Marketing strategy of One-semester Principles and Student Performance in Intermediate Theory Courses

Posted by Zander Henry on Aug-22-2018

1. The vision of One-semester Principles and Student Performance in Intermediate Theory Courses

The vision of One-semester Principles and Student Performance in Intermediate Theory Courses is to be the leading quality service and product provider for customers. Being the best and the leading player means that One-semester Principles and Student Performance in Intermediate Theory Courses marketing strategy and operations focus on:

• Providing high quality of products and services
• Providing value to customers
• Concentrate on building customer experience

2. The mission of One-semester Principles and Student Performance in Intermediate Theory Courses

One-semester Principles and Student Performance in Intermediate Theory Courses marketing strategy is grounded in its mission. The mission for One-semester Principles and Student Performance in Intermediate Theory Courses is to be the favorite brand of the customers. This mission is essential for the marketing strategy of One-semester Principles and Student Performance in Intermediate Theory Courses as it focuses on all operations and marketing activities in the direction of:

• Consumer centrism
• Using research to understand and influence consumers

3. Brand Equity of One-semester Principles and Student Performance in Intermediate Theory Courses

Understanding and knowing the brand equity is vital for directing and giving meaning to the marketing strategy of One-semester Principles and Student Performance in Intermediate Theory Courses. The knowledge of brand equity will help in shaping One-semester Principles and Student Performance in Intermediate Theory Courses marketing strategy effectively – thereby facilitating the growth of business for One-semester Principles and Student Performance in Intermediate Theory Courses.

3.1. Brand awareness

• One-semester Principles and Student Performance in Intermediate Theory Courses has high brand awareness because of international operations
• The company focuses on higher budget allocation in the country of origin
• Each market for One-semester Principles and Student Performance in Intermediate Theory Courses has modified marketing and strategic directives and plans

3.2. Brand association

• One-semester Principles and Student Performance in Intermediate Theory Courses is directly associated with the brand name and product category
• One-semester Principles and Student Performance in Intermediate Theory Courses has a broad product portfolio
• One-semester Principles and Student Performance in Intermediate Theory Courses is associated with promising and delivering quality and innovative products
• One-semester Principles and Student Performance in Intermediate Theory Courses is also associated with excellent customer service

3.3. Brand loyalty

• One-semester Principles and Student Performance in Intermediate Theory Courses has been successful at gaining high consumer loyalty because of unique and influential marketing strategy
• One-semester Principles and Student Performance in Intermediate Theory Courses has a global customer base
• One-semester Principles and Student Performance in Intermediate Theory Courses keeps adding value addition to the products and product portfolio to keep consumers engaged

3.4. Brand asset

• One-semester Principles and Student Performance in Intermediate Theory Courses has a substantial brand value
• One-semester Principles and Student Performance in Intermediate Theory Courses also enjoys the high financial worth
• One-semester Principles and Student Performance in Intermediate Theory Courses focuses on building a reliable and robust employee base

3.5. Brand element

• One-semester Principles and Student Performance in Intermediate Theory Courses uses the brand element as a means of competitive advantage
• Uses adaptability in product, services, and marketing to meet different cultural demands

4. Situational Analysis of One-semester Principles and Student Performance in Intermediate Theory Courses

The situational analysis will help in developing the marketing strategy of One-semester Principles and Student Performance in Intermediate Theory Courses by conducting a thorough market analysis. This market analysis will aid in understanding the compatibility between external opportunities and other factors, and internal strengths – to be used to maximize the marketing influence of One-semester Principles and Student Performance in Intermediate Theory Courses.

4.1. SWOT

4.1.1. Strengths

One-semester Principles and Student Performance in Intermediate Theory Courses marketing strategy can benefit from the following internal advantages:

• Strong brand image
• Global distribution network
• Investment in market research
• Innovation

4.1.2. Weakness

One-semester Principles and Student Performance in Intermediate Theory Courses faces challenges in marketing strategy because of the following weakness:

• Slow organizational processes
• High product prices

4.1.3. Opportunity

One-semester Principles and Student Performance in Intermediate Theory Courses has the following possibilities of business growth:

• Green lifestyles
• Regional expansion
• Diversification

4.1.4. Threats

One-semester Principles and Student Performance in Intermediate Theory Courses faces business threats because of the following factors:

• Increased competition
• Increased imitation

4.2. PESTEL

4.2.1. Political

• One-semester Principles and Student Performance in Intermediate Theory Courses operates I markets with political stability
• One-semester Principles and Student Performance in Intermediate Theory Courses has funding support from the government for small businesses

4.2.2. Economic

• One-semester Principles and Student Performance in Intermediate Theory Courses enjoys high sales because of higher GDP
• Lower interest rates make business expansion and loaning easier for One-semester Principles and Student Performance in Intermediate Theory Courses
• Low inflation strengthens the financial position of One-semester Principles and Student Performance in Intermediate Theory Courses

4.2.3. Social

• Higher education and awareness increases sales of One-semester Principles and Student Performance in Intermediate Theory Courses predict
• One-semester Principles and Student Performance in Intermediate Theory Courses focuses on understanding consumers and fulfilling their demands through its offerings

4.2.4. Environmental

• One-semester Principles and Student Performance in Intermediate Theory Courses has an active CSR program
• One-semester Principles and Student Performance in Intermediate Theory Courses ensures environmental safety in all its operations

4.2.5. Legal

• One-semester Principles and Student Performance in Intermediate Theory Courses is aware of local and global laws of business and human resource management
• One-semester Principles and Student Performance in Intermediate Theory Courses abides by all statutes – especially labour law, discrimination law, and employee safety laws

4.3. Porter’s Five Forces

4.3.1. Threat of substitutes

• High risk of replacements
• Substitutes offer similar products at low prices

4.3.2. The threat of new entrants

• New entrants need high financial investment
• New entrants need updated technology for keeping par with industry progress

4.3.3. Bargaining power of buyers

• Sales made to end consumer directly
• Stocking of products at retailers, as well as own-controlled retail outlets

4.3.4. Bargaining power of suppliers

• Multiple suppliers of raw materials
• Suppliers are chosen after careful inspection, and through contracts

4.3.5. Industry rivalry

• High industry rivalry
• Players offer similar products
• Players compete through marketing to influence consumers

5. Marketing Objectives for One-semester Principles and Student Performance in Intermediate Theory Courses: The Marketing Strategy of One-semester Principles and Student Performance in Intermediate Theory Courses

One-semester Principles and Student Performance in Intermediate Theory Courses marketing strategy has the following objectives for the current financial year:

5.1. Increased market penetration

• Increase top of mind recall for One-semester Principles and Student Performance in Intermediate Theory Courses brand and products by 30%
• Increase sales for One-semester Principles and Student Performance in Intermediate Theory Courses by 40% by the third quarter of the financial year
• Achieve a trial rate for new products of 10% during the first quarter of the launch
• Increase consumption rate of existing products by 45% during the current financial year

5.2. Enhanced brand recognition

• Increase top of mind recall by 65% during the current fiscal year
• Increase brand recognition by 80% during the first two quarters of the current financial year

5.3. Increased use of digital marketing

• Acquire 25,000 new online customers during the financial year
• Increase website traffic through using blogging and email tactics effectively by 505 during the first two quarters of the year
• Acquire 65,000 likes on the official Facebook page of One-semester Principles and Student Performance in Intermediate Theory Courses during the first quarter of the financial year

5.4. Retail Growth

• Contract with five more leading supermarkets in the first quarter of the year to stock product at eye level shelving
• Contract with two leading online retail sites – eBay and Amazon – to stock our products, and increase accessibility for consumers globally by the second quarter of the financial year

6. Segmentation of One-semester Principles and Student Performance in Intermediate Theory Courses

One-semester Principles and Student Performance in Intermediate Theory Courses marketing strategy uses different means of segmentation to reach an increase in market penetration.

6.1. Demographic segmentation

6.1.1. Age

One-semester Principles and Student Performance in Intermediate Theory Courses has consumers of age groups

• 20-45 years
• 45-60 years

6.1.2. Gender

• One-semester Principles and Student Performance in Intermediate Theory Courses has a broad product portfolio for both males and females

6.1.3. Life-cycle stage

Consumers for One-semester Principles and Student Performance in Intermediate Theory Courses, according to the marketing strategy, are in the following various life cycle stages:

• Single students
• Single graduates
• Single people living at home/not living at home
• Young couples without children
• Married couples with one to four children – all at home
• Married couples with one or two children in college
• Old married couples with an empty nest

6.1.4. Occupation

The marketing strategy devises the following occupations for One-semester Principles and Student Performance in Intermediate Theory Courses consumers:

• Professionals
• Students
• House makers

6.2. Psychographic segmentation

6.2.1. Social class

• One-semester Principles and Student Performance in Intermediate Theory Courses focuses on segments of middle-upper and upper social classes

6.2.2. Lifestyle

One-semester Principles and Student Performance in Intermediate Theory Courses consumer segments have the following lifestyle characteristics:

• They aspire towards a better and higher living standard
• They want to be successful – professionally and socially
• They are not hesitant to try new things, products and services in life
• They are confident in their behaviour and attitude
• They are mainstreamers in their fields

6.3. Geographic segmentation

6.3.1. Region

• One-semester Principles and Student Performance in Intermediate Theory Courses has operations spread across the western developed countries such as America, the united kingdom, and the Netherlands
• It also has operations in emerging markets such as Brazil, India, and China

6.3.2. Density

• The focus of One-semester Principles and Student Performance in Intermediate Theory Courses remains on the urban part of the population

6.4. Behavioural segmentation

6.4.1. Personality

The marketing strategy defines personality characteristics for the consumers of the brand of One-semester Principles and Student Performance in Intermediate Theory Courses, such as:

• Determined
• Confident
• Ambitious
• Hardworking

6.4.2. Usage frequency

• The consumer segments for One-semester Principles and Student Performance in Intermediate Theory Courses are regular and frequent users of the product

6.4.3. Benefits sought

• Consumers seek functional benefits
• The focus, however, is more on the emotional benefits reaped from the consumption of the brand

6.4.4. Degree of loyalty

• Consumers are very loyal
• Have an emotional attachment with the brand

7. Targeting of One-semester Principles and Student Performance in Intermediate Theory Courses Positioning of One-semester Principles and Student Performance in Intermediate Theory Courses

The marketing strategy of One-semester Principles and Student Performance in Intermediate Theory Courses targets consumer groups based on segmentation as follows:

7.1. Target market

• The target market for One-semester Principles and Student Performance in Intermediate Theory Courses is from middle to upper class
• The target market is ambitious and desires to purchase high-end consumer products
• This target market also seeks affordability
• To meet target market expectations, the One-semester Principles and Student Performance in Intermediate Theory Courses focuses on quality control

7.2. Mass marketing

• The marketing strategy of One-semester Principles and Student Performance in Intermediate Theory Courses focuses on mass marketing
• This also requires unique marketing designs and product promotion programs
• One-semester Principles and Student Performance in Intermediate Theory Courses makes use of one strategy to influence all segments

7.3. Undifferentiated marketing strategy

• One-semester Principles and Student Performance in Intermediate Theory Courses does not differentiate between market segments
• It uses a single marketing strategy to target all segments and consumer groups
• Based on this, One-semester Principles and Student Performance in Intermediate Theory Courses also created the marketing mix under the marketing strategy as a singular one for the whole market – regardless of the segmentation divides.

7.4. Focus on quality

• One-semester Principles and Student Performance in Intermediate Theory Courses has created, developed, and maintained a brand that satisfies all consumers under the undifferentiated marketing strategy and mass marketing
• No compromise on quality has been made in the broad product portfolio
• To ensure the influence of a single marketing strategy, the One-semester Principles and Student Performance in Intermediate Theory Courses has also adopted a consumer-centric approach in its overall marketing strategy and operations as well
• This was used for targeting strategy as well as for maintaining growth

8. Company Competitive Advantage in the marketing strategy of One-semester Principles and Student Performance in Intermediate Theory Courses

The marketing strategy of One-semester Principles and Student Performance in Intermediate Theory Courses stands out from the clutter and competition. One-semester Principles and Student Performance in Intermediate Theory Courses has also achieved a sustainable competitive advantage in its marketing strategy. This is because of the following factors that One-semester Principles and Student Performance in Intermediate Theory Courses has utilized:

8.1. Cost-effectiveness

• One-semester Principles and Student Performance in Intermediate Theory Courses focuses on reaching consumers effectively rather than grandeur
• One-semester Principles and Student Performance in Intermediate Theory Courses focuses on developing an integrated marketing approach
• The use of digital marketing efficiently and expertly has helped the company reach a wider audience at a lower cost
• One-semester Principles and Student Performance in Intermediate Theory Courses has in-house copywriters for marketing campaigns which also helps in controlling costs
• One-semester Principles and Student Performance in Intermediate Theory Courses also focuses efforts on ground activities – which are less expensive than commercial marketing tactics

8.2. Innovation

• One-semester Principles and Student Performance in Intermediate Theory Courses has stayed updated with latest developments in marketing research and marketing knowledge
• One-semester Principles and Student Performance in Intermediate Theory Courses makes use of new and innovative tactics to reach its target consumers
• One-semester Principles and Student Performance in Intermediate Theory Courses also employs top of the field marketers to facilitate its marketing strategy and promotional campaigns
• Each marketing campaign launched by One-semester Principles and Student Performance in Intermediate Theory Courses is effective catchier and more influential than the previous one

8.3. Strong market research and consumer understanding grounded

• One-semester Principles and Student Performance in Intermediate Theory Courses marketing strategy is strongly grounded in consumer and market research
• One-semester Principles and Student Performance in Intermediate Theory Courses makes informed marketing campaigns and goals based on consumers’ behavioural feedback
• One-semester Principles and Student Performance in Intermediate Theory Courses also incorporates consumer feedback in its marketing strategy
• One-semester Principles and Student Performance in Intermediate Theory Courses marketing strategy is based on market trends, and consumer needs and wants

8.4. Making effective use of emotional appeals

• Consumers’ emotional needs strongly influence all marketing objectives and marketing goals set by One-semester Principles and Student Performance in Intermediate Theory Courses
• In addition to fulfilling functional needs, One-semester Principles and Student Performance in Intermediate Theory Courses also tries to fulfil the emotional and psychological needs of the consumer
• One-semester Principles and Student Performance in Intermediate Theory Courses tries to build a strong emotional bond with the consumer, which also results in high consumer loyalty

9. Distribution Strategy of One-semester Principles and Student Performance in Intermediate Theory Courses

One-semester Principles and Student Performance in Intermediate Theory Courses marketing strategy highlights the use of the following distribution strategy to maximize reach and accessibility for consumers.

9.1. Intensive distribution strategy

• One-semester Principles and Student Performance in Intermediate Theory Courses makes use of intensive distribution strategy because it is mass marketing
• One-semester Principles and Student Performance in Intermediate Theory Courses’s marketing strategy is based on undifferentiated segments, and thus an intensive distribution strategy allows high penetration and reaches in the overall market
• With the use of the intensive distribution, One-semester Principles and Student Performance in Intermediate Theory Courses tries to maximise its coverage of the markets where it's present
• For achieving the intensive strategy, the company uses hardcore 360-degree integrated marketing strategy and campaign to reach all consumers, across all segments in the market.

9.2. Direct distribution strategy

• One-semester Principles and Student Performance in Intermediate Theory Courses uses direct distribution country of origin as well as in locations where it has subsidiary operations
• The One-semester Principles and Student Performance in Intermediate Theory Courses also makes use of modern retailing channels
• Also, One-semester Principles and Student Performance in Intermediate Theory Courses makes use of e-commerce and makes a sale through online retailers, as well as through the company website
• Direct distributions have allowed One-semester Principles and Student Performance in Intermediate Theory Courses to increase market penetration and accessibility for consumers

9.3. Indirect distribution strategy

• This strategy is largely used for offshore operations where the One-semester Principles and Student Performance in Intermediate Theory Courses does not have a subsidiary
• In these offshore locations, One-semester Principles and Student Performance in Intermediate Theory Courses largely works through the export model
• This makes use of several intermediaries in between, before the product by One-semester Principles and Student Performance in Intermediate Theory Courses reaches the target consumers
• Intermediaries for One-semester Principles and Student Performance in Intermediate Theory Courses include not only the end retail outlets, but also sales agents, retail agents, and distribution agents in offshore locations

9.4. Selective distribution strategy

• For some products of its portfolio which are premium in nature, One-semester Principles and Student Performance in Intermediate Theory Courses makes use of selective distribution channel
• One-semester Principles and Student Performance in Intermediate Theory Courses has maintained a few outlets in the country of origin, and in selected offshore markets for these products
• These placements and locations are chosen based on the niche market that One-semester Principles and Student Performance in Intermediate Theory Courses has for its premium products
• These locations, placements, and marketing strategy helps make the company’s product selectively, but readily accessible for its niche target audience

10. Competition Analysis in the marketing strategy of One-semester Principles and Student Performance in Intermediate Theory Courses

The industry in which One-semester Principles and Student Performance in Intermediate Theory Courses operates is very responsive to market and consumer trends. One-semester Principles and Student Performance in Intermediate Theory Courses, therefore, needs to be vigilant in its market strategy towards competition – to make sure that it maintains its competitive advantage.

10.1. Strategic Group Analysis

• One-semester Principles and Student Performance in Intermediate Theory Courses competes with direct and close competition based on quality and price
• Consumers choose between different companies from the industry based on their functional offering
• Consumers have progressively evolved to strengthen loyalty and form an emotional bond with products that they consume
• One-semester Principles and Student Performance in Intermediate Theory Courses also competes, thereby, with close competition for building stronger brand image, increasing consume loyalty, and for forming strong emotional ties with the consumer

10.2. Industry rivalry

• One-semester Principles and Student Performance in Intermediate Theory Courses experiences high industry rivalry
• The barriers to entry for the industry are low, and new entrants gain easy access in the industry
• The number of local as well as global players is increasing

11. Marketing mix of One-semester Principles and Student Performance in Intermediate Theory Courses

The marketing mix for One-semester Principles and Student Performance in Intermediate Theory Courses as per the marketing strategy is the following:

11.1. Product

• One-semester Principles and Student Performance in Intermediate Theory Courses has a broad product portfolio
• One-semester Principles and Student Performance in Intermediate Theory Courses provides mass marketed products for all segments across the market undifferentiated
• One-semester Principles and Student Performance in Intermediate Theory Courses also provides some selected, premium products to niche customer groups
• All products in the portfolio consistently maintain high quality
• All products are tailored to meet consumer specifications, demands and needs across different regional markets
• The One-semester Principles and Student Performance in Intermediate Theory Courses maintains a high focus on innovation in products and introduces new products frequently to keep the consumers engaged

11.2. Place

• One-semester Principles and Student Performance in Intermediate Theory Courses wants to have a close, emotional and personal relationship with its consumers
• The company maintains high control in its distribution strategies – especially through direct distribution strategy
• The company has a presence in leading supermarkets
• The One-semester Principles and Student Performance in Intermediate Theory Courses also has company-operated stores in malls, and otherwise to make products accessible to consumers easily
• One-semester Principles and Student Performance in Intermediate Theory Courses also makes use of e-commerce to increase penetration and sales

11.3. Price

• The One-semester Principles and Student Performance in Intermediate Theory Courses prices its products so that its target consumers can afford it easily
• One-semester Principles and Student Performance in Intermediate Theory Courses uses relative pricing strategy for its products
• The price of One-semester Principles and Student Performance in Intermediate Theory Courses’s products include not only the high quality raw materials and value additions but also the enhanced customer experience they deliver
• The company’s pricing strategy allows it to enjoy stable revenue and profit growth

11.4. Promotion

• The One-semester Principles and Student Performance in Intermediate Theory Courses has a high budget allocated towards marketing activities
• The One-semester Principles and Student Performance in Intermediate Theory Courses invests substantially in digital marketing activities to reap high and effective results
• Use of digital marketing has also allowed One-semester Principles and Student Performance in Intermediate Theory Courses marketing strategy to cap costs and expenses
• One-semester Principles and Student Performance in Intermediate Theory Courses also takes part in direct consumer engagement through on-ground activities where the company initiates trials
• One-semester Principles and Student Performance in Intermediate Theory Courses also invests in traditional media channels to reach maximum consumers in the market

11.5. People

• One-semester Principles and Student Performance in Intermediate Theory Courses has a large workforce across different companies
• This workforce is continually trained to become experts in their respective fields of operations
• One-semester Principles and Student Performance in Intermediate Theory Courses hires without discrimination
• One-semester Principles and Student Performance in Intermediate Theory Courses ensures that its employees remain motivated through building an inspirational and creative organizational culture
• One-semester Principles and Student Performance in Intermediate Theory Courses focuses on also building and maintaining organizational commitment and loyalty in its employees

11.6. Process

• All activities at One-semester Principles and Student Performance in Intermediate Theory Courses - from raw material procurement to the final sale to the end consumer - undergo systematic processes
• The processes at One-semester Principles and Student Performance in Intermediate Theory Courses are well defined, and well communicated to all employees
• All employees are trained to follow the processes internally to ensure consistently high quality as well as timely production and deliveries
• The systematic processes also ensure a smooth running of operations at the One-semester Principles and Student Performance in Intermediate Theory Courses

11.7. Physical evidence

• The physical evidence for One-semester Principles and Student Performance in Intermediate Theory Courses includes the company logo, company store designs, and the product packaging
• Satisfied and excited customers in the retail spaces of One-semester Principles and Student Performance in Intermediate Theory Courses, as well as during product consumption create a bubbling and an inviting atmosphere
• The e-commerce website for retail by One-semester Principles and Student Performance in Intermediate Theory Courses is also designed with a friendly customer interface to allow maximum interaction with the brand
• The store designs created by One-semester Principles and Student Performance in Intermediate Theory Courses for its retail space allow consumers maximum interaction with the products directly.

12. Promotional tactics for the marketing strategy of One-semester Principles and Student Performance in Intermediate Theory Courses

12.1. Digital marketing

• The company uses social media for reaching consumers effectively
• The One-semester Principles and Student Performance in Intermediate Theory Courses interacts with the consumers directly, and engages with them, answers their queries and takes their feedback
• The company also shares information and build relationships with consumers through digital marketing
• One-semester Principles and Student Performance in Intermediate Theory Courses also makes use of blogging, emails, and content creations as a means of digital marketing

12.2. Conventional marketing

• The company uses a 360-degree approach in its marketing strategy
• This means that the company makes use of traditional marketing channels as well – such as TV, magazine adverts, and out of house placements

12.3. Influencers

• For direct, on-ground engagement, the company uses influencers
• Influencers interact with consumers directly, or through their channels of communication as a means of content creation and endorsing the One-semester Principles and Student Performance in Intermediate Theory Courses brand

13. Monitoring and evaluation of the marketing strategy of One-semester Principles and Student Performance in Intermediate Theory Courses

13.1. Changes in sales

• One-semester Principles and Student Performance in Intermediate Theory Courses regularly tracks its sales to identify the effectiveness of its marketing strategy
• Increase in sales reflect the success of marketing strategy of One-semester Principles and Student Performance in Intermediate Theory Courses
• Sometimes, One-semester Principles and Student Performance in Intermediate Theory Courses experiences increase ins ae after some time of the launch of the marketing promotions

13.2. Surveys and focus groups

• One-semester Principles and Student Performance in Intermediate Theory Courses frequently conducts focus groups and surveys to identify its brand worth
• These methods also help the company identify brand value, brand recall, and brand recognition
• Focus groups allow One-semester Principles and Student Performance in Intermediate Theory Courses to gather feedback on its marketing strategy and helps it understand consumers better

13.3. ROI

• Effectiveness of marketing strategy of One-semester Principles and Student Performance in Intermediate Theory Courses can also be seen through the revenue and profit growth
• Return on investment allows One-semester Principles and Student Performance in Intermediate Theory Courses to effective gauge the effect and influence of the marketing strategy, and measure its success

13.4. Attainment of marketing objectives

• All marketing objectives set by One-semester Principles and Student Performance in Intermediate Theory Courses are SMART
• The quantitative set against each of the marketing objective can facilitate attainment evaluation for the overall marketing strategy
• Successful and timely attainment of these marketing objectives highlight the success of the marketing strategy of One-semester Principles and Student Performance in Intermediate Theory Courses