- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
- 13
- 14
- 15
- 16
- 17
- 18
- 19
- 20
- 21
- 22
- 23
- 24
- 25
- 26
- 27
- 28
- 29
- 30
- 31
- 32
- 33
- 34
- 35
- 36
- 37
- 38
- 39
- 40
Marketing strategy of Los Grobo Farming s Future
Posted by Zander Henry on Aug-22-2018
1. The vision of Los Grobo Farming s Future
The vision of Los Grobo Farming s Future is to be the leading quality service and product provider for customers. Being the best and the leading player means that Los Grobo Farming s Future marketing strategy and operations focus on:
- Providing high quality of products and services
- Providing value to customers
- Concentrate on building customer experience
2. The mission of Los Grobo Farming s Future
Los Grobo Farming s Future marketing strategy is grounded in its mission. The mission for Los Grobo Farming s Future is to be the favorite brand of the customers. This mission is essential for the marketing strategy of Los Grobo Farming s Future as it focuses on all operations and marketing activities in the direction of:
- Consumer centrism
- Using research to understand and influence consumers
3. Brand Equity of Los Grobo Farming s Future
Understanding and knowing the brand equity is vital for directing and giving meaning to the marketing strategy of Los Grobo Farming s Future. The knowledge of brand equity will help in shaping Los Grobo Farming s Future marketing strategy effectively – thereby facilitating the growth of business for Los Grobo Farming s Future.
3.1. Brand awareness
- Los Grobo Farming s Future has high brand awareness because of international operations
- The company focuses on higher budget allocation in the country of origin
- Each market for Los Grobo Farming s Future has modified marketing and strategic directives and plans
3.2. Brand association
- Los Grobo Farming s Future is directly associated with the brand name and product category
- Los Grobo Farming s Future has a broad product portfolio
- Los Grobo Farming s Future is associated with promising and delivering quality and innovative products
- Los Grobo Farming s Future is also associated with excellent customer service
3.3. Brand loyalty
- Los Grobo Farming s Future has been successful at gaining high consumer loyalty because of unique and influential marketing strategy
- Los Grobo Farming s Future has a global customer base
- Los Grobo Farming s Future keeps adding value addition to the products and product portfolio to keep consumers engaged
3.4. Brand asset
- Los Grobo Farming s Future has a substantial brand value
- Los Grobo Farming s Future also enjoys the high financial worth
- Los Grobo Farming s Future focuses on building a reliable and robust employee base
3.5. Brand element
- Los Grobo Farming s Future uses the brand element as a means of competitive advantage
- Uses adaptability in product, services, and marketing to meet different cultural demands
4. Situational Analysis of Los Grobo Farming s Future
The situational analysis will help in developing the marketing strategy of Los Grobo Farming s Future by conducting a thorough market analysis. This market analysis will aid in understanding the compatibility between external opportunities and other factors, and internal strengths – to be used to maximize the marketing influence of Los Grobo Farming s Future.
4.1. SWOT
4.1.1. Strengths
Los Grobo Farming s Future marketing strategy can benefit from the following internal advantages:
- Strong brand image
- Global distribution network
- Investment in market research
- Innovation
4.1.2. Weakness
Los Grobo Farming s Future faces challenges in marketing strategy because of the following weakness:
- Slow organizational processes
- High product prices
4.1.3. Opportunity
Los Grobo Farming s Future has the following possibilities of business growth:
- Green lifestyles
- Regional expansion
- Diversification
4.1.4. Threats
Los Grobo Farming s Future faces business threats because of the following factors:
- Increased competition
- Increased imitation
4.2. PESTEL
4.2.1. Political
- Los Grobo Farming s Future operates I markets with political stability
- Los Grobo Farming s Future has funding support from the government for small businesses
4.2.2. Economic
- Los Grobo Farming s Future enjoys high sales because of higher GDP
- Lower interest rates make business expansion and loaning easier for Los Grobo Farming s Future
- Low inflation strengthens the financial position of Los Grobo Farming s Future
4.2.3. Social
- Higher education and awareness increases sales of Los Grobo Farming s Future predict
- Los Grobo Farming s Future focuses on understanding consumers and fulfilling their demands through its offerings
4.2.4. Environmental
- Los Grobo Farming s Future has an active CSR program
- Los Grobo Farming s Future ensures environmental safety in all its operations
4.2.5. Legal
- Los Grobo Farming s Future is aware of local and global laws of business and human resource management
- Los Grobo Farming s Future abides by all statutes – especially labour law, discrimination law, and employee safety laws
4.3. Porter’s Five Forces
4.3.1. Threat of substitutes
- High risk of replacements
- Substitutes offer similar products at low prices
4.3.2. The threat of new entrants
- New entrants need high financial investment
- New entrants need updated technology for keeping par with industry progress
4.3.3. Bargaining power of buyers
- Sales made to end consumer directly
- Stocking of products at retailers, as well as own-controlled retail outlets
4.3.4. Bargaining power of suppliers
- Multiple suppliers of raw materials
- Suppliers are chosen after careful inspection, and through contracts
4.3.5. Industry rivalry
- High industry rivalry
- Players offer similar products
- Players compete through marketing to influence consumers
5. Marketing Objectives for Los Grobo Farming s Future: The Marketing Strategy of Los Grobo Farming s Future
Los Grobo Farming s Future marketing strategy has the following objectives for the current financial year:
5.1. Increased market penetration
- Increase top of mind recall for Los Grobo Farming s Future brand and products by 30%
- Increase sales for Los Grobo Farming s Future by 40% by the third quarter of the financial year
- Achieve a trial rate for new products of 10% during the first quarter of the launch
- Increase consumption rate of existing products by 45% during the current financial year
5.2. Enhanced brand recognition
- Increase top of mind recall by 65% during the current fiscal year
- Increase brand recognition by 80% during the first two quarters of the current financial year
5.3. Increased use of digital marketing
- Acquire 25,000 new online customers during the financial year
- Increase website traffic through using blogging and email tactics effectively by 505 during the first two quarters of the year
- Acquire 65,000 likes on the official Facebook page of Los Grobo Farming s Future during the first quarter of the financial year
5.4. Retail Growth
- Contract with five more leading supermarkets in the first quarter of the year to stock product at eye level shelving
- Contract with two leading online retail sites – eBay and Amazon – to stock our products, and increase accessibility for consumers globally by the second quarter of the financial year
6. Segmentation of Los Grobo Farming s Future
Los Grobo Farming s Future marketing strategy uses different means of segmentation to reach an increase in market penetration.
6.1. Demographic segmentation
6.1.1. Age
Los Grobo Farming s Future has consumers of age groups
- 20-45 years
- 45-60 years
6.1.2. Gender
- Los Grobo Farming s Future has a broad product portfolio for both males and females
6.1.3. Life-cycle stage
Consumers for Los Grobo Farming s Future, according to the marketing strategy, are in the following various life cycle stages:
- Single students
- Single graduates
- Single people living at home/not living at home
- Young couples without children
- Married couples with one to four children – all at home
- Married couples with one or two children in college
- Old married couples with an empty nest
6.1.4. Occupation
The marketing strategy devises the following occupations for Los Grobo Farming s Future consumers:
- Professionals
- Students
- House makers
6.2. Psychographic segmentation
6.2.1. Social class
- Los Grobo Farming s Future focuses on segments of middle-upper and upper social classes
6.2.2. Lifestyle
Los Grobo Farming s Future consumer segments have the following lifestyle characteristics:
- They aspire towards a better and higher living standard
- They want to be successful – professionally and socially
- They are not hesitant to try new things, products and services in life
- They are confident in their behaviour and attitude
- They are mainstreamers in their fields
6.3. Geographic segmentation
6.3.1. Region
- Los Grobo Farming s Future has operations spread across the western developed countries such as America, the united kingdom, and the Netherlands
- It also has operations in emerging markets such as Brazil, India, and China
6.3.2. Density
- The focus of Los Grobo Farming s Future remains on the urban part of the population
6.4. Behavioural segmentation
6.4.1. Personality
The marketing strategy defines personality characteristics for the consumers of the brand of Los Grobo Farming s Future, such as:
- Determined
- Confident
- Ambitious
- Hardworking
6.4.2. Usage frequency
- The consumer segments for Los Grobo Farming s Future are regular and frequent users of the product
6.4.3. Benefits sought
- Consumers seek functional benefits
- The focus, however, is more on the emotional benefits reaped from the consumption of the brand
6.4.4. Degree of loyalty
- Consumers are very loyal
- Have an emotional attachment with the brand
7. Targeting of Los Grobo Farming s Future Positioning of Los Grobo Farming s Future
The marketing strategy of Los Grobo Farming s Future targets consumer groups based on segmentation as follows:
7.1. Target market
- The target market for Los Grobo Farming s Future is from middle to upper class
- The target market is ambitious and desires to purchase high-end consumer products
- This target market also seeks affordability
- To meet target market expectations, the Los Grobo Farming s Future focuses on quality control
7.2. Mass marketing
- The marketing strategy of Los Grobo Farming s Future focuses on mass marketing
- This also requires unique marketing designs and product promotion programs
- Los Grobo Farming s Future makes use of one strategy to influence all segments
7.3. Undifferentiated marketing strategy
- Los Grobo Farming s Future does not differentiate between market segments
- It uses a single marketing strategy to target all segments and consumer groups
- Based on this, Los Grobo Farming s Future also created the marketing mix under the marketing strategy as a singular one for the whole market – regardless of the segmentation divides.
7.4. Focus on quality
- Los Grobo Farming s Future has created, developed, and maintained a brand that satisfies all consumers under the undifferentiated marketing strategy and mass marketing
- No compromise on quality has been made in the broad product portfolio
- To ensure the influence of a single marketing strategy, the Los Grobo Farming s Future has also adopted a consumer-centric approach in its overall marketing strategy and operations as well
- This was used for targeting strategy as well as for maintaining growth
8. Company Competitive Advantage in the marketing strategy of Los Grobo Farming s Future
The marketing strategy of Los Grobo Farming s Future stands out from the clutter and competition. Los Grobo Farming s Future has also achieved a sustainable competitive advantage in its marketing strategy. This is because of the following factors that Los Grobo Farming s Future has utilized:
8.1. Cost-effectiveness
- Los Grobo Farming s Future focuses on reaching consumers effectively rather than grandeur
- Los Grobo Farming s Future focuses on developing an integrated marketing approach
- The use of digital marketing efficiently and expertly has helped the company reach a wider audience at a lower cost
- Los Grobo Farming s Future has in-house copywriters for marketing campaigns which also helps in controlling costs
- Los Grobo Farming s Future also focuses efforts on ground activities – which are less expensive than commercial marketing tactics
8.2. Innovation
- Los Grobo Farming s Future has stayed updated with latest developments in marketing research and marketing knowledge
- Los Grobo Farming s Future makes use of new and innovative tactics to reach its target consumers
- Los Grobo Farming s Future also employs top of the field marketers to facilitate its marketing strategy and promotional campaigns
- Each marketing campaign launched by Los Grobo Farming s Future is effective catchier and more influential than the previous one
8.3. Strong market research and consumer understanding grounded
- Los Grobo Farming s Future marketing strategy is strongly grounded in consumer and market research
- Los Grobo Farming s Future makes informed marketing campaigns and goals based on consumers’ behavioural feedback
- Los Grobo Farming s Future also incorporates consumer feedback in its marketing strategy
- Los Grobo Farming s Future marketing strategy is based on market trends, and consumer needs and wants
8.4. Making effective use of emotional appeals
- Consumers’ emotional needs strongly influence all marketing objectives and marketing goals set by Los Grobo Farming s Future
- In addition to fulfilling functional needs, Los Grobo Farming s Future also tries to fulfil the emotional and psychological needs of the consumer
- Los Grobo Farming s Future tries to build a strong emotional bond with the consumer, which also results in high consumer loyalty
9. Distribution Strategy of Los Grobo Farming s Future
Los Grobo Farming s Future marketing strategy highlights the use of the following distribution strategy to maximize reach and accessibility for consumers.
9.1. Intensive distribution strategy
- Los Grobo Farming s Future makes use of intensive distribution strategy because it is mass marketing
- Los Grobo Farming s Future’s marketing strategy is based on undifferentiated segments, and thus an intensive distribution strategy allows high penetration and reaches in the overall market
- With the use of the intensive distribution, Los Grobo Farming s Future tries to maximise its coverage of the markets where it's present
- For achieving the intensive strategy, the company uses hardcore 360-degree integrated marketing strategy and campaign to reach all consumers, across all segments in the market.
9.2. Direct distribution strategy
- Los Grobo Farming s Future uses direct distribution country of origin as well as in locations where it has subsidiary operations
- The Los Grobo Farming s Future also makes use of modern retailing channels
- Also, Los Grobo Farming s Future makes use of e-commerce and makes a sale through online retailers, as well as through the company website
- Direct distributions have allowed Los Grobo Farming s Future to increase market penetration and accessibility for consumers
9.3. Indirect distribution strategy
- This strategy is largely used for offshore operations where the Los Grobo Farming s Future does not have a subsidiary
- In these offshore locations, Los Grobo Farming s Future largely works through the export model
- This makes use of several intermediaries in between, before the product by Los Grobo Farming s Future reaches the target consumers
- Intermediaries for Los Grobo Farming s Future include not only the end retail outlets, but also sales agents, retail agents, and distribution agents in offshore locations
9.4. Selective distribution strategy
- For some products of its portfolio which are premium in nature, Los Grobo Farming s Future makes use of selective distribution channel
- Los Grobo Farming s Future has maintained a few outlets in the country of origin, and in selected offshore markets for these products
- These placements and locations are chosen based on the niche market that Los Grobo Farming s Future has for its premium products
- These locations, placements, and marketing strategy helps make the company’s product selectively, but readily accessible for its niche target audience
10. Competition Analysis in the marketing strategy of Los Grobo Farming s Future
The industry in which Los Grobo Farming s Future operates is very responsive to market and consumer trends. Los Grobo Farming s Future, therefore, needs to be vigilant in its market strategy towards competition – to make sure that it maintains its competitive advantage.
10.1. Strategic Group Analysis
- Los Grobo Farming s Future competes with direct and close competition based on quality and price
- Consumers choose between different companies from the industry based on their functional offering
- Consumers have progressively evolved to strengthen loyalty and form an emotional bond with products that they consume
- Los Grobo Farming s Future also competes, thereby, with close competition for building stronger brand image, increasing consume loyalty, and for forming strong emotional ties with the consumer
10.2. Industry rivalry
- Los Grobo Farming s Future experiences high industry rivalry
- The barriers to entry for the industry are low, and new entrants gain easy access in the industry
- The number of local as well as global players is increasing
11. Marketing mix of Los Grobo Farming s Future
The marketing mix for Los Grobo Farming s Future as per the marketing strategy is the following:
11.1. Product
- Los Grobo Farming s Future has a broad product portfolio
- Los Grobo Farming s Future provides mass marketed products for all segments across the market undifferentiated
- Los Grobo Farming s Future also provides some selected, premium products to niche customer groups
- All products in the portfolio consistently maintain high quality
- All products are tailored to meet consumer specifications, demands and needs across different regional markets
- The Los Grobo Farming s Future maintains a high focus on innovation in products and introduces new products frequently to keep the consumers engaged
11.2. Place
- Los Grobo Farming s Future wants to have a close, emotional and personal relationship with its consumers
- The company maintains high control in its distribution strategies – especially through direct distribution strategy
- The company has a presence in leading supermarkets
- The Los Grobo Farming s Future also has company-operated stores in malls, and otherwise to make products accessible to consumers easily
- Los Grobo Farming s Future also makes use of e-commerce to increase penetration and sales
11.3. Price
- The Los Grobo Farming s Future prices its products so that its target consumers can afford it easily
- Los Grobo Farming s Future uses relative pricing strategy for its products
- The price of Los Grobo Farming s Future’s products include not only the high quality raw materials and value additions but also the enhanced customer experience they deliver
- The company’s pricing strategy allows it to enjoy stable revenue and profit growth
11.4. Promotion
- The Los Grobo Farming s Future has a high budget allocated towards marketing activities
- The Los Grobo Farming s Future invests substantially in digital marketing activities to reap high and effective results
- Use of digital marketing has also allowed Los Grobo Farming s Future marketing strategy to cap costs and expenses
- Los Grobo Farming s Future also takes part in direct consumer engagement through on-ground activities where the company initiates trials
- Los Grobo Farming s Future also invests in traditional media channels to reach maximum consumers in the market
11.5. People
- Los Grobo Farming s Future has a large workforce across different companies
- This workforce is continually trained to become experts in their respective fields of operations
- Los Grobo Farming s Future hires without discrimination
- Los Grobo Farming s Future ensures that its employees remain motivated through building an inspirational and creative organizational culture
- Los Grobo Farming s Future focuses on also building and maintaining organizational commitment and loyalty in its employees
11.6. Process
- All activities at Los Grobo Farming s Future - from raw material procurement to the final sale to the end consumer - undergo systematic processes
- The processes at Los Grobo Farming s Future are well defined, and well communicated to all employees
- All employees are trained to follow the processes internally to ensure consistently high quality as well as timely production and deliveries
- The systematic processes also ensure a smooth running of operations at the Los Grobo Farming s Future
11.7. Physical evidence
- The physical evidence for Los Grobo Farming s Future includes the company logo, company store designs, and the product packaging
- Satisfied and excited customers in the retail spaces of Los Grobo Farming s Future, as well as during product consumption create a bubbling and an inviting atmosphere
- The e-commerce website for retail by Los Grobo Farming s Future is also designed with a friendly customer interface to allow maximum interaction with the brand
- The store designs created by Los Grobo Farming s Future for its retail space allow consumers maximum interaction with the products directly.
12. Promotional tactics for the marketing strategy of Los Grobo Farming s Future
12.1. Digital marketing
- The company uses social media for reaching consumers effectively
- The Los Grobo Farming s Future interacts with the consumers directly, and engages with them, answers their queries and takes their feedback
- The company also shares information and build relationships with consumers through digital marketing
- Los Grobo Farming s Future also makes use of blogging, emails, and content creations as a means of digital marketing
12.2. Conventional marketing
- The company uses a 360-degree approach in its marketing strategy
- This means that the company makes use of traditional marketing channels as well – such as TV, magazine adverts, and out of house placements
12.3. Influencers
- For direct, on-ground engagement, the company uses influencers
- Influencers interact with consumers directly, or through their channels of communication as a means of content creation and endorsing the Los Grobo Farming s Future brand
13. Monitoring and evaluation of the marketing strategy of Los Grobo Farming s Future
13.1. Changes in sales
- Los Grobo Farming s Future regularly tracks its sales to identify the effectiveness of its marketing strategy
- Increase in sales reflect the success of marketing strategy of Los Grobo Farming s Future
- Sometimes, Los Grobo Farming s Future experiences increase ins ae after some time of the launch of the marketing promotions
13.2. Surveys and focus groups
- Los Grobo Farming s Future frequently conducts focus groups and surveys to identify its brand worth
- These methods also help the company identify brand value, brand recall, and brand recognition
- Focus groups allow Los Grobo Farming s Future to gather feedback on its marketing strategy and helps it understand consumers better
13.3. ROI
- Effectiveness of marketing strategy of Los Grobo Farming s Future can also be seen through the revenue and profit growth
- Return on investment allows Los Grobo Farming s Future to effective gauge the effect and influence of the marketing strategy, and measure its success
13.4. Attainment of marketing objectives
- All marketing objectives set by Los Grobo Farming s Future are SMART
- The quantitative set against each of the marketing objective can facilitate attainment evaluation for the overall marketing strategy
- Successful and timely attainment of these marketing objectives highlight the success of the marketing strategy of Los Grobo Farming s Future
References
Baker, M. & Hart, S., 2008. The marketing book. s.l. Routledge.
Brady, D., 2010. Essentials of International Marketing. London: M.E.Sharpe.
Constantinides, E., 2014. Foundations of social media marketing. Procedia - Social and Behavioral Sciences, Volume 148, pp. 40-57.
Dahlén, M., Lange, F. & Smith, T., 2010. Marketing communications: A brand narrative approach. Chichester: John Wiley & Sons.
Fill, C., 2009. Marketing communications: interactivity, communities and content. Harlow: Pearson Education.
Gilligan, C. & Hird, M., 2012. International Marketing: Strategy and Management. London: Routledge.
Kotler, P., 1977. From sales obsession to marketing effectiveness. Harvard Business Review, Nov-Dec.pp. 67-75.
Kotler, P., 211. Reinventing marketing to manage the environmental imperative. Journal of Marketing, 75(4), pp. 132-135.
Kotler, P., Armstrong, G., Adam, S. & Denize, S., 2014. Principles of Marketing. Melbourne: Pearson, Australia.
Kotler, P. & Keller, K., 2009. Marketing Management. New Jersey: Prentice Hall.
Kuksov, D., Shachar, R. & Wang, K., 2013. Advertising and Consumers' Communications. Marketing Science, 32(2), p. 294–309.
Lamb, C., Hair, J. & McDaniel, C., 2011. Essentials of marketing. S .l.: Cengage Learning.
Rao, K., 2011. Services Marketing. New Delhi: Pearson Education, India.
Schivinski, B. & Dabrowski, D., 2014. The Effect of Social Media Communication on Consumer Perceptions of Brands. Journal of Marketing Communications, Volume 12, pp. 1-26.
Schivinski , B. & Dabrowski , D., 214. The Effect of Social Media Communication on Consumer Perceptions of Brands. Journal of Marketing Communications, Volume 12, pp. 1-26.
Tsiakis, T., 2015. Trends and Innovations in Marketing Information Systems. Hershey, PA: IGI Global.
University of Minnesota, 2017. Pricing Strategies. [Online]
Available at: https://open.lib.umn.edu/principlesmarketing/chapter/15-3-pricing-strategies/ [Accessed 24 April, 2017].
Zahay, D. & Griffin, A., 2010. Marketing strategy selection, marketing metrics, and firm performance. Journal of Business & Industrial Marketing, 25(2), pp. 84-93.
Warning! This article is only an example and cannot be used for research or reference purposes. If you need help with something similar, please submit your details here.
Manuel Bruce
5.0
The paper was completed as I asked. Fast service & impressive writer!
Thomas Ortar
5.0
I owe to this service for the fulfillment of the dissertation speedily and perfectly. Thank you very very much!
Zac Ryan
4.0
I’m thankful for being legit with me. If you need help writing a term paper, don’t hesitate and appoint this company. It’s very good & thanks a lot!
Hannah Max
5.0
The support team is just awesome and the quick delivery of the assignments. You guys are really lifesavers. Thanks!
Next Articles
- The Tzu Chi Foundation's China Relief Mission Marketing Strategy
- CNOOC: Building A World Class Energy Company Marketing Strategy
- Leaders Who Make A Difference: Joel Klein Brings Accountability To NYC DOE: Day 1 Marketing Strategy
- Acquisition Of Hummer: M&A Challenges Faced By Chinese Companies Overseas Marketing Strategy
- Directing Creativity: The Art And Craft Of Leadership Marketing Strategy
- Introduction To Change Management Collection Marketing Strategy
- Dr. Semmelweis At Vienna General Hospital Marketing Strategy
- P&G Canada: Old Company, New Tricks (B) Marketing Strategy
- P&G Canada: Old Company, New Tricks Marketing Strategy
- Lima Museum Of Art (MALI): Give And You Shall Receive Marketing Strategy
Previous Articles
- What Makes A Policy Intervention Successful? Part A: Background: Glimpses Of Experience In Brazil's Fundescola Education Reform Marketing Strategy
- Layoffs: Effects On Key Stakeholders Marketing Strategy
- Growing Pains At Stroz Friedberg Marketing Strategy
- Kepak And The Future Of The Irish Beef Industry Marketing Strategy
- UFIDA (A) Marketing Strategy
- Southwest Airlines 2011 Marketing Strategy
- Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication Marketing Strategy
- Renewing GE: The Africa Project (A) Marketing Strategy
- Sapientis And The Launch Of CECE Marketing Strategy
- Founder's Group Diversification Marketing Strategy
Be a great writer or hire a greater one!
Academic writing has no room for errors and mistakes. If you have BIG dreams to score BIG, think out of the box and hire Case48 with BIG enough reputation.
Our Guarantees
Interesting Fact
Most recent surveys suggest that around 76 % students try professional academic writing services at least once in their lifetime!