Marketing Mix Of LEADING CREATIVELY THE ART OF MAKING SENSE

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for LEADING CREATIVELY THE ART OF MAKING SENSE

LEADING CREATIVELY THE ART OF MAKING SENSE makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix LEADING CREATIVELY THE ART OF MAKING SENSE is presented below:

2.1. Product

Product is one of the most important components of the LEADING CREATIVELY THE ART OF MAKING SENSE Marketing mix. The distinctive characteristics of the product by LEADING CREATIVELY THE ART OF MAKING SENSE are:

2.1.1. Quality

• LEADING CREATIVELY THE ART OF MAKING SENSE maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• LEADING CREATIVELY THE ART OF MAKING SENSE procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides LEADING CREATIVELY THE ART OF MAKING SENSE with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by LEADING CREATIVELY THE ART OF MAKING SENSE are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• LEADING CREATIVELY THE ART OF MAKING SENSE has a broad portfolio of products
• The broad portfolio helps LEADING CREATIVELY THE ART OF MAKING SENSE in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to LEADING CREATIVELY THE ART OF MAKING SENSE
• The broader product portfolio also adds more value for LEADING CREATIVELY THE ART OF MAKING SENSE

2.1.4. Benefits of product consumption

• LEADING CREATIVELY THE ART OF MAKING SENSE offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of LEADING CREATIVELY THE ART OF MAKING SENSE is its delivery of emotional benefits to the consumer
• Products manufactured and sold by LEADING CREATIVELY THE ART OF MAKING SENSE promise consumers an ego boost, confidence, and security
• LEADING CREATIVELY THE ART OF MAKING SENSE also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by LEADING CREATIVELY THE ART OF MAKING SENSE are available in different sizes
• LEADING CREATIVELY THE ART OF MAKING SENSE has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, LEADING CREATIVELY THE ART OF MAKING SENSE has also increased the trial rate
• Different SKUs have also helped LEADING CREATIVELY THE ART OF MAKING SENSE improve its product accessibility

2.2. Price

LEADING CREATIVELY THE ART OF MAKING SENSE marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix LEADING CREATIVELY THE ART OF MAKING SENSE uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, LEADING CREATIVELY THE ART OF MAKING SENSE encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of LEADING CREATIVELY THE ART OF MAKING SENSE products amongst consumers
• With premium prices, LEADING CREATIVELY THE ART OF MAKING SENSE has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in LEADING CREATIVELY THE ART OF MAKING SENSE products
• Using elements of premium prices in other product ranges has also allowed LEADING CREATIVELY THE ART OF MAKING SENSE to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since LEADING CREATIVELY THE ART OF MAKING SENSE has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, LEADING CREATIVELY THE ART OF MAKING SENSE also successfully adds more value to its products from the point of view of customers
• LEADING CREATIVELY THE ART OF MAKING SENSE also gains higher sales with psychological pricing
• Consumer purchase a higher amount of LEADING CREATIVELY THE ART OF MAKING SENSE products because of its use of psychological pricing
• LEADING CREATIVELY THE ART OF MAKING SENSE is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• LEADING CREATIVELY THE ART OF MAKING SENSE is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows LEADING CREATIVELY THE ART OF MAKING SENSE to cover shipping and customs expenses
• Geographical pricing also allows LEADING CREATIVELY THE ART OF MAKING SENSE to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, LEADING CREATIVELY THE ART OF MAKING SENSE is also known to use bundle pricing strategy popularly
• LEADING CREATIVELY THE ART OF MAKING SENSE also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• LEADING CREATIVELY THE ART OF MAKING SENSE experiences higher return on the cost of gaining a new customer
• With bundle pricing, LEADING CREATIVELY THE ART OF MAKING SENSE is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of LEADING CREATIVELY THE ART OF MAKING SENSE.

2.3. Placement

LEADING CREATIVELY THE ART OF MAKING SENSE places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of LEADING CREATIVELY THE ART OF MAKING SENSE in all markets
• Company-operated stores give LEADING CREATIVELY THE ART OF MAKING SENSE higher control over operations as well as store layout and design
• LEADING CREATIVELY THE ART OF MAKING SENSE also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to LEADING CREATIVELY THE ART OF MAKING SENSE in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• LEADING CREATIVELY THE ART OF MAKING SENSE licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for LEADING CREATIVELY THE ART OF MAKING SENSE in unstable markets
• Licensed stores have also given LEADING CREATIVELY THE ART OF MAKING SENSE high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, LEADING CREATIVELY THE ART OF MAKING SENSE has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by LEADING CREATIVELY THE ART OF MAKING SENSE by aligning it with local cultural values
• Licensed stores also help LEADING CREATIVELY THE ART OF MAKING SENSE in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• LEADING CREATIVELY THE ART OF MAKING SENSE has developed a successfully operational website for online order placement and order tracking
• LEADING CREATIVELY THE ART OF MAKING SENSE also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for LEADING CREATIVELY THE ART OF MAKING SENSE and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• LEADING CREATIVELY THE ART OF MAKING SENSE also places its products in supermarkets and hypermarkets across the country
• A large number of LEADING CREATIVELY THE ART OF MAKING SENSE target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for LEADING CREATIVELY THE ART OF MAKING SENSE

2.3.5. Partner agents

• In offshore locations, LEADING CREATIVELY THE ART OF MAKING SENSE also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• LEADING CREATIVELY THE ART OF MAKING SENSE contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for LEADING CREATIVELY THE ART OF MAKING SENSE also places high importance on the promotional tactics and strategies used. The promotional strategies allow the LEADING CREATIVELY THE ART OF MAKING SENSE to interact with the consumers and influence them directly. LEADING CREATIVELY THE ART OF MAKING SENSE uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• LEADING CREATIVELY THE ART OF MAKING SENSE has corporate profiles on all social media websites and portals
• LEADING CREATIVELY THE ART OF MAKING SENSE uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows LEADING CREATIVELY THE ART OF MAKING SENSE to understand the customers, their needs and demands
• LEADING CREATIVELY THE ART OF MAKING SENSE uses this feedback and incorporates it in its broader marketing and organizational strategy
• LEADING CREATIVELY THE ART OF MAKING SENSE also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• LEADING CREATIVELY THE ART OF MAKING SENSE has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by LEADING CREATIVELY THE ART OF MAKING SENSE and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by LEADING CREATIVELY THE ART OF MAKING SENSE on high valued purchases
• Frequent usage and purchase of products by LEADING CREATIVELY THE ART OF MAKING SENSE also has rewards against the loyalty card

2.4.3. Community Influencers

• LEADING CREATIVELY THE ART OF MAKING SENSE makes use of community influencers as its on-ground promotional efforts
• LEADING CREATIVELY THE ART OF MAKING SENSE identifies strong and confident individuals to be brand ambassadors in their communities
• LEADING CREATIVELY THE ART OF MAKING SENSE provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, LEADING CREATIVELY THE ART OF MAKING SENSE also makes use of out of house hoardings
• Hoardings increase visibility for LEADING CREATIVELY THE ART OF MAKING SENSE and also work towards building stronger brand recall
• LEADING CREATIVELY THE ART OF MAKING SENSE also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by LEADING CREATIVELY THE ART OF MAKING SENSE have progressed to include a slice of life elements and characteristics
• TV advertisements by LEADING CREATIVELY THE ART OF MAKING SENSE also highlight the functional benefits of the product

2.5. People

The marketing mix of LEADING CREATIVELY THE ART OF MAKING SENSE also places an essential focus on people development and people building. This is because LEADING CREATIVELY THE ART OF MAKING SENSE realizes the importance of employees in building strong customer relationships. LEADING CREATIVELY THE ART OF MAKING SENSE develops its employee and people by focusing on the following aspects:

2.5.1. Training

• LEADING CREATIVELY THE ART OF MAKING SENSE makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at LEADING CREATIVELY THE ART OF MAKING SENSE are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at LEADING CREATIVELY THE ART OF MAKING SENSE also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by LEADING CREATIVELY THE ART OF MAKING SENSE take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• LEADING CREATIVELY THE ART OF MAKING SENSE, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• LEADING CREATIVELY THE ART OF MAKING SENSE works on strengthening the organizational commitment in its employees
• LEADING CREATIVELY THE ART OF MAKING SENSE builds employee loyalty so that people can reflect their optimal best at work
• LEADING CREATIVELY THE ART OF MAKING SENSE also understands that satisfied employees will lead to happy and satisfied customers
• LEADING CREATIVELY THE ART OF MAKING SENSE regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• LEADING CREATIVELY THE ART OF MAKING SENSE also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• LEADING CREATIVELY THE ART OF MAKING SENSE employees are the face of the organization
• LEADING CREATIVELY THE ART OF MAKING SENSE are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that LEADING CREATIVELY THE ART OF MAKING SENSE distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• LEADING CREATIVELY THE ART OF MAKING SENSE remains one of the leading players in the industry also because of its focus on succession planning
• LEADING CREATIVELY THE ART OF MAKING SENSE conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at LEADING CREATIVELY THE ART OF MAKING SENSE
• Strategic succession planning has allowed LEADING CREATIVELY THE ART OF MAKING SENSE to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

LEADING CREATIVELY THE ART OF MAKING SENSE has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at LEADING CREATIVELY THE ART OF MAKING SENSE are clearly defined and communicated to the employees
• LEADING CREATIVELY THE ART OF MAKING SENSE makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at LEADING CREATIVELY THE ART OF MAKING SENSE

2.6.2. People Management

• LEADING CREATIVELY THE ART OF MAKING SENSE has also defined clear processes for people management through streamlining its human resource management department
• LEADING CREATIVELY THE ART OF MAKING SENSE has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed LEADING CREATIVELY THE ART OF MAKING SENSE to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• LEADING CREATIVELY THE ART OF MAKING SENSE also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• LEADING CREATIVELY THE ART OF MAKING SENSE manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for LEADING CREATIVELY THE ART OF MAKING SENSE for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for LEADING CREATIVELY THE ART OF MAKING SENSE as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for LEADING CREATIVELY THE ART OF MAKING SENSE include:

2.7.1. Store atmosphere

• The store design and management for LEADING CREATIVELY THE ART OF MAKING SENSE is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by LEADING CREATIVELY THE ART OF MAKING SENSE at ease
• The store design is also important for LEADING CREATIVELY THE ART OF MAKING SENSE because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for LEADING CREATIVELY THE ART OF MAKING SENSE to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• LEADING CREATIVELY THE ART OF MAKING SENSE has unique packaging, which is different from other players in the industry
• LEADING CREATIVELY THE ART OF MAKING SENSE also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by LEADING CREATIVELY THE ART OF MAKING SENSE
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by LEADING CREATIVELY THE ART OF MAKING SENSE

2.7.3. Website design

• The website design is simple and easy to use
• LEADING CREATIVELY THE ART OF MAKING SENSE has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of LEADING CREATIVELY THE ART OF MAKING SENSE also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings