Marketing strategy of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity

Posted by Zander Henry on Aug-22-2018

1. The vision of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity

The vision of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity is to be the leading quality service and product provider for customers. Being the best and the leading player means that Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity marketing strategy and operations focus on:

• Providing high quality of products and services
• Providing value to customers
• Concentrate on building customer experience

2. The mission of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity

Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity marketing strategy is grounded in its mission. The mission for Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity is to be the favorite brand of the customers. This mission is essential for the marketing strategy of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity as it focuses on all operations and marketing activities in the direction of:

• Consumer centrism
• Using research to understand and influence consumers

3. Brand Equity of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity

Understanding and knowing the brand equity is vital for directing and giving meaning to the marketing strategy of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity. The knowledge of brand equity will help in shaping Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity marketing strategy effectively – thereby facilitating the growth of business for Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity.

3.1. Brand awareness

• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity has high brand awareness because of international operations
• The company focuses on higher budget allocation in the country of origin
• Each market for Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity has modified marketing and strategic directives and plans

3.2. Brand association

• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity is directly associated with the brand name and product category
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity has a broad product portfolio
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity is associated with promising and delivering quality and innovative products
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity is also associated with excellent customer service

3.3. Brand loyalty

• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity has been successful at gaining high consumer loyalty because of unique and influential marketing strategy
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity has a global customer base
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity keeps adding value addition to the products and product portfolio to keep consumers engaged

3.4. Brand asset

• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity has a substantial brand value
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity also enjoys the high financial worth
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity focuses on building a reliable and robust employee base

3.5. Brand element

• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity uses the brand element as a means of competitive advantage
• Uses adaptability in product, services, and marketing to meet different cultural demands

4. Situational Analysis of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity

The situational analysis will help in developing the marketing strategy of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity by conducting a thorough market analysis. This market analysis will aid in understanding the compatibility between external opportunities and other factors, and internal strengths – to be used to maximize the marketing influence of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity.

4.1. SWOT

4.1.1. Strengths

Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity marketing strategy can benefit from the following internal advantages:

• Strong brand image
• Global distribution network
• Investment in market research
• Innovation

4.1.2. Weakness

Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity faces challenges in marketing strategy because of the following weakness:

• Slow organizational processes
• High product prices

4.1.3. Opportunity

Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity has the following possibilities of business growth:

• Green lifestyles
• Regional expansion
• Diversification

4.1.4. Threats

Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity faces business threats because of the following factors:

• Increased competition
• Increased imitation

4.2. PESTEL

4.2.1. Political

• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity operates I markets with political stability
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity has funding support from the government for small businesses

4.2.2. Economic

• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity enjoys high sales because of higher GDP
• Lower interest rates make business expansion and loaning easier for Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity
• Low inflation strengthens the financial position of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity

4.2.3. Social

• Higher education and awareness increases sales of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity predict
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity focuses on understanding consumers and fulfilling their demands through its offerings

4.2.4. Environmental

• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity has an active CSR program
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity ensures environmental safety in all its operations

4.2.5. Legal

• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity is aware of local and global laws of business and human resource management
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity abides by all statutes – especially labour law, discrimination law, and employee safety laws

4.3. Porter’s Five Forces

4.3.1. Threat of substitutes

• High risk of replacements
• Substitutes offer similar products at low prices

4.3.2. The threat of new entrants

• New entrants need high financial investment
• New entrants need updated technology for keeping par with industry progress

4.3.3. Bargaining power of buyers

• Sales made to end consumer directly
• Stocking of products at retailers, as well as own-controlled retail outlets

4.3.4. Bargaining power of suppliers

• Multiple suppliers of raw materials
• Suppliers are chosen after careful inspection, and through contracts

4.3.5. Industry rivalry

• High industry rivalry
• Players offer similar products
• Players compete through marketing to influence consumers

5. Marketing Objectives for Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity: The Marketing Strategy of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity

Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity marketing strategy has the following objectives for the current financial year:

5.1. Increased market penetration

• Increase top of mind recall for Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity brand and products by 30%
• Increase sales for Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity by 40% by the third quarter of the financial year
• Achieve a trial rate for new products of 10% during the first quarter of the launch
• Increase consumption rate of existing products by 45% during the current financial year

5.2. Enhanced brand recognition

• Increase top of mind recall by 65% during the current fiscal year
• Increase brand recognition by 80% during the first two quarters of the current financial year

5.3. Increased use of digital marketing

• Acquire 25,000 new online customers during the financial year
• Increase website traffic through using blogging and email tactics effectively by 505 during the first two quarters of the year
• Acquire 65,000 likes on the official Facebook page of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity during the first quarter of the financial year

5.4. Retail Growth

• Contract with five more leading supermarkets in the first quarter of the year to stock product at eye level shelving
• Contract with two leading online retail sites – eBay and Amazon – to stock our products, and increase accessibility for consumers globally by the second quarter of the financial year

6. Segmentation of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity

Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity marketing strategy uses different means of segmentation to reach an increase in market penetration.

6.1. Demographic segmentation

6.1.1. Age

Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity has consumers of age groups

• 20-45 years
• 45-60 years

6.1.2. Gender

• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity has a broad product portfolio for both males and females

6.1.3. Life-cycle stage

Consumers for Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity, according to the marketing strategy, are in the following various life cycle stages:

• Single students
• Single graduates
• Single people living at home/not living at home
• Young couples without children
• Married couples with one to four children – all at home
• Married couples with one or two children in college
• Old married couples with an empty nest

6.1.4. Occupation

The marketing strategy devises the following occupations for Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity consumers:

• Professionals
• Students
• House makers

6.2. Psychographic segmentation

6.2.1. Social class

• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity focuses on segments of middle-upper and upper social classes

6.2.2. Lifestyle

Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity consumer segments have the following lifestyle characteristics:

• They aspire towards a better and higher living standard
• They want to be successful – professionally and socially
• They are not hesitant to try new things, products and services in life
• They are confident in their behaviour and attitude
• They are mainstreamers in their fields

6.3. Geographic segmentation

6.3.1. Region

• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity has operations spread across the western developed countries such as America, the united kingdom, and the Netherlands
• It also has operations in emerging markets such as Brazil, India, and China

6.3.2. Density

• The focus of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity remains on the urban part of the population

6.4. Behavioural segmentation

6.4.1. Personality

The marketing strategy defines personality characteristics for the consumers of the brand of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity, such as:

• Determined
• Confident
• Ambitious
• Hardworking

6.4.2. Usage frequency

• The consumer segments for Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity are regular and frequent users of the product

6.4.3. Benefits sought

• Consumers seek functional benefits
• The focus, however, is more on the emotional benefits reaped from the consumption of the brand

6.4.4. Degree of loyalty

• Consumers are very loyal
• Have an emotional attachment with the brand

7. Targeting of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity Positioning of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity

The marketing strategy of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity targets consumer groups based on segmentation as follows:

7.1. Target market

• The target market for Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity is from middle to upper class
• The target market is ambitious and desires to purchase high-end consumer products
• This target market also seeks affordability
• To meet target market expectations, the Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity focuses on quality control

7.2. Mass marketing

• The marketing strategy of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity focuses on mass marketing
• This also requires unique marketing designs and product promotion programs
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity makes use of one strategy to influence all segments

7.3. Undifferentiated marketing strategy

• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity does not differentiate between market segments
• It uses a single marketing strategy to target all segments and consumer groups
• Based on this, Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity also created the marketing mix under the marketing strategy as a singular one for the whole market – regardless of the segmentation divides.

7.4. Focus on quality

• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity has created, developed, and maintained a brand that satisfies all consumers under the undifferentiated marketing strategy and mass marketing
• No compromise on quality has been made in the broad product portfolio
• To ensure the influence of a single marketing strategy, the Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity has also adopted a consumer-centric approach in its overall marketing strategy and operations as well
• This was used for targeting strategy as well as for maintaining growth

8. Company Competitive Advantage in the marketing strategy of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity

The marketing strategy of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity stands out from the clutter and competition. Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity has also achieved a sustainable competitive advantage in its marketing strategy. This is because of the following factors that Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity has utilized:

8.1. Cost-effectiveness

• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity focuses on reaching consumers effectively rather than grandeur
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity focuses on developing an integrated marketing approach
• The use of digital marketing efficiently and expertly has helped the company reach a wider audience at a lower cost
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity has in-house copywriters for marketing campaigns which also helps in controlling costs
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity also focuses efforts on ground activities – which are less expensive than commercial marketing tactics

8.2. Innovation

• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity has stayed updated with latest developments in marketing research and marketing knowledge
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity makes use of new and innovative tactics to reach its target consumers
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity also employs top of the field marketers to facilitate its marketing strategy and promotional campaigns
• Each marketing campaign launched by Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity is effective catchier and more influential than the previous one

8.3. Strong market research and consumer understanding grounded

• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity marketing strategy is strongly grounded in consumer and market research
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity makes informed marketing campaigns and goals based on consumers’ behavioural feedback
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity also incorporates consumer feedback in its marketing strategy
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity marketing strategy is based on market trends, and consumer needs and wants

8.4. Making effective use of emotional appeals

• Consumers’ emotional needs strongly influence all marketing objectives and marketing goals set by Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity
• In addition to fulfilling functional needs, Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity also tries to fulfil the emotional and psychological needs of the consumer
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity tries to build a strong emotional bond with the consumer, which also results in high consumer loyalty

9. Distribution Strategy of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity

Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity marketing strategy highlights the use of the following distribution strategy to maximize reach and accessibility for consumers.

9.1. Intensive distribution strategy

• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity makes use of intensive distribution strategy because it is mass marketing
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity’s marketing strategy is based on undifferentiated segments, and thus an intensive distribution strategy allows high penetration and reaches in the overall market
• With the use of the intensive distribution, Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity tries to maximise its coverage of the markets where it's present
• For achieving the intensive strategy, the company uses hardcore 360-degree integrated marketing strategy and campaign to reach all consumers, across all segments in the market.

9.2. Direct distribution strategy

• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity uses direct distribution country of origin as well as in locations where it has subsidiary operations
• The Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity also makes use of modern retailing channels
• Also, Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity makes use of e-commerce and makes a sale through online retailers, as well as through the company website
• Direct distributions have allowed Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity to increase market penetration and accessibility for consumers

9.3. Indirect distribution strategy

• This strategy is largely used for offshore operations where the Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity does not have a subsidiary
• In these offshore locations, Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity largely works through the export model
• This makes use of several intermediaries in between, before the product by Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity reaches the target consumers
• Intermediaries for Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity include not only the end retail outlets, but also sales agents, retail agents, and distribution agents in offshore locations

9.4. Selective distribution strategy

• For some products of its portfolio which are premium in nature, Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity makes use of selective distribution channel
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity has maintained a few outlets in the country of origin, and in selected offshore markets for these products
• These placements and locations are chosen based on the niche market that Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity has for its premium products
• These locations, placements, and marketing strategy helps make the company’s product selectively, but readily accessible for its niche target audience

10. Competition Analysis in the marketing strategy of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity

The industry in which Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity operates is very responsive to market and consumer trends. Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity, therefore, needs to be vigilant in its market strategy towards competition – to make sure that it maintains its competitive advantage.

10.1. Strategic Group Analysis

• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity competes with direct and close competition based on quality and price
• Consumers choose between different companies from the industry based on their functional offering
• Consumers have progressively evolved to strengthen loyalty and form an emotional bond with products that they consume
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity also competes, thereby, with close competition for building stronger brand image, increasing consume loyalty, and for forming strong emotional ties with the consumer

10.2. Industry rivalry

• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity experiences high industry rivalry
• The barriers to entry for the industry are low, and new entrants gain easy access in the industry
• The number of local as well as global players is increasing

11. Marketing mix of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity

The marketing mix for Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity as per the marketing strategy is the following:

11.1. Product

• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity has a broad product portfolio
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity provides mass marketed products for all segments across the market undifferentiated
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity also provides some selected, premium products to niche customer groups
• All products in the portfolio consistently maintain high quality
• All products are tailored to meet consumer specifications, demands and needs across different regional markets
• The Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity maintains a high focus on innovation in products and introduces new products frequently to keep the consumers engaged

11.2. Place

• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity wants to have a close, emotional and personal relationship with its consumers
• The company maintains high control in its distribution strategies – especially through direct distribution strategy
• The company has a presence in leading supermarkets
• The Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity also has company-operated stores in malls, and otherwise to make products accessible to consumers easily
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity also makes use of e-commerce to increase penetration and sales

11.3. Price

• The Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity prices its products so that its target consumers can afford it easily
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity uses relative pricing strategy for its products
• The price of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity’s products include not only the high quality raw materials and value additions but also the enhanced customer experience they deliver
• The company’s pricing strategy allows it to enjoy stable revenue and profit growth

11.4. Promotion

• The Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity has a high budget allocated towards marketing activities
• The Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity invests substantially in digital marketing activities to reap high and effective results
• Use of digital marketing has also allowed Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity marketing strategy to cap costs and expenses
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity also takes part in direct consumer engagement through on-ground activities where the company initiates trials
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity also invests in traditional media channels to reach maximum consumers in the market

11.5. People

• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity has a large workforce across different companies
• This workforce is continually trained to become experts in their respective fields of operations
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity hires without discrimination
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity ensures that its employees remain motivated through building an inspirational and creative organizational culture
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity focuses on also building and maintaining organizational commitment and loyalty in its employees

11.6. Process

• All activities at Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity - from raw material procurement to the final sale to the end consumer - undergo systematic processes
• The processes at Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity are well defined, and well communicated to all employees
• All employees are trained to follow the processes internally to ensure consistently high quality as well as timely production and deliveries
• The systematic processes also ensure a smooth running of operations at the Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity

11.7. Physical evidence

• The physical evidence for Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity includes the company logo, company store designs, and the product packaging
• Satisfied and excited customers in the retail spaces of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity, as well as during product consumption create a bubbling and an inviting atmosphere
• The e-commerce website for retail by Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity is also designed with a friendly customer interface to allow maximum interaction with the brand
• The store designs created by Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity for its retail space allow consumers maximum interaction with the products directly.

12. Promotional tactics for the marketing strategy of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity

12.1. Digital marketing

• The company uses social media for reaching consumers effectively
• The Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity interacts with the consumers directly, and engages with them, answers their queries and takes their feedback
• The company also shares information and build relationships with consumers through digital marketing
• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity also makes use of blogging, emails, and content creations as a means of digital marketing

12.2. Conventional marketing

• The company uses a 360-degree approach in its marketing strategy
• This means that the company makes use of traditional marketing channels as well – such as TV, magazine adverts, and out of house placements

12.3. Influencers

• For direct, on-ground engagement, the company uses influencers
• Influencers interact with consumers directly, or through their channels of communication as a means of content creation and endorsing the Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity brand

13. Monitoring and evaluation of the marketing strategy of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity

13.1. Changes in sales

• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity regularly tracks its sales to identify the effectiveness of its marketing strategy
• Increase in sales reflect the success of marketing strategy of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity
• Sometimes, Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity experiences increase ins ae after some time of the launch of the marketing promotions

13.2. Surveys and focus groups

• Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity frequently conducts focus groups and surveys to identify its brand worth
• These methods also help the company identify brand value, brand recall, and brand recognition
• Focus groups allow Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity to gather feedback on its marketing strategy and helps it understand consumers better

13.3. ROI

• Effectiveness of marketing strategy of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity can also be seen through the revenue and profit growth
• Return on investment allows Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity to effective gauge the effect and influence of the marketing strategy, and measure its success

13.4. Attainment of marketing objectives

• All marketing objectives set by Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity are SMART
• The quantitative set against each of the marketing objective can facilitate attainment evaluation for the overall marketing strategy
• Successful and timely attainment of these marketing objectives highlight the success of the marketing strategy of Katja s Danish Bread A Making Some Dough - Exercises in Price Demand Cost and Capacity