Marketing Mix Of Nashua River Capital Management

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Nashua River Capital Management

Nashua River Capital Management makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Nashua River Capital Management is presented below:

2.1. Product

Product is one of the most important components of the Nashua River Capital Management Marketing mix. The distinctive characteristics of the product by Nashua River Capital Management are:

2.1.1. Quality

• Nashua River Capital Management maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Nashua River Capital Management procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Nashua River Capital Management with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Nashua River Capital Management are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Nashua River Capital Management has a broad portfolio of products
• The broad portfolio helps Nashua River Capital Management in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Nashua River Capital Management
• The broader product portfolio also adds more value for Nashua River Capital Management

2.1.4. Benefits of product consumption

• Nashua River Capital Management offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Nashua River Capital Management is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Nashua River Capital Management promise consumers an ego boost, confidence, and security
• Nashua River Capital Management also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Nashua River Capital Management are available in different sizes
• Nashua River Capital Management has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Nashua River Capital Management has also increased the trial rate
• Different SKUs have also helped Nashua River Capital Management improve its product accessibility

2.2. Price

Nashua River Capital Management marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Nashua River Capital Management uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Nashua River Capital Management encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Nashua River Capital Management products amongst consumers
• With premium prices, Nashua River Capital Management has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Nashua River Capital Management products
• Using elements of premium prices in other product ranges has also allowed Nashua River Capital Management to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Nashua River Capital Management has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Nashua River Capital Management also successfully adds more value to its products from the point of view of customers
• Nashua River Capital Management also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Nashua River Capital Management products because of its use of psychological pricing
• Nashua River Capital Management is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Nashua River Capital Management is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Nashua River Capital Management to cover shipping and customs expenses
• Geographical pricing also allows Nashua River Capital Management to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Nashua River Capital Management is also known to use bundle pricing strategy popularly
• Nashua River Capital Management also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Nashua River Capital Management experiences higher return on the cost of gaining a new customer
• With bundle pricing, Nashua River Capital Management is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Nashua River Capital Management.

2.3. Placement

Nashua River Capital Management places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Nashua River Capital Management in all markets
• Company-operated stores give Nashua River Capital Management higher control over operations as well as store layout and design
• Nashua River Capital Management also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Nashua River Capital Management in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Nashua River Capital Management licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Nashua River Capital Management in unstable markets
• Licensed stores have also given Nashua River Capital Management high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Nashua River Capital Management has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Nashua River Capital Management by aligning it with local cultural values
• Licensed stores also help Nashua River Capital Management in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Nashua River Capital Management has developed a successfully operational website for online order placement and order tracking
• Nashua River Capital Management also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Nashua River Capital Management and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Nashua River Capital Management also places its products in supermarkets and hypermarkets across the country
• A large number of Nashua River Capital Management target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Nashua River Capital Management

2.3.5. Partner agents

• In offshore locations, Nashua River Capital Management also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Nashua River Capital Management contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Nashua River Capital Management also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Nashua River Capital Management to interact with the consumers and influence them directly. Nashua River Capital Management uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Nashua River Capital Management has corporate profiles on all social media websites and portals
• Nashua River Capital Management uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Nashua River Capital Management to understand the customers, their needs and demands
• Nashua River Capital Management uses this feedback and incorporates it in its broader marketing and organizational strategy
• Nashua River Capital Management also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Nashua River Capital Management has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Nashua River Capital Management and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Nashua River Capital Management on high valued purchases
• Frequent usage and purchase of products by Nashua River Capital Management also has rewards against the loyalty card

2.4.3. Community Influencers

• Nashua River Capital Management makes use of community influencers as its on-ground promotional efforts
• Nashua River Capital Management identifies strong and confident individuals to be brand ambassadors in their communities
• Nashua River Capital Management provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Nashua River Capital Management also makes use of out of house hoardings
• Hoardings increase visibility for Nashua River Capital Management and also work towards building stronger brand recall
• Nashua River Capital Management also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Nashua River Capital Management have progressed to include a slice of life elements and characteristics
• TV advertisements by Nashua River Capital Management also highlight the functional benefits of the product

2.5. People

The marketing mix of Nashua River Capital Management also places an essential focus on people development and people building. This is because Nashua River Capital Management realizes the importance of employees in building strong customer relationships. Nashua River Capital Management develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Nashua River Capital Management makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Nashua River Capital Management are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Nashua River Capital Management also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Nashua River Capital Management take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Nashua River Capital Management, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Nashua River Capital Management works on strengthening the organizational commitment in its employees
• Nashua River Capital Management builds employee loyalty so that people can reflect their optimal best at work
• Nashua River Capital Management also understands that satisfied employees will lead to happy and satisfied customers
• Nashua River Capital Management regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Nashua River Capital Management also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Nashua River Capital Management employees are the face of the organization
• Nashua River Capital Management are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Nashua River Capital Management distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Nashua River Capital Management remains one of the leading players in the industry also because of its focus on succession planning
• Nashua River Capital Management conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Nashua River Capital Management
• Strategic succession planning has allowed Nashua River Capital Management to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Nashua River Capital Management has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Nashua River Capital Management are clearly defined and communicated to the employees
• Nashua River Capital Management makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Nashua River Capital Management

2.6.2. People Management

• Nashua River Capital Management has also defined clear processes for people management through streamlining its human resource management department
• Nashua River Capital Management has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Nashua River Capital Management to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Nashua River Capital Management also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Nashua River Capital Management manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Nashua River Capital Management for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Nashua River Capital Management as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Nashua River Capital Management include:

2.7.1. Store atmosphere

• The store design and management for Nashua River Capital Management is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Nashua River Capital Management at ease
• The store design is also important for Nashua River Capital Management because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Nashua River Capital Management to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Nashua River Capital Management has unique packaging, which is different from other players in the industry
• Nashua River Capital Management also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Nashua River Capital Management
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Nashua River Capital Management

2.7.3. Website design

• The website design is simple and easy to use
• Nashua River Capital Management has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Nashua River Capital Management also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings