Marketing Mix Of Lehman Brothers A Rise of the Equity Research Department

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Lehman Brothers A Rise of the Equity Research Department

Lehman Brothers A Rise of the Equity Research Department makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Lehman Brothers A Rise of the Equity Research Department is presented below:

2.1. Product

Product is one of the most important components of the Lehman Brothers A Rise of the Equity Research Department Marketing mix. The distinctive characteristics of the product by Lehman Brothers A Rise of the Equity Research Department are:

2.1.1. Quality

• Lehman Brothers A Rise of the Equity Research Department maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Lehman Brothers A Rise of the Equity Research Department procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Lehman Brothers A Rise of the Equity Research Department with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Lehman Brothers A Rise of the Equity Research Department are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Lehman Brothers A Rise of the Equity Research Department has a broad portfolio of products
• The broad portfolio helps Lehman Brothers A Rise of the Equity Research Department in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Lehman Brothers A Rise of the Equity Research Department
• The broader product portfolio also adds more value for Lehman Brothers A Rise of the Equity Research Department

2.1.4. Benefits of product consumption

• Lehman Brothers A Rise of the Equity Research Department offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Lehman Brothers A Rise of the Equity Research Department is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Lehman Brothers A Rise of the Equity Research Department promise consumers an ego boost, confidence, and security
• Lehman Brothers A Rise of the Equity Research Department also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Lehman Brothers A Rise of the Equity Research Department are available in different sizes
• Lehman Brothers A Rise of the Equity Research Department has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Lehman Brothers A Rise of the Equity Research Department has also increased the trial rate
• Different SKUs have also helped Lehman Brothers A Rise of the Equity Research Department improve its product accessibility

2.2. Price

Lehman Brothers A Rise of the Equity Research Department marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Lehman Brothers A Rise of the Equity Research Department uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Lehman Brothers A Rise of the Equity Research Department encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Lehman Brothers A Rise of the Equity Research Department products amongst consumers
• With premium prices, Lehman Brothers A Rise of the Equity Research Department has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Lehman Brothers A Rise of the Equity Research Department products
• Using elements of premium prices in other product ranges has also allowed Lehman Brothers A Rise of the Equity Research Department to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Lehman Brothers A Rise of the Equity Research Department has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Lehman Brothers A Rise of the Equity Research Department also successfully adds more value to its products from the point of view of customers
• Lehman Brothers A Rise of the Equity Research Department also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Lehman Brothers A Rise of the Equity Research Department products because of its use of psychological pricing
• Lehman Brothers A Rise of the Equity Research Department is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Lehman Brothers A Rise of the Equity Research Department is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Lehman Brothers A Rise of the Equity Research Department to cover shipping and customs expenses
• Geographical pricing also allows Lehman Brothers A Rise of the Equity Research Department to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Lehman Brothers A Rise of the Equity Research Department is also known to use bundle pricing strategy popularly
• Lehman Brothers A Rise of the Equity Research Department also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Lehman Brothers A Rise of the Equity Research Department experiences higher return on the cost of gaining a new customer
• With bundle pricing, Lehman Brothers A Rise of the Equity Research Department is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Lehman Brothers A Rise of the Equity Research Department.

2.3. Placement

Lehman Brothers A Rise of the Equity Research Department places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Lehman Brothers A Rise of the Equity Research Department in all markets
• Company-operated stores give Lehman Brothers A Rise of the Equity Research Department higher control over operations as well as store layout and design
• Lehman Brothers A Rise of the Equity Research Department also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Lehman Brothers A Rise of the Equity Research Department in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Lehman Brothers A Rise of the Equity Research Department licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Lehman Brothers A Rise of the Equity Research Department in unstable markets
• Licensed stores have also given Lehman Brothers A Rise of the Equity Research Department high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Lehman Brothers A Rise of the Equity Research Department has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Lehman Brothers A Rise of the Equity Research Department by aligning it with local cultural values
• Licensed stores also help Lehman Brothers A Rise of the Equity Research Department in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Lehman Brothers A Rise of the Equity Research Department has developed a successfully operational website for online order placement and order tracking
• Lehman Brothers A Rise of the Equity Research Department also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Lehman Brothers A Rise of the Equity Research Department and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Lehman Brothers A Rise of the Equity Research Department also places its products in supermarkets and hypermarkets across the country
• A large number of Lehman Brothers A Rise of the Equity Research Department target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Lehman Brothers A Rise of the Equity Research Department

2.3.5. Partner agents

• In offshore locations, Lehman Brothers A Rise of the Equity Research Department also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Lehman Brothers A Rise of the Equity Research Department contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Lehman Brothers A Rise of the Equity Research Department also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Lehman Brothers A Rise of the Equity Research Department to interact with the consumers and influence them directly. Lehman Brothers A Rise of the Equity Research Department uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Lehman Brothers A Rise of the Equity Research Department has corporate profiles on all social media websites and portals
• Lehman Brothers A Rise of the Equity Research Department uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Lehman Brothers A Rise of the Equity Research Department to understand the customers, their needs and demands
• Lehman Brothers A Rise of the Equity Research Department uses this feedback and incorporates it in its broader marketing and organizational strategy
• Lehman Brothers A Rise of the Equity Research Department also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Lehman Brothers A Rise of the Equity Research Department has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Lehman Brothers A Rise of the Equity Research Department and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Lehman Brothers A Rise of the Equity Research Department on high valued purchases
• Frequent usage and purchase of products by Lehman Brothers A Rise of the Equity Research Department also has rewards against the loyalty card

2.4.3. Community Influencers

• Lehman Brothers A Rise of the Equity Research Department makes use of community influencers as its on-ground promotional efforts
• Lehman Brothers A Rise of the Equity Research Department identifies strong and confident individuals to be brand ambassadors in their communities
• Lehman Brothers A Rise of the Equity Research Department provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Lehman Brothers A Rise of the Equity Research Department also makes use of out of house hoardings
• Hoardings increase visibility for Lehman Brothers A Rise of the Equity Research Department and also work towards building stronger brand recall
• Lehman Brothers A Rise of the Equity Research Department also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Lehman Brothers A Rise of the Equity Research Department have progressed to include a slice of life elements and characteristics
• TV advertisements by Lehman Brothers A Rise of the Equity Research Department also highlight the functional benefits of the product

2.5. People

The marketing mix of Lehman Brothers A Rise of the Equity Research Department also places an essential focus on people development and people building. This is because Lehman Brothers A Rise of the Equity Research Department realizes the importance of employees in building strong customer relationships. Lehman Brothers A Rise of the Equity Research Department develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Lehman Brothers A Rise of the Equity Research Department makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Lehman Brothers A Rise of the Equity Research Department are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Lehman Brothers A Rise of the Equity Research Department also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Lehman Brothers A Rise of the Equity Research Department take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Lehman Brothers A Rise of the Equity Research Department, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Lehman Brothers A Rise of the Equity Research Department works on strengthening the organizational commitment in its employees
• Lehman Brothers A Rise of the Equity Research Department builds employee loyalty so that people can reflect their optimal best at work
• Lehman Brothers A Rise of the Equity Research Department also understands that satisfied employees will lead to happy and satisfied customers
• Lehman Brothers A Rise of the Equity Research Department regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Lehman Brothers A Rise of the Equity Research Department also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Lehman Brothers A Rise of the Equity Research Department employees are the face of the organization
• Lehman Brothers A Rise of the Equity Research Department are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Lehman Brothers A Rise of the Equity Research Department distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Lehman Brothers A Rise of the Equity Research Department remains one of the leading players in the industry also because of its focus on succession planning
• Lehman Brothers A Rise of the Equity Research Department conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Lehman Brothers A Rise of the Equity Research Department
• Strategic succession planning has allowed Lehman Brothers A Rise of the Equity Research Department to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Lehman Brothers A Rise of the Equity Research Department has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Lehman Brothers A Rise of the Equity Research Department are clearly defined and communicated to the employees
• Lehman Brothers A Rise of the Equity Research Department makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Lehman Brothers A Rise of the Equity Research Department

2.6.2. People Management

• Lehman Brothers A Rise of the Equity Research Department has also defined clear processes for people management through streamlining its human resource management department
• Lehman Brothers A Rise of the Equity Research Department has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Lehman Brothers A Rise of the Equity Research Department to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Lehman Brothers A Rise of the Equity Research Department also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Lehman Brothers A Rise of the Equity Research Department manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Lehman Brothers A Rise of the Equity Research Department for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Lehman Brothers A Rise of the Equity Research Department as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Lehman Brothers A Rise of the Equity Research Department include:

2.7.1. Store atmosphere

• The store design and management for Lehman Brothers A Rise of the Equity Research Department is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Lehman Brothers A Rise of the Equity Research Department at ease
• The store design is also important for Lehman Brothers A Rise of the Equity Research Department because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Lehman Brothers A Rise of the Equity Research Department to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Lehman Brothers A Rise of the Equity Research Department has unique packaging, which is different from other players in the industry
• Lehman Brothers A Rise of the Equity Research Department also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Lehman Brothers A Rise of the Equity Research Department
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Lehman Brothers A Rise of the Equity Research Department

2.7.3. Website design

• The website design is simple and easy to use
• Lehman Brothers A Rise of the Equity Research Department has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Lehman Brothers A Rise of the Equity Research Department also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings