Marketing Mix Of Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive

Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive is presented below:

2.1. Product

Product is one of the most important components of the Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive Marketing mix. The distinctive characteristics of the product by Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive are:

2.1.1. Quality

• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive has a broad portfolio of products
• The broad portfolio helps Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive
• The broader product portfolio also adds more value for Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive

2.1.4. Benefits of product consumption

• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive promise consumers an ego boost, confidence, and security
• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive are available in different sizes
• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive has also increased the trial rate
• Different SKUs have also helped Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive improve its product accessibility

2.2. Price

Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive products amongst consumers
• With premium prices, Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive products
• Using elements of premium prices in other product ranges has also allowed Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive also successfully adds more value to its products from the point of view of customers
• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive products because of its use of psychological pricing
• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive to cover shipping and customs expenses
• Geographical pricing also allows Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive is also known to use bundle pricing strategy popularly
• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive experiences higher return on the cost of gaining a new customer
• With bundle pricing, Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive.

2.3. Placement

Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive in all markets
• Company-operated stores give Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive higher control over operations as well as store layout and design
• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive in unstable markets
• Licensed stores have also given Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive by aligning it with local cultural values
• Licensed stores also help Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive has developed a successfully operational website for online order placement and order tracking
• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive also places its products in supermarkets and hypermarkets across the country
• A large number of Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive

2.3.5. Partner agents

• In offshore locations, Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive to interact with the consumers and influence them directly. Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive has corporate profiles on all social media websites and portals
• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive to understand the customers, their needs and demands
• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive uses this feedback and incorporates it in its broader marketing and organizational strategy
• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive on high valued purchases
• Frequent usage and purchase of products by Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive also has rewards against the loyalty card

2.4.3. Community Influencers

• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive makes use of community influencers as its on-ground promotional efforts
• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive identifies strong and confident individuals to be brand ambassadors in their communities
• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive also makes use of out of house hoardings
• Hoardings increase visibility for Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive and also work towards building stronger brand recall
• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive have progressed to include a slice of life elements and characteristics
• TV advertisements by Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive also highlight the functional benefits of the product

2.5. People

The marketing mix of Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive also places an essential focus on people development and people building. This is because Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive realizes the importance of employees in building strong customer relationships. Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive works on strengthening the organizational commitment in its employees
• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive builds employee loyalty so that people can reflect their optimal best at work
• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive also understands that satisfied employees will lead to happy and satisfied customers
• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive employees are the face of the organization
• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive remains one of the leading players in the industry also because of its focus on succession planning
• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive
• Strategic succession planning has allowed Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive are clearly defined and communicated to the employees
• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive

2.6.2. People Management

• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive has also defined clear processes for people management through streamlining its human resource management department
• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive include:

2.7.1. Store atmosphere

• The store design and management for Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive at ease
• The store design is also important for Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive has unique packaging, which is different from other players in the industry
• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive

2.7.3. Website design

• The website design is simple and easy to use
• Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Increasing Response Rate in Industrial Mail Surveys The Effect of Respondent Involvement in Sweepstakes Incentive also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings