Marketing Mix Of Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P

Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P is presented below:

2.1. Product

Product is one of the most important components of the Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P Marketing mix. The distinctive characteristics of the product by Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P are:

2.1.1. Quality

• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P has a broad portfolio of products
• The broad portfolio helps Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P
• The broader product portfolio also adds more value for Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P

2.1.4. Benefits of product consumption

• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P promise consumers an ego boost, confidence, and security
• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P are available in different sizes
• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P has also increased the trial rate
• Different SKUs have also helped Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P improve its product accessibility

2.2. Price

Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P products amongst consumers
• With premium prices, Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P products
• Using elements of premium prices in other product ranges has also allowed Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P also successfully adds more value to its products from the point of view of customers
• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P products because of its use of psychological pricing
• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P to cover shipping and customs expenses
• Geographical pricing also allows Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P is also known to use bundle pricing strategy popularly
• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P experiences higher return on the cost of gaining a new customer
• With bundle pricing, Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P.

2.3. Placement

Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P in all markets
• Company-operated stores give Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P higher control over operations as well as store layout and design
• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P in unstable markets
• Licensed stores have also given Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P by aligning it with local cultural values
• Licensed stores also help Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P has developed a successfully operational website for online order placement and order tracking
• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P also places its products in supermarkets and hypermarkets across the country
• A large number of Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P

2.3.5. Partner agents

• In offshore locations, Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P to interact with the consumers and influence them directly. Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P has corporate profiles on all social media websites and portals
• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P to understand the customers, their needs and demands
• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P uses this feedback and incorporates it in its broader marketing and organizational strategy
• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P on high valued purchases
• Frequent usage and purchase of products by Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P also has rewards against the loyalty card

2.4.3. Community Influencers

• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P makes use of community influencers as its on-ground promotional efforts
• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P identifies strong and confident individuals to be brand ambassadors in their communities
• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P also makes use of out of house hoardings
• Hoardings increase visibility for Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P and also work towards building stronger brand recall
• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P have progressed to include a slice of life elements and characteristics
• TV advertisements by Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P also highlight the functional benefits of the product

2.5. People

The marketing mix of Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P also places an essential focus on people development and people building. This is because Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P realizes the importance of employees in building strong customer relationships. Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P works on strengthening the organizational commitment in its employees
• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P builds employee loyalty so that people can reflect their optimal best at work
• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P also understands that satisfied employees will lead to happy and satisfied customers
• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P employees are the face of the organization
• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P remains one of the leading players in the industry also because of its focus on succession planning
• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P
• Strategic succession planning has allowed Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P are clearly defined and communicated to the employees
• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P

2.6.2. People Management

• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P has also defined clear processes for people management through streamlining its human resource management department
• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P include:

2.7.1. Store atmosphere

• The store design and management for Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P at ease
• The store design is also important for Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P has unique packaging, which is different from other players in the industry
• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P

2.7.3. Website design

• The website design is simple and easy to use
• Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Let s Build Their Dreams Danone Mexico and the Casa de la Amistad para Ninos con Cancer I A P also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings