Marketing Mix Of Mozilla Scaling Through a Community of Volunteers

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Mozilla Scaling Through a Community of Volunteers

Mozilla Scaling Through a Community of Volunteers makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Mozilla Scaling Through a Community of Volunteers is presented below:

2.1. Product

Product is one of the most important components of the Mozilla Scaling Through a Community of Volunteers Marketing mix. The distinctive characteristics of the product by Mozilla Scaling Through a Community of Volunteers are:

2.1.1. Quality

• Mozilla Scaling Through a Community of Volunteers maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Mozilla Scaling Through a Community of Volunteers procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Mozilla Scaling Through a Community of Volunteers with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Mozilla Scaling Through a Community of Volunteers are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Mozilla Scaling Through a Community of Volunteers has a broad portfolio of products
• The broad portfolio helps Mozilla Scaling Through a Community of Volunteers in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Mozilla Scaling Through a Community of Volunteers
• The broader product portfolio also adds more value for Mozilla Scaling Through a Community of Volunteers

2.1.4. Benefits of product consumption

• Mozilla Scaling Through a Community of Volunteers offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Mozilla Scaling Through a Community of Volunteers is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Mozilla Scaling Through a Community of Volunteers promise consumers an ego boost, confidence, and security
• Mozilla Scaling Through a Community of Volunteers also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Mozilla Scaling Through a Community of Volunteers are available in different sizes
• Mozilla Scaling Through a Community of Volunteers has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Mozilla Scaling Through a Community of Volunteers has also increased the trial rate
• Different SKUs have also helped Mozilla Scaling Through a Community of Volunteers improve its product accessibility

2.2. Price

Mozilla Scaling Through a Community of Volunteers marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Mozilla Scaling Through a Community of Volunteers uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Mozilla Scaling Through a Community of Volunteers encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Mozilla Scaling Through a Community of Volunteers products amongst consumers
• With premium prices, Mozilla Scaling Through a Community of Volunteers has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Mozilla Scaling Through a Community of Volunteers products
• Using elements of premium prices in other product ranges has also allowed Mozilla Scaling Through a Community of Volunteers to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Mozilla Scaling Through a Community of Volunteers has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Mozilla Scaling Through a Community of Volunteers also successfully adds more value to its products from the point of view of customers
• Mozilla Scaling Through a Community of Volunteers also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Mozilla Scaling Through a Community of Volunteers products because of its use of psychological pricing
• Mozilla Scaling Through a Community of Volunteers is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Mozilla Scaling Through a Community of Volunteers is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Mozilla Scaling Through a Community of Volunteers to cover shipping and customs expenses
• Geographical pricing also allows Mozilla Scaling Through a Community of Volunteers to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Mozilla Scaling Through a Community of Volunteers is also known to use bundle pricing strategy popularly
• Mozilla Scaling Through a Community of Volunteers also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Mozilla Scaling Through a Community of Volunteers experiences higher return on the cost of gaining a new customer
• With bundle pricing, Mozilla Scaling Through a Community of Volunteers is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Mozilla Scaling Through a Community of Volunteers.

2.3. Placement

Mozilla Scaling Through a Community of Volunteers places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Mozilla Scaling Through a Community of Volunteers in all markets
• Company-operated stores give Mozilla Scaling Through a Community of Volunteers higher control over operations as well as store layout and design
• Mozilla Scaling Through a Community of Volunteers also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Mozilla Scaling Through a Community of Volunteers in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Mozilla Scaling Through a Community of Volunteers licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Mozilla Scaling Through a Community of Volunteers in unstable markets
• Licensed stores have also given Mozilla Scaling Through a Community of Volunteers high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Mozilla Scaling Through a Community of Volunteers has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Mozilla Scaling Through a Community of Volunteers by aligning it with local cultural values
• Licensed stores also help Mozilla Scaling Through a Community of Volunteers in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Mozilla Scaling Through a Community of Volunteers has developed a successfully operational website for online order placement and order tracking
• Mozilla Scaling Through a Community of Volunteers also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Mozilla Scaling Through a Community of Volunteers and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Mozilla Scaling Through a Community of Volunteers also places its products in supermarkets and hypermarkets across the country
• A large number of Mozilla Scaling Through a Community of Volunteers target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Mozilla Scaling Through a Community of Volunteers

2.3.5. Partner agents

• In offshore locations, Mozilla Scaling Through a Community of Volunteers also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Mozilla Scaling Through a Community of Volunteers contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Mozilla Scaling Through a Community of Volunteers also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Mozilla Scaling Through a Community of Volunteers to interact with the consumers and influence them directly. Mozilla Scaling Through a Community of Volunteers uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Mozilla Scaling Through a Community of Volunteers has corporate profiles on all social media websites and portals
• Mozilla Scaling Through a Community of Volunteers uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Mozilla Scaling Through a Community of Volunteers to understand the customers, their needs and demands
• Mozilla Scaling Through a Community of Volunteers uses this feedback and incorporates it in its broader marketing and organizational strategy
• Mozilla Scaling Through a Community of Volunteers also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Mozilla Scaling Through a Community of Volunteers has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Mozilla Scaling Through a Community of Volunteers and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Mozilla Scaling Through a Community of Volunteers on high valued purchases
• Frequent usage and purchase of products by Mozilla Scaling Through a Community of Volunteers also has rewards against the loyalty card

2.4.3. Community Influencers

• Mozilla Scaling Through a Community of Volunteers makes use of community influencers as its on-ground promotional efforts
• Mozilla Scaling Through a Community of Volunteers identifies strong and confident individuals to be brand ambassadors in their communities
• Mozilla Scaling Through a Community of Volunteers provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Mozilla Scaling Through a Community of Volunteers also makes use of out of house hoardings
• Hoardings increase visibility for Mozilla Scaling Through a Community of Volunteers and also work towards building stronger brand recall
• Mozilla Scaling Through a Community of Volunteers also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Mozilla Scaling Through a Community of Volunteers have progressed to include a slice of life elements and characteristics
• TV advertisements by Mozilla Scaling Through a Community of Volunteers also highlight the functional benefits of the product

2.5. People

The marketing mix of Mozilla Scaling Through a Community of Volunteers also places an essential focus on people development and people building. This is because Mozilla Scaling Through a Community of Volunteers realizes the importance of employees in building strong customer relationships. Mozilla Scaling Through a Community of Volunteers develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Mozilla Scaling Through a Community of Volunteers makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Mozilla Scaling Through a Community of Volunteers are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Mozilla Scaling Through a Community of Volunteers also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Mozilla Scaling Through a Community of Volunteers take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Mozilla Scaling Through a Community of Volunteers, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Mozilla Scaling Through a Community of Volunteers works on strengthening the organizational commitment in its employees
• Mozilla Scaling Through a Community of Volunteers builds employee loyalty so that people can reflect their optimal best at work
• Mozilla Scaling Through a Community of Volunteers also understands that satisfied employees will lead to happy and satisfied customers
• Mozilla Scaling Through a Community of Volunteers regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Mozilla Scaling Through a Community of Volunteers also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Mozilla Scaling Through a Community of Volunteers employees are the face of the organization
• Mozilla Scaling Through a Community of Volunteers are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Mozilla Scaling Through a Community of Volunteers distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Mozilla Scaling Through a Community of Volunteers remains one of the leading players in the industry also because of its focus on succession planning
• Mozilla Scaling Through a Community of Volunteers conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Mozilla Scaling Through a Community of Volunteers
• Strategic succession planning has allowed Mozilla Scaling Through a Community of Volunteers to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Mozilla Scaling Through a Community of Volunteers has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Mozilla Scaling Through a Community of Volunteers are clearly defined and communicated to the employees
• Mozilla Scaling Through a Community of Volunteers makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Mozilla Scaling Through a Community of Volunteers

2.6.2. People Management

• Mozilla Scaling Through a Community of Volunteers has also defined clear processes for people management through streamlining its human resource management department
• Mozilla Scaling Through a Community of Volunteers has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Mozilla Scaling Through a Community of Volunteers to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Mozilla Scaling Through a Community of Volunteers also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Mozilla Scaling Through a Community of Volunteers manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Mozilla Scaling Through a Community of Volunteers for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Mozilla Scaling Through a Community of Volunteers as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Mozilla Scaling Through a Community of Volunteers include:

2.7.1. Store atmosphere

• The store design and management for Mozilla Scaling Through a Community of Volunteers is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Mozilla Scaling Through a Community of Volunteers at ease
• The store design is also important for Mozilla Scaling Through a Community of Volunteers because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Mozilla Scaling Through a Community of Volunteers to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Mozilla Scaling Through a Community of Volunteers has unique packaging, which is different from other players in the industry
• Mozilla Scaling Through a Community of Volunteers also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Mozilla Scaling Through a Community of Volunteers
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Mozilla Scaling Through a Community of Volunteers

2.7.3. Website design

• The website design is simple and easy to use
• Mozilla Scaling Through a Community of Volunteers has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Mozilla Scaling Through a Community of Volunteers also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings