Marketing Mix Of Intergroup Relations at Atlantica s Flight Centers

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Intergroup Relations at Atlantica s Flight Centers

Intergroup Relations at Atlantica s Flight Centers makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Intergroup Relations at Atlantica s Flight Centers is presented below:

2.1. Product

Product is one of the most important components of the Intergroup Relations at Atlantica s Flight Centers Marketing mix. The distinctive characteristics of the product by Intergroup Relations at Atlantica s Flight Centers are:

2.1.1. Quality

• Intergroup Relations at Atlantica s Flight Centers maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Intergroup Relations at Atlantica s Flight Centers procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Intergroup Relations at Atlantica s Flight Centers with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Intergroup Relations at Atlantica s Flight Centers are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Intergroup Relations at Atlantica s Flight Centers has a broad portfolio of products
• The broad portfolio helps Intergroup Relations at Atlantica s Flight Centers in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Intergroup Relations at Atlantica s Flight Centers
• The broader product portfolio also adds more value for Intergroup Relations at Atlantica s Flight Centers

2.1.4. Benefits of product consumption

• Intergroup Relations at Atlantica s Flight Centers offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Intergroup Relations at Atlantica s Flight Centers is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Intergroup Relations at Atlantica s Flight Centers promise consumers an ego boost, confidence, and security
• Intergroup Relations at Atlantica s Flight Centers also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Intergroup Relations at Atlantica s Flight Centers are available in different sizes
• Intergroup Relations at Atlantica s Flight Centers has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Intergroup Relations at Atlantica s Flight Centers has also increased the trial rate
• Different SKUs have also helped Intergroup Relations at Atlantica s Flight Centers improve its product accessibility

2.2. Price

Intergroup Relations at Atlantica s Flight Centers marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Intergroup Relations at Atlantica s Flight Centers uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Intergroup Relations at Atlantica s Flight Centers encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Intergroup Relations at Atlantica s Flight Centers products amongst consumers
• With premium prices, Intergroup Relations at Atlantica s Flight Centers has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Intergroup Relations at Atlantica s Flight Centers products
• Using elements of premium prices in other product ranges has also allowed Intergroup Relations at Atlantica s Flight Centers to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Intergroup Relations at Atlantica s Flight Centers has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Intergroup Relations at Atlantica s Flight Centers also successfully adds more value to its products from the point of view of customers
• Intergroup Relations at Atlantica s Flight Centers also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Intergroup Relations at Atlantica s Flight Centers products because of its use of psychological pricing
• Intergroup Relations at Atlantica s Flight Centers is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Intergroup Relations at Atlantica s Flight Centers is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Intergroup Relations at Atlantica s Flight Centers to cover shipping and customs expenses
• Geographical pricing also allows Intergroup Relations at Atlantica s Flight Centers to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Intergroup Relations at Atlantica s Flight Centers is also known to use bundle pricing strategy popularly
• Intergroup Relations at Atlantica s Flight Centers also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Intergroup Relations at Atlantica s Flight Centers experiences higher return on the cost of gaining a new customer
• With bundle pricing, Intergroup Relations at Atlantica s Flight Centers is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Intergroup Relations at Atlantica s Flight Centers.

2.3. Placement

Intergroup Relations at Atlantica s Flight Centers places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Intergroup Relations at Atlantica s Flight Centers in all markets
• Company-operated stores give Intergroup Relations at Atlantica s Flight Centers higher control over operations as well as store layout and design
• Intergroup Relations at Atlantica s Flight Centers also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Intergroup Relations at Atlantica s Flight Centers in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Intergroup Relations at Atlantica s Flight Centers licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Intergroup Relations at Atlantica s Flight Centers in unstable markets
• Licensed stores have also given Intergroup Relations at Atlantica s Flight Centers high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Intergroup Relations at Atlantica s Flight Centers has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Intergroup Relations at Atlantica s Flight Centers by aligning it with local cultural values
• Licensed stores also help Intergroup Relations at Atlantica s Flight Centers in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Intergroup Relations at Atlantica s Flight Centers has developed a successfully operational website for online order placement and order tracking
• Intergroup Relations at Atlantica s Flight Centers also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Intergroup Relations at Atlantica s Flight Centers and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Intergroup Relations at Atlantica s Flight Centers also places its products in supermarkets and hypermarkets across the country
• A large number of Intergroup Relations at Atlantica s Flight Centers target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Intergroup Relations at Atlantica s Flight Centers

2.3.5. Partner agents

• In offshore locations, Intergroup Relations at Atlantica s Flight Centers also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Intergroup Relations at Atlantica s Flight Centers contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Intergroup Relations at Atlantica s Flight Centers also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Intergroup Relations at Atlantica s Flight Centers to interact with the consumers and influence them directly. Intergroup Relations at Atlantica s Flight Centers uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Intergroup Relations at Atlantica s Flight Centers has corporate profiles on all social media websites and portals
• Intergroup Relations at Atlantica s Flight Centers uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Intergroup Relations at Atlantica s Flight Centers to understand the customers, their needs and demands
• Intergroup Relations at Atlantica s Flight Centers uses this feedback and incorporates it in its broader marketing and organizational strategy
• Intergroup Relations at Atlantica s Flight Centers also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Intergroup Relations at Atlantica s Flight Centers has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Intergroup Relations at Atlantica s Flight Centers and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Intergroup Relations at Atlantica s Flight Centers on high valued purchases
• Frequent usage and purchase of products by Intergroup Relations at Atlantica s Flight Centers also has rewards against the loyalty card

2.4.3. Community Influencers

• Intergroup Relations at Atlantica s Flight Centers makes use of community influencers as its on-ground promotional efforts
• Intergroup Relations at Atlantica s Flight Centers identifies strong and confident individuals to be brand ambassadors in their communities
• Intergroup Relations at Atlantica s Flight Centers provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Intergroup Relations at Atlantica s Flight Centers also makes use of out of house hoardings
• Hoardings increase visibility for Intergroup Relations at Atlantica s Flight Centers and also work towards building stronger brand recall
• Intergroup Relations at Atlantica s Flight Centers also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Intergroup Relations at Atlantica s Flight Centers have progressed to include a slice of life elements and characteristics
• TV advertisements by Intergroup Relations at Atlantica s Flight Centers also highlight the functional benefits of the product

2.5. People

The marketing mix of Intergroup Relations at Atlantica s Flight Centers also places an essential focus on people development and people building. This is because Intergroup Relations at Atlantica s Flight Centers realizes the importance of employees in building strong customer relationships. Intergroup Relations at Atlantica s Flight Centers develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Intergroup Relations at Atlantica s Flight Centers makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Intergroup Relations at Atlantica s Flight Centers are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Intergroup Relations at Atlantica s Flight Centers also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Intergroup Relations at Atlantica s Flight Centers take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Intergroup Relations at Atlantica s Flight Centers, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Intergroup Relations at Atlantica s Flight Centers works on strengthening the organizational commitment in its employees
• Intergroup Relations at Atlantica s Flight Centers builds employee loyalty so that people can reflect their optimal best at work
• Intergroup Relations at Atlantica s Flight Centers also understands that satisfied employees will lead to happy and satisfied customers
• Intergroup Relations at Atlantica s Flight Centers regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Intergroup Relations at Atlantica s Flight Centers also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Intergroup Relations at Atlantica s Flight Centers employees are the face of the organization
• Intergroup Relations at Atlantica s Flight Centers are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Intergroup Relations at Atlantica s Flight Centers distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Intergroup Relations at Atlantica s Flight Centers remains one of the leading players in the industry also because of its focus on succession planning
• Intergroup Relations at Atlantica s Flight Centers conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Intergroup Relations at Atlantica s Flight Centers
• Strategic succession planning has allowed Intergroup Relations at Atlantica s Flight Centers to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Intergroup Relations at Atlantica s Flight Centers has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Intergroup Relations at Atlantica s Flight Centers are clearly defined and communicated to the employees
• Intergroup Relations at Atlantica s Flight Centers makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Intergroup Relations at Atlantica s Flight Centers

2.6.2. People Management

• Intergroup Relations at Atlantica s Flight Centers has also defined clear processes for people management through streamlining its human resource management department
• Intergroup Relations at Atlantica s Flight Centers has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Intergroup Relations at Atlantica s Flight Centers to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Intergroup Relations at Atlantica s Flight Centers also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Intergroup Relations at Atlantica s Flight Centers manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Intergroup Relations at Atlantica s Flight Centers for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Intergroup Relations at Atlantica s Flight Centers as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Intergroup Relations at Atlantica s Flight Centers include:

2.7.1. Store atmosphere

• The store design and management for Intergroup Relations at Atlantica s Flight Centers is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Intergroup Relations at Atlantica s Flight Centers at ease
• The store design is also important for Intergroup Relations at Atlantica s Flight Centers because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Intergroup Relations at Atlantica s Flight Centers to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Intergroup Relations at Atlantica s Flight Centers has unique packaging, which is different from other players in the industry
• Intergroup Relations at Atlantica s Flight Centers also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Intergroup Relations at Atlantica s Flight Centers
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Intergroup Relations at Atlantica s Flight Centers

2.7.3. Website design

• The website design is simple and easy to use
• Intergroup Relations at Atlantica s Flight Centers has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Intergroup Relations at Atlantica s Flight Centers also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings