Marketing strategy of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants

Posted by Zander Henry on Aug-22-2018

1. The vision of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants

The vision of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants is to be the leading quality service and product provider for customers. Being the best and the leading player means that Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants marketing strategy and operations focus on:

• Providing high quality of products and services
• Providing value to customers
• Concentrate on building customer experience

2. The mission of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants

Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants marketing strategy is grounded in its mission. The mission for Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants is to be the favorite brand of the customers. This mission is essential for the marketing strategy of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants as it focuses on all operations and marketing activities in the direction of:

• Consumer centrism
• Using research to understand and influence consumers

3. Brand Equity of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants

Understanding and knowing the brand equity is vital for directing and giving meaning to the marketing strategy of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants. The knowledge of brand equity will help in shaping Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants marketing strategy effectively – thereby facilitating the growth of business for Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants.

3.1. Brand awareness

• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants has high brand awareness because of international operations
• The company focuses on higher budget allocation in the country of origin
• Each market for Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants has modified marketing and strategic directives and plans

3.2. Brand association

• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants is directly associated with the brand name and product category
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants has a broad product portfolio
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants is associated with promising and delivering quality and innovative products
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants is also associated with excellent customer service

3.3. Brand loyalty

• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants has been successful at gaining high consumer loyalty because of unique and influential marketing strategy
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants has a global customer base
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants keeps adding value addition to the products and product portfolio to keep consumers engaged

3.4. Brand asset

• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants has a substantial brand value
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants also enjoys the high financial worth
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants focuses on building a reliable and robust employee base

3.5. Brand element

• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants uses the brand element as a means of competitive advantage
• Uses adaptability in product, services, and marketing to meet different cultural demands

4. Situational Analysis of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants

The situational analysis will help in developing the marketing strategy of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants by conducting a thorough market analysis. This market analysis will aid in understanding the compatibility between external opportunities and other factors, and internal strengths – to be used to maximize the marketing influence of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants.

4.1. SWOT

4.1.1. Strengths

Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants marketing strategy can benefit from the following internal advantages:

• Strong brand image
• Global distribution network
• Investment in market research
• Innovation

4.1.2. Weakness

Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants faces challenges in marketing strategy because of the following weakness:

• Slow organizational processes
• High product prices

4.1.3. Opportunity

Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants has the following possibilities of business growth:

• Green lifestyles
• Regional expansion
• Diversification

4.1.4. Threats

Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants faces business threats because of the following factors:

• Increased competition
• Increased imitation

4.2. PESTEL

4.2.1. Political

• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants operates I markets with political stability
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants has funding support from the government for small businesses

4.2.2. Economic

• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants enjoys high sales because of higher GDP
• Lower interest rates make business expansion and loaning easier for Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants
• Low inflation strengthens the financial position of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants

4.2.3. Social

• Higher education and awareness increases sales of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants predict
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants focuses on understanding consumers and fulfilling their demands through its offerings

4.2.4. Environmental

• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants has an active CSR program
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants ensures environmental safety in all its operations

4.2.5. Legal

• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants is aware of local and global laws of business and human resource management
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants abides by all statutes – especially labour law, discrimination law, and employee safety laws

4.3. Porter’s Five Forces

4.3.1. Threat of substitutes

• High risk of replacements
• Substitutes offer similar products at low prices

4.3.2. The threat of new entrants

• New entrants need high financial investment
• New entrants need updated technology for keeping par with industry progress

4.3.3. Bargaining power of buyers

• Sales made to end consumer directly
• Stocking of products at retailers, as well as own-controlled retail outlets

4.3.4. Bargaining power of suppliers

• Multiple suppliers of raw materials
• Suppliers are chosen after careful inspection, and through contracts

4.3.5. Industry rivalry

• High industry rivalry
• Players offer similar products
• Players compete through marketing to influence consumers

5. Marketing Objectives for Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants: The Marketing Strategy of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants

Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants marketing strategy has the following objectives for the current financial year:

5.1. Increased market penetration

• Increase top of mind recall for Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants brand and products by 30%
• Increase sales for Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants by 40% by the third quarter of the financial year
• Achieve a trial rate for new products of 10% during the first quarter of the launch
• Increase consumption rate of existing products by 45% during the current financial year

5.2. Enhanced brand recognition

• Increase top of mind recall by 65% during the current fiscal year
• Increase brand recognition by 80% during the first two quarters of the current financial year

5.3. Increased use of digital marketing

• Acquire 25,000 new online customers during the financial year
• Increase website traffic through using blogging and email tactics effectively by 505 during the first two quarters of the year
• Acquire 65,000 likes on the official Facebook page of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants during the first quarter of the financial year

5.4. Retail Growth

• Contract with five more leading supermarkets in the first quarter of the year to stock product at eye level shelving
• Contract with two leading online retail sites – eBay and Amazon – to stock our products, and increase accessibility for consumers globally by the second quarter of the financial year

6. Segmentation of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants

Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants marketing strategy uses different means of segmentation to reach an increase in market penetration.

6.1. Demographic segmentation

6.1.1. Age

Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants has consumers of age groups

• 20-45 years
• 45-60 years

6.1.2. Gender

• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants has a broad product portfolio for both males and females

6.1.3. Life-cycle stage

Consumers for Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants, according to the marketing strategy, are in the following various life cycle stages:

• Single students
• Single graduates
• Single people living at home/not living at home
• Young couples without children
• Married couples with one to four children – all at home
• Married couples with one or two children in college
• Old married couples with an empty nest

6.1.4. Occupation

The marketing strategy devises the following occupations for Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants consumers:

• Professionals
• Students
• House makers

6.2. Psychographic segmentation

6.2.1. Social class

• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants focuses on segments of middle-upper and upper social classes

6.2.2. Lifestyle

Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants consumer segments have the following lifestyle characteristics:

• They aspire towards a better and higher living standard
• They want to be successful – professionally and socially
• They are not hesitant to try new things, products and services in life
• They are confident in their behaviour and attitude
• They are mainstreamers in their fields

6.3. Geographic segmentation

6.3.1. Region

• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants has operations spread across the western developed countries such as America, the united kingdom, and the Netherlands
• It also has operations in emerging markets such as Brazil, India, and China

6.3.2. Density

• The focus of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants remains on the urban part of the population

6.4. Behavioural segmentation

6.4.1. Personality

The marketing strategy defines personality characteristics for the consumers of the brand of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants, such as:

• Determined
• Confident
• Ambitious
• Hardworking

6.4.2. Usage frequency

• The consumer segments for Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants are regular and frequent users of the product

6.4.3. Benefits sought

• Consumers seek functional benefits
• The focus, however, is more on the emotional benefits reaped from the consumption of the brand

6.4.4. Degree of loyalty

• Consumers are very loyal
• Have an emotional attachment with the brand

7. Targeting of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants Positioning of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants

The marketing strategy of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants targets consumer groups based on segmentation as follows:

7.1. Target market

• The target market for Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants is from middle to upper class
• The target market is ambitious and desires to purchase high-end consumer products
• This target market also seeks affordability
• To meet target market expectations, the Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants focuses on quality control

7.2. Mass marketing

• The marketing strategy of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants focuses on mass marketing
• This also requires unique marketing designs and product promotion programs
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants makes use of one strategy to influence all segments

7.3. Undifferentiated marketing strategy

• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants does not differentiate between market segments
• It uses a single marketing strategy to target all segments and consumer groups
• Based on this, Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants also created the marketing mix under the marketing strategy as a singular one for the whole market – regardless of the segmentation divides.

7.4. Focus on quality

• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants has created, developed, and maintained a brand that satisfies all consumers under the undifferentiated marketing strategy and mass marketing
• No compromise on quality has been made in the broad product portfolio
• To ensure the influence of a single marketing strategy, the Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants has also adopted a consumer-centric approach in its overall marketing strategy and operations as well
• This was used for targeting strategy as well as for maintaining growth

8. Company Competitive Advantage in the marketing strategy of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants

The marketing strategy of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants stands out from the clutter and competition. Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants has also achieved a sustainable competitive advantage in its marketing strategy. This is because of the following factors that Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants has utilized:

8.1. Cost-effectiveness

• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants focuses on reaching consumers effectively rather than grandeur
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants focuses on developing an integrated marketing approach
• The use of digital marketing efficiently and expertly has helped the company reach a wider audience at a lower cost
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants has in-house copywriters for marketing campaigns which also helps in controlling costs
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants also focuses efforts on ground activities – which are less expensive than commercial marketing tactics

8.2. Innovation

• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants has stayed updated with latest developments in marketing research and marketing knowledge
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants makes use of new and innovative tactics to reach its target consumers
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants also employs top of the field marketers to facilitate its marketing strategy and promotional campaigns
• Each marketing campaign launched by Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants is effective catchier and more influential than the previous one

8.3. Strong market research and consumer understanding grounded

• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants marketing strategy is strongly grounded in consumer and market research
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants makes informed marketing campaigns and goals based on consumers’ behavioural feedback
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants also incorporates consumer feedback in its marketing strategy
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants marketing strategy is based on market trends, and consumer needs and wants

8.4. Making effective use of emotional appeals

• Consumers’ emotional needs strongly influence all marketing objectives and marketing goals set by Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants
• In addition to fulfilling functional needs, Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants also tries to fulfil the emotional and psychological needs of the consumer
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants tries to build a strong emotional bond with the consumer, which also results in high consumer loyalty

9. Distribution Strategy of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants

Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants marketing strategy highlights the use of the following distribution strategy to maximize reach and accessibility for consumers.

9.1. Intensive distribution strategy

• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants makes use of intensive distribution strategy because it is mass marketing
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants’s marketing strategy is based on undifferentiated segments, and thus an intensive distribution strategy allows high penetration and reaches in the overall market
• With the use of the intensive distribution, Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants tries to maximise its coverage of the markets where it's present
• For achieving the intensive strategy, the company uses hardcore 360-degree integrated marketing strategy and campaign to reach all consumers, across all segments in the market.

9.2. Direct distribution strategy

• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants uses direct distribution country of origin as well as in locations where it has subsidiary operations
• The Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants also makes use of modern retailing channels
• Also, Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants makes use of e-commerce and makes a sale through online retailers, as well as through the company website
• Direct distributions have allowed Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants to increase market penetration and accessibility for consumers

9.3. Indirect distribution strategy

• This strategy is largely used for offshore operations where the Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants does not have a subsidiary
• In these offshore locations, Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants largely works through the export model
• This makes use of several intermediaries in between, before the product by Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants reaches the target consumers
• Intermediaries for Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants include not only the end retail outlets, but also sales agents, retail agents, and distribution agents in offshore locations

9.4. Selective distribution strategy

• For some products of its portfolio which are premium in nature, Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants makes use of selective distribution channel
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants has maintained a few outlets in the country of origin, and in selected offshore markets for these products
• These placements and locations are chosen based on the niche market that Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants has for its premium products
• These locations, placements, and marketing strategy helps make the company’s product selectively, but readily accessible for its niche target audience

10. Competition Analysis in the marketing strategy of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants

The industry in which Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants operates is very responsive to market and consumer trends. Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants, therefore, needs to be vigilant in its market strategy towards competition – to make sure that it maintains its competitive advantage.

10.1. Strategic Group Analysis

• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants competes with direct and close competition based on quality and price
• Consumers choose between different companies from the industry based on their functional offering
• Consumers have progressively evolved to strengthen loyalty and form an emotional bond with products that they consume
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants also competes, thereby, with close competition for building stronger brand image, increasing consume loyalty, and for forming strong emotional ties with the consumer

10.2. Industry rivalry

• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants experiences high industry rivalry
• The barriers to entry for the industry are low, and new entrants gain easy access in the industry
• The number of local as well as global players is increasing

11. Marketing mix of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants

The marketing mix for Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants as per the marketing strategy is the following:

11.1. Product

• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants has a broad product portfolio
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants provides mass marketed products for all segments across the market undifferentiated
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants also provides some selected, premium products to niche customer groups
• All products in the portfolio consistently maintain high quality
• All products are tailored to meet consumer specifications, demands and needs across different regional markets
• The Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants maintains a high focus on innovation in products and introduces new products frequently to keep the consumers engaged

11.2. Place

• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants wants to have a close, emotional and personal relationship with its consumers
• The company maintains high control in its distribution strategies – especially through direct distribution strategy
• The company has a presence in leading supermarkets
• The Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants also has company-operated stores in malls, and otherwise to make products accessible to consumers easily
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants also makes use of e-commerce to increase penetration and sales

11.3. Price

• The Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants prices its products so that its target consumers can afford it easily
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants uses relative pricing strategy for its products
• The price of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants’s products include not only the high quality raw materials and value additions but also the enhanced customer experience they deliver
• The company’s pricing strategy allows it to enjoy stable revenue and profit growth

11.4. Promotion

• The Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants has a high budget allocated towards marketing activities
• The Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants invests substantially in digital marketing activities to reap high and effective results
• Use of digital marketing has also allowed Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants marketing strategy to cap costs and expenses
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants also takes part in direct consumer engagement through on-ground activities where the company initiates trials
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants also invests in traditional media channels to reach maximum consumers in the market

11.5. People

• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants has a large workforce across different companies
• This workforce is continually trained to become experts in their respective fields of operations
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants hires without discrimination
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants ensures that its employees remain motivated through building an inspirational and creative organizational culture
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants focuses on also building and maintaining organizational commitment and loyalty in its employees

11.6. Process

• All activities at Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants - from raw material procurement to the final sale to the end consumer - undergo systematic processes
• The processes at Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants are well defined, and well communicated to all employees
• All employees are trained to follow the processes internally to ensure consistently high quality as well as timely production and deliveries
• The systematic processes also ensure a smooth running of operations at the Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants

11.7. Physical evidence

• The physical evidence for Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants includes the company logo, company store designs, and the product packaging
• Satisfied and excited customers in the retail spaces of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants, as well as during product consumption create a bubbling and an inviting atmosphere
• The e-commerce website for retail by Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants is also designed with a friendly customer interface to allow maximum interaction with the brand
• The store designs created by Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants for its retail space allow consumers maximum interaction with the products directly.

12. Promotional tactics for the marketing strategy of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants

12.1. Digital marketing

• The company uses social media for reaching consumers effectively
• The Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants interacts with the consumers directly, and engages with them, answers their queries and takes their feedback
• The company also shares information and build relationships with consumers through digital marketing
• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants also makes use of blogging, emails, and content creations as a means of digital marketing

12.2. Conventional marketing

• The company uses a 360-degree approach in its marketing strategy
• This means that the company makes use of traditional marketing channels as well – such as TV, magazine adverts, and out of house placements

12.3. Influencers

• For direct, on-ground engagement, the company uses influencers
• Influencers interact with consumers directly, or through their channels of communication as a means of content creation and endorsing the Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants brand

13. Monitoring and evaluation of the marketing strategy of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants

13.1. Changes in sales

• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants regularly tracks its sales to identify the effectiveness of its marketing strategy
• Increase in sales reflect the success of marketing strategy of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants
• Sometimes, Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants experiences increase ins ae after some time of the launch of the marketing promotions

13.2. Surveys and focus groups

• Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants frequently conducts focus groups and surveys to identify its brand worth
• These methods also help the company identify brand value, brand recall, and brand recognition
• Focus groups allow Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants to gather feedback on its marketing strategy and helps it understand consumers better

13.3. ROI

• Effectiveness of marketing strategy of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants can also be seen through the revenue and profit growth
• Return on investment allows Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants to effective gauge the effect and influence of the marketing strategy, and measure its success

13.4. Attainment of marketing objectives

• All marketing objectives set by Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants are SMART
• The quantitative set against each of the marketing objective can facilitate attainment evaluation for the overall marketing strategy
• Successful and timely attainment of these marketing objectives highlight the success of the marketing strategy of Michel Augustin Cookies Culinary Adventurers Competing against Food Industry Giants