Marketing Mix Of Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period

Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period is presented below:

2.1. Product

Product is one of the most important components of the Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period Marketing mix. The distinctive characteristics of the product by Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period are:

2.1.1. Quality

• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period has a broad portfolio of products
• The broad portfolio helps Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period
• The broader product portfolio also adds more value for Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period

2.1.4. Benefits of product consumption

• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period promise consumers an ego boost, confidence, and security
• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period are available in different sizes
• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period has also increased the trial rate
• Different SKUs have also helped Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period improve its product accessibility

2.2. Price

Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period products amongst consumers
• With premium prices, Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period products
• Using elements of premium prices in other product ranges has also allowed Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period also successfully adds more value to its products from the point of view of customers
• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period products because of its use of psychological pricing
• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period to cover shipping and customs expenses
• Geographical pricing also allows Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period is also known to use bundle pricing strategy popularly
• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period experiences higher return on the cost of gaining a new customer
• With bundle pricing, Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period.

2.3. Placement

Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period in all markets
• Company-operated stores give Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period higher control over operations as well as store layout and design
• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period in unstable markets
• Licensed stores have also given Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period by aligning it with local cultural values
• Licensed stores also help Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period has developed a successfully operational website for online order placement and order tracking
• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period also places its products in supermarkets and hypermarkets across the country
• A large number of Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period

2.3.5. Partner agents

• In offshore locations, Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period to interact with the consumers and influence them directly. Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period has corporate profiles on all social media websites and portals
• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period to understand the customers, their needs and demands
• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period uses this feedback and incorporates it in its broader marketing and organizational strategy
• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period on high valued purchases
• Frequent usage and purchase of products by Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period also has rewards against the loyalty card

2.4.3. Community Influencers

• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period makes use of community influencers as its on-ground promotional efforts
• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period identifies strong and confident individuals to be brand ambassadors in their communities
• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period also makes use of out of house hoardings
• Hoardings increase visibility for Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period and also work towards building stronger brand recall
• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period have progressed to include a slice of life elements and characteristics
• TV advertisements by Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period also highlight the functional benefits of the product

2.5. People

The marketing mix of Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period also places an essential focus on people development and people building. This is because Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period realizes the importance of employees in building strong customer relationships. Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period works on strengthening the organizational commitment in its employees
• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period builds employee loyalty so that people can reflect their optimal best at work
• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period also understands that satisfied employees will lead to happy and satisfied customers
• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period employees are the face of the organization
• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period remains one of the leading players in the industry also because of its focus on succession planning
• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period
• Strategic succession planning has allowed Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period are clearly defined and communicated to the employees
• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period

2.6.2. People Management

• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period has also defined clear processes for people management through streamlining its human resource management department
• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period include:

2.7.1. Store atmosphere

• The store design and management for Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period at ease
• The store design is also important for Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period has unique packaging, which is different from other players in the industry
• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period

2.7.3. Website design

• The website design is simple and easy to use
• Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Interregional Differentiation of Population Incomes in Russian Federation in the Post-Crisis Period also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings