Marketing Mix Of Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

The marketing mix helps a company choose and decide on a suitable marketing strategy
The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business

Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business is presented below:

2.1. Product

Product is one of the most important components of the Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business Marketing mix. The distinctive characteristics of the product by Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business are:

2.1.1. Quality

Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business maintains the high quality of products
High product quality is maintained by adding value during different stages of the value chain
Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business procures raw materials from reliable and trusted suppliers only
These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
High quality promise and delivery also provides Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business with a distinctive competitive advantage

2.1.2. Ease of use

The products manufactured and sold by Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business are relatively easy to use
All products come with a user manual, which is easy to understand and which provides simple instructions for product use
The consumers can also call the 24/7 helpline to understand details about product usage
Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business has a broad portfolio of products
The broad portfolio helps Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business in reaching different target groups in the market
Also, the broad portfolio allows financial strength to Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business
The broader product portfolio also adds more value for Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business

2.1.4. Benefits of product consumption

Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business offers functional benefits to consumers of the product use
These functional benefits are promised and delivered – however, they are also delivered by other similar products
The distinguishing aspect of Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business is its delivery of emotional benefits to the consumer
Products manufactured and sold by Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business promise consumers an ego boost, confidence, and security
Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business also promises fulfilment of psychological needs on product consumption
These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

The products by Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business are available in different sizes
Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business has made use of different SKUs to increase market penetration
Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
Through the production of different SKUs, Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business has also increased the trial rate
Different SKUs have also helped Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business improve its product accessibility

2.2. Price

Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

By using premium pricing for some of its product ranges, Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business encourages favorable brand and product perceptions in target consumer groups
Premium pricing for products also encourages a favorable quality perception of Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business products amongst consumers
With premium prices, Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
Premium prices add a touch of privilege and high value in Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business products
Using elements of premium prices in other product ranges has also allowed Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

Since Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
With the use of psychological pricing, Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business also successfully adds more value to its products from the point of view of customers
Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business also gains higher sales with psychological pricing
Consumer purchase a higher amount of Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business products because of its use of psychological pricing
Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business is able to penetrate different regional markets optimally with the use of geographical pricing
For offshore locations, geographical pricing also allows Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business to cover shipping and customs expenses
Geographical pricing also allows Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

For some product ranges, Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business is also known to use bundle pricing strategy popularly
Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business also uses bundle pricing during sales
Bundle pricing increases the trial rate for consumers
Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business experiences higher return on the cost of gaining a new customer
With bundle pricing, Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business is also able to control costs and prices by lowering marketing and distribution expenses
The use of bundle pricing also adds value to the umbrella brand name of Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business.

2.3. Placement

Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

The company maintains stores operated by the management of Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business in all markets
Company-operated stores give Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business higher control over operations as well as store layout and design
Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
The company operated stores also give leverage to Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business licensed stores also allow consumers to enjoy the various product offerings by the company
Licensed stores also decrease the risk of financial and physical investment for Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business in unstable markets
Licensed stores have also given Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business high business growth, and a boost for rapid market expansion and penetration
Through licensed stores, Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business has also learned about local consumers and cultures
Licensed stores and shops encourage sales of products by Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business by aligning it with local cultural values
Licensed stores also help Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business has developed a successfully operational website for online order placement and order tracking
Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
Online retailing, and using the internet to make sales has boosted the sales for Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business also places its products in supermarkets and hypermarkets across the country
A large number of Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business target groups shop from supermarkets and hypermarkets
Placement in supermarkets and hypermarkets also improve cost efficiency for Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business

2.3.5. Partner agents

In offshore locations, Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business also makes use of partner agents for its products’ placement
These partner agents are assessed and evaluated on strategic compatibility and reliance
Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business to interact with the consumers and influence them directly. Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business has corporate profiles on all social media websites and portals
Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business uses its social media presence to directly, engage with consumers
This direct engagement and interaction allows Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business to understand the customers, their needs and demands
Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business uses this feedback and incorporates it in its broader marketing and organizational strategy
Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business has a loyalty card program for its customers
The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
Each purchase is entered into the loyalty card by Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business and is valued for points against the products’ monetary value
The loyalty card can be purchased or is given complementary by Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business on high valued purchases
Frequent usage and purchase of products by Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business also has rewards against the loyalty card

2.4.3. Community Influencers

Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business makes use of community influencers as its on-ground promotional efforts
Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business identifies strong and confident individuals to be brand ambassadors in their communities
Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
In high-density locations, Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business also makes use of out of house hoardings
Hoardings increase visibility for Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business and also work towards building stronger brand recall
Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business also produces TV advertisements
All TV advertisements have an emotional appeal to them
TV advertisements by Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business have progressed to include a slice of life elements and characteristics
TV advertisements by Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business also highlight the functional benefits of the product

2.5. People

The marketing mix of Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business also places an essential focus on people development and people building. This is because Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business realizes the importance of employees in building strong customer relationships. Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business develops its employee and people by focusing on the following aspects:

2.5.1. Training

Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business makes sure that all employees undergo regular training sessions for skill development and enhancement
Trainings at Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business are not the only field related, but also focus on essential management and organizational skills
Training sessions and activities at Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business also identify with the employee's own needs of progression, development and growth
All training sessions and activities designed and carried out by Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business take into consideration business goals and objectives, as well as employee's personal goals and aspirations
Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business, therefore, tries to develop the employee as an organizational member, as well as an individual
All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business works on strengthening the organizational commitment in its employees
Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business builds employee loyalty so that people can reflect their optimal best at work
Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business also understands that satisfied employees will lead to happy and satisfied customers
Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business employees are the face of the organization
Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business are motivated through the exciting and creative organizational culture
Employees are also motivated through different reward programs and bonuses that Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business distributes
Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business remains one of the leading players in the industry also because of its focus on succession planning
Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business conducts succession planning for all managerial levels
Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business
Strategic succession planning has allowed Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

All operations at Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business are clearly defined and communicated to the employees
Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business makes sure that employees are well trained, and knowledgeable of all processes relates to operations
All stages of operational processes focus on maintaining a high quality level and standard of the products
Systematic process re in place for all operation – from procurement to the final sale of the products
All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
The use of online portals for operational processes also builds a strong backup for managerial purposes at Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business

2.6.2. People Management

Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business has also defined clear processes for people management through streamlining its human resource management department
Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
Progressive people management systems and processes have allowed Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business also has defined policies and processes for managing and maintaining quality
All products undergo triple quality checks to ensure that customers receive the best product
In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business manages store management through stringent and closely monitored policies and processes
These processes relate to not only the floor and space design but also to the performance of the employees at the store
The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
The company also has a systematic process for customers who interact with the products and feel them before making the purchase
The final sale at the store is also clearly defined – for the employees and the customers both
Processes and policies are important for Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business include:

2.7.1. Store atmosphere

The store design and management for Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business is exciting and creative
The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business at ease
The store design is also important for Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business because it controls the level and nature of experience and interaction that the customers have with the product and the brand
With company-operated stores, it is easier for Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business has unique packaging, which is different from other players in the industry
Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
The logo for the company is simple, and recognizable by the consumers easily
The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business
The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business

2.7.3. Website design

The website design is simple and easy to use
Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
The corporate website of Mountjoy Sparkling Creating a Buzz in the Cannabis-Infused Beverage Business also has the brand logo, and is packaged similarly to the products offered by the company
The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings

3. References

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