Marketing Mix Of Livedoor The Rise and Fall of a Market Maverick

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Livedoor The Rise and Fall of a Market Maverick

Livedoor The Rise and Fall of a Market Maverick makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Livedoor The Rise and Fall of a Market Maverick is presented below:

2.1. Product

Product is one of the most important components of the Livedoor The Rise and Fall of a Market Maverick Marketing mix. The distinctive characteristics of the product by Livedoor The Rise and Fall of a Market Maverick are:

2.1.1. Quality

• Livedoor The Rise and Fall of a Market Maverick maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Livedoor The Rise and Fall of a Market Maverick procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Livedoor The Rise and Fall of a Market Maverick with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Livedoor The Rise and Fall of a Market Maverick are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Livedoor The Rise and Fall of a Market Maverick has a broad portfolio of products
• The broad portfolio helps Livedoor The Rise and Fall of a Market Maverick in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Livedoor The Rise and Fall of a Market Maverick
• The broader product portfolio also adds more value for Livedoor The Rise and Fall of a Market Maverick

2.1.4. Benefits of product consumption

• Livedoor The Rise and Fall of a Market Maverick offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Livedoor The Rise and Fall of a Market Maverick is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Livedoor The Rise and Fall of a Market Maverick promise consumers an ego boost, confidence, and security
• Livedoor The Rise and Fall of a Market Maverick also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Livedoor The Rise and Fall of a Market Maverick are available in different sizes
• Livedoor The Rise and Fall of a Market Maverick has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Livedoor The Rise and Fall of a Market Maverick has also increased the trial rate
• Different SKUs have also helped Livedoor The Rise and Fall of a Market Maverick improve its product accessibility

2.2. Price

Livedoor The Rise and Fall of a Market Maverick marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Livedoor The Rise and Fall of a Market Maverick uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Livedoor The Rise and Fall of a Market Maverick encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Livedoor The Rise and Fall of a Market Maverick products amongst consumers
• With premium prices, Livedoor The Rise and Fall of a Market Maverick has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Livedoor The Rise and Fall of a Market Maverick products
• Using elements of premium prices in other product ranges has also allowed Livedoor The Rise and Fall of a Market Maverick to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Livedoor The Rise and Fall of a Market Maverick has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Livedoor The Rise and Fall of a Market Maverick also successfully adds more value to its products from the point of view of customers
• Livedoor The Rise and Fall of a Market Maverick also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Livedoor The Rise and Fall of a Market Maverick products because of its use of psychological pricing
• Livedoor The Rise and Fall of a Market Maverick is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Livedoor The Rise and Fall of a Market Maverick is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Livedoor The Rise and Fall of a Market Maverick to cover shipping and customs expenses
• Geographical pricing also allows Livedoor The Rise and Fall of a Market Maverick to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Livedoor The Rise and Fall of a Market Maverick is also known to use bundle pricing strategy popularly
• Livedoor The Rise and Fall of a Market Maverick also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Livedoor The Rise and Fall of a Market Maverick experiences higher return on the cost of gaining a new customer
• With bundle pricing, Livedoor The Rise and Fall of a Market Maverick is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Livedoor The Rise and Fall of a Market Maverick.

2.3. Placement

Livedoor The Rise and Fall of a Market Maverick places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Livedoor The Rise and Fall of a Market Maverick in all markets
• Company-operated stores give Livedoor The Rise and Fall of a Market Maverick higher control over operations as well as store layout and design
• Livedoor The Rise and Fall of a Market Maverick also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Livedoor The Rise and Fall of a Market Maverick in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Livedoor The Rise and Fall of a Market Maverick licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Livedoor The Rise and Fall of a Market Maverick in unstable markets
• Licensed stores have also given Livedoor The Rise and Fall of a Market Maverick high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Livedoor The Rise and Fall of a Market Maverick has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Livedoor The Rise and Fall of a Market Maverick by aligning it with local cultural values
• Licensed stores also help Livedoor The Rise and Fall of a Market Maverick in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Livedoor The Rise and Fall of a Market Maverick has developed a successfully operational website for online order placement and order tracking
• Livedoor The Rise and Fall of a Market Maverick also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Livedoor The Rise and Fall of a Market Maverick and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Livedoor The Rise and Fall of a Market Maverick also places its products in supermarkets and hypermarkets across the country
• A large number of Livedoor The Rise and Fall of a Market Maverick target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Livedoor The Rise and Fall of a Market Maverick

2.3.5. Partner agents

• In offshore locations, Livedoor The Rise and Fall of a Market Maverick also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Livedoor The Rise and Fall of a Market Maverick contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Livedoor The Rise and Fall of a Market Maverick also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Livedoor The Rise and Fall of a Market Maverick to interact with the consumers and influence them directly. Livedoor The Rise and Fall of a Market Maverick uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Livedoor The Rise and Fall of a Market Maverick has corporate profiles on all social media websites and portals
• Livedoor The Rise and Fall of a Market Maverick uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Livedoor The Rise and Fall of a Market Maverick to understand the customers, their needs and demands
• Livedoor The Rise and Fall of a Market Maverick uses this feedback and incorporates it in its broader marketing and organizational strategy
• Livedoor The Rise and Fall of a Market Maverick also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Livedoor The Rise and Fall of a Market Maverick has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Livedoor The Rise and Fall of a Market Maverick and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Livedoor The Rise and Fall of a Market Maverick on high valued purchases
• Frequent usage and purchase of products by Livedoor The Rise and Fall of a Market Maverick also has rewards against the loyalty card

2.4.3. Community Influencers

• Livedoor The Rise and Fall of a Market Maverick makes use of community influencers as its on-ground promotional efforts
• Livedoor The Rise and Fall of a Market Maverick identifies strong and confident individuals to be brand ambassadors in their communities
• Livedoor The Rise and Fall of a Market Maverick provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Livedoor The Rise and Fall of a Market Maverick also makes use of out of house hoardings
• Hoardings increase visibility for Livedoor The Rise and Fall of a Market Maverick and also work towards building stronger brand recall
• Livedoor The Rise and Fall of a Market Maverick also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Livedoor The Rise and Fall of a Market Maverick have progressed to include a slice of life elements and characteristics
• TV advertisements by Livedoor The Rise and Fall of a Market Maverick also highlight the functional benefits of the product

2.5. People

The marketing mix of Livedoor The Rise and Fall of a Market Maverick also places an essential focus on people development and people building. This is because Livedoor The Rise and Fall of a Market Maverick realizes the importance of employees in building strong customer relationships. Livedoor The Rise and Fall of a Market Maverick develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Livedoor The Rise and Fall of a Market Maverick makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Livedoor The Rise and Fall of a Market Maverick are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Livedoor The Rise and Fall of a Market Maverick also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Livedoor The Rise and Fall of a Market Maverick take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Livedoor The Rise and Fall of a Market Maverick, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Livedoor The Rise and Fall of a Market Maverick works on strengthening the organizational commitment in its employees
• Livedoor The Rise and Fall of a Market Maverick builds employee loyalty so that people can reflect their optimal best at work
• Livedoor The Rise and Fall of a Market Maverick also understands that satisfied employees will lead to happy and satisfied customers
• Livedoor The Rise and Fall of a Market Maverick regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Livedoor The Rise and Fall of a Market Maverick also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Livedoor The Rise and Fall of a Market Maverick employees are the face of the organization
• Livedoor The Rise and Fall of a Market Maverick are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Livedoor The Rise and Fall of a Market Maverick distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Livedoor The Rise and Fall of a Market Maverick remains one of the leading players in the industry also because of its focus on succession planning
• Livedoor The Rise and Fall of a Market Maverick conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Livedoor The Rise and Fall of a Market Maverick
• Strategic succession planning has allowed Livedoor The Rise and Fall of a Market Maverick to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Livedoor The Rise and Fall of a Market Maverick has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Livedoor The Rise and Fall of a Market Maverick are clearly defined and communicated to the employees
• Livedoor The Rise and Fall of a Market Maverick makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Livedoor The Rise and Fall of a Market Maverick

2.6.2. People Management

• Livedoor The Rise and Fall of a Market Maverick has also defined clear processes for people management through streamlining its human resource management department
• Livedoor The Rise and Fall of a Market Maverick has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Livedoor The Rise and Fall of a Market Maverick to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Livedoor The Rise and Fall of a Market Maverick also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Livedoor The Rise and Fall of a Market Maverick manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Livedoor The Rise and Fall of a Market Maverick for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Livedoor The Rise and Fall of a Market Maverick as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Livedoor The Rise and Fall of a Market Maverick include:

2.7.1. Store atmosphere

• The store design and management for Livedoor The Rise and Fall of a Market Maverick is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Livedoor The Rise and Fall of a Market Maverick at ease
• The store design is also important for Livedoor The Rise and Fall of a Market Maverick because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Livedoor The Rise and Fall of a Market Maverick to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Livedoor The Rise and Fall of a Market Maverick has unique packaging, which is different from other players in the industry
• Livedoor The Rise and Fall of a Market Maverick also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Livedoor The Rise and Fall of a Market Maverick
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Livedoor The Rise and Fall of a Market Maverick

2.7.3. Website design

• The website design is simple and easy to use
• Livedoor The Rise and Fall of a Market Maverick has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Livedoor The Rise and Fall of a Market Maverick also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings