Marketing Mix Of IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL

IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL is presented below:

2.1. Product

Product is one of the most important components of the IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL Marketing mix. The distinctive characteristics of the product by IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL are:

2.1.1. Quality

• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL has a broad portfolio of products
• The broad portfolio helps IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL
• The broader product portfolio also adds more value for IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL

2.1.4. Benefits of product consumption

• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL is its delivery of emotional benefits to the consumer
• Products manufactured and sold by IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL promise consumers an ego boost, confidence, and security
• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL are available in different sizes
• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL has also increased the trial rate
• Different SKUs have also helped IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL improve its product accessibility

2.2. Price

IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL products amongst consumers
• With premium prices, IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL products
• Using elements of premium prices in other product ranges has also allowed IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL also successfully adds more value to its products from the point of view of customers
• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL also gains higher sales with psychological pricing
• Consumer purchase a higher amount of IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL products because of its use of psychological pricing
• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL to cover shipping and customs expenses
• Geographical pricing also allows IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL is also known to use bundle pricing strategy popularly
• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL experiences higher return on the cost of gaining a new customer
• With bundle pricing, IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL.

2.3. Placement

IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL in all markets
• Company-operated stores give IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL higher control over operations as well as store layout and design
• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL in unstable markets
• Licensed stores have also given IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL by aligning it with local cultural values
• Licensed stores also help IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL has developed a successfully operational website for online order placement and order tracking
• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL also places its products in supermarkets and hypermarkets across the country
• A large number of IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL

2.3.5. Partner agents

• In offshore locations, IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL also places high importance on the promotional tactics and strategies used. The promotional strategies allow the IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL to interact with the consumers and influence them directly. IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL has corporate profiles on all social media websites and portals
• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL to understand the customers, their needs and demands
• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL uses this feedback and incorporates it in its broader marketing and organizational strategy
• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL on high valued purchases
• Frequent usage and purchase of products by IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL also has rewards against the loyalty card

2.4.3. Community Influencers

• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL makes use of community influencers as its on-ground promotional efforts
• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL identifies strong and confident individuals to be brand ambassadors in their communities
• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL also makes use of out of house hoardings
• Hoardings increase visibility for IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL and also work towards building stronger brand recall
• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL have progressed to include a slice of life elements and characteristics
• TV advertisements by IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL also highlight the functional benefits of the product

2.5. People

The marketing mix of IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL also places an essential focus on people development and people building. This is because IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL realizes the importance of employees in building strong customer relationships. IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL develops its employee and people by focusing on the following aspects:

2.5.1. Training

• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL works on strengthening the organizational commitment in its employees
• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL builds employee loyalty so that people can reflect their optimal best at work
• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL also understands that satisfied employees will lead to happy and satisfied customers
• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL employees are the face of the organization
• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL remains one of the leading players in the industry also because of its focus on succession planning
• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL
• Strategic succession planning has allowed IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL are clearly defined and communicated to the employees
• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL

2.6.2. People Management

• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL has also defined clear processes for people management through streamlining its human resource management department
• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL include:

2.7.1. Store atmosphere

• The store design and management for IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL at ease
• The store design is also important for IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL has unique packaging, which is different from other players in the industry
• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL

2.7.3. Website design

• The website design is simple and easy to use
• IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of IN SEARCH OF PURPOSE EMPLOYEE ENGAGEMENT THROUGH CORPORATE SOCIAL RESPONSIBLITY AT SOUTHLAKE FINANCIAL also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings