Marketing Mix Of Lynton V Harris Madison Scare Garden B

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Lynton V Harris Madison Scare Garden B

Lynton V Harris Madison Scare Garden B makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Lynton V Harris Madison Scare Garden B is presented below:

2.1. Product

Product is one of the most important components of the Lynton V Harris Madison Scare Garden B Marketing mix. The distinctive characteristics of the product by Lynton V Harris Madison Scare Garden B are:

2.1.1. Quality

• Lynton V Harris Madison Scare Garden B maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Lynton V Harris Madison Scare Garden B procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Lynton V Harris Madison Scare Garden B with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Lynton V Harris Madison Scare Garden B are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Lynton V Harris Madison Scare Garden B has a broad portfolio of products
• The broad portfolio helps Lynton V Harris Madison Scare Garden B in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Lynton V Harris Madison Scare Garden B
• The broader product portfolio also adds more value for Lynton V Harris Madison Scare Garden B

2.1.4. Benefits of product consumption

• Lynton V Harris Madison Scare Garden B offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Lynton V Harris Madison Scare Garden B is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Lynton V Harris Madison Scare Garden B promise consumers an ego boost, confidence, and security
• Lynton V Harris Madison Scare Garden B also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Lynton V Harris Madison Scare Garden B are available in different sizes
• Lynton V Harris Madison Scare Garden B has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Lynton V Harris Madison Scare Garden B has also increased the trial rate
• Different SKUs have also helped Lynton V Harris Madison Scare Garden B improve its product accessibility

2.2. Price

Lynton V Harris Madison Scare Garden B marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Lynton V Harris Madison Scare Garden B uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Lynton V Harris Madison Scare Garden B encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Lynton V Harris Madison Scare Garden B products amongst consumers
• With premium prices, Lynton V Harris Madison Scare Garden B has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Lynton V Harris Madison Scare Garden B products
• Using elements of premium prices in other product ranges has also allowed Lynton V Harris Madison Scare Garden B to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Lynton V Harris Madison Scare Garden B has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Lynton V Harris Madison Scare Garden B also successfully adds more value to its products from the point of view of customers
• Lynton V Harris Madison Scare Garden B also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Lynton V Harris Madison Scare Garden B products because of its use of psychological pricing
• Lynton V Harris Madison Scare Garden B is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Lynton V Harris Madison Scare Garden B is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Lynton V Harris Madison Scare Garden B to cover shipping and customs expenses
• Geographical pricing also allows Lynton V Harris Madison Scare Garden B to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Lynton V Harris Madison Scare Garden B is also known to use bundle pricing strategy popularly
• Lynton V Harris Madison Scare Garden B also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Lynton V Harris Madison Scare Garden B experiences higher return on the cost of gaining a new customer
• With bundle pricing, Lynton V Harris Madison Scare Garden B is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Lynton V Harris Madison Scare Garden B.

2.3. Placement

Lynton V Harris Madison Scare Garden B places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Lynton V Harris Madison Scare Garden B in all markets
• Company-operated stores give Lynton V Harris Madison Scare Garden B higher control over operations as well as store layout and design
• Lynton V Harris Madison Scare Garden B also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Lynton V Harris Madison Scare Garden B in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Lynton V Harris Madison Scare Garden B licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Lynton V Harris Madison Scare Garden B in unstable markets
• Licensed stores have also given Lynton V Harris Madison Scare Garden B high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Lynton V Harris Madison Scare Garden B has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Lynton V Harris Madison Scare Garden B by aligning it with local cultural values
• Licensed stores also help Lynton V Harris Madison Scare Garden B in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Lynton V Harris Madison Scare Garden B has developed a successfully operational website for online order placement and order tracking
• Lynton V Harris Madison Scare Garden B also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Lynton V Harris Madison Scare Garden B and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Lynton V Harris Madison Scare Garden B also places its products in supermarkets and hypermarkets across the country
• A large number of Lynton V Harris Madison Scare Garden B target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Lynton V Harris Madison Scare Garden B

2.3.5. Partner agents

• In offshore locations, Lynton V Harris Madison Scare Garden B also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Lynton V Harris Madison Scare Garden B contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Lynton V Harris Madison Scare Garden B also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Lynton V Harris Madison Scare Garden B to interact with the consumers and influence them directly. Lynton V Harris Madison Scare Garden B uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Lynton V Harris Madison Scare Garden B has corporate profiles on all social media websites and portals
• Lynton V Harris Madison Scare Garden B uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Lynton V Harris Madison Scare Garden B to understand the customers, their needs and demands
• Lynton V Harris Madison Scare Garden B uses this feedback and incorporates it in its broader marketing and organizational strategy
• Lynton V Harris Madison Scare Garden B also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Lynton V Harris Madison Scare Garden B has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Lynton V Harris Madison Scare Garden B and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Lynton V Harris Madison Scare Garden B on high valued purchases
• Frequent usage and purchase of products by Lynton V Harris Madison Scare Garden B also has rewards against the loyalty card

2.4.3. Community Influencers

• Lynton V Harris Madison Scare Garden B makes use of community influencers as its on-ground promotional efforts
• Lynton V Harris Madison Scare Garden B identifies strong and confident individuals to be brand ambassadors in their communities
• Lynton V Harris Madison Scare Garden B provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Lynton V Harris Madison Scare Garden B also makes use of out of house hoardings
• Hoardings increase visibility for Lynton V Harris Madison Scare Garden B and also work towards building stronger brand recall
• Lynton V Harris Madison Scare Garden B also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Lynton V Harris Madison Scare Garden B have progressed to include a slice of life elements and characteristics
• TV advertisements by Lynton V Harris Madison Scare Garden B also highlight the functional benefits of the product

2.5. People

The marketing mix of Lynton V Harris Madison Scare Garden B also places an essential focus on people development and people building. This is because Lynton V Harris Madison Scare Garden B realizes the importance of employees in building strong customer relationships. Lynton V Harris Madison Scare Garden B develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Lynton V Harris Madison Scare Garden B makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Lynton V Harris Madison Scare Garden B are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Lynton V Harris Madison Scare Garden B also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Lynton V Harris Madison Scare Garden B take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Lynton V Harris Madison Scare Garden B, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Lynton V Harris Madison Scare Garden B works on strengthening the organizational commitment in its employees
• Lynton V Harris Madison Scare Garden B builds employee loyalty so that people can reflect their optimal best at work
• Lynton V Harris Madison Scare Garden B also understands that satisfied employees will lead to happy and satisfied customers
• Lynton V Harris Madison Scare Garden B regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Lynton V Harris Madison Scare Garden B also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Lynton V Harris Madison Scare Garden B employees are the face of the organization
• Lynton V Harris Madison Scare Garden B are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Lynton V Harris Madison Scare Garden B distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Lynton V Harris Madison Scare Garden B remains one of the leading players in the industry also because of its focus on succession planning
• Lynton V Harris Madison Scare Garden B conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Lynton V Harris Madison Scare Garden B
• Strategic succession planning has allowed Lynton V Harris Madison Scare Garden B to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Lynton V Harris Madison Scare Garden B has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Lynton V Harris Madison Scare Garden B are clearly defined and communicated to the employees
• Lynton V Harris Madison Scare Garden B makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Lynton V Harris Madison Scare Garden B

2.6.2. People Management

• Lynton V Harris Madison Scare Garden B has also defined clear processes for people management through streamlining its human resource management department
• Lynton V Harris Madison Scare Garden B has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Lynton V Harris Madison Scare Garden B to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Lynton V Harris Madison Scare Garden B also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Lynton V Harris Madison Scare Garden B manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Lynton V Harris Madison Scare Garden B for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Lynton V Harris Madison Scare Garden B as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Lynton V Harris Madison Scare Garden B include:

2.7.1. Store atmosphere

• The store design and management for Lynton V Harris Madison Scare Garden B is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Lynton V Harris Madison Scare Garden B at ease
• The store design is also important for Lynton V Harris Madison Scare Garden B because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Lynton V Harris Madison Scare Garden B to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Lynton V Harris Madison Scare Garden B has unique packaging, which is different from other players in the industry
• Lynton V Harris Madison Scare Garden B also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Lynton V Harris Madison Scare Garden B
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Lynton V Harris Madison Scare Garden B

2.7.3. Website design

• The website design is simple and easy to use
• Lynton V Harris Madison Scare Garden B has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Lynton V Harris Madison Scare Garden B also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings