Marketing Mix Of Paillasse International SA Global Market Selection

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Paillasse International SA Global Market Selection

Paillasse International SA Global Market Selection makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Paillasse International SA Global Market Selection is presented below:

2.1. Product

Product is one of the most important components of the Paillasse International SA Global Market Selection Marketing mix. The distinctive characteristics of the product by Paillasse International SA Global Market Selection are:

2.1.1. Quality

• Paillasse International SA Global Market Selection maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Paillasse International SA Global Market Selection procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Paillasse International SA Global Market Selection with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Paillasse International SA Global Market Selection are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Paillasse International SA Global Market Selection has a broad portfolio of products
• The broad portfolio helps Paillasse International SA Global Market Selection in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Paillasse International SA Global Market Selection
• The broader product portfolio also adds more value for Paillasse International SA Global Market Selection

2.1.4. Benefits of product consumption

• Paillasse International SA Global Market Selection offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Paillasse International SA Global Market Selection is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Paillasse International SA Global Market Selection promise consumers an ego boost, confidence, and security
• Paillasse International SA Global Market Selection also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Paillasse International SA Global Market Selection are available in different sizes
• Paillasse International SA Global Market Selection has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Paillasse International SA Global Market Selection has also increased the trial rate
• Different SKUs have also helped Paillasse International SA Global Market Selection improve its product accessibility

2.2. Price

Paillasse International SA Global Market Selection marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Paillasse International SA Global Market Selection uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Paillasse International SA Global Market Selection encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Paillasse International SA Global Market Selection products amongst consumers
• With premium prices, Paillasse International SA Global Market Selection has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Paillasse International SA Global Market Selection products
• Using elements of premium prices in other product ranges has also allowed Paillasse International SA Global Market Selection to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Paillasse International SA Global Market Selection has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Paillasse International SA Global Market Selection also successfully adds more value to its products from the point of view of customers
• Paillasse International SA Global Market Selection also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Paillasse International SA Global Market Selection products because of its use of psychological pricing
• Paillasse International SA Global Market Selection is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Paillasse International SA Global Market Selection is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Paillasse International SA Global Market Selection to cover shipping and customs expenses
• Geographical pricing also allows Paillasse International SA Global Market Selection to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Paillasse International SA Global Market Selection is also known to use bundle pricing strategy popularly
• Paillasse International SA Global Market Selection also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Paillasse International SA Global Market Selection experiences higher return on the cost of gaining a new customer
• With bundle pricing, Paillasse International SA Global Market Selection is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Paillasse International SA Global Market Selection.

2.3. Placement

Paillasse International SA Global Market Selection places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Paillasse International SA Global Market Selection in all markets
• Company-operated stores give Paillasse International SA Global Market Selection higher control over operations as well as store layout and design
• Paillasse International SA Global Market Selection also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Paillasse International SA Global Market Selection in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Paillasse International SA Global Market Selection licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Paillasse International SA Global Market Selection in unstable markets
• Licensed stores have also given Paillasse International SA Global Market Selection high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Paillasse International SA Global Market Selection has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Paillasse International SA Global Market Selection by aligning it with local cultural values
• Licensed stores also help Paillasse International SA Global Market Selection in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Paillasse International SA Global Market Selection has developed a successfully operational website for online order placement and order tracking
• Paillasse International SA Global Market Selection also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Paillasse International SA Global Market Selection and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Paillasse International SA Global Market Selection also places its products in supermarkets and hypermarkets across the country
• A large number of Paillasse International SA Global Market Selection target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Paillasse International SA Global Market Selection

2.3.5. Partner agents

• In offshore locations, Paillasse International SA Global Market Selection also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Paillasse International SA Global Market Selection contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Paillasse International SA Global Market Selection also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Paillasse International SA Global Market Selection to interact with the consumers and influence them directly. Paillasse International SA Global Market Selection uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Paillasse International SA Global Market Selection has corporate profiles on all social media websites and portals
• Paillasse International SA Global Market Selection uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Paillasse International SA Global Market Selection to understand the customers, their needs and demands
• Paillasse International SA Global Market Selection uses this feedback and incorporates it in its broader marketing and organizational strategy
• Paillasse International SA Global Market Selection also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Paillasse International SA Global Market Selection has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Paillasse International SA Global Market Selection and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Paillasse International SA Global Market Selection on high valued purchases
• Frequent usage and purchase of products by Paillasse International SA Global Market Selection also has rewards against the loyalty card

2.4.3. Community Influencers

• Paillasse International SA Global Market Selection makes use of community influencers as its on-ground promotional efforts
• Paillasse International SA Global Market Selection identifies strong and confident individuals to be brand ambassadors in their communities
• Paillasse International SA Global Market Selection provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Paillasse International SA Global Market Selection also makes use of out of house hoardings
• Hoardings increase visibility for Paillasse International SA Global Market Selection and also work towards building stronger brand recall
• Paillasse International SA Global Market Selection also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Paillasse International SA Global Market Selection have progressed to include a slice of life elements and characteristics
• TV advertisements by Paillasse International SA Global Market Selection also highlight the functional benefits of the product

2.5. People

The marketing mix of Paillasse International SA Global Market Selection also places an essential focus on people development and people building. This is because Paillasse International SA Global Market Selection realizes the importance of employees in building strong customer relationships. Paillasse International SA Global Market Selection develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Paillasse International SA Global Market Selection makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Paillasse International SA Global Market Selection are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Paillasse International SA Global Market Selection also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Paillasse International SA Global Market Selection take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Paillasse International SA Global Market Selection, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Paillasse International SA Global Market Selection works on strengthening the organizational commitment in its employees
• Paillasse International SA Global Market Selection builds employee loyalty so that people can reflect their optimal best at work
• Paillasse International SA Global Market Selection also understands that satisfied employees will lead to happy and satisfied customers
• Paillasse International SA Global Market Selection regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Paillasse International SA Global Market Selection also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Paillasse International SA Global Market Selection employees are the face of the organization
• Paillasse International SA Global Market Selection are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Paillasse International SA Global Market Selection distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Paillasse International SA Global Market Selection remains one of the leading players in the industry also because of its focus on succession planning
• Paillasse International SA Global Market Selection conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Paillasse International SA Global Market Selection
• Strategic succession planning has allowed Paillasse International SA Global Market Selection to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Paillasse International SA Global Market Selection has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Paillasse International SA Global Market Selection are clearly defined and communicated to the employees
• Paillasse International SA Global Market Selection makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Paillasse International SA Global Market Selection

2.6.2. People Management

• Paillasse International SA Global Market Selection has also defined clear processes for people management through streamlining its human resource management department
• Paillasse International SA Global Market Selection has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Paillasse International SA Global Market Selection to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Paillasse International SA Global Market Selection also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Paillasse International SA Global Market Selection manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Paillasse International SA Global Market Selection for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Paillasse International SA Global Market Selection as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Paillasse International SA Global Market Selection include:

2.7.1. Store atmosphere

• The store design and management for Paillasse International SA Global Market Selection is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Paillasse International SA Global Market Selection at ease
• The store design is also important for Paillasse International SA Global Market Selection because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Paillasse International SA Global Market Selection to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Paillasse International SA Global Market Selection has unique packaging, which is different from other players in the industry
• Paillasse International SA Global Market Selection also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Paillasse International SA Global Market Selection
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Paillasse International SA Global Market Selection

2.7.3. Website design

• The website design is simple and easy to use
• Paillasse International SA Global Market Selection has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Paillasse International SA Global Market Selection also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings