Marketing Mix Of Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary

Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary is presented below:

2.1. Product

Product is one of the most important components of the Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary Marketing mix. The distinctive characteristics of the product by Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary are:

2.1.1. Quality

• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary has a broad portfolio of products
• The broad portfolio helps Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary
• The broader product portfolio also adds more value for Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary

2.1.4. Benefits of product consumption

• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary promise consumers an ego boost, confidence, and security
• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary are available in different sizes
• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary has also increased the trial rate
• Different SKUs have also helped Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary improve its product accessibility

2.2. Price

Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary products amongst consumers
• With premium prices, Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary products
• Using elements of premium prices in other product ranges has also allowed Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary also successfully adds more value to its products from the point of view of customers
• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary products because of its use of psychological pricing
• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary to cover shipping and customs expenses
• Geographical pricing also allows Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary is also known to use bundle pricing strategy popularly
• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary experiences higher return on the cost of gaining a new customer
• With bundle pricing, Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary.

2.3. Placement

Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary in all markets
• Company-operated stores give Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary higher control over operations as well as store layout and design
• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary in unstable markets
• Licensed stores have also given Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary by aligning it with local cultural values
• Licensed stores also help Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary has developed a successfully operational website for online order placement and order tracking
• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary also places its products in supermarkets and hypermarkets across the country
• A large number of Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary

2.3.5. Partner agents

• In offshore locations, Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary to interact with the consumers and influence them directly. Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary has corporate profiles on all social media websites and portals
• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary to understand the customers, their needs and demands
• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary uses this feedback and incorporates it in its broader marketing and organizational strategy
• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary on high valued purchases
• Frequent usage and purchase of products by Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary also has rewards against the loyalty card

2.4.3. Community Influencers

• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary makes use of community influencers as its on-ground promotional efforts
• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary identifies strong and confident individuals to be brand ambassadors in their communities
• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary also makes use of out of house hoardings
• Hoardings increase visibility for Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary and also work towards building stronger brand recall
• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary have progressed to include a slice of life elements and characteristics
• TV advertisements by Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary also highlight the functional benefits of the product

2.5. People

The marketing mix of Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary also places an essential focus on people development and people building. This is because Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary realizes the importance of employees in building strong customer relationships. Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary works on strengthening the organizational commitment in its employees
• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary builds employee loyalty so that people can reflect their optimal best at work
• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary also understands that satisfied employees will lead to happy and satisfied customers
• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary employees are the face of the organization
• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary remains one of the leading players in the industry also because of its focus on succession planning
• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary
• Strategic succession planning has allowed Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary are clearly defined and communicated to the employees
• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary

2.6.2. People Management

• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary has also defined clear processes for people management through streamlining its human resource management department
• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary include:

2.7.1. Store atmosphere

• The store design and management for Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary at ease
• The store design is also important for Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary has unique packaging, which is different from other players in the industry
• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary

2.7.3. Website design

• The website design is simple and easy to use
• Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Hospitals as Cultures of Entrapment A Reanalysis of the Bristol Royal Infirmary also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings