Marketing Mix Of INFUSION S GREENFIELD SUBSIDIARY IN POLAND

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for INFUSION S GREENFIELD SUBSIDIARY IN POLAND

INFUSION S GREENFIELD SUBSIDIARY IN POLAND makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix INFUSION S GREENFIELD SUBSIDIARY IN POLAND is presented below:

2.1. Product

Product is one of the most important components of the INFUSION S GREENFIELD SUBSIDIARY IN POLAND Marketing mix. The distinctive characteristics of the product by INFUSION S GREENFIELD SUBSIDIARY IN POLAND are:

2.1.1. Quality

• INFUSION S GREENFIELD SUBSIDIARY IN POLAND maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• INFUSION S GREENFIELD SUBSIDIARY IN POLAND procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides INFUSION S GREENFIELD SUBSIDIARY IN POLAND with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by INFUSION S GREENFIELD SUBSIDIARY IN POLAND are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• INFUSION S GREENFIELD SUBSIDIARY IN POLAND has a broad portfolio of products
• The broad portfolio helps INFUSION S GREENFIELD SUBSIDIARY IN POLAND in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to INFUSION S GREENFIELD SUBSIDIARY IN POLAND
• The broader product portfolio also adds more value for INFUSION S GREENFIELD SUBSIDIARY IN POLAND

2.1.4. Benefits of product consumption

• INFUSION S GREENFIELD SUBSIDIARY IN POLAND offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of INFUSION S GREENFIELD SUBSIDIARY IN POLAND is its delivery of emotional benefits to the consumer
• Products manufactured and sold by INFUSION S GREENFIELD SUBSIDIARY IN POLAND promise consumers an ego boost, confidence, and security
• INFUSION S GREENFIELD SUBSIDIARY IN POLAND also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by INFUSION S GREENFIELD SUBSIDIARY IN POLAND are available in different sizes
• INFUSION S GREENFIELD SUBSIDIARY IN POLAND has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, INFUSION S GREENFIELD SUBSIDIARY IN POLAND has also increased the trial rate
• Different SKUs have also helped INFUSION S GREENFIELD SUBSIDIARY IN POLAND improve its product accessibility

2.2. Price

INFUSION S GREENFIELD SUBSIDIARY IN POLAND marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix INFUSION S GREENFIELD SUBSIDIARY IN POLAND uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, INFUSION S GREENFIELD SUBSIDIARY IN POLAND encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of INFUSION S GREENFIELD SUBSIDIARY IN POLAND products amongst consumers
• With premium prices, INFUSION S GREENFIELD SUBSIDIARY IN POLAND has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in INFUSION S GREENFIELD SUBSIDIARY IN POLAND products
• Using elements of premium prices in other product ranges has also allowed INFUSION S GREENFIELD SUBSIDIARY IN POLAND to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since INFUSION S GREENFIELD SUBSIDIARY IN POLAND has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, INFUSION S GREENFIELD SUBSIDIARY IN POLAND also successfully adds more value to its products from the point of view of customers
• INFUSION S GREENFIELD SUBSIDIARY IN POLAND also gains higher sales with psychological pricing
• Consumer purchase a higher amount of INFUSION S GREENFIELD SUBSIDIARY IN POLAND products because of its use of psychological pricing
• INFUSION S GREENFIELD SUBSIDIARY IN POLAND is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• INFUSION S GREENFIELD SUBSIDIARY IN POLAND is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows INFUSION S GREENFIELD SUBSIDIARY IN POLAND to cover shipping and customs expenses
• Geographical pricing also allows INFUSION S GREENFIELD SUBSIDIARY IN POLAND to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, INFUSION S GREENFIELD SUBSIDIARY IN POLAND is also known to use bundle pricing strategy popularly
• INFUSION S GREENFIELD SUBSIDIARY IN POLAND also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• INFUSION S GREENFIELD SUBSIDIARY IN POLAND experiences higher return on the cost of gaining a new customer
• With bundle pricing, INFUSION S GREENFIELD SUBSIDIARY IN POLAND is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of INFUSION S GREENFIELD SUBSIDIARY IN POLAND.

2.3. Placement

INFUSION S GREENFIELD SUBSIDIARY IN POLAND places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of INFUSION S GREENFIELD SUBSIDIARY IN POLAND in all markets
• Company-operated stores give INFUSION S GREENFIELD SUBSIDIARY IN POLAND higher control over operations as well as store layout and design
• INFUSION S GREENFIELD SUBSIDIARY IN POLAND also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to INFUSION S GREENFIELD SUBSIDIARY IN POLAND in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• INFUSION S GREENFIELD SUBSIDIARY IN POLAND licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for INFUSION S GREENFIELD SUBSIDIARY IN POLAND in unstable markets
• Licensed stores have also given INFUSION S GREENFIELD SUBSIDIARY IN POLAND high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, INFUSION S GREENFIELD SUBSIDIARY IN POLAND has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by INFUSION S GREENFIELD SUBSIDIARY IN POLAND by aligning it with local cultural values
• Licensed stores also help INFUSION S GREENFIELD SUBSIDIARY IN POLAND in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• INFUSION S GREENFIELD SUBSIDIARY IN POLAND has developed a successfully operational website for online order placement and order tracking
• INFUSION S GREENFIELD SUBSIDIARY IN POLAND also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for INFUSION S GREENFIELD SUBSIDIARY IN POLAND and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• INFUSION S GREENFIELD SUBSIDIARY IN POLAND also places its products in supermarkets and hypermarkets across the country
• A large number of INFUSION S GREENFIELD SUBSIDIARY IN POLAND target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for INFUSION S GREENFIELD SUBSIDIARY IN POLAND

2.3.5. Partner agents

• In offshore locations, INFUSION S GREENFIELD SUBSIDIARY IN POLAND also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• INFUSION S GREENFIELD SUBSIDIARY IN POLAND contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for INFUSION S GREENFIELD SUBSIDIARY IN POLAND also places high importance on the promotional tactics and strategies used. The promotional strategies allow the INFUSION S GREENFIELD SUBSIDIARY IN POLAND to interact with the consumers and influence them directly. INFUSION S GREENFIELD SUBSIDIARY IN POLAND uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• INFUSION S GREENFIELD SUBSIDIARY IN POLAND has corporate profiles on all social media websites and portals
• INFUSION S GREENFIELD SUBSIDIARY IN POLAND uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows INFUSION S GREENFIELD SUBSIDIARY IN POLAND to understand the customers, their needs and demands
• INFUSION S GREENFIELD SUBSIDIARY IN POLAND uses this feedback and incorporates it in its broader marketing and organizational strategy
• INFUSION S GREENFIELD SUBSIDIARY IN POLAND also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• INFUSION S GREENFIELD SUBSIDIARY IN POLAND has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by INFUSION S GREENFIELD SUBSIDIARY IN POLAND and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by INFUSION S GREENFIELD SUBSIDIARY IN POLAND on high valued purchases
• Frequent usage and purchase of products by INFUSION S GREENFIELD SUBSIDIARY IN POLAND also has rewards against the loyalty card

2.4.3. Community Influencers

• INFUSION S GREENFIELD SUBSIDIARY IN POLAND makes use of community influencers as its on-ground promotional efforts
• INFUSION S GREENFIELD SUBSIDIARY IN POLAND identifies strong and confident individuals to be brand ambassadors in their communities
• INFUSION S GREENFIELD SUBSIDIARY IN POLAND provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, INFUSION S GREENFIELD SUBSIDIARY IN POLAND also makes use of out of house hoardings
• Hoardings increase visibility for INFUSION S GREENFIELD SUBSIDIARY IN POLAND and also work towards building stronger brand recall
• INFUSION S GREENFIELD SUBSIDIARY IN POLAND also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by INFUSION S GREENFIELD SUBSIDIARY IN POLAND have progressed to include a slice of life elements and characteristics
• TV advertisements by INFUSION S GREENFIELD SUBSIDIARY IN POLAND also highlight the functional benefits of the product

2.5. People

The marketing mix of INFUSION S GREENFIELD SUBSIDIARY IN POLAND also places an essential focus on people development and people building. This is because INFUSION S GREENFIELD SUBSIDIARY IN POLAND realizes the importance of employees in building strong customer relationships. INFUSION S GREENFIELD SUBSIDIARY IN POLAND develops its employee and people by focusing on the following aspects:

2.5.1. Training

• INFUSION S GREENFIELD SUBSIDIARY IN POLAND makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at INFUSION S GREENFIELD SUBSIDIARY IN POLAND are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at INFUSION S GREENFIELD SUBSIDIARY IN POLAND also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by INFUSION S GREENFIELD SUBSIDIARY IN POLAND take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• INFUSION S GREENFIELD SUBSIDIARY IN POLAND, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• INFUSION S GREENFIELD SUBSIDIARY IN POLAND works on strengthening the organizational commitment in its employees
• INFUSION S GREENFIELD SUBSIDIARY IN POLAND builds employee loyalty so that people can reflect their optimal best at work
• INFUSION S GREENFIELD SUBSIDIARY IN POLAND also understands that satisfied employees will lead to happy and satisfied customers
• INFUSION S GREENFIELD SUBSIDIARY IN POLAND regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• INFUSION S GREENFIELD SUBSIDIARY IN POLAND also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• INFUSION S GREENFIELD SUBSIDIARY IN POLAND employees are the face of the organization
• INFUSION S GREENFIELD SUBSIDIARY IN POLAND are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that INFUSION S GREENFIELD SUBSIDIARY IN POLAND distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• INFUSION S GREENFIELD SUBSIDIARY IN POLAND remains one of the leading players in the industry also because of its focus on succession planning
• INFUSION S GREENFIELD SUBSIDIARY IN POLAND conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at INFUSION S GREENFIELD SUBSIDIARY IN POLAND
• Strategic succession planning has allowed INFUSION S GREENFIELD SUBSIDIARY IN POLAND to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

INFUSION S GREENFIELD SUBSIDIARY IN POLAND has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at INFUSION S GREENFIELD SUBSIDIARY IN POLAND are clearly defined and communicated to the employees
• INFUSION S GREENFIELD SUBSIDIARY IN POLAND makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at INFUSION S GREENFIELD SUBSIDIARY IN POLAND

2.6.2. People Management

• INFUSION S GREENFIELD SUBSIDIARY IN POLAND has also defined clear processes for people management through streamlining its human resource management department
• INFUSION S GREENFIELD SUBSIDIARY IN POLAND has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed INFUSION S GREENFIELD SUBSIDIARY IN POLAND to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• INFUSION S GREENFIELD SUBSIDIARY IN POLAND also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• INFUSION S GREENFIELD SUBSIDIARY IN POLAND manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for INFUSION S GREENFIELD SUBSIDIARY IN POLAND for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for INFUSION S GREENFIELD SUBSIDIARY IN POLAND as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for INFUSION S GREENFIELD SUBSIDIARY IN POLAND include:

2.7.1. Store atmosphere

• The store design and management for INFUSION S GREENFIELD SUBSIDIARY IN POLAND is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by INFUSION S GREENFIELD SUBSIDIARY IN POLAND at ease
• The store design is also important for INFUSION S GREENFIELD SUBSIDIARY IN POLAND because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for INFUSION S GREENFIELD SUBSIDIARY IN POLAND to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• INFUSION S GREENFIELD SUBSIDIARY IN POLAND has unique packaging, which is different from other players in the industry
• INFUSION S GREENFIELD SUBSIDIARY IN POLAND also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by INFUSION S GREENFIELD SUBSIDIARY IN POLAND
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by INFUSION S GREENFIELD SUBSIDIARY IN POLAND

2.7.3. Website design

• The website design is simple and easy to use
• INFUSION S GREENFIELD SUBSIDIARY IN POLAND has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of INFUSION S GREENFIELD SUBSIDIARY IN POLAND also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings