Marketing Mix Of InMobi Reimagining Mobile Advertising

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for InMobi Reimagining Mobile Advertising

InMobi Reimagining Mobile Advertising makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix InMobi Reimagining Mobile Advertising is presented below:

2.1. Product

Product is one of the most important components of the InMobi Reimagining Mobile Advertising Marketing mix. The distinctive characteristics of the product by InMobi Reimagining Mobile Advertising are:

2.1.1. Quality

• InMobi Reimagining Mobile Advertising maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• InMobi Reimagining Mobile Advertising procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides InMobi Reimagining Mobile Advertising with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by InMobi Reimagining Mobile Advertising are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• InMobi Reimagining Mobile Advertising has a broad portfolio of products
• The broad portfolio helps InMobi Reimagining Mobile Advertising in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to InMobi Reimagining Mobile Advertising
• The broader product portfolio also adds more value for InMobi Reimagining Mobile Advertising

2.1.4. Benefits of product consumption

• InMobi Reimagining Mobile Advertising offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of InMobi Reimagining Mobile Advertising is its delivery of emotional benefits to the consumer
• Products manufactured and sold by InMobi Reimagining Mobile Advertising promise consumers an ego boost, confidence, and security
• InMobi Reimagining Mobile Advertising also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by InMobi Reimagining Mobile Advertising are available in different sizes
• InMobi Reimagining Mobile Advertising has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, InMobi Reimagining Mobile Advertising has also increased the trial rate
• Different SKUs have also helped InMobi Reimagining Mobile Advertising improve its product accessibility

2.2. Price

InMobi Reimagining Mobile Advertising marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix InMobi Reimagining Mobile Advertising uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, InMobi Reimagining Mobile Advertising encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of InMobi Reimagining Mobile Advertising products amongst consumers
• With premium prices, InMobi Reimagining Mobile Advertising has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in InMobi Reimagining Mobile Advertising products
• Using elements of premium prices in other product ranges has also allowed InMobi Reimagining Mobile Advertising to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since InMobi Reimagining Mobile Advertising has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, InMobi Reimagining Mobile Advertising also successfully adds more value to its products from the point of view of customers
• InMobi Reimagining Mobile Advertising also gains higher sales with psychological pricing
• Consumer purchase a higher amount of InMobi Reimagining Mobile Advertising products because of its use of psychological pricing
• InMobi Reimagining Mobile Advertising is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• InMobi Reimagining Mobile Advertising is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows InMobi Reimagining Mobile Advertising to cover shipping and customs expenses
• Geographical pricing also allows InMobi Reimagining Mobile Advertising to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, InMobi Reimagining Mobile Advertising is also known to use bundle pricing strategy popularly
• InMobi Reimagining Mobile Advertising also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• InMobi Reimagining Mobile Advertising experiences higher return on the cost of gaining a new customer
• With bundle pricing, InMobi Reimagining Mobile Advertising is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of InMobi Reimagining Mobile Advertising.

2.3. Placement

InMobi Reimagining Mobile Advertising places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of InMobi Reimagining Mobile Advertising in all markets
• Company-operated stores give InMobi Reimagining Mobile Advertising higher control over operations as well as store layout and design
• InMobi Reimagining Mobile Advertising also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to InMobi Reimagining Mobile Advertising in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• InMobi Reimagining Mobile Advertising licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for InMobi Reimagining Mobile Advertising in unstable markets
• Licensed stores have also given InMobi Reimagining Mobile Advertising high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, InMobi Reimagining Mobile Advertising has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by InMobi Reimagining Mobile Advertising by aligning it with local cultural values
• Licensed stores also help InMobi Reimagining Mobile Advertising in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• InMobi Reimagining Mobile Advertising has developed a successfully operational website for online order placement and order tracking
• InMobi Reimagining Mobile Advertising also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for InMobi Reimagining Mobile Advertising and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• InMobi Reimagining Mobile Advertising also places its products in supermarkets and hypermarkets across the country
• A large number of InMobi Reimagining Mobile Advertising target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for InMobi Reimagining Mobile Advertising

2.3.5. Partner agents

• In offshore locations, InMobi Reimagining Mobile Advertising also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• InMobi Reimagining Mobile Advertising contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for InMobi Reimagining Mobile Advertising also places high importance on the promotional tactics and strategies used. The promotional strategies allow the InMobi Reimagining Mobile Advertising to interact with the consumers and influence them directly. InMobi Reimagining Mobile Advertising uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• InMobi Reimagining Mobile Advertising has corporate profiles on all social media websites and portals
• InMobi Reimagining Mobile Advertising uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows InMobi Reimagining Mobile Advertising to understand the customers, their needs and demands
• InMobi Reimagining Mobile Advertising uses this feedback and incorporates it in its broader marketing and organizational strategy
• InMobi Reimagining Mobile Advertising also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• InMobi Reimagining Mobile Advertising has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by InMobi Reimagining Mobile Advertising and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by InMobi Reimagining Mobile Advertising on high valued purchases
• Frequent usage and purchase of products by InMobi Reimagining Mobile Advertising also has rewards against the loyalty card

2.4.3. Community Influencers

• InMobi Reimagining Mobile Advertising makes use of community influencers as its on-ground promotional efforts
• InMobi Reimagining Mobile Advertising identifies strong and confident individuals to be brand ambassadors in their communities
• InMobi Reimagining Mobile Advertising provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, InMobi Reimagining Mobile Advertising also makes use of out of house hoardings
• Hoardings increase visibility for InMobi Reimagining Mobile Advertising and also work towards building stronger brand recall
• InMobi Reimagining Mobile Advertising also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by InMobi Reimagining Mobile Advertising have progressed to include a slice of life elements and characteristics
• TV advertisements by InMobi Reimagining Mobile Advertising also highlight the functional benefits of the product

2.5. People

The marketing mix of InMobi Reimagining Mobile Advertising also places an essential focus on people development and people building. This is because InMobi Reimagining Mobile Advertising realizes the importance of employees in building strong customer relationships. InMobi Reimagining Mobile Advertising develops its employee and people by focusing on the following aspects:

2.5.1. Training

• InMobi Reimagining Mobile Advertising makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at InMobi Reimagining Mobile Advertising are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at InMobi Reimagining Mobile Advertising also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by InMobi Reimagining Mobile Advertising take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• InMobi Reimagining Mobile Advertising, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• InMobi Reimagining Mobile Advertising works on strengthening the organizational commitment in its employees
• InMobi Reimagining Mobile Advertising builds employee loyalty so that people can reflect their optimal best at work
• InMobi Reimagining Mobile Advertising also understands that satisfied employees will lead to happy and satisfied customers
• InMobi Reimagining Mobile Advertising regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• InMobi Reimagining Mobile Advertising also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• InMobi Reimagining Mobile Advertising employees are the face of the organization
• InMobi Reimagining Mobile Advertising are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that InMobi Reimagining Mobile Advertising distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• InMobi Reimagining Mobile Advertising remains one of the leading players in the industry also because of its focus on succession planning
• InMobi Reimagining Mobile Advertising conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at InMobi Reimagining Mobile Advertising
• Strategic succession planning has allowed InMobi Reimagining Mobile Advertising to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

InMobi Reimagining Mobile Advertising has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at InMobi Reimagining Mobile Advertising are clearly defined and communicated to the employees
• InMobi Reimagining Mobile Advertising makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at InMobi Reimagining Mobile Advertising

2.6.2. People Management

• InMobi Reimagining Mobile Advertising has also defined clear processes for people management through streamlining its human resource management department
• InMobi Reimagining Mobile Advertising has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed InMobi Reimagining Mobile Advertising to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• InMobi Reimagining Mobile Advertising also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• InMobi Reimagining Mobile Advertising manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for InMobi Reimagining Mobile Advertising for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for InMobi Reimagining Mobile Advertising as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for InMobi Reimagining Mobile Advertising include:

2.7.1. Store atmosphere

• The store design and management for InMobi Reimagining Mobile Advertising is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by InMobi Reimagining Mobile Advertising at ease
• The store design is also important for InMobi Reimagining Mobile Advertising because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for InMobi Reimagining Mobile Advertising to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• InMobi Reimagining Mobile Advertising has unique packaging, which is different from other players in the industry
• InMobi Reimagining Mobile Advertising also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by InMobi Reimagining Mobile Advertising
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by InMobi Reimagining Mobile Advertising

2.7.3. Website design

• The website design is simple and easy to use
• InMobi Reimagining Mobile Advertising has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of InMobi Reimagining Mobile Advertising also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings