also because of its focus on succession planning
• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Hindustan Unilever Brooke Bond Red Label s 6 Pack Band
• Strategic succession planning has allowed Hindustan Unilever Brooke Bond Red Label s 6 Pack Band to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Hindustan Unilever Brooke Bond Red Label s 6 Pack Band has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Hindustan Unilever Brooke Bond Red Label s 6 Pack Band are clearly defined and communicated to the employees
• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Hindustan Unilever Brooke Bond Red Label s 6 Pack Band

2.6.2. People Management

• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band has also defined clear processes for people management through streamlining its human resource management department
• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Hindustan Unilever Brooke Bond Red Label s 6 Pack Band to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Hindustan Unilever Brooke Bond Red Label s 6 Pack Band for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Hindustan Unilever Brooke Bond Red Label s 6 Pack Band as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Hindustan Unilever Brooke Bond Red Label s 6 Pack Band include:

2.7.1. Store atmosphere

• The store design and management for Hindustan Unilever Brooke Bond Red Label s 6 Pack Band is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Hindustan Unilever Brooke Bond Red Label s 6 Pack Band at ease
• The store design is also important for Hindustan Unilever Brooke Bond Red Label s 6 Pack Band because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Hindustan Unilever Brooke Bond Red Label s 6 Pack Band to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band has unique packaging, which is different from other players in the industry
• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Hindustan Unilever Brooke Bond Red Label s 6 Pack Band
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Hindustan Unilever Brooke Bond Red Label s 6 Pack Band

2.7.3. Website design

• The website design is simple and easy to use
• Hindustan Unilever Brooke Bond Red Label s 6 Pack Band has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Hindustan Unilever Brooke Bond Red Label s 6 Pack Band also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings