Marketing strategy of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes

Posted by Zander Henry on Aug-22-2018

1. The vision of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes

The vision of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes is to be the leading quality service and product provider for customers. Being the best and the leading player means that Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes marketing strategy and operations focus on:

• Providing high quality of products and services
• Providing value to customers
• Concentrate on building customer experience

2. The mission of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes

Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes marketing strategy is grounded in its mission. The mission for Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes is to be the favorite brand of the customers. This mission is essential for the marketing strategy of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes as it focuses on all operations and marketing activities in the direction of:

• Consumer centrism
• Using research to understand and influence consumers

3. Brand Equity of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes

Understanding and knowing the brand equity is vital for directing and giving meaning to the marketing strategy of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes. The knowledge of brand equity will help in shaping Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes marketing strategy effectively – thereby facilitating the growth of business for Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes.

3.1. Brand awareness

• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes has high brand awareness because of international operations
• The company focuses on higher budget allocation in the country of origin
• Each market for Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes has modified marketing and strategic directives and plans

3.2. Brand association

• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes is directly associated with the brand name and product category
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes has a broad product portfolio
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes is associated with promising and delivering quality and innovative products
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes is also associated with excellent customer service

3.3. Brand loyalty

• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes has been successful at gaining high consumer loyalty because of unique and influential marketing strategy
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes has a global customer base
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes keeps adding value addition to the products and product portfolio to keep consumers engaged

3.4. Brand asset

• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes has a substantial brand value
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes also enjoys the high financial worth
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes focuses on building a reliable and robust employee base

3.5. Brand element

• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes uses the brand element as a means of competitive advantage
• Uses adaptability in product, services, and marketing to meet different cultural demands

4. Situational Analysis of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes

The situational analysis will help in developing the marketing strategy of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes by conducting a thorough market analysis. This market analysis will aid in understanding the compatibility between external opportunities and other factors, and internal strengths – to be used to maximize the marketing influence of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes.

4.1. SWOT

4.1.1. Strengths

Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes marketing strategy can benefit from the following internal advantages:

• Strong brand image
• Global distribution network
• Investment in market research
• Innovation

4.1.2. Weakness

Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes faces challenges in marketing strategy because of the following weakness:

• Slow organizational processes
• High product prices

4.1.3. Opportunity

Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes has the following possibilities of business growth:

• Green lifestyles
• Regional expansion
• Diversification

4.1.4. Threats

Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes faces business threats because of the following factors:

• Increased competition
• Increased imitation

4.2. PESTEL

4.2.1. Political

• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes operates I markets with political stability
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes has funding support from the government for small businesses

4.2.2. Economic

• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes enjoys high sales because of higher GDP
• Lower interest rates make business expansion and loaning easier for Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes
• Low inflation strengthens the financial position of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes

4.2.3. Social

• Higher education and awareness increases sales of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes predict
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes focuses on understanding consumers and fulfilling their demands through its offerings

4.2.4. Environmental

• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes has an active CSR program
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes ensures environmental safety in all its operations

4.2.5. Legal

• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes is aware of local and global laws of business and human resource management
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes abides by all statutes – especially labour law, discrimination law, and employee safety laws

4.3. Porter’s Five Forces

4.3.1. Threat of substitutes

• High risk of replacements
• Substitutes offer similar products at low prices

4.3.2. The threat of new entrants

• New entrants need high financial investment
• New entrants need updated technology for keeping par with industry progress

4.3.3. Bargaining power of buyers

• Sales made to end consumer directly
• Stocking of products at retailers, as well as own-controlled retail outlets

4.3.4. Bargaining power of suppliers

• Multiple suppliers of raw materials
• Suppliers are chosen after careful inspection, and through contracts

4.3.5. Industry rivalry

• High industry rivalry
• Players offer similar products
• Players compete through marketing to influence consumers

5. Marketing Objectives for Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes: The Marketing Strategy of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes

Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes marketing strategy has the following objectives for the current financial year:

5.1. Increased market penetration

• Increase top of mind recall for Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes brand and products by 30%
• Increase sales for Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes by 40% by the third quarter of the financial year
• Achieve a trial rate for new products of 10% during the first quarter of the launch
• Increase consumption rate of existing products by 45% during the current financial year

5.2. Enhanced brand recognition

• Increase top of mind recall by 65% during the current fiscal year
• Increase brand recognition by 80% during the first two quarters of the current financial year

5.3. Increased use of digital marketing

• Acquire 25,000 new online customers during the financial year
• Increase website traffic through using blogging and email tactics effectively by 505 during the first two quarters of the year
• Acquire 65,000 likes on the official Facebook page of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes during the first quarter of the financial year

5.4. Retail Growth

• Contract with five more leading supermarkets in the first quarter of the year to stock product at eye level shelving
• Contract with two leading online retail sites – eBay and Amazon – to stock our products, and increase accessibility for consumers globally by the second quarter of the financial year

6. Segmentation of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes

Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes marketing strategy uses different means of segmentation to reach an increase in market penetration.

6.1. Demographic segmentation

6.1.1. Age

Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes has consumers of age groups

• 20-45 years
• 45-60 years

6.1.2. Gender

• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes has a broad product portfolio for both males and females

6.1.3. Life-cycle stage

Consumers for Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes, according to the marketing strategy, are in the following various life cycle stages:

• Single students
• Single graduates
• Single people living at home/not living at home
• Young couples without children
• Married couples with one to four children – all at home
• Married couples with one or two children in college
• Old married couples with an empty nest

6.1.4. Occupation

The marketing strategy devises the following occupations for Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes consumers:

• Professionals
• Students
• House makers

6.2. Psychographic segmentation

6.2.1. Social class

• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes focuses on segments of middle-upper and upper social classes

6.2.2. Lifestyle

Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes consumer segments have the following lifestyle characteristics:

• They aspire towards a better and higher living standard
• They want to be successful – professionally and socially
• They are not hesitant to try new things, products and services in life
• They are confident in their behaviour and attitude
• They are mainstreamers in their fields

6.3. Geographic segmentation

6.3.1. Region

• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes has operations spread across the western developed countries such as America, the united kingdom, and the Netherlands
• It also has operations in emerging markets such as Brazil, India, and China

6.3.2. Density

• The focus of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes remains on the urban part of the population

6.4. Behavioural segmentation

6.4.1. Personality

The marketing strategy defines personality characteristics for the consumers of the brand of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes, such as:

• Determined
• Confident
• Ambitious
• Hardworking

6.4.2. Usage frequency

• The consumer segments for Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes are regular and frequent users of the product

6.4.3. Benefits sought

• Consumers seek functional benefits
• The focus, however, is more on the emotional benefits reaped from the consumption of the brand

6.4.4. Degree of loyalty

• Consumers are very loyal
• Have an emotional attachment with the brand

7. Targeting of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes Positioning of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes

The marketing strategy of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes targets consumer groups based on segmentation as follows:

7.1. Target market

• The target market for Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes is from middle to upper class
• The target market is ambitious and desires to purchase high-end consumer products
• This target market also seeks affordability
• To meet target market expectations, the Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes focuses on quality control

7.2. Mass marketing

• The marketing strategy of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes focuses on mass marketing
• This also requires unique marketing designs and product promotion programs
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes makes use of one strategy to influence all segments

7.3. Undifferentiated marketing strategy

• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes does not differentiate between market segments
• It uses a single marketing strategy to target all segments and consumer groups
• Based on this, Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes also created the marketing mix under the marketing strategy as a singular one for the whole market – regardless of the segmentation divides.

7.4. Focus on quality

• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes has created, developed, and maintained a brand that satisfies all consumers under the undifferentiated marketing strategy and mass marketing
• No compromise on quality has been made in the broad product portfolio
• To ensure the influence of a single marketing strategy, the Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes has also adopted a consumer-centric approach in its overall marketing strategy and operations as well
• This was used for targeting strategy as well as for maintaining growth

8. Company Competitive Advantage in the marketing strategy of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes

The marketing strategy of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes stands out from the clutter and competition. Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes has also achieved a sustainable competitive advantage in its marketing strategy. This is because of the following factors that Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes has utilized:

8.1. Cost-effectiveness

• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes focuses on reaching consumers effectively rather than grandeur
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes focuses on developing an integrated marketing approach
• The use of digital marketing efficiently and expertly has helped the company reach a wider audience at a lower cost
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes has in-house copywriters for marketing campaigns which also helps in controlling costs
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes also focuses efforts on ground activities – which are less expensive than commercial marketing tactics

8.2. Innovation

• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes has stayed updated with latest developments in marketing research and marketing knowledge
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes makes use of new and innovative tactics to reach its target consumers
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes also employs top of the field marketers to facilitate its marketing strategy and promotional campaigns
• Each marketing campaign launched by Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes is effective catchier and more influential than the previous one

8.3. Strong market research and consumer understanding grounded

• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes marketing strategy is strongly grounded in consumer and market research
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes makes informed marketing campaigns and goals based on consumers’ behavioural feedback
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes also incorporates consumer feedback in its marketing strategy
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes marketing strategy is based on market trends, and consumer needs and wants

8.4. Making effective use of emotional appeals

• Consumers’ emotional needs strongly influence all marketing objectives and marketing goals set by Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes
• In addition to fulfilling functional needs, Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes also tries to fulfil the emotional and psychological needs of the consumer
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes tries to build a strong emotional bond with the consumer, which also results in high consumer loyalty

9. Distribution Strategy of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes

Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes marketing strategy highlights the use of the following distribution strategy to maximize reach and accessibility for consumers.

9.1. Intensive distribution strategy

• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes makes use of intensive distribution strategy because it is mass marketing
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes’s marketing strategy is based on undifferentiated segments, and thus an intensive distribution strategy allows high penetration and reaches in the overall market
• With the use of the intensive distribution, Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes tries to maximise its coverage of the markets where it's present
• For achieving the intensive strategy, the company uses hardcore 360-degree integrated marketing strategy and campaign to reach all consumers, across all segments in the market.

9.2. Direct distribution strategy

• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes uses direct distribution country of origin as well as in locations where it has subsidiary operations
• The Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes also makes use of modern retailing channels
• Also, Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes makes use of e-commerce and makes a sale through online retailers, as well as through the company website
• Direct distributions have allowed Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes to increase market penetration and accessibility for consumers

9.3. Indirect distribution strategy

• This strategy is largely used for offshore operations where the Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes does not have a subsidiary
• In these offshore locations, Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes largely works through the export model
• This makes use of several intermediaries in between, before the product by Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes reaches the target consumers
• Intermediaries for Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes include not only the end retail outlets, but also sales agents, retail agents, and distribution agents in offshore locations

9.4. Selective distribution strategy

• For some products of its portfolio which are premium in nature, Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes makes use of selective distribution channel
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes has maintained a few outlets in the country of origin, and in selected offshore markets for these products
• These placements and locations are chosen based on the niche market that Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes has for its premium products
• These locations, placements, and marketing strategy helps make the company’s product selectively, but readily accessible for its niche target audience

10. Competition Analysis in the marketing strategy of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes

The industry in which Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes operates is very responsive to market and consumer trends. Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes, therefore, needs to be vigilant in its market strategy towards competition – to make sure that it maintains its competitive advantage.

10.1. Strategic Group Analysis

• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes competes with direct and close competition based on quality and price
• Consumers choose between different companies from the industry based on their functional offering
• Consumers have progressively evolved to strengthen loyalty and form an emotional bond with products that they consume
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes also competes, thereby, with close competition for building stronger brand image, increasing consume loyalty, and for forming strong emotional ties with the consumer

10.2. Industry rivalry

• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes experiences high industry rivalry
• The barriers to entry for the industry are low, and new entrants gain easy access in the industry
• The number of local as well as global players is increasing

11. Marketing mix of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes

The marketing mix for Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes as per the marketing strategy is the following:

11.1. Product

• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes has a broad product portfolio
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes provides mass marketed products for all segments across the market undifferentiated
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes also provides some selected, premium products to niche customer groups
• All products in the portfolio consistently maintain high quality
• All products are tailored to meet consumer specifications, demands and needs across different regional markets
• The Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes maintains a high focus on innovation in products and introduces new products frequently to keep the consumers engaged

11.2. Place

• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes wants to have a close, emotional and personal relationship with its consumers
• The company maintains high control in its distribution strategies – especially through direct distribution strategy
• The company has a presence in leading supermarkets
• The Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes also has company-operated stores in malls, and otherwise to make products accessible to consumers easily
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes also makes use of e-commerce to increase penetration and sales

11.3. Price

• The Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes prices its products so that its target consumers can afford it easily
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes uses relative pricing strategy for its products
• The price of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes’s products include not only the high quality raw materials and value additions but also the enhanced customer experience they deliver
• The company’s pricing strategy allows it to enjoy stable revenue and profit growth

11.4. Promotion

• The Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes has a high budget allocated towards marketing activities
• The Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes invests substantially in digital marketing activities to reap high and effective results
• Use of digital marketing has also allowed Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes marketing strategy to cap costs and expenses
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes also takes part in direct consumer engagement through on-ground activities where the company initiates trials
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes also invests in traditional media channels to reach maximum consumers in the market

11.5. People

• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes has a large workforce across different companies
• This workforce is continually trained to become experts in their respective fields of operations
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes hires without discrimination
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes ensures that its employees remain motivated through building an inspirational and creative organizational culture
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes focuses on also building and maintaining organizational commitment and loyalty in its employees

11.6. Process

• All activities at Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes - from raw material procurement to the final sale to the end consumer - undergo systematic processes
• The processes at Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes are well defined, and well communicated to all employees
• All employees are trained to follow the processes internally to ensure consistently high quality as well as timely production and deliveries
• The systematic processes also ensure a smooth running of operations at the Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes

11.7. Physical evidence

• The physical evidence for Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes includes the company logo, company store designs, and the product packaging
• Satisfied and excited customers in the retail spaces of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes, as well as during product consumption create a bubbling and an inviting atmosphere
• The e-commerce website for retail by Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes is also designed with a friendly customer interface to allow maximum interaction with the brand
• The store designs created by Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes for its retail space allow consumers maximum interaction with the products directly.

12. Promotional tactics for the marketing strategy of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes

12.1. Digital marketing

• The company uses social media for reaching consumers effectively
• The Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes interacts with the consumers directly, and engages with them, answers their queries and takes their feedback
• The company also shares information and build relationships with consumers through digital marketing
• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes also makes use of blogging, emails, and content creations as a means of digital marketing

12.2. Conventional marketing

• The company uses a 360-degree approach in its marketing strategy
• This means that the company makes use of traditional marketing channels as well – such as TV, magazine adverts, and out of house placements

12.3. Influencers

• For direct, on-ground engagement, the company uses influencers
• Influencers interact with consumers directly, or through their channels of communication as a means of content creation and endorsing the Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes brand

13. Monitoring and evaluation of the marketing strategy of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes

13.1. Changes in sales

• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes regularly tracks its sales to identify the effectiveness of its marketing strategy
• Increase in sales reflect the success of marketing strategy of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes
• Sometimes, Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes experiences increase ins ae after some time of the launch of the marketing promotions

13.2. Surveys and focus groups

• Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes frequently conducts focus groups and surveys to identify its brand worth
• These methods also help the company identify brand value, brand recall, and brand recognition
• Focus groups allow Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes to gather feedback on its marketing strategy and helps it understand consumers better

13.3. ROI

• Effectiveness of marketing strategy of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes can also be seen through the revenue and profit growth
• Return on investment allows Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes to effective gauge the effect and influence of the marketing strategy, and measure its success

13.4. Attainment of marketing objectives

• All marketing objectives set by Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes are SMART
• The quantitative set against each of the marketing objective can facilitate attainment evaluation for the overall marketing strategy
• Successful and timely attainment of these marketing objectives highlight the success of the marketing strategy of Informal Social Networks in Organizations Propositions Regarding Their Role in Organizational Behavior Outcomes