Marketing Mix Of Martin Bauer Group Corporate Social Responsibility with EinDollarBrille

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Martin Bauer Group Corporate Social Responsibility with EinDollarBrille

Martin Bauer Group Corporate Social Responsibility with EinDollarBrille makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Martin Bauer Group Corporate Social Responsibility with EinDollarBrille is presented below:

2.1. Product

Product is one of the most important components of the Martin Bauer Group Corporate Social Responsibility with EinDollarBrille Marketing mix. The distinctive characteristics of the product by Martin Bauer Group Corporate Social Responsibility with EinDollarBrille are:

2.1.1. Quality

• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Martin Bauer Group Corporate Social Responsibility with EinDollarBrille with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Martin Bauer Group Corporate Social Responsibility with EinDollarBrille are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille has a broad portfolio of products
• The broad portfolio helps Martin Bauer Group Corporate Social Responsibility with EinDollarBrille in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Martin Bauer Group Corporate Social Responsibility with EinDollarBrille
• The broader product portfolio also adds more value for Martin Bauer Group Corporate Social Responsibility with EinDollarBrille

2.1.4. Benefits of product consumption

• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Martin Bauer Group Corporate Social Responsibility with EinDollarBrille is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Martin Bauer Group Corporate Social Responsibility with EinDollarBrille promise consumers an ego boost, confidence, and security
• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Martin Bauer Group Corporate Social Responsibility with EinDollarBrille are available in different sizes
• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Martin Bauer Group Corporate Social Responsibility with EinDollarBrille has also increased the trial rate
• Different SKUs have also helped Martin Bauer Group Corporate Social Responsibility with EinDollarBrille improve its product accessibility

2.2. Price

Martin Bauer Group Corporate Social Responsibility with EinDollarBrille marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Martin Bauer Group Corporate Social Responsibility with EinDollarBrille uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Martin Bauer Group Corporate Social Responsibility with EinDollarBrille encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Martin Bauer Group Corporate Social Responsibility with EinDollarBrille products amongst consumers
• With premium prices, Martin Bauer Group Corporate Social Responsibility with EinDollarBrille has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Martin Bauer Group Corporate Social Responsibility with EinDollarBrille products
• Using elements of premium prices in other product ranges has also allowed Martin Bauer Group Corporate Social Responsibility with EinDollarBrille to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Martin Bauer Group Corporate Social Responsibility with EinDollarBrille has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Martin Bauer Group Corporate Social Responsibility with EinDollarBrille also successfully adds more value to its products from the point of view of customers
• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Martin Bauer Group Corporate Social Responsibility with EinDollarBrille products because of its use of psychological pricing
• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Martin Bauer Group Corporate Social Responsibility with EinDollarBrille to cover shipping and customs expenses
• Geographical pricing also allows Martin Bauer Group Corporate Social Responsibility with EinDollarBrille to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Martin Bauer Group Corporate Social Responsibility with EinDollarBrille is also known to use bundle pricing strategy popularly
• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille experiences higher return on the cost of gaining a new customer
• With bundle pricing, Martin Bauer Group Corporate Social Responsibility with EinDollarBrille is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Martin Bauer Group Corporate Social Responsibility with EinDollarBrille.

2.3. Placement

Martin Bauer Group Corporate Social Responsibility with EinDollarBrille places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Martin Bauer Group Corporate Social Responsibility with EinDollarBrille in all markets
• Company-operated stores give Martin Bauer Group Corporate Social Responsibility with EinDollarBrille higher control over operations as well as store layout and design
• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Martin Bauer Group Corporate Social Responsibility with EinDollarBrille in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Martin Bauer Group Corporate Social Responsibility with EinDollarBrille in unstable markets
• Licensed stores have also given Martin Bauer Group Corporate Social Responsibility with EinDollarBrille high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Martin Bauer Group Corporate Social Responsibility with EinDollarBrille has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Martin Bauer Group Corporate Social Responsibility with EinDollarBrille by aligning it with local cultural values
• Licensed stores also help Martin Bauer Group Corporate Social Responsibility with EinDollarBrille in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille has developed a successfully operational website for online order placement and order tracking
• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Martin Bauer Group Corporate Social Responsibility with EinDollarBrille and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille also places its products in supermarkets and hypermarkets across the country
• A large number of Martin Bauer Group Corporate Social Responsibility with EinDollarBrille target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Martin Bauer Group Corporate Social Responsibility with EinDollarBrille

2.3.5. Partner agents

• In offshore locations, Martin Bauer Group Corporate Social Responsibility with EinDollarBrille also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Martin Bauer Group Corporate Social Responsibility with EinDollarBrille also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Martin Bauer Group Corporate Social Responsibility with EinDollarBrille to interact with the consumers and influence them directly. Martin Bauer Group Corporate Social Responsibility with EinDollarBrille uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille has corporate profiles on all social media websites and portals
• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Martin Bauer Group Corporate Social Responsibility with EinDollarBrille to understand the customers, their needs and demands
• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille uses this feedback and incorporates it in its broader marketing and organizational strategy
• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Martin Bauer Group Corporate Social Responsibility with EinDollarBrille and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Martin Bauer Group Corporate Social Responsibility with EinDollarBrille on high valued purchases
• Frequent usage and purchase of products by Martin Bauer Group Corporate Social Responsibility with EinDollarBrille also has rewards against the loyalty card

2.4.3. Community Influencers

• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille makes use of community influencers as its on-ground promotional efforts
• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille identifies strong and confident individuals to be brand ambassadors in their communities
• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Martin Bauer Group Corporate Social Responsibility with EinDollarBrille also makes use of out of house hoardings
• Hoardings increase visibility for Martin Bauer Group Corporate Social Responsibility with EinDollarBrille and also work towards building stronger brand recall
• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Martin Bauer Group Corporate Social Responsibility with EinDollarBrille have progressed to include a slice of life elements and characteristics
• TV advertisements by Martin Bauer Group Corporate Social Responsibility with EinDollarBrille also highlight the functional benefits of the product

2.5. People

The marketing mix of Martin Bauer Group Corporate Social Responsibility with EinDollarBrille also places an essential focus on people development and people building. This is because Martin Bauer Group Corporate Social Responsibility with EinDollarBrille realizes the importance of employees in building strong customer relationships. Martin Bauer Group Corporate Social Responsibility with EinDollarBrille develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Martin Bauer Group Corporate Social Responsibility with EinDollarBrille are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Martin Bauer Group Corporate Social Responsibility with EinDollarBrille also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Martin Bauer Group Corporate Social Responsibility with EinDollarBrille take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille works on strengthening the organizational commitment in its employees
• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille builds employee loyalty so that people can reflect their optimal best at work
• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille also understands that satisfied employees will lead to happy and satisfied customers
• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille employees are the face of the organization
• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Martin Bauer Group Corporate Social Responsibility with EinDollarBrille distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille remains one of the leading players in the industry also because of its focus on succession planning
• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Martin Bauer Group Corporate Social Responsibility with EinDollarBrille
• Strategic succession planning has allowed Martin Bauer Group Corporate Social Responsibility with EinDollarBrille to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Martin Bauer Group Corporate Social Responsibility with EinDollarBrille has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Martin Bauer Group Corporate Social Responsibility with EinDollarBrille are clearly defined and communicated to the employees
• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Martin Bauer Group Corporate Social Responsibility with EinDollarBrille

2.6.2. People Management

• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille has also defined clear processes for people management through streamlining its human resource management department
• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Martin Bauer Group Corporate Social Responsibility with EinDollarBrille to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Martin Bauer Group Corporate Social Responsibility with EinDollarBrille for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Martin Bauer Group Corporate Social Responsibility with EinDollarBrille as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Martin Bauer Group Corporate Social Responsibility with EinDollarBrille include:

2.7.1. Store atmosphere

• The store design and management for Martin Bauer Group Corporate Social Responsibility with EinDollarBrille is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Martin Bauer Group Corporate Social Responsibility with EinDollarBrille at ease
• The store design is also important for Martin Bauer Group Corporate Social Responsibility with EinDollarBrille because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Martin Bauer Group Corporate Social Responsibility with EinDollarBrille to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille has unique packaging, which is different from other players in the industry
• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Martin Bauer Group Corporate Social Responsibility with EinDollarBrille
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Martin Bauer Group Corporate Social Responsibility with EinDollarBrille

2.7.3. Website design

• The website design is simple and easy to use
• Martin Bauer Group Corporate Social Responsibility with EinDollarBrille has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Martin Bauer Group Corporate Social Responsibility with EinDollarBrille also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings