Marketing Mix Of Paul Chesler Director Quality Assurance

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Paul Chesler Director Quality Assurance

Paul Chesler Director Quality Assurance makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Paul Chesler Director Quality Assurance is presented below:

2.1. Product

Product is one of the most important components of the Paul Chesler Director Quality Assurance Marketing mix. The distinctive characteristics of the product by Paul Chesler Director Quality Assurance are:

2.1.1. Quality

• Paul Chesler Director Quality Assurance maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Paul Chesler Director Quality Assurance procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Paul Chesler Director Quality Assurance with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Paul Chesler Director Quality Assurance are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Paul Chesler Director Quality Assurance has a broad portfolio of products
• The broad portfolio helps Paul Chesler Director Quality Assurance in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Paul Chesler Director Quality Assurance
• The broader product portfolio also adds more value for Paul Chesler Director Quality Assurance

2.1.4. Benefits of product consumption

• Paul Chesler Director Quality Assurance offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Paul Chesler Director Quality Assurance is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Paul Chesler Director Quality Assurance promise consumers an ego boost, confidence, and security
• Paul Chesler Director Quality Assurance also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Paul Chesler Director Quality Assurance are available in different sizes
• Paul Chesler Director Quality Assurance has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Paul Chesler Director Quality Assurance has also increased the trial rate
• Different SKUs have also helped Paul Chesler Director Quality Assurance improve its product accessibility

2.2. Price

Paul Chesler Director Quality Assurance marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Paul Chesler Director Quality Assurance uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Paul Chesler Director Quality Assurance encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Paul Chesler Director Quality Assurance products amongst consumers
• With premium prices, Paul Chesler Director Quality Assurance has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Paul Chesler Director Quality Assurance products
• Using elements of premium prices in other product ranges has also allowed Paul Chesler Director Quality Assurance to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Paul Chesler Director Quality Assurance has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Paul Chesler Director Quality Assurance also successfully adds more value to its products from the point of view of customers
• Paul Chesler Director Quality Assurance also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Paul Chesler Director Quality Assurance products because of its use of psychological pricing
• Paul Chesler Director Quality Assurance is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Paul Chesler Director Quality Assurance is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Paul Chesler Director Quality Assurance to cover shipping and customs expenses
• Geographical pricing also allows Paul Chesler Director Quality Assurance to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Paul Chesler Director Quality Assurance is also known to use bundle pricing strategy popularly
• Paul Chesler Director Quality Assurance also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Paul Chesler Director Quality Assurance experiences higher return on the cost of gaining a new customer
• With bundle pricing, Paul Chesler Director Quality Assurance is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Paul Chesler Director Quality Assurance.

2.3. Placement

Paul Chesler Director Quality Assurance places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Paul Chesler Director Quality Assurance in all markets
• Company-operated stores give Paul Chesler Director Quality Assurance higher control over operations as well as store layout and design
• Paul Chesler Director Quality Assurance also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Paul Chesler Director Quality Assurance in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Paul Chesler Director Quality Assurance licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Paul Chesler Director Quality Assurance in unstable markets
• Licensed stores have also given Paul Chesler Director Quality Assurance high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Paul Chesler Director Quality Assurance has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Paul Chesler Director Quality Assurance by aligning it with local cultural values
• Licensed stores also help Paul Chesler Director Quality Assurance in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Paul Chesler Director Quality Assurance has developed a successfully operational website for online order placement and order tracking
• Paul Chesler Director Quality Assurance also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Paul Chesler Director Quality Assurance and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Paul Chesler Director Quality Assurance also places its products in supermarkets and hypermarkets across the country
• A large number of Paul Chesler Director Quality Assurance target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Paul Chesler Director Quality Assurance

2.3.5. Partner agents

• In offshore locations, Paul Chesler Director Quality Assurance also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Paul Chesler Director Quality Assurance contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Paul Chesler Director Quality Assurance also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Paul Chesler Director Quality Assurance to interact with the consumers and influence them directly. Paul Chesler Director Quality Assurance uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Paul Chesler Director Quality Assurance has corporate profiles on all social media websites and portals
• Paul Chesler Director Quality Assurance uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Paul Chesler Director Quality Assurance to understand the customers, their needs and demands
• Paul Chesler Director Quality Assurance uses this feedback and incorporates it in its broader marketing and organizational strategy
• Paul Chesler Director Quality Assurance also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Paul Chesler Director Quality Assurance has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Paul Chesler Director Quality Assurance and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Paul Chesler Director Quality Assurance on high valued purchases
• Frequent usage and purchase of products by Paul Chesler Director Quality Assurance also has rewards against the loyalty card

2.4.3. Community Influencers

• Paul Chesler Director Quality Assurance makes use of community influencers as its on-ground promotional efforts
• Paul Chesler Director Quality Assurance identifies strong and confident individuals to be brand ambassadors in their communities
• Paul Chesler Director Quality Assurance provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Paul Chesler Director Quality Assurance also makes use of out of house hoardings
• Hoardings increase visibility for Paul Chesler Director Quality Assurance and also work towards building stronger brand recall
• Paul Chesler Director Quality Assurance also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Paul Chesler Director Quality Assurance have progressed to include a slice of life elements and characteristics
• TV advertisements by Paul Chesler Director Quality Assurance also highlight the functional benefits of the product

2.5. People

The marketing mix of Paul Chesler Director Quality Assurance also places an essential focus on people development and people building. This is because Paul Chesler Director Quality Assurance realizes the importance of employees in building strong customer relationships. Paul Chesler Director Quality Assurance develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Paul Chesler Director Quality Assurance makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Paul Chesler Director Quality Assurance are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Paul Chesler Director Quality Assurance also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Paul Chesler Director Quality Assurance take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Paul Chesler Director Quality Assurance, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Paul Chesler Director Quality Assurance works on strengthening the organizational commitment in its employees
• Paul Chesler Director Quality Assurance builds employee loyalty so that people can reflect their optimal best at work
• Paul Chesler Director Quality Assurance also understands that satisfied employees will lead to happy and satisfied customers
• Paul Chesler Director Quality Assurance regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Paul Chesler Director Quality Assurance also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Paul Chesler Director Quality Assurance employees are the face of the organization
• Paul Chesler Director Quality Assurance are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Paul Chesler Director Quality Assurance distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Paul Chesler Director Quality Assurance remains one of the leading players in the industry also because of its focus on succession planning
• Paul Chesler Director Quality Assurance conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Paul Chesler Director Quality Assurance
• Strategic succession planning has allowed Paul Chesler Director Quality Assurance to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Paul Chesler Director Quality Assurance has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Paul Chesler Director Quality Assurance are clearly defined and communicated to the employees
• Paul Chesler Director Quality Assurance makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Paul Chesler Director Quality Assurance

2.6.2. People Management

• Paul Chesler Director Quality Assurance has also defined clear processes for people management through streamlining its human resource management department
• Paul Chesler Director Quality Assurance has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Paul Chesler Director Quality Assurance to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Paul Chesler Director Quality Assurance also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Paul Chesler Director Quality Assurance manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Paul Chesler Director Quality Assurance for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Paul Chesler Director Quality Assurance as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Paul Chesler Director Quality Assurance include:

2.7.1. Store atmosphere

• The store design and management for Paul Chesler Director Quality Assurance is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Paul Chesler Director Quality Assurance at ease
• The store design is also important for Paul Chesler Director Quality Assurance because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Paul Chesler Director Quality Assurance to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Paul Chesler Director Quality Assurance has unique packaging, which is different from other players in the industry
• Paul Chesler Director Quality Assurance also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Paul Chesler Director Quality Assurance
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Paul Chesler Director Quality Assurance

2.7.3. Website design

• The website design is simple and easy to use
• Paul Chesler Director Quality Assurance has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Paul Chesler Director Quality Assurance also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings