Marketing Mix Of Lladro and the Japanese Market An International Brand with National Market Penetration

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Lladro and the Japanese Market An International Brand with National Market Penetration

Lladro and the Japanese Market An International Brand with National Market Penetration makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Lladro and the Japanese Market An International Brand with National Market Penetration is presented below:

2.1. Product

Product is one of the most important components of the Lladro and the Japanese Market An International Brand with National Market Penetration Marketing mix. The distinctive characteristics of the product by Lladro and the Japanese Market An International Brand with National Market Penetration are:

2.1.1. Quality

• Lladro and the Japanese Market An International Brand with National Market Penetration maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Lladro and the Japanese Market An International Brand with National Market Penetration procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Lladro and the Japanese Market An International Brand with National Market Penetration with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Lladro and the Japanese Market An International Brand with National Market Penetration are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Lladro and the Japanese Market An International Brand with National Market Penetration has a broad portfolio of products
• The broad portfolio helps Lladro and the Japanese Market An International Brand with National Market Penetration in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Lladro and the Japanese Market An International Brand with National Market Penetration
• The broader product portfolio also adds more value for Lladro and the Japanese Market An International Brand with National Market Penetration

2.1.4. Benefits of product consumption

• Lladro and the Japanese Market An International Brand with National Market Penetration offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Lladro and the Japanese Market An International Brand with National Market Penetration is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Lladro and the Japanese Market An International Brand with National Market Penetration promise consumers an ego boost, confidence, and security
• Lladro and the Japanese Market An International Brand with National Market Penetration also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Lladro and the Japanese Market An International Brand with National Market Penetration are available in different sizes
• Lladro and the Japanese Market An International Brand with National Market Penetration has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Lladro and the Japanese Market An International Brand with National Market Penetration has also increased the trial rate
• Different SKUs have also helped Lladro and the Japanese Market An International Brand with National Market Penetration improve its product accessibility

2.2. Price

Lladro and the Japanese Market An International Brand with National Market Penetration marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Lladro and the Japanese Market An International Brand with National Market Penetration uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Lladro and the Japanese Market An International Brand with National Market Penetration encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Lladro and the Japanese Market An International Brand with National Market Penetration products amongst consumers
• With premium prices, Lladro and the Japanese Market An International Brand with National Market Penetration has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Lladro and the Japanese Market An International Brand with National Market Penetration products
• Using elements of premium prices in other product ranges has also allowed Lladro and the Japanese Market An International Brand with National Market Penetration to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Lladro and the Japanese Market An International Brand with National Market Penetration has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Lladro and the Japanese Market An International Brand with National Market Penetration also successfully adds more value to its products from the point of view of customers
• Lladro and the Japanese Market An International Brand with National Market Penetration also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Lladro and the Japanese Market An International Brand with National Market Penetration products because of its use of psychological pricing
• Lladro and the Japanese Market An International Brand with National Market Penetration is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Lladro and the Japanese Market An International Brand with National Market Penetration is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Lladro and the Japanese Market An International Brand with National Market Penetration to cover shipping and customs expenses
• Geographical pricing also allows Lladro and the Japanese Market An International Brand with National Market Penetration to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Lladro and the Japanese Market An International Brand with National Market Penetration is also known to use bundle pricing strategy popularly
• Lladro and the Japanese Market An International Brand with National Market Penetration also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Lladro and the Japanese Market An International Brand with National Market Penetration experiences higher return on the cost of gaining a new customer
• With bundle pricing, Lladro and the Japanese Market An International Brand with National Market Penetration is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Lladro and the Japanese Market An International Brand with National Market Penetration.

2.3. Placement

Lladro and the Japanese Market An International Brand with National Market Penetration places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Lladro and the Japanese Market An International Brand with National Market Penetration in all markets
• Company-operated stores give Lladro and the Japanese Market An International Brand with National Market Penetration higher control over operations as well as store layout and design
• Lladro and the Japanese Market An International Brand with National Market Penetration also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Lladro and the Japanese Market An International Brand with National Market Penetration in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Lladro and the Japanese Market An International Brand with National Market Penetration licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Lladro and the Japanese Market An International Brand with National Market Penetration in unstable markets
• Licensed stores have also given Lladro and the Japanese Market An International Brand with National Market Penetration high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Lladro and the Japanese Market An International Brand with National Market Penetration has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Lladro and the Japanese Market An International Brand with National Market Penetration by aligning it with local cultural values
• Licensed stores also help Lladro and the Japanese Market An International Brand with National Market Penetration in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Lladro and the Japanese Market An International Brand with National Market Penetration has developed a successfully operational website for online order placement and order tracking
• Lladro and the Japanese Market An International Brand with National Market Penetration also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Lladro and the Japanese Market An International Brand with National Market Penetration and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Lladro and the Japanese Market An International Brand with National Market Penetration also places its products in supermarkets and hypermarkets across the country
• A large number of Lladro and the Japanese Market An International Brand with National Market Penetration target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Lladro and the Japanese Market An International Brand with National Market Penetration

2.3.5. Partner agents

• In offshore locations, Lladro and the Japanese Market An International Brand with National Market Penetration also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Lladro and the Japanese Market An International Brand with National Market Penetration contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Lladro and the Japanese Market An International Brand with National Market Penetration also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Lladro and the Japanese Market An International Brand with National Market Penetration to interact with the consumers and influence them directly. Lladro and the Japanese Market An International Brand with National Market Penetration uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Lladro and the Japanese Market An International Brand with National Market Penetration has corporate profiles on all social media websites and portals
• Lladro and the Japanese Market An International Brand with National Market Penetration uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Lladro and the Japanese Market An International Brand with National Market Penetration to understand the customers, their needs and demands
• Lladro and the Japanese Market An International Brand with National Market Penetration uses this feedback and incorporates it in its broader marketing and organizational strategy
• Lladro and the Japanese Market An International Brand with National Market Penetration also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Lladro and the Japanese Market An International Brand with National Market Penetration has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Lladro and the Japanese Market An International Brand with National Market Penetration and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Lladro and the Japanese Market An International Brand with National Market Penetration on high valued purchases
• Frequent usage and purchase of products by Lladro and the Japanese Market An International Brand with National Market Penetration also has rewards against the loyalty card

2.4.3. Community Influencers

• Lladro and the Japanese Market An International Brand with National Market Penetration makes use of community influencers as its on-ground promotional efforts
• Lladro and the Japanese Market An International Brand with National Market Penetration identifies strong and confident individuals to be brand ambassadors in their communities
• Lladro and the Japanese Market An International Brand with National Market Penetration provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Lladro and the Japanese Market An International Brand with National Market Penetration also makes use of out of house hoardings
• Hoardings increase visibility for Lladro and the Japanese Market An International Brand with National Market Penetration and also work towards building stronger brand recall
• Lladro and the Japanese Market An International Brand with National Market Penetration also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Lladro and the Japanese Market An International Brand with National Market Penetration have progressed to include a slice of life elements and characteristics
• TV advertisements by Lladro and the Japanese Market An International Brand with National Market Penetration also highlight the functional benefits of the product

2.5. People

The marketing mix of Lladro and the Japanese Market An International Brand with National Market Penetration also places an essential focus on people development and people building. This is because Lladro and the Japanese Market An International Brand with National Market Penetration realizes the importance of employees in building strong customer relationships. Lladro and the Japanese Market An International Brand with National Market Penetration develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Lladro and the Japanese Market An International Brand with National Market Penetration makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Lladro and the Japanese Market An International Brand with National Market Penetration are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Lladro and the Japanese Market An International Brand with National Market Penetration also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Lladro and the Japanese Market An International Brand with National Market Penetration take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Lladro and the Japanese Market An International Brand with National Market Penetration, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Lladro and the Japanese Market An International Brand with National Market Penetration works on strengthening the organizational commitment in its employees
• Lladro and the Japanese Market An International Brand with National Market Penetration builds employee loyalty so that people can reflect their optimal best at work
• Lladro and the Japanese Market An International Brand with National Market Penetration also understands that satisfied employees will lead to happy and satisfied customers
• Lladro and the Japanese Market An International Brand with National Market Penetration regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Lladro and the Japanese Market An International Brand with National Market Penetration also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Lladro and the Japanese Market An International Brand with National Market Penetration employees are the face of the organization
• Lladro and the Japanese Market An International Brand with National Market Penetration are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Lladro and the Japanese Market An International Brand with National Market Penetration distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Lladro and the Japanese Market An International Brand with National Market Penetration remains one of the leading players in the industry also because of its focus on succession planning
• Lladro and the Japanese Market An International Brand with National Market Penetration conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Lladro and the Japanese Market An International Brand with National Market Penetration
• Strategic succession planning has allowed Lladro and the Japanese Market An International Brand with National Market Penetration to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Lladro and the Japanese Market An International Brand with National Market Penetration has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Lladro and the Japanese Market An International Brand with National Market Penetration are clearly defined and communicated to the employees
• Lladro and the Japanese Market An International Brand with National Market Penetration makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Lladro and the Japanese Market An International Brand with National Market Penetration

2.6.2. People Management

• Lladro and the Japanese Market An International Brand with National Market Penetration has also defined clear processes for people management through streamlining its human resource management department
• Lladro and the Japanese Market An International Brand with National Market Penetration has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Lladro and the Japanese Market An International Brand with National Market Penetration to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Lladro and the Japanese Market An International Brand with National Market Penetration also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Lladro and the Japanese Market An International Brand with National Market Penetration manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Lladro and the Japanese Market An International Brand with National Market Penetration for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Lladro and the Japanese Market An International Brand with National Market Penetration as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Lladro and the Japanese Market An International Brand with National Market Penetration include:

2.7.1. Store atmosphere

• The store design and management for Lladro and the Japanese Market An International Brand with National Market Penetration is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Lladro and the Japanese Market An International Brand with National Market Penetration at ease
• The store design is also important for Lladro and the Japanese Market An International Brand with National Market Penetration because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Lladro and the Japanese Market An International Brand with National Market Penetration to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Lladro and the Japanese Market An International Brand with National Market Penetration has unique packaging, which is different from other players in the industry
• Lladro and the Japanese Market An International Brand with National Market Penetration also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Lladro and the Japanese Market An International Brand with National Market Penetration
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Lladro and the Japanese Market An International Brand with National Market Penetration

2.7.3. Website design

• The website design is simple and easy to use
• Lladro and the Japanese Market An International Brand with National Market Penetration has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Lladro and the Japanese Market An International Brand with National Market Penetration also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings