Marketing Mix Of Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

  • The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
  • Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

  • The marketing mix helps a company choose and decide on a suitable marketing strategy
  • The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
  • The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader

Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader is presented below:

2.1. Product

Product is one of the most important components of the Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader Marketing mix. The distinctive characteristics of the product by Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader are:

2.1.1. Quality

  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader maintains the high quality of products
  • High product quality is maintained by adding value during different stages of the value chain
  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader procures raw materials from reliable and trusted suppliers only
  • These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
  • High quality promise and delivery also provides Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader with a distinctive competitive advantage

2.1.2. Ease of use

  • The products manufactured and sold by Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader are relatively easy to use
  • All products come with a user manual, which is easy to understand and which provides simple instructions for product use
  • The consumers can also call the 24/7 helpline to understand details about product usage
  • Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader has a broad portfolio of products
  • The broad portfolio helps Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader in reaching different target groups in the market
  • Also, the broad portfolio allows financial strength to Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader
  • The broader product portfolio also adds more value for Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader

2.1.4. Benefits of product consumption

  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader offers functional benefits to consumers of the product use
  • These functional benefits are promised and delivered – however, they are also delivered by other similar products
  • The distinguishing aspect of Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader is its delivery of emotional benefits to the consumer
  • Products manufactured and sold by Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader promise consumers an ego boost, confidence, and security
  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader also promises fulfilment of psychological needs on product consumption
  • These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

  • The products by Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader are available in different sizes
  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader has made use of different SKUs to increase market penetration
  • Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
  • Through the production of different SKUs, Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader has also increased the trial rate
  • Different SKUs have also helped Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader improve its product accessibility

2.2. Price

Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

  • By using premium pricing for some of its product ranges, Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader encourages favorable brand and product perceptions in target consumer groups
  • Premium pricing for products also encourages a favorable quality perception of Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader products amongst consumers
  • With premium prices, Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
  • Premium prices add a touch of privilege and high value in Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader products
  • Using elements of premium prices in other product ranges has also allowed Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

  • Since Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
  • With the use of psychological pricing, Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader also successfully adds more value to its products from the point of view of customers
  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader also gains higher sales with psychological pricing
  • Consumer purchase a higher amount of Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader products because of its use of psychological pricing
  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader is able to penetrate different regional markets optimally with the use of geographical pricing
  • For offshore locations, geographical pricing also allows Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader to cover shipping and customs expenses
  • Geographical pricing also allows Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

  • For some product ranges, Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader is also known to use bundle pricing strategy popularly
  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader also uses bundle pricing during sales
  • Bundle pricing increases the trial rate for consumers
  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader experiences higher return on the cost of gaining a new customer
  • With bundle pricing, Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader is also able to control costs and prices by lowering marketing and distribution expenses
  • The use of bundle pricing also adds value to the umbrella brand name of Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader.

2.3. Placement

Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

  • The company maintains stores operated by the management of Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader in all markets
  • Company-operated stores give Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader higher control over operations as well as store layout and design
  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
  • The company operated stores also give leverage to Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader licensed stores also allow consumers to enjoy the various product offerings by the company
  • Licensed stores also decrease the risk of financial and physical investment for Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader in unstable markets
  • Licensed stores have also given Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader high business growth, and a boost for rapid market expansion and penetration
  • Through licensed stores, Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader has also learned about local consumers and cultures
  • Licensed stores and shops encourage sales of products by Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader by aligning it with local cultural values
  • Licensed stores also help Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader has developed a successfully operational website for online order placement and order tracking
  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
  • The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
  • Online retailing, and using the internet to make sales has boosted the sales for Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader also places its products in supermarkets and hypermarkets across the country
  • A large number of Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader target groups shop from supermarkets and hypermarkets
  • Placement in supermarkets and hypermarkets also improve cost efficiency for Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader

2.3.5. Partner agents

  • In offshore locations, Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader also makes use of partner agents for its products’ placement
  • These partner agents are assessed and evaluated on strategic compatibility and reliance
  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader to interact with the consumers and influence them directly. Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader has corporate profiles on all social media websites and portals
  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader uses its social media presence to directly, engage with consumers
  • This direct engagement and interaction allows Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader to understand the customers, their needs and demands
  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader uses this feedback and incorporates it in its broader marketing and organizational strategy
  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader has a loyalty card program for its customers
  • The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
  • Each purchase is entered into the loyalty card by Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader and is valued for points against the products’ monetary value
  • The loyalty card can be purchased or is given complementary by Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader on high valued purchases
  • Frequent usage and purchase of products by Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader also has rewards against the loyalty card

2.4.3. Community Influencers

  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader makes use of community influencers as its on-ground promotional efforts
  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader identifies strong and confident individuals to be brand ambassadors in their communities
  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

  • The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
  • Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
  • In high-density locations, Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader also makes use of out of house hoardings
  • Hoardings increase visibility for Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader and also work towards building stronger brand recall
  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader also produces TV advertisements
  • All TV advertisements have an emotional appeal to them
  • TV advertisements by Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader have progressed to include a slice of life elements and characteristics
  • TV advertisements by Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader also highlight the functional benefits of the product

2.5. People

The marketing mix of Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader also places an essential focus on people development and people building. This is because Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader realizes the importance of employees in building strong customer relationships. Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader develops its employee and people by focusing on the following aspects:

2.5.1. Training

  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader makes sure that all employees undergo regular training sessions for skill development and enhancement
  • Trainings at Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader are not the only field related, but also focus on essential management and organizational skills
  • Training sessions and activities at Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader also identify with the employee's own needs of progression, development and growth
  • All training sessions and activities designed and carried out by Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader take into consideration business goals and objectives, as well as employee's personal goals and aspirations
  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader, therefore, tries to develop the employee as an organizational member, as well as an individual
  • All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader works on strengthening the organizational commitment in its employees
  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader builds employee loyalty so that people can reflect their optimal best at work
  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader also understands that satisfied employees will lead to happy and satisfied customers
  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader employees are the face of the organization
  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader are motivated through the exciting and creative organizational culture
  • Employees are also motivated through different reward programs and bonuses that Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader distributes
  • Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader remains one of the leading players in the industry also because of its focus on succession planning
  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader conducts succession planning for all managerial levels
  • Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader
  • Strategic succession planning has allowed Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

  • All operations at Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader are clearly defined and communicated to the employees
  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader makes sure that employees are well trained, and knowledgeable of all processes relates to operations
  • All stages of operational processes focus on maintaining a high quality level and standard of the products
  • Systematic process re in place for all operation – from procurement to the final sale of the products
  • All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
  • The use of online portals for operational processes also builds a strong backup for managerial purposes at Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader

2.6.2. People Management

  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader has also defined clear processes for people management through streamlining its human resource management department
  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
  • All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
  • Progressive people management systems and processes have allowed Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader also has defined policies and processes for managing and maintaining quality
  • All products undergo triple quality checks to ensure that customers receive the best product
  • In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
  • The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader manages store management through stringent and closely monitored policies and processes
  • These processes relate to not only the floor and space design but also to the performance of the employees at the store
  • The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
  • The company also has a systematic process for customers who interact with the products and feel them before making the purchase
  • The final sale at the store is also clearly defined – for the employees and the customers both
  • Processes and policies are important for Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader include:

2.7.1. Store atmosphere

  • The store design and management for Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader is exciting and creative
  • The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader at ease
  • The store design is also important for Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader because it controls the level and nature of experience and interaction that the customers have with the product and the brand
  • With company-operated stores, it is easier for Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader has unique packaging, which is different from other players in the industry
  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
  • The logo for the company is simple, and recognizable by the consumers easily
  • The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader
  • The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader

2.7.3. Website design

  • The website design is simple and easy to use
  • Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
  • The corporate website of Human Roles and Communication Strategies of Corporate Identity Performance Enhancing Global Image Leadership and Legacy of a High-tech Leader also has the brand logo, and is packaged similarly to the products offered by the company
  • The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings

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