Marketing Mix Of Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly

Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly is presented below:

2.1. Product

Product is one of the most important components of the Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly Marketing mix. The distinctive characteristics of the product by Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly are:

2.1.1. Quality

• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly has a broad portfolio of products
• The broad portfolio helps Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly
• The broader product portfolio also adds more value for Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly

2.1.4. Benefits of product consumption

• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly promise consumers an ego boost, confidence, and security
• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly are available in different sizes
• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly has also increased the trial rate
• Different SKUs have also helped Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly improve its product accessibility

2.2. Price

Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly products amongst consumers
• With premium prices, Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly products
• Using elements of premium prices in other product ranges has also allowed Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly also successfully adds more value to its products from the point of view of customers
• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly products because of its use of psychological pricing
• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly to cover shipping and customs expenses
• Geographical pricing also allows Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly is also known to use bundle pricing strategy popularly
• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly experiences higher return on the cost of gaining a new customer
• With bundle pricing, Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly.

2.3. Placement

Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly in all markets
• Company-operated stores give Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly higher control over operations as well as store layout and design
• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly in unstable markets
• Licensed stores have also given Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly by aligning it with local cultural values
• Licensed stores also help Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly has developed a successfully operational website for online order placement and order tracking
• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly also places its products in supermarkets and hypermarkets across the country
• A large number of Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly

2.3.5. Partner agents

• In offshore locations, Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly to interact with the consumers and influence them directly. Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly has corporate profiles on all social media websites and portals
• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly to understand the customers, their needs and demands
• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly uses this feedback and incorporates it in its broader marketing and organizational strategy
• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly on high valued purchases
• Frequent usage and purchase of products by Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly also has rewards against the loyalty card

2.4.3. Community Influencers

• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly makes use of community influencers as its on-ground promotional efforts
• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly identifies strong and confident individuals to be brand ambassadors in their communities
• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly also makes use of out of house hoardings
• Hoardings increase visibility for Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly and also work towards building stronger brand recall
• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly have progressed to include a slice of life elements and characteristics
• TV advertisements by Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly also highlight the functional benefits of the product

2.5. People

The marketing mix of Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly also places an essential focus on people development and people building. This is because Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly realizes the importance of employees in building strong customer relationships. Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly works on strengthening the organizational commitment in its employees
• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly builds employee loyalty so that people can reflect their optimal best at work
• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly also understands that satisfied employees will lead to happy and satisfied customers
• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly employees are the face of the organization
• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly remains one of the leading players in the industry also because of its focus on succession planning
• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly
• Strategic succession planning has allowed Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly are clearly defined and communicated to the employees
• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly

2.6.2. People Management

• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly has also defined clear processes for people management through streamlining its human resource management department
• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly include:

2.7.1. Store atmosphere

• The store design and management for Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly at ease
• The store design is also important for Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly has unique packaging, which is different from other players in the industry
• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly

2.7.3. Website design

• The website design is simple and easy to use
• Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Outsourcing Support Functions Identifying and Managing the Good the Bad and the Ugly also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings