Marketing Mix Of IDEAFORGE MECHANICAL CHARGER

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for IDEAFORGE MECHANICAL CHARGER

IDEAFORGE MECHANICAL CHARGER makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix IDEAFORGE MECHANICAL CHARGER is presented below:

2.1. Product

Product is one of the most important components of the IDEAFORGE MECHANICAL CHARGER Marketing mix. The distinctive characteristics of the product by IDEAFORGE MECHANICAL CHARGER are:

2.1.1. Quality

• IDEAFORGE MECHANICAL CHARGER maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• IDEAFORGE MECHANICAL CHARGER procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides IDEAFORGE MECHANICAL CHARGER with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by IDEAFORGE MECHANICAL CHARGER are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• IDEAFORGE MECHANICAL CHARGER has a broad portfolio of products
• The broad portfolio helps IDEAFORGE MECHANICAL CHARGER in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to IDEAFORGE MECHANICAL CHARGER
• The broader product portfolio also adds more value for IDEAFORGE MECHANICAL CHARGER

2.1.4. Benefits of product consumption

• IDEAFORGE MECHANICAL CHARGER offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of IDEAFORGE MECHANICAL CHARGER is its delivery of emotional benefits to the consumer
• Products manufactured and sold by IDEAFORGE MECHANICAL CHARGER promise consumers an ego boost, confidence, and security
• IDEAFORGE MECHANICAL CHARGER also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by IDEAFORGE MECHANICAL CHARGER are available in different sizes
• IDEAFORGE MECHANICAL CHARGER has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, IDEAFORGE MECHANICAL CHARGER has also increased the trial rate
• Different SKUs have also helped IDEAFORGE MECHANICAL CHARGER improve its product accessibility

2.2. Price

IDEAFORGE MECHANICAL CHARGER marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix IDEAFORGE MECHANICAL CHARGER uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, IDEAFORGE MECHANICAL CHARGER encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of IDEAFORGE MECHANICAL CHARGER products amongst consumers
• With premium prices, IDEAFORGE MECHANICAL CHARGER has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in IDEAFORGE MECHANICAL CHARGER products
• Using elements of premium prices in other product ranges has also allowed IDEAFORGE MECHANICAL CHARGER to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since IDEAFORGE MECHANICAL CHARGER has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, IDEAFORGE MECHANICAL CHARGER also successfully adds more value to its products from the point of view of customers
• IDEAFORGE MECHANICAL CHARGER also gains higher sales with psychological pricing
• Consumer purchase a higher amount of IDEAFORGE MECHANICAL CHARGER products because of its use of psychological pricing
• IDEAFORGE MECHANICAL CHARGER is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• IDEAFORGE MECHANICAL CHARGER is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows IDEAFORGE MECHANICAL CHARGER to cover shipping and customs expenses
• Geographical pricing also allows IDEAFORGE MECHANICAL CHARGER to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, IDEAFORGE MECHANICAL CHARGER is also known to use bundle pricing strategy popularly
• IDEAFORGE MECHANICAL CHARGER also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• IDEAFORGE MECHANICAL CHARGER experiences higher return on the cost of gaining a new customer
• With bundle pricing, IDEAFORGE MECHANICAL CHARGER is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of IDEAFORGE MECHANICAL CHARGER.

2.3. Placement

IDEAFORGE MECHANICAL CHARGER places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of IDEAFORGE MECHANICAL CHARGER in all markets
• Company-operated stores give IDEAFORGE MECHANICAL CHARGER higher control over operations as well as store layout and design
• IDEAFORGE MECHANICAL CHARGER also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to IDEAFORGE MECHANICAL CHARGER in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• IDEAFORGE MECHANICAL CHARGER licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for IDEAFORGE MECHANICAL CHARGER in unstable markets
• Licensed stores have also given IDEAFORGE MECHANICAL CHARGER high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, IDEAFORGE MECHANICAL CHARGER has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by IDEAFORGE MECHANICAL CHARGER by aligning it with local cultural values
• Licensed stores also help IDEAFORGE MECHANICAL CHARGER in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• IDEAFORGE MECHANICAL CHARGER has developed a successfully operational website for online order placement and order tracking
• IDEAFORGE MECHANICAL CHARGER also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for IDEAFORGE MECHANICAL CHARGER and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• IDEAFORGE MECHANICAL CHARGER also places its products in supermarkets and hypermarkets across the country
• A large number of IDEAFORGE MECHANICAL CHARGER target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for IDEAFORGE MECHANICAL CHARGER

2.3.5. Partner agents

• In offshore locations, IDEAFORGE MECHANICAL CHARGER also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• IDEAFORGE MECHANICAL CHARGER contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for IDEAFORGE MECHANICAL CHARGER also places high importance on the promotional tactics and strategies used. The promotional strategies allow the IDEAFORGE MECHANICAL CHARGER to interact with the consumers and influence them directly. IDEAFORGE MECHANICAL CHARGER uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• IDEAFORGE MECHANICAL CHARGER has corporate profiles on all social media websites and portals
• IDEAFORGE MECHANICAL CHARGER uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows IDEAFORGE MECHANICAL CHARGER to understand the customers, their needs and demands
• IDEAFORGE MECHANICAL CHARGER uses this feedback and incorporates it in its broader marketing and organizational strategy
• IDEAFORGE MECHANICAL CHARGER also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• IDEAFORGE MECHANICAL CHARGER has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by IDEAFORGE MECHANICAL CHARGER and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by IDEAFORGE MECHANICAL CHARGER on high valued purchases
• Frequent usage and purchase of products by IDEAFORGE MECHANICAL CHARGER also has rewards against the loyalty card

2.4.3. Community Influencers

• IDEAFORGE MECHANICAL CHARGER makes use of community influencers as its on-ground promotional efforts
• IDEAFORGE MECHANICAL CHARGER identifies strong and confident individuals to be brand ambassadors in their communities
• IDEAFORGE MECHANICAL CHARGER provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, IDEAFORGE MECHANICAL CHARGER also makes use of out of house hoardings
• Hoardings increase visibility for IDEAFORGE MECHANICAL CHARGER and also work towards building stronger brand recall
• IDEAFORGE MECHANICAL CHARGER also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by IDEAFORGE MECHANICAL CHARGER have progressed to include a slice of life elements and characteristics
• TV advertisements by IDEAFORGE MECHANICAL CHARGER also highlight the functional benefits of the product

2.5. People

The marketing mix of IDEAFORGE MECHANICAL CHARGER also places an essential focus on people development and people building. This is because IDEAFORGE MECHANICAL CHARGER realizes the importance of employees in building strong customer relationships. IDEAFORGE MECHANICAL CHARGER develops its employee and people by focusing on the following aspects:

2.5.1. Training

• IDEAFORGE MECHANICAL CHARGER makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at IDEAFORGE MECHANICAL CHARGER are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at IDEAFORGE MECHANICAL CHARGER also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by IDEAFORGE MECHANICAL CHARGER take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• IDEAFORGE MECHANICAL CHARGER, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• IDEAFORGE MECHANICAL CHARGER works on strengthening the organizational commitment in its employees
• IDEAFORGE MECHANICAL CHARGER builds employee loyalty so that people can reflect their optimal best at work
• IDEAFORGE MECHANICAL CHARGER also understands that satisfied employees will lead to happy and satisfied customers
• IDEAFORGE MECHANICAL CHARGER regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• IDEAFORGE MECHANICAL CHARGER also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• IDEAFORGE MECHANICAL CHARGER employees are the face of the organization
• IDEAFORGE MECHANICAL CHARGER are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that IDEAFORGE MECHANICAL CHARGER distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• IDEAFORGE MECHANICAL CHARGER remains one of the leading players in the industry also because of its focus on succession planning
• IDEAFORGE MECHANICAL CHARGER conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at IDEAFORGE MECHANICAL CHARGER
• Strategic succession planning has allowed IDEAFORGE MECHANICAL CHARGER to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

IDEAFORGE MECHANICAL CHARGER has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at IDEAFORGE MECHANICAL CHARGER are clearly defined and communicated to the employees
• IDEAFORGE MECHANICAL CHARGER makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at IDEAFORGE MECHANICAL CHARGER

2.6.2. People Management

• IDEAFORGE MECHANICAL CHARGER has also defined clear processes for people management through streamlining its human resource management department
• IDEAFORGE MECHANICAL CHARGER has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed IDEAFORGE MECHANICAL CHARGER to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• IDEAFORGE MECHANICAL CHARGER also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• IDEAFORGE MECHANICAL CHARGER manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for IDEAFORGE MECHANICAL CHARGER for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for IDEAFORGE MECHANICAL CHARGER as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for IDEAFORGE MECHANICAL CHARGER include:

2.7.1. Store atmosphere

• The store design and management for IDEAFORGE MECHANICAL CHARGER is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by IDEAFORGE MECHANICAL CHARGER at ease
• The store design is also important for IDEAFORGE MECHANICAL CHARGER because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for IDEAFORGE MECHANICAL CHARGER to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• IDEAFORGE MECHANICAL CHARGER has unique packaging, which is different from other players in the industry
• IDEAFORGE MECHANICAL CHARGER also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by IDEAFORGE MECHANICAL CHARGER
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by IDEAFORGE MECHANICAL CHARGER

2.7.3. Website design

• The website design is simple and easy to use
• IDEAFORGE MECHANICAL CHARGER has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of IDEAFORGE MECHANICAL CHARGER also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings