Marketing Mix Of Moonka Auto Recruiting Salespeople

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Moonka Auto Recruiting Salespeople

Moonka Auto Recruiting Salespeople makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Moonka Auto Recruiting Salespeople is presented below:

2.1. Product

Product is one of the most important components of the Moonka Auto Recruiting Salespeople Marketing mix. The distinctive characteristics of the product by Moonka Auto Recruiting Salespeople are:

2.1.1. Quality

• Moonka Auto Recruiting Salespeople maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Moonka Auto Recruiting Salespeople procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Moonka Auto Recruiting Salespeople with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Moonka Auto Recruiting Salespeople are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Moonka Auto Recruiting Salespeople has a broad portfolio of products
• The broad portfolio helps Moonka Auto Recruiting Salespeople in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Moonka Auto Recruiting Salespeople
• The broader product portfolio also adds more value for Moonka Auto Recruiting Salespeople

2.1.4. Benefits of product consumption

• Moonka Auto Recruiting Salespeople offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Moonka Auto Recruiting Salespeople is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Moonka Auto Recruiting Salespeople promise consumers an ego boost, confidence, and security
• Moonka Auto Recruiting Salespeople also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Moonka Auto Recruiting Salespeople are available in different sizes
• Moonka Auto Recruiting Salespeople has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Moonka Auto Recruiting Salespeople has also increased the trial rate
• Different SKUs have also helped Moonka Auto Recruiting Salespeople improve its product accessibility

2.2. Price

Moonka Auto Recruiting Salespeople marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Moonka Auto Recruiting Salespeople uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Moonka Auto Recruiting Salespeople encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Moonka Auto Recruiting Salespeople products amongst consumers
• With premium prices, Moonka Auto Recruiting Salespeople has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Moonka Auto Recruiting Salespeople products
• Using elements of premium prices in other product ranges has also allowed Moonka Auto Recruiting Salespeople to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Moonka Auto Recruiting Salespeople has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Moonka Auto Recruiting Salespeople also successfully adds more value to its products from the point of view of customers
• Moonka Auto Recruiting Salespeople also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Moonka Auto Recruiting Salespeople products because of its use of psychological pricing
• Moonka Auto Recruiting Salespeople is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Moonka Auto Recruiting Salespeople is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Moonka Auto Recruiting Salespeople to cover shipping and customs expenses
• Geographical pricing also allows Moonka Auto Recruiting Salespeople to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Moonka Auto Recruiting Salespeople is also known to use bundle pricing strategy popularly
• Moonka Auto Recruiting Salespeople also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Moonka Auto Recruiting Salespeople experiences higher return on the cost of gaining a new customer
• With bundle pricing, Moonka Auto Recruiting Salespeople is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Moonka Auto Recruiting Salespeople.

2.3. Placement

Moonka Auto Recruiting Salespeople places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Moonka Auto Recruiting Salespeople in all markets
• Company-operated stores give Moonka Auto Recruiting Salespeople higher control over operations as well as store layout and design
• Moonka Auto Recruiting Salespeople also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Moonka Auto Recruiting Salespeople in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Moonka Auto Recruiting Salespeople licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Moonka Auto Recruiting Salespeople in unstable markets
• Licensed stores have also given Moonka Auto Recruiting Salespeople high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Moonka Auto Recruiting Salespeople has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Moonka Auto Recruiting Salespeople by aligning it with local cultural values
• Licensed stores also help Moonka Auto Recruiting Salespeople in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Moonka Auto Recruiting Salespeople has developed a successfully operational website for online order placement and order tracking
• Moonka Auto Recruiting Salespeople also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Moonka Auto Recruiting Salespeople and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Moonka Auto Recruiting Salespeople also places its products in supermarkets and hypermarkets across the country
• A large number of Moonka Auto Recruiting Salespeople target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Moonka Auto Recruiting Salespeople

2.3.5. Partner agents

• In offshore locations, Moonka Auto Recruiting Salespeople also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Moonka Auto Recruiting Salespeople contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Moonka Auto Recruiting Salespeople also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Moonka Auto Recruiting Salespeople to interact with the consumers and influence them directly. Moonka Auto Recruiting Salespeople uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Moonka Auto Recruiting Salespeople has corporate profiles on all social media websites and portals
• Moonka Auto Recruiting Salespeople uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Moonka Auto Recruiting Salespeople to understand the customers, their needs and demands
• Moonka Auto Recruiting Salespeople uses this feedback and incorporates it in its broader marketing and organizational strategy
• Moonka Auto Recruiting Salespeople also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Moonka Auto Recruiting Salespeople has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Moonka Auto Recruiting Salespeople and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Moonka Auto Recruiting Salespeople on high valued purchases
• Frequent usage and purchase of products by Moonka Auto Recruiting Salespeople also has rewards against the loyalty card

2.4.3. Community Influencers

• Moonka Auto Recruiting Salespeople makes use of community influencers as its on-ground promotional efforts
• Moonka Auto Recruiting Salespeople identifies strong and confident individuals to be brand ambassadors in their communities
• Moonka Auto Recruiting Salespeople provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Moonka Auto Recruiting Salespeople also makes use of out of house hoardings
• Hoardings increase visibility for Moonka Auto Recruiting Salespeople and also work towards building stronger brand recall
• Moonka Auto Recruiting Salespeople also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Moonka Auto Recruiting Salespeople have progressed to include a slice of life elements and characteristics
• TV advertisements by Moonka Auto Recruiting Salespeople also highlight the functional benefits of the product

2.5. People

The marketing mix of Moonka Auto Recruiting Salespeople also places an essential focus on people development and people building. This is because Moonka Auto Recruiting Salespeople realizes the importance of employees in building strong customer relationships. Moonka Auto Recruiting Salespeople develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Moonka Auto Recruiting Salespeople makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Moonka Auto Recruiting Salespeople are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Moonka Auto Recruiting Salespeople also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Moonka Auto Recruiting Salespeople take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Moonka Auto Recruiting Salespeople, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Moonka Auto Recruiting Salespeople works on strengthening the organizational commitment in its employees
• Moonka Auto Recruiting Salespeople builds employee loyalty so that people can reflect their optimal best at work
• Moonka Auto Recruiting Salespeople also understands that satisfied employees will lead to happy and satisfied customers
• Moonka Auto Recruiting Salespeople regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Moonka Auto Recruiting Salespeople also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Moonka Auto Recruiting Salespeople employees are the face of the organization
• Moonka Auto Recruiting Salespeople are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Moonka Auto Recruiting Salespeople distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Moonka Auto Recruiting Salespeople remains one of the leading players in the industry also because of its focus on succession planning
• Moonka Auto Recruiting Salespeople conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Moonka Auto Recruiting Salespeople
• Strategic succession planning has allowed Moonka Auto Recruiting Salespeople to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Moonka Auto Recruiting Salespeople has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Moonka Auto Recruiting Salespeople are clearly defined and communicated to the employees
• Moonka Auto Recruiting Salespeople makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Moonka Auto Recruiting Salespeople

2.6.2. People Management

• Moonka Auto Recruiting Salespeople has also defined clear processes for people management through streamlining its human resource management department
• Moonka Auto Recruiting Salespeople has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Moonka Auto Recruiting Salespeople to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Moonka Auto Recruiting Salespeople also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Moonka Auto Recruiting Salespeople manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Moonka Auto Recruiting Salespeople for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Moonka Auto Recruiting Salespeople as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Moonka Auto Recruiting Salespeople include:

2.7.1. Store atmosphere

• The store design and management for Moonka Auto Recruiting Salespeople is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Moonka Auto Recruiting Salespeople at ease
• The store design is also important for Moonka Auto Recruiting Salespeople because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Moonka Auto Recruiting Salespeople to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Moonka Auto Recruiting Salespeople has unique packaging, which is different from other players in the industry
• Moonka Auto Recruiting Salespeople also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Moonka Auto Recruiting Salespeople
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Moonka Auto Recruiting Salespeople

2.7.3. Website design

• The website design is simple and easy to use
• Moonka Auto Recruiting Salespeople has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Moonka Auto Recruiting Salespeople also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings