Marketing Mix Of NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING

NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING is presented below:

2.1. Product

Product is one of the most important components of the NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING Marketing mix. The distinctive characteristics of the product by NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING are:

2.1.1. Quality

• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING has a broad portfolio of products
• The broad portfolio helps NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING
• The broader product portfolio also adds more value for NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING

2.1.4. Benefits of product consumption

• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING is its delivery of emotional benefits to the consumer
• Products manufactured and sold by NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING promise consumers an ego boost, confidence, and security
• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING are available in different sizes
• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING has also increased the trial rate
• Different SKUs have also helped NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING improve its product accessibility

2.2. Price

NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING products amongst consumers
• With premium prices, NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING products
• Using elements of premium prices in other product ranges has also allowed NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING also successfully adds more value to its products from the point of view of customers
• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING also gains higher sales with psychological pricing
• Consumer purchase a higher amount of NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING products because of its use of psychological pricing
• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING to cover shipping and customs expenses
• Geographical pricing also allows NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING is also known to use bundle pricing strategy popularly
• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING experiences higher return on the cost of gaining a new customer
• With bundle pricing, NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING.

2.3. Placement

NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING in all markets
• Company-operated stores give NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING higher control over operations as well as store layout and design
• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING in unstable markets
• Licensed stores have also given NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING by aligning it with local cultural values
• Licensed stores also help NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING has developed a successfully operational website for online order placement and order tracking
• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING also places its products in supermarkets and hypermarkets across the country
• A large number of NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING

2.3.5. Partner agents

• In offshore locations, NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING also places high importance on the promotional tactics and strategies used. The promotional strategies allow the NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING to interact with the consumers and influence them directly. NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING has corporate profiles on all social media websites and portals
• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING to understand the customers, their needs and demands
• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING uses this feedback and incorporates it in its broader marketing and organizational strategy
• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING on high valued purchases
• Frequent usage and purchase of products by NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING also has rewards against the loyalty card

2.4.3. Community Influencers

• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING makes use of community influencers as its on-ground promotional efforts
• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING identifies strong and confident individuals to be brand ambassadors in their communities
• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING also makes use of out of house hoardings
• Hoardings increase visibility for NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING and also work towards building stronger brand recall
• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING have progressed to include a slice of life elements and characteristics
• TV advertisements by NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING also highlight the functional benefits of the product

2.5. People

The marketing mix of NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING also places an essential focus on people development and people building. This is because NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING realizes the importance of employees in building strong customer relationships. NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING develops its employee and people by focusing on the following aspects:

2.5.1. Training

• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING works on strengthening the organizational commitment in its employees
• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING builds employee loyalty so that people can reflect their optimal best at work
• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING also understands that satisfied employees will lead to happy and satisfied customers
• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING employees are the face of the organization
• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING remains one of the leading players in the industry also because of its focus on succession planning
• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING
• Strategic succession planning has allowed NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING are clearly defined and communicated to the employees
• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING

2.6.2. People Management

• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING has also defined clear processes for people management through streamlining its human resource management department
• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING include:

2.7.1. Store atmosphere

• The store design and management for NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING at ease
• The store design is also important for NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING has unique packaging, which is different from other players in the industry
• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING

2.7.3. Website design

• The website design is simple and easy to use
• NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of NIANTIC INC POKEMON GO AND THE RISE OF AUGMENTED REALITY GAMING also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings