Marketing Mix Of Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

  • The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
  • Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

  • The marketing mix helps a company choose and decide on a suitable marketing strategy
  • The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
  • The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus

Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus is presented below:

2.1. Product

Product is one of the most important components of the Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus Marketing mix. The distinctive characteristics of the product by Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus are:

2.1.1. Quality

  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus maintains the high quality of products
  • High product quality is maintained by adding value during different stages of the value chain
  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus procures raw materials from reliable and trusted suppliers only
  • These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
  • High quality promise and delivery also provides Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus with a distinctive competitive advantage

2.1.2. Ease of use

  • The products manufactured and sold by Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus are relatively easy to use
  • All products come with a user manual, which is easy to understand and which provides simple instructions for product use
  • The consumers can also call the 24/7 helpline to understand details about product usage
  • Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus has a broad portfolio of products
  • The broad portfolio helps Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus in reaching different target groups in the market
  • Also, the broad portfolio allows financial strength to Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus
  • The broader product portfolio also adds more value for Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus

2.1.4. Benefits of product consumption

  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus offers functional benefits to consumers of the product use
  • These functional benefits are promised and delivered – however, they are also delivered by other similar products
  • The distinguishing aspect of Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus is its delivery of emotional benefits to the consumer
  • Products manufactured and sold by Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus promise consumers an ego boost, confidence, and security
  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus also promises fulfilment of psychological needs on product consumption
  • These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

  • The products by Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus are available in different sizes
  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus has made use of different SKUs to increase market penetration
  • Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
  • Through the production of different SKUs, Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus has also increased the trial rate
  • Different SKUs have also helped Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus improve its product accessibility

2.2. Price

Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

  • By using premium pricing for some of its product ranges, Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus encourages favorable brand and product perceptions in target consumer groups
  • Premium pricing for products also encourages a favorable quality perception of Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus products amongst consumers
  • With premium prices, Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
  • Premium prices add a touch of privilege and high value in Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus products
  • Using elements of premium prices in other product ranges has also allowed Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

  • Since Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
  • With the use of psychological pricing, Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus also successfully adds more value to its products from the point of view of customers
  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus also gains higher sales with psychological pricing
  • Consumer purchase a higher amount of Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus products because of its use of psychological pricing
  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus is able to penetrate different regional markets optimally with the use of geographical pricing
  • For offshore locations, geographical pricing also allows Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus to cover shipping and customs expenses
  • Geographical pricing also allows Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

  • For some product ranges, Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus is also known to use bundle pricing strategy popularly
  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus also uses bundle pricing during sales
  • Bundle pricing increases the trial rate for consumers
  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus experiences higher return on the cost of gaining a new customer
  • With bundle pricing, Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus is also able to control costs and prices by lowering marketing and distribution expenses
  • The use of bundle pricing also adds value to the umbrella brand name of Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus.

2.3. Placement

Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

  • The company maintains stores operated by the management of Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus in all markets
  • Company-operated stores give Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus higher control over operations as well as store layout and design
  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
  • The company operated stores also give leverage to Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus licensed stores also allow consumers to enjoy the various product offerings by the company
  • Licensed stores also decrease the risk of financial and physical investment for Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus in unstable markets
  • Licensed stores have also given Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus high business growth, and a boost for rapid market expansion and penetration
  • Through licensed stores, Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus has also learned about local consumers and cultures
  • Licensed stores and shops encourage sales of products by Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus by aligning it with local cultural values
  • Licensed stores also help Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus has developed a successfully operational website for online order placement and order tracking
  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
  • The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
  • Online retailing, and using the internet to make sales has boosted the sales for Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus also places its products in supermarkets and hypermarkets across the country
  • A large number of Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus target groups shop from supermarkets and hypermarkets
  • Placement in supermarkets and hypermarkets also improve cost efficiency for Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus

2.3.5. Partner agents

  • In offshore locations, Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus also makes use of partner agents for its products’ placement
  • These partner agents are assessed and evaluated on strategic compatibility and reliance
  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus to interact with the consumers and influence them directly. Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus has corporate profiles on all social media websites and portals
  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus uses its social media presence to directly, engage with consumers
  • This direct engagement and interaction allows Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus to understand the customers, their needs and demands
  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus uses this feedback and incorporates it in its broader marketing and organizational strategy
  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus has a loyalty card program for its customers
  • The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
  • Each purchase is entered into the loyalty card by Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus and is valued for points against the products’ monetary value
  • The loyalty card can be purchased or is given complementary by Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus on high valued purchases
  • Frequent usage and purchase of products by Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus also has rewards against the loyalty card

2.4.3. Community Influencers

  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus makes use of community influencers as its on-ground promotional efforts
  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus identifies strong and confident individuals to be brand ambassadors in their communities
  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

  • The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
  • Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
  • In high-density locations, Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus also makes use of out of house hoardings
  • Hoardings increase visibility for Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus and also work towards building stronger brand recall
  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus also produces TV advertisements
  • All TV advertisements have an emotional appeal to them
  • TV advertisements by Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus have progressed to include a slice of life elements and characteristics
  • TV advertisements by Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus also highlight the functional benefits of the product

2.5. People

The marketing mix of Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus also places an essential focus on people development and people building. This is because Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus realizes the importance of employees in building strong customer relationships. Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus develops its employee and people by focusing on the following aspects:

2.5.1. Training

  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus makes sure that all employees undergo regular training sessions for skill development and enhancement
  • Trainings at Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus are not the only field related, but also focus on essential management and organizational skills
  • Training sessions and activities at Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus also identify with the employee's own needs of progression, development and growth
  • All training sessions and activities designed and carried out by Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus take into consideration business goals and objectives, as well as employee's personal goals and aspirations
  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus, therefore, tries to develop the employee as an organizational member, as well as an individual
  • All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus works on strengthening the organizational commitment in its employees
  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus builds employee loyalty so that people can reflect their optimal best at work
  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus also understands that satisfied employees will lead to happy and satisfied customers
  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus employees are the face of the organization
  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus are motivated through the exciting and creative organizational culture
  • Employees are also motivated through different reward programs and bonuses that Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus distributes
  • Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus remains one of the leading players in the industry also because of its focus on succession planning
  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus conducts succession planning for all managerial levels
  • Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus
  • Strategic succession planning has allowed Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

  • All operations at Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus are clearly defined and communicated to the employees
  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus makes sure that employees are well trained, and knowledgeable of all processes relates to operations
  • All stages of operational processes focus on maintaining a high quality level and standard of the products
  • Systematic process re in place for all operation – from procurement to the final sale of the products
  • All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
  • The use of online portals for operational processes also builds a strong backup for managerial purposes at Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus

2.6.2. People Management

  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus has also defined clear processes for people management through streamlining its human resource management department
  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
  • All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
  • Progressive people management systems and processes have allowed Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus also has defined policies and processes for managing and maintaining quality
  • All products undergo triple quality checks to ensure that customers receive the best product
  • In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
  • The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus manages store management through stringent and closely monitored policies and processes
  • These processes relate to not only the floor and space design but also to the performance of the employees at the store
  • The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
  • The company also has a systematic process for customers who interact with the products and feel them before making the purchase
  • The final sale at the store is also clearly defined – for the employees and the customers both
  • Processes and policies are important for Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus include:

2.7.1. Store atmosphere

  • The store design and management for Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus is exciting and creative
  • The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus at ease
  • The store design is also important for Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus because it controls the level and nature of experience and interaction that the customers have with the product and the brand
  • With company-operated stores, it is easier for Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus has unique packaging, which is different from other players in the industry
  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
  • The logo for the company is simple, and recognizable by the consumers easily
  • The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus
  • The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus

2.7.3. Website design

  • The website design is simple and easy to use
  • Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
  • The corporate website of Micro-entrepreneur Elena Amaru Learns Business Fundamentals and Boosts Self-confidence As A Bonus also has the brand logo, and is packaged similarly to the products offered by the company
  • The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings

3. References

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Rafiee, V. & Sarabdeen , J., 2013. Social Media Marketing: The Unavoidable Marketing Management Tool. Dubai, University of Wollongong, pp. 933-942.

Rao, K., 2011. Services Marketing. New Delhi: Pearson Education India.

Richards, K. & Jones, E., 2008. Customer relationship management: Finding value drivers. Industrial marketing management, 37(2), pp. 120-130.

Schmitt, B., 1999. Experiential marketing. Journal of Marketing Management, p. 57.

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