Marketing Mix Of Hip Hop B Can t Stop Won t Stop

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Hip Hop B Can t Stop Won t Stop

Hip Hop B Can t Stop Won t Stop makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Hip Hop B Can t Stop Won t Stop is presented below:

2.1. Product

Product is one of the most important components of the Hip Hop B Can t Stop Won t Stop Marketing mix. The distinctive characteristics of the product by Hip Hop B Can t Stop Won t Stop are:

2.1.1. Quality

• Hip Hop B Can t Stop Won t Stop maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Hip Hop B Can t Stop Won t Stop procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Hip Hop B Can t Stop Won t Stop with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Hip Hop B Can t Stop Won t Stop are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Hip Hop B Can t Stop Won t Stop has a broad portfolio of products
• The broad portfolio helps Hip Hop B Can t Stop Won t Stop in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Hip Hop B Can t Stop Won t Stop
• The broader product portfolio also adds more value for Hip Hop B Can t Stop Won t Stop

2.1.4. Benefits of product consumption

• Hip Hop B Can t Stop Won t Stop offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Hip Hop B Can t Stop Won t Stop is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Hip Hop B Can t Stop Won t Stop promise consumers an ego boost, confidence, and security
• Hip Hop B Can t Stop Won t Stop also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Hip Hop B Can t Stop Won t Stop are available in different sizes
• Hip Hop B Can t Stop Won t Stop has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Hip Hop B Can t Stop Won t Stop has also increased the trial rate
• Different SKUs have also helped Hip Hop B Can t Stop Won t Stop improve its product accessibility

2.2. Price

Hip Hop B Can t Stop Won t Stop marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Hip Hop B Can t Stop Won t Stop uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Hip Hop B Can t Stop Won t Stop encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Hip Hop B Can t Stop Won t Stop products amongst consumers
• With premium prices, Hip Hop B Can t Stop Won t Stop has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Hip Hop B Can t Stop Won t Stop products
• Using elements of premium prices in other product ranges has also allowed Hip Hop B Can t Stop Won t Stop to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Hip Hop B Can t Stop Won t Stop has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Hip Hop B Can t Stop Won t Stop also successfully adds more value to its products from the point of view of customers
• Hip Hop B Can t Stop Won t Stop also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Hip Hop B Can t Stop Won t Stop products because of its use of psychological pricing
• Hip Hop B Can t Stop Won t Stop is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Hip Hop B Can t Stop Won t Stop is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Hip Hop B Can t Stop Won t Stop to cover shipping and customs expenses
• Geographical pricing also allows Hip Hop B Can t Stop Won t Stop to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Hip Hop B Can t Stop Won t Stop is also known to use bundle pricing strategy popularly
• Hip Hop B Can t Stop Won t Stop also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Hip Hop B Can t Stop Won t Stop experiences higher return on the cost of gaining a new customer
• With bundle pricing, Hip Hop B Can t Stop Won t Stop is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Hip Hop B Can t Stop Won t Stop.

2.3. Placement

Hip Hop B Can t Stop Won t Stop places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Hip Hop B Can t Stop Won t Stop in all markets
• Company-operated stores give Hip Hop B Can t Stop Won t Stop higher control over operations as well as store layout and design
• Hip Hop B Can t Stop Won t Stop also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Hip Hop B Can t Stop Won t Stop in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Hip Hop B Can t Stop Won t Stop licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Hip Hop B Can t Stop Won t Stop in unstable markets
• Licensed stores have also given Hip Hop B Can t Stop Won t Stop high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Hip Hop B Can t Stop Won t Stop has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Hip Hop B Can t Stop Won t Stop by aligning it with local cultural values
• Licensed stores also help Hip Hop B Can t Stop Won t Stop in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Hip Hop B Can t Stop Won t Stop has developed a successfully operational website for online order placement and order tracking
• Hip Hop B Can t Stop Won t Stop also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Hip Hop B Can t Stop Won t Stop and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Hip Hop B Can t Stop Won t Stop also places its products in supermarkets and hypermarkets across the country
• A large number of Hip Hop B Can t Stop Won t Stop target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Hip Hop B Can t Stop Won t Stop

2.3.5. Partner agents

• In offshore locations, Hip Hop B Can t Stop Won t Stop also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Hip Hop B Can t Stop Won t Stop contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Hip Hop B Can t Stop Won t Stop also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Hip Hop B Can t Stop Won t Stop to interact with the consumers and influence them directly. Hip Hop B Can t Stop Won t Stop uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Hip Hop B Can t Stop Won t Stop has corporate profiles on all social media websites and portals
• Hip Hop B Can t Stop Won t Stop uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Hip Hop B Can t Stop Won t Stop to understand the customers, their needs and demands
• Hip Hop B Can t Stop Won t Stop uses this feedback and incorporates it in its broader marketing and organizational strategy
• Hip Hop B Can t Stop Won t Stop also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Hip Hop B Can t Stop Won t Stop has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Hip Hop B Can t Stop Won t Stop and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Hip Hop B Can t Stop Won t Stop on high valued purchases
• Frequent usage and purchase of products by Hip Hop B Can t Stop Won t Stop also has rewards against the loyalty card

2.4.3. Community Influencers

• Hip Hop B Can t Stop Won t Stop makes use of community influencers as its on-ground promotional efforts
• Hip Hop B Can t Stop Won t Stop identifies strong and confident individuals to be brand ambassadors in their communities
• Hip Hop B Can t Stop Won t Stop provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Hip Hop B Can t Stop Won t Stop also makes use of out of house hoardings
• Hoardings increase visibility for Hip Hop B Can t Stop Won t Stop and also work towards building stronger brand recall
• Hip Hop B Can t Stop Won t Stop also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Hip Hop B Can t Stop Won t Stop have progressed to include a slice of life elements and characteristics
• TV advertisements by Hip Hop B Can t Stop Won t Stop also highlight the functional benefits of the product

2.5. People

The marketing mix of Hip Hop B Can t Stop Won t Stop also places an essential focus on people development and people building. This is because Hip Hop B Can t Stop Won t Stop realizes the importance of employees in building strong customer relationships. Hip Hop B Can t Stop Won t Stop develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Hip Hop B Can t Stop Won t Stop makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Hip Hop B Can t Stop Won t Stop are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Hip Hop B Can t Stop Won t Stop also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Hip Hop B Can t Stop Won t Stop take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Hip Hop B Can t Stop Won t Stop, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Hip Hop B Can t Stop Won t Stop works on strengthening the organizational commitment in its employees
• Hip Hop B Can t Stop Won t Stop builds employee loyalty so that people can reflect their optimal best at work
• Hip Hop B Can t Stop Won t Stop also understands that satisfied employees will lead to happy and satisfied customers
• Hip Hop B Can t Stop Won t Stop regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Hip Hop B Can t Stop Won t Stop also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Hip Hop B Can t Stop Won t Stop employees are the face of the organization
• Hip Hop B Can t Stop Won t Stop are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Hip Hop B Can t Stop Won t Stop distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Hip Hop B Can t Stop Won t Stop remains one of the leading players in the industry also because of its focus on succession planning
• Hip Hop B Can t Stop Won t Stop conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Hip Hop B Can t Stop Won t Stop
• Strategic succession planning has allowed Hip Hop B Can t Stop Won t Stop to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Hip Hop B Can t Stop Won t Stop has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Hip Hop B Can t Stop Won t Stop are clearly defined and communicated to the employees
• Hip Hop B Can t Stop Won t Stop makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Hip Hop B Can t Stop Won t Stop

2.6.2. People Management

• Hip Hop B Can t Stop Won t Stop has also defined clear processes for people management through streamlining its human resource management department
• Hip Hop B Can t Stop Won t Stop has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Hip Hop B Can t Stop Won t Stop to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Hip Hop B Can t Stop Won t Stop also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Hip Hop B Can t Stop Won t Stop manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Hip Hop B Can t Stop Won t Stop for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Hip Hop B Can t Stop Won t Stop as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Hip Hop B Can t Stop Won t Stop include:

2.7.1. Store atmosphere

• The store design and management for Hip Hop B Can t Stop Won t Stop is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Hip Hop B Can t Stop Won t Stop at ease
• The store design is also important for Hip Hop B Can t Stop Won t Stop because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Hip Hop B Can t Stop Won t Stop to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Hip Hop B Can t Stop Won t Stop has unique packaging, which is different from other players in the industry
• Hip Hop B Can t Stop Won t Stop also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Hip Hop B Can t Stop Won t Stop
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Hip Hop B Can t Stop Won t Stop

2.7.3. Website design

• The website design is simple and easy to use
• Hip Hop B Can t Stop Won t Stop has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Hip Hop B Can t Stop Won t Stop also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings