Marketing strategy of Ljubljanska Banka From Crisis to Opportunity A B C

Posted by Zander Henry on Aug-22-2018

1. The vision of Ljubljanska Banka From Crisis to Opportunity A B C

The vision of Ljubljanska Banka From Crisis to Opportunity A B C is to be the leading quality service and product provider for customers. Being the best and the leading player means that Ljubljanska Banka From Crisis to Opportunity A B C marketing strategy and operations focus on:

• Providing high quality of products and services
• Providing value to customers
• Concentrate on building customer experience

2. The mission of Ljubljanska Banka From Crisis to Opportunity A B C

Ljubljanska Banka From Crisis to Opportunity A B C marketing strategy is grounded in its mission. The mission for Ljubljanska Banka From Crisis to Opportunity A B C is to be the favorite brand of the customers. This mission is essential for the marketing strategy of Ljubljanska Banka From Crisis to Opportunity A B C as it focuses on all operations and marketing activities in the direction of:

• Consumer centrism
• Using research to understand and influence consumers

3. Brand Equity of Ljubljanska Banka From Crisis to Opportunity A B C

Understanding and knowing the brand equity is vital for directing and giving meaning to the marketing strategy of Ljubljanska Banka From Crisis to Opportunity A B C. The knowledge of brand equity will help in shaping Ljubljanska Banka From Crisis to Opportunity A B C marketing strategy effectively – thereby facilitating the growth of business for Ljubljanska Banka From Crisis to Opportunity A B C.

3.1. Brand awareness

• Ljubljanska Banka From Crisis to Opportunity A B C has high brand awareness because of international operations
• The company focuses on higher budget allocation in the country of origin
• Each market for Ljubljanska Banka From Crisis to Opportunity A B C has modified marketing and strategic directives and plans

3.2. Brand association

• Ljubljanska Banka From Crisis to Opportunity A B C is directly associated with the brand name and product category
• Ljubljanska Banka From Crisis to Opportunity A B C has a broad product portfolio
• Ljubljanska Banka From Crisis to Opportunity A B C is associated with promising and delivering quality and innovative products
• Ljubljanska Banka From Crisis to Opportunity A B C is also associated with excellent customer service

3.3. Brand loyalty

• Ljubljanska Banka From Crisis to Opportunity A B C has been successful at gaining high consumer loyalty because of unique and influential marketing strategy
• Ljubljanska Banka From Crisis to Opportunity A B C has a global customer base
• Ljubljanska Banka From Crisis to Opportunity A B C keeps adding value addition to the products and product portfolio to keep consumers engaged

3.4. Brand asset

• Ljubljanska Banka From Crisis to Opportunity A B C has a substantial brand value
• Ljubljanska Banka From Crisis to Opportunity A B C also enjoys the high financial worth
• Ljubljanska Banka From Crisis to Opportunity A B C focuses on building a reliable and robust employee base

3.5. Brand element

• Ljubljanska Banka From Crisis to Opportunity A B C uses the brand element as a means of competitive advantage
• Uses adaptability in product, services, and marketing to meet different cultural demands

4. Situational Analysis of Ljubljanska Banka From Crisis to Opportunity A B C

The situational analysis will help in developing the marketing strategy of Ljubljanska Banka From Crisis to Opportunity A B C by conducting a thorough market analysis. This market analysis will aid in understanding the compatibility between external opportunities and other factors, and internal strengths – to be used to maximize the marketing influence of Ljubljanska Banka From Crisis to Opportunity A B C.

4.1. SWOT

4.1.1. Strengths

Ljubljanska Banka From Crisis to Opportunity A B C marketing strategy can benefit from the following internal advantages:

• Strong brand image
• Global distribution network
• Investment in market research
• Innovation

4.1.2. Weakness

Ljubljanska Banka From Crisis to Opportunity A B C faces challenges in marketing strategy because of the following weakness:

• Slow organizational processes
• High product prices

4.1.3. Opportunity

Ljubljanska Banka From Crisis to Opportunity A B C has the following possibilities of business growth:

• Green lifestyles
• Regional expansion
• Diversification

4.1.4. Threats

Ljubljanska Banka From Crisis to Opportunity A B C faces business threats because of the following factors:

• Increased competition
• Increased imitation

4.2. PESTEL

4.2.1. Political

• Ljubljanska Banka From Crisis to Opportunity A B C operates I markets with political stability
• Ljubljanska Banka From Crisis to Opportunity A B C has funding support from the government for small businesses

4.2.2. Economic

• Ljubljanska Banka From Crisis to Opportunity A B C enjoys high sales because of higher GDP
• Lower interest rates make business expansion and loaning easier for Ljubljanska Banka From Crisis to Opportunity A B C
• Low inflation strengthens the financial position of Ljubljanska Banka From Crisis to Opportunity A B C

4.2.3. Social

• Higher education and awareness increases sales of Ljubljanska Banka From Crisis to Opportunity A B C predict
• Ljubljanska Banka From Crisis to Opportunity A B C focuses on understanding consumers and fulfilling their demands through its offerings

4.2.4. Environmental

• Ljubljanska Banka From Crisis to Opportunity A B C has an active CSR program
• Ljubljanska Banka From Crisis to Opportunity A B C ensures environmental safety in all its operations

4.2.5. Legal

• Ljubljanska Banka From Crisis to Opportunity A B C is aware of local and global laws of business and human resource management
• Ljubljanska Banka From Crisis to Opportunity A B C abides by all statutes – especially labour law, discrimination law, and employee safety laws

4.3. Porter’s Five Forces

4.3.1. Threat of substitutes

• High risk of replacements
• Substitutes offer similar products at low prices

4.3.2. The threat of new entrants

• New entrants need high financial investment
• New entrants need updated technology for keeping par with industry progress

4.3.3. Bargaining power of buyers

• Sales made to end consumer directly
• Stocking of products at retailers, as well as own-controlled retail outlets

4.3.4. Bargaining power of suppliers

• Multiple suppliers of raw materials
• Suppliers are chosen after careful inspection, and through contracts

4.3.5. Industry rivalry

• High industry rivalry
• Players offer similar products
• Players compete through marketing to influence consumers

5. Marketing Objectives for Ljubljanska Banka From Crisis to Opportunity A B C: The Marketing Strategy of Ljubljanska Banka From Crisis to Opportunity A B C

Ljubljanska Banka From Crisis to Opportunity A B C marketing strategy has the following objectives for the current financial year:

5.1. Increased market penetration

• Increase top of mind recall for Ljubljanska Banka From Crisis to Opportunity A B C brand and products by 30%
• Increase sales for Ljubljanska Banka From Crisis to Opportunity A B C by 40% by the third quarter of the financial year
• Achieve a trial rate for new products of 10% during the first quarter of the launch
• Increase consumption rate of existing products by 45% during the current financial year

5.2. Enhanced brand recognition

• Increase top of mind recall by 65% during the current fiscal year
• Increase brand recognition by 80% during the first two quarters of the current financial year

5.3. Increased use of digital marketing

• Acquire 25,000 new online customers during the financial year
• Increase website traffic through using blogging and email tactics effectively by 505 during the first two quarters of the year
• Acquire 65,000 likes on the official Facebook page of Ljubljanska Banka From Crisis to Opportunity A B C during the first quarter of the financial year

5.4. Retail Growth

• Contract with five more leading supermarkets in the first quarter of the year to stock product at eye level shelving
• Contract with two leading online retail sites – eBay and Amazon – to stock our products, and increase accessibility for consumers globally by the second quarter of the financial year

6. Segmentation of Ljubljanska Banka From Crisis to Opportunity A B C

Ljubljanska Banka From Crisis to Opportunity A B C marketing strategy uses different means of segmentation to reach an increase in market penetration.

6.1. Demographic segmentation

6.1.1. Age

Ljubljanska Banka From Crisis to Opportunity A B C has consumers of age groups

• 20-45 years
• 45-60 years

6.1.2. Gender

• Ljubljanska Banka From Crisis to Opportunity A B C has a broad product portfolio for both males and females

6.1.3. Life-cycle stage

Consumers for Ljubljanska Banka From Crisis to Opportunity A B C, according to the marketing strategy, are in the following various life cycle stages:

• Single students
• Single graduates
• Single people living at home/not living at home
• Young couples without children
• Married couples with one to four children – all at home
• Married couples with one or two children in college
• Old married couples with an empty nest

6.1.4. Occupation

The marketing strategy devises the following occupations for Ljubljanska Banka From Crisis to Opportunity A B C consumers:

• Professionals
• Students
• House makers

6.2. Psychographic segmentation

6.2.1. Social class

• Ljubljanska Banka From Crisis to Opportunity A B C focuses on segments of middle-upper and upper social classes

6.2.2. Lifestyle

Ljubljanska Banka From Crisis to Opportunity A B C consumer segments have the following lifestyle characteristics:

• They aspire towards a better and higher living standard
• They want to be successful – professionally and socially
• They are not hesitant to try new things, products and services in life
• They are confident in their behaviour and attitude
• They are mainstreamers in their fields

6.3. Geographic segmentation

6.3.1. Region

• Ljubljanska Banka From Crisis to Opportunity A B C has operations spread across the western developed countries such as America, the united kingdom, and the Netherlands
• It also has operations in emerging markets such as Brazil, India, and China

6.3.2. Density

• The focus of Ljubljanska Banka From Crisis to Opportunity A B C remains on the urban part of the population

6.4. Behavioural segmentation

6.4.1. Personality

The marketing strategy defines personality characteristics for the consumers of the brand of Ljubljanska Banka From Crisis to Opportunity A B C, such as:

• Determined
• Confident
• Ambitious
• Hardworking

6.4.2. Usage frequency

• The consumer segments for Ljubljanska Banka From Crisis to Opportunity A B C are regular and frequent users of the product

6.4.3. Benefits sought

• Consumers seek functional benefits
• The focus, however, is more on the emotional benefits reaped from the consumption of the brand

6.4.4. Degree of loyalty

• Consumers are very loyal
• Have an emotional attachment with the brand

7. Targeting of Ljubljanska Banka From Crisis to Opportunity A B C Positioning of Ljubljanska Banka From Crisis to Opportunity A B C

The marketing strategy of Ljubljanska Banka From Crisis to Opportunity A B C targets consumer groups based on segmentation as follows:

7.1. Target market

• The target market for Ljubljanska Banka From Crisis to Opportunity A B C is from middle to upper class
• The target market is ambitious and desires to purchase high-end consumer products
• This target market also seeks affordability
• To meet target market expectations, the Ljubljanska Banka From Crisis to Opportunity A B C focuses on quality control

7.2. Mass marketing

• The marketing strategy of Ljubljanska Banka From Crisis to Opportunity A B C focuses on mass marketing
• This also requires unique marketing designs and product promotion programs
• Ljubljanska Banka From Crisis to Opportunity A B C makes use of one strategy to influence all segments

7.3. Undifferentiated marketing strategy

• Ljubljanska Banka From Crisis to Opportunity A B C does not differentiate between market segments
• It uses a single marketing strategy to target all segments and consumer groups
• Based on this, Ljubljanska Banka From Crisis to Opportunity A B C also created the marketing mix under the marketing strategy as a singular one for the whole market – regardless of the segmentation divides.

7.4. Focus on quality

• Ljubljanska Banka From Crisis to Opportunity A B C has created, developed, and maintained a brand that satisfies all consumers under the undifferentiated marketing strategy and mass marketing
• No compromise on quality has been made in the broad product portfolio
• To ensure the influence of a single marketing strategy, the Ljubljanska Banka From Crisis to Opportunity A B C has also adopted a consumer-centric approach in its overall marketing strategy and operations as well
• This was used for targeting strategy as well as for maintaining growth

8. Company Competitive Advantage in the marketing strategy of Ljubljanska Banka From Crisis to Opportunity A B C

The marketing strategy of Ljubljanska Banka From Crisis to Opportunity A B C stands out from the clutter and competition. Ljubljanska Banka From Crisis to Opportunity A B C has also achieved a sustainable competitive advantage in its marketing strategy. This is because of the following factors that Ljubljanska Banka From Crisis to Opportunity A B C has utilized:

8.1. Cost-effectiveness

• Ljubljanska Banka From Crisis to Opportunity A B C focuses on reaching consumers effectively rather than grandeur
• Ljubljanska Banka From Crisis to Opportunity A B C focuses on developing an integrated marketing approach
• The use of digital marketing efficiently and expertly has helped the company reach a wider audience at a lower cost
• Ljubljanska Banka From Crisis to Opportunity A B C has in-house copywriters for marketing campaigns which also helps in controlling costs
• Ljubljanska Banka From Crisis to Opportunity A B C also focuses efforts on ground activities – which are less expensive than commercial marketing tactics

8.2. Innovation

• Ljubljanska Banka From Crisis to Opportunity A B C has stayed updated with latest developments in marketing research and marketing knowledge
• Ljubljanska Banka From Crisis to Opportunity A B C makes use of new and innovative tactics to reach its target consumers
• Ljubljanska Banka From Crisis to Opportunity A B C also employs top of the field marketers to facilitate its marketing strategy and promotional campaigns
• Each marketing campaign launched by Ljubljanska Banka From Crisis to Opportunity A B C is effective catchier and more influential than the previous one

8.3. Strong market research and consumer understanding grounded

• Ljubljanska Banka From Crisis to Opportunity A B C marketing strategy is strongly grounded in consumer and market research
• Ljubljanska Banka From Crisis to Opportunity A B C makes informed marketing campaigns and goals based on consumers’ behavioural feedback
• Ljubljanska Banka From Crisis to Opportunity A B C also incorporates consumer feedback in its marketing strategy
• Ljubljanska Banka From Crisis to Opportunity A B C marketing strategy is based on market trends, and consumer needs and wants

8.4. Making effective use of emotional appeals

• Consumers’ emotional needs strongly influence all marketing objectives and marketing goals set by Ljubljanska Banka From Crisis to Opportunity A B C
• In addition to fulfilling functional needs, Ljubljanska Banka From Crisis to Opportunity A B C also tries to fulfil the emotional and psychological needs of the consumer
• Ljubljanska Banka From Crisis to Opportunity A B C tries to build a strong emotional bond with the consumer, which also results in high consumer loyalty

9. Distribution Strategy of Ljubljanska Banka From Crisis to Opportunity A B C

Ljubljanska Banka From Crisis to Opportunity A B C marketing strategy highlights the use of the following distribution strategy to maximize reach and accessibility for consumers.

9.1. Intensive distribution strategy

• Ljubljanska Banka From Crisis to Opportunity A B C makes use of intensive distribution strategy because it is mass marketing
• Ljubljanska Banka From Crisis to Opportunity A B C’s marketing strategy is based on undifferentiated segments, and thus an intensive distribution strategy allows high penetration and reaches in the overall market
• With the use of the intensive distribution, Ljubljanska Banka From Crisis to Opportunity A B C tries to maximise its coverage of the markets where it's present
• For achieving the intensive strategy, the company uses hardcore 360-degree integrated marketing strategy and campaign to reach all consumers, across all segments in the market.

9.2. Direct distribution strategy

• Ljubljanska Banka From Crisis to Opportunity A B C uses direct distribution country of origin as well as in locations where it has subsidiary operations
• The Ljubljanska Banka From Crisis to Opportunity A B C also makes use of modern retailing channels
• Also, Ljubljanska Banka From Crisis to Opportunity A B C makes use of e-commerce and makes a sale through online retailers, as well as through the company website
• Direct distributions have allowed Ljubljanska Banka From Crisis to Opportunity A B C to increase market penetration and accessibility for consumers

9.3. Indirect distribution strategy

• This strategy is largely used for offshore operations where the Ljubljanska Banka From Crisis to Opportunity A B C does not have a subsidiary
• In these offshore locations, Ljubljanska Banka From Crisis to Opportunity A B C largely works through the export model
• This makes use of several intermediaries in between, before the product by Ljubljanska Banka From Crisis to Opportunity A B C reaches the target consumers
• Intermediaries for Ljubljanska Banka From Crisis to Opportunity A B C include not only the end retail outlets, but also sales agents, retail agents, and distribution agents in offshore locations

9.4. Selective distribution strategy

• For some products of its portfolio which are premium in nature, Ljubljanska Banka From Crisis to Opportunity A B C makes use of selective distribution channel
• Ljubljanska Banka From Crisis to Opportunity A B C has maintained a few outlets in the country of origin, and in selected offshore markets for these products
• These placements and locations are chosen based on the niche market that Ljubljanska Banka From Crisis to Opportunity A B C has for its premium products
• These locations, placements, and marketing strategy helps make the company’s product selectively, but readily accessible for its niche target audience

10. Competition Analysis in the marketing strategy of Ljubljanska Banka From Crisis to Opportunity A B C

The industry in which Ljubljanska Banka From Crisis to Opportunity A B C operates is very responsive to market and consumer trends. Ljubljanska Banka From Crisis to Opportunity A B C, therefore, needs to be vigilant in its market strategy towards competition – to make sure that it maintains its competitive advantage.

10.1. Strategic Group Analysis

• Ljubljanska Banka From Crisis to Opportunity A B C competes with direct and close competition based on quality and price
• Consumers choose between different companies from the industry based on their functional offering
• Consumers have progressively evolved to strengthen loyalty and form an emotional bond with products that they consume
• Ljubljanska Banka From Crisis to Opportunity A B C also competes, thereby, with close competition for building stronger brand image, increasing consume loyalty, and for forming strong emotional ties with the consumer

10.2. Industry rivalry

• Ljubljanska Banka From Crisis to Opportunity A B C experiences high industry rivalry
• The barriers to entry for the industry are low, and new entrants gain easy access in the industry
• The number of local as well as global players is increasing

11. Marketing mix of Ljubljanska Banka From Crisis to Opportunity A B C

The marketing mix for Ljubljanska Banka From Crisis to Opportunity A B C as per the marketing strategy is the following:

11.1. Product

• Ljubljanska Banka From Crisis to Opportunity A B C has a broad product portfolio
• Ljubljanska Banka From Crisis to Opportunity A B C provides mass marketed products for all segments across the market undifferentiated
• Ljubljanska Banka From Crisis to Opportunity A B C also provides some selected, premium products to niche customer groups
• All products in the portfolio consistently maintain high quality
• All products are tailored to meet consumer specifications, demands and needs across different regional markets
• The Ljubljanska Banka From Crisis to Opportunity A B C maintains a high focus on innovation in products and introduces new products frequently to keep the consumers engaged

11.2. Place

• Ljubljanska Banka From Crisis to Opportunity A B C wants to have a close, emotional and personal relationship with its consumers
• The company maintains high control in its distribution strategies – especially through direct distribution strategy
• The company has a presence in leading supermarkets
• The Ljubljanska Banka From Crisis to Opportunity A B C also has company-operated stores in malls, and otherwise to make products accessible to consumers easily
• Ljubljanska Banka From Crisis to Opportunity A B C also makes use of e-commerce to increase penetration and sales

11.3. Price

• The Ljubljanska Banka From Crisis to Opportunity A B C prices its products so that its target consumers can afford it easily
• Ljubljanska Banka From Crisis to Opportunity A B C uses relative pricing strategy for its products
• The price of Ljubljanska Banka From Crisis to Opportunity A B C’s products include not only the high quality raw materials and value additions but also the enhanced customer experience they deliver
• The company’s pricing strategy allows it to enjoy stable revenue and profit growth

11.4. Promotion

• The Ljubljanska Banka From Crisis to Opportunity A B C has a high budget allocated towards marketing activities
• The Ljubljanska Banka From Crisis to Opportunity A B C invests substantially in digital marketing activities to reap high and effective results
• Use of digital marketing has also allowed Ljubljanska Banka From Crisis to Opportunity A B C marketing strategy to cap costs and expenses
• Ljubljanska Banka From Crisis to Opportunity A B C also takes part in direct consumer engagement through on-ground activities where the company initiates trials
• Ljubljanska Banka From Crisis to Opportunity A B C also invests in traditional media channels to reach maximum consumers in the market

11.5. People

• Ljubljanska Banka From Crisis to Opportunity A B C has a large workforce across different companies
• This workforce is continually trained to become experts in their respective fields of operations
• Ljubljanska Banka From Crisis to Opportunity A B C hires without discrimination
• Ljubljanska Banka From Crisis to Opportunity A B C ensures that its employees remain motivated through building an inspirational and creative organizational culture
• Ljubljanska Banka From Crisis to Opportunity A B C focuses on also building and maintaining organizational commitment and loyalty in its employees

11.6. Process

• All activities at Ljubljanska Banka From Crisis to Opportunity A B C - from raw material procurement to the final sale to the end consumer - undergo systematic processes
• The processes at Ljubljanska Banka From Crisis to Opportunity A B C are well defined, and well communicated to all employees
• All employees are trained to follow the processes internally to ensure consistently high quality as well as timely production and deliveries
• The systematic processes also ensure a smooth running of operations at the Ljubljanska Banka From Crisis to Opportunity A B C

11.7. Physical evidence

• The physical evidence for Ljubljanska Banka From Crisis to Opportunity A B C includes the company logo, company store designs, and the product packaging
• Satisfied and excited customers in the retail spaces of Ljubljanska Banka From Crisis to Opportunity A B C, as well as during product consumption create a bubbling and an inviting atmosphere
• The e-commerce website for retail by Ljubljanska Banka From Crisis to Opportunity A B C is also designed with a friendly customer interface to allow maximum interaction with the brand
• The store designs created by Ljubljanska Banka From Crisis to Opportunity A B C for its retail space allow consumers maximum interaction with the products directly.

12. Promotional tactics for the marketing strategy of Ljubljanska Banka From Crisis to Opportunity A B C

12.1. Digital marketing

• The company uses social media for reaching consumers effectively
• The Ljubljanska Banka From Crisis to Opportunity A B C interacts with the consumers directly, and engages with them, answers their queries and takes their feedback
• The company also shares information and build relationships with consumers through digital marketing
• Ljubljanska Banka From Crisis to Opportunity A B C also makes use of blogging, emails, and content creations as a means of digital marketing

12.2. Conventional marketing

• The company uses a 360-degree approach in its marketing strategy
• This means that the company makes use of traditional marketing channels as well – such as TV, magazine adverts, and out of house placements

12.3. Influencers

• For direct, on-ground engagement, the company uses influencers
• Influencers interact with consumers directly, or through their channels of communication as a means of content creation and endorsing the Ljubljanska Banka From Crisis to Opportunity A B C brand

13. Monitoring and evaluation of the marketing strategy of Ljubljanska Banka From Crisis to Opportunity A B C

13.1. Changes in sales

• Ljubljanska Banka From Crisis to Opportunity A B C regularly tracks its sales to identify the effectiveness of its marketing strategy
• Increase in sales reflect the success of marketing strategy of Ljubljanska Banka From Crisis to Opportunity A B C
• Sometimes, Ljubljanska Banka From Crisis to Opportunity A B C experiences increase ins ae after some time of the launch of the marketing promotions

13.2. Surveys and focus groups

• Ljubljanska Banka From Crisis to Opportunity A B C frequently conducts focus groups and surveys to identify its brand worth
• These methods also help the company identify brand value, brand recall, and brand recognition
• Focus groups allow Ljubljanska Banka From Crisis to Opportunity A B C to gather feedback on its marketing strategy and helps it understand consumers better

13.3. ROI

• Effectiveness of marketing strategy of Ljubljanska Banka From Crisis to Opportunity A B C can also be seen through the revenue and profit growth
• Return on investment allows Ljubljanska Banka From Crisis to Opportunity A B C to effective gauge the effect and influence of the marketing strategy, and measure its success

13.4. Attainment of marketing objectives

• All marketing objectives set by Ljubljanska Banka From Crisis to Opportunity A B C are SMART
• The quantitative set against each of the marketing objective can facilitate attainment evaluation for the overall marketing strategy
• Successful and timely attainment of these marketing objectives highlight the success of the marketing strategy of Ljubljanska Banka From Crisis to Opportunity A B C