Marketing strategy of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms

Posted by Zander Henry on Aug-22-2018

1. The vision of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms

The vision of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms is to be the leading quality service and product provider for customers. Being the best and the leading player means that Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms marketing strategy and operations focus on:

• Providing high quality of products and services
• Providing value to customers
• Concentrate on building customer experience

2. The mission of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms

Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms marketing strategy is grounded in its mission. The mission for Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms is to be the favorite brand of the customers. This mission is essential for the marketing strategy of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms as it focuses on all operations and marketing activities in the direction of:

• Consumer centrism
• Using research to understand and influence consumers

3. Brand Equity of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms

Understanding and knowing the brand equity is vital for directing and giving meaning to the marketing strategy of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms. The knowledge of brand equity will help in shaping Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms marketing strategy effectively – thereby facilitating the growth of business for Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms.

3.1. Brand awareness

• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms has high brand awareness because of international operations
• The company focuses on higher budget allocation in the country of origin
• Each market for Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms has modified marketing and strategic directives and plans

3.2. Brand association

• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms is directly associated with the brand name and product category
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms has a broad product portfolio
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms is associated with promising and delivering quality and innovative products
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms is also associated with excellent customer service

3.3. Brand loyalty

• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms has been successful at gaining high consumer loyalty because of unique and influential marketing strategy
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms has a global customer base
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms keeps adding value addition to the products and product portfolio to keep consumers engaged

3.4. Brand asset

• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms has a substantial brand value
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms also enjoys the high financial worth
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms focuses on building a reliable and robust employee base

3.5. Brand element

• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms uses the brand element as a means of competitive advantage
• Uses adaptability in product, services, and marketing to meet different cultural demands

4. Situational Analysis of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms

The situational analysis will help in developing the marketing strategy of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms by conducting a thorough market analysis. This market analysis will aid in understanding the compatibility between external opportunities and other factors, and internal strengths – to be used to maximize the marketing influence of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms.

4.1. SWOT

4.1.1. Strengths

Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms marketing strategy can benefit from the following internal advantages:

• Strong brand image
• Global distribution network
• Investment in market research
• Innovation

4.1.2. Weakness

Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms faces challenges in marketing strategy because of the following weakness:

• Slow organizational processes
• High product prices

4.1.3. Opportunity

Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms has the following possibilities of business growth:

• Green lifestyles
• Regional expansion
• Diversification

4.1.4. Threats

Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms faces business threats because of the following factors:

• Increased competition
• Increased imitation

4.2. PESTEL

4.2.1. Political

• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms operates I markets with political stability
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms has funding support from the government for small businesses

4.2.2. Economic

• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms enjoys high sales because of higher GDP
• Lower interest rates make business expansion and loaning easier for Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms
• Low inflation strengthens the financial position of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms

4.2.3. Social

• Higher education and awareness increases sales of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms predict
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms focuses on understanding consumers and fulfilling their demands through its offerings

4.2.4. Environmental

• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms has an active CSR program
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms ensures environmental safety in all its operations

4.2.5. Legal

• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms is aware of local and global laws of business and human resource management
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms abides by all statutes – especially labour law, discrimination law, and employee safety laws

4.3. Porter’s Five Forces

4.3.1. Threat of substitutes

• High risk of replacements
• Substitutes offer similar products at low prices

4.3.2. The threat of new entrants

• New entrants need high financial investment
• New entrants need updated technology for keeping par with industry progress

4.3.3. Bargaining power of buyers

• Sales made to end consumer directly
• Stocking of products at retailers, as well as own-controlled retail outlets

4.3.4. Bargaining power of suppliers

• Multiple suppliers of raw materials
• Suppliers are chosen after careful inspection, and through contracts

4.3.5. Industry rivalry

• High industry rivalry
• Players offer similar products
• Players compete through marketing to influence consumers

5. Marketing Objectives for Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms: The Marketing Strategy of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms

Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms marketing strategy has the following objectives for the current financial year:

5.1. Increased market penetration

• Increase top of mind recall for Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms brand and products by 30%
• Increase sales for Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms by 40% by the third quarter of the financial year
• Achieve a trial rate for new products of 10% during the first quarter of the launch
• Increase consumption rate of existing products by 45% during the current financial year

5.2. Enhanced brand recognition

• Increase top of mind recall by 65% during the current fiscal year
• Increase brand recognition by 80% during the first two quarters of the current financial year

5.3. Increased use of digital marketing

• Acquire 25,000 new online customers during the financial year
• Increase website traffic through using blogging and email tactics effectively by 505 during the first two quarters of the year
• Acquire 65,000 likes on the official Facebook page of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms during the first quarter of the financial year

5.4. Retail Growth

• Contract with five more leading supermarkets in the first quarter of the year to stock product at eye level shelving
• Contract with two leading online retail sites – eBay and Amazon – to stock our products, and increase accessibility for consumers globally by the second quarter of the financial year

6. Segmentation of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms

Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms marketing strategy uses different means of segmentation to reach an increase in market penetration.

6.1. Demographic segmentation

6.1.1. Age

Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms has consumers of age groups

• 20-45 years
• 45-60 years

6.1.2. Gender

• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms has a broad product portfolio for both males and females

6.1.3. Life-cycle stage

Consumers for Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms, according to the marketing strategy, are in the following various life cycle stages:

• Single students
• Single graduates
• Single people living at home/not living at home
• Young couples without children
• Married couples with one to four children – all at home
• Married couples with one or two children in college
• Old married couples with an empty nest

6.1.4. Occupation

The marketing strategy devises the following occupations for Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms consumers:

• Professionals
• Students
• House makers

6.2. Psychographic segmentation

6.2.1. Social class

• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms focuses on segments of middle-upper and upper social classes

6.2.2. Lifestyle

Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms consumer segments have the following lifestyle characteristics:

• They aspire towards a better and higher living standard
• They want to be successful – professionally and socially
• They are not hesitant to try new things, products and services in life
• They are confident in their behaviour and attitude
• They are mainstreamers in their fields

6.3. Geographic segmentation

6.3.1. Region

• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms has operations spread across the western developed countries such as America, the united kingdom, and the Netherlands
• It also has operations in emerging markets such as Brazil, India, and China

6.3.2. Density

• The focus of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms remains on the urban part of the population

6.4. Behavioural segmentation

6.4.1. Personality

The marketing strategy defines personality characteristics for the consumers of the brand of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms, such as:

• Determined
• Confident
• Ambitious
• Hardworking

6.4.2. Usage frequency

• The consumer segments for Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms are regular and frequent users of the product

6.4.3. Benefits sought

• Consumers seek functional benefits
• The focus, however, is more on the emotional benefits reaped from the consumption of the brand

6.4.4. Degree of loyalty

• Consumers are very loyal
• Have an emotional attachment with the brand

7. Targeting of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms Positioning of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms

The marketing strategy of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms targets consumer groups based on segmentation as follows:

7.1. Target market

• The target market for Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms is from middle to upper class
• The target market is ambitious and desires to purchase high-end consumer products
• This target market also seeks affordability
• To meet target market expectations, the Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms focuses on quality control

7.2. Mass marketing

• The marketing strategy of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms focuses on mass marketing
• This also requires unique marketing designs and product promotion programs
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms makes use of one strategy to influence all segments

7.3. Undifferentiated marketing strategy

• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms does not differentiate between market segments
• It uses a single marketing strategy to target all segments and consumer groups
• Based on this, Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms also created the marketing mix under the marketing strategy as a singular one for the whole market – regardless of the segmentation divides.

7.4. Focus on quality

• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms has created, developed, and maintained a brand that satisfies all consumers under the undifferentiated marketing strategy and mass marketing
• No compromise on quality has been made in the broad product portfolio
• To ensure the influence of a single marketing strategy, the Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms has also adopted a consumer-centric approach in its overall marketing strategy and operations as well
• This was used for targeting strategy as well as for maintaining growth

8. Company Competitive Advantage in the marketing strategy of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms

The marketing strategy of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms stands out from the clutter and competition. Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms has also achieved a sustainable competitive advantage in its marketing strategy. This is because of the following factors that Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms has utilized:

8.1. Cost-effectiveness

• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms focuses on reaching consumers effectively rather than grandeur
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms focuses on developing an integrated marketing approach
• The use of digital marketing efficiently and expertly has helped the company reach a wider audience at a lower cost
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms has in-house copywriters for marketing campaigns which also helps in controlling costs
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms also focuses efforts on ground activities – which are less expensive than commercial marketing tactics

8.2. Innovation

• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms has stayed updated with latest developments in marketing research and marketing knowledge
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms makes use of new and innovative tactics to reach its target consumers
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms also employs top of the field marketers to facilitate its marketing strategy and promotional campaigns
• Each marketing campaign launched by Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms is effective catchier and more influential than the previous one

8.3. Strong market research and consumer understanding grounded

• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms marketing strategy is strongly grounded in consumer and market research
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms makes informed marketing campaigns and goals based on consumers’ behavioural feedback
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms also incorporates consumer feedback in its marketing strategy
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms marketing strategy is based on market trends, and consumer needs and wants

8.4. Making effective use of emotional appeals

• Consumers’ emotional needs strongly influence all marketing objectives and marketing goals set by Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms
• In addition to fulfilling functional needs, Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms also tries to fulfil the emotional and psychological needs of the consumer
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms tries to build a strong emotional bond with the consumer, which also results in high consumer loyalty

9. Distribution Strategy of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms

Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms marketing strategy highlights the use of the following distribution strategy to maximize reach and accessibility for consumers.

9.1. Intensive distribution strategy

• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms makes use of intensive distribution strategy because it is mass marketing
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms’s marketing strategy is based on undifferentiated segments, and thus an intensive distribution strategy allows high penetration and reaches in the overall market
• With the use of the intensive distribution, Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms tries to maximise its coverage of the markets where it's present
• For achieving the intensive strategy, the company uses hardcore 360-degree integrated marketing strategy and campaign to reach all consumers, across all segments in the market.

9.2. Direct distribution strategy

• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms uses direct distribution country of origin as well as in locations where it has subsidiary operations
• The Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms also makes use of modern retailing channels
• Also, Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms makes use of e-commerce and makes a sale through online retailers, as well as through the company website
• Direct distributions have allowed Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms to increase market penetration and accessibility for consumers

9.3. Indirect distribution strategy

• This strategy is largely used for offshore operations where the Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms does not have a subsidiary
• In these offshore locations, Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms largely works through the export model
• This makes use of several intermediaries in between, before the product by Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms reaches the target consumers
• Intermediaries for Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms include not only the end retail outlets, but also sales agents, retail agents, and distribution agents in offshore locations

9.4. Selective distribution strategy

• For some products of its portfolio which are premium in nature, Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms makes use of selective distribution channel
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms has maintained a few outlets in the country of origin, and in selected offshore markets for these products
• These placements and locations are chosen based on the niche market that Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms has for its premium products
• These locations, placements, and marketing strategy helps make the company’s product selectively, but readily accessible for its niche target audience

10. Competition Analysis in the marketing strategy of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms

The industry in which Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms operates is very responsive to market and consumer trends. Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms, therefore, needs to be vigilant in its market strategy towards competition – to make sure that it maintains its competitive advantage.

10.1. Strategic Group Analysis

• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms competes with direct and close competition based on quality and price
• Consumers choose between different companies from the industry based on their functional offering
• Consumers have progressively evolved to strengthen loyalty and form an emotional bond with products that they consume
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms also competes, thereby, with close competition for building stronger brand image, increasing consume loyalty, and for forming strong emotional ties with the consumer

10.2. Industry rivalry

• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms experiences high industry rivalry
• The barriers to entry for the industry are low, and new entrants gain easy access in the industry
• The number of local as well as global players is increasing

11. Marketing mix of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms

The marketing mix for Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms as per the marketing strategy is the following:

11.1. Product

• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms has a broad product portfolio
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms provides mass marketed products for all segments across the market undifferentiated
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms also provides some selected, premium products to niche customer groups
• All products in the portfolio consistently maintain high quality
• All products are tailored to meet consumer specifications, demands and needs across different regional markets
• The Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms maintains a high focus on innovation in products and introduces new products frequently to keep the consumers engaged

11.2. Place

• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms wants to have a close, emotional and personal relationship with its consumers
• The company maintains high control in its distribution strategies – especially through direct distribution strategy
• The company has a presence in leading supermarkets
• The Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms also has company-operated stores in malls, and otherwise to make products accessible to consumers easily
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms also makes use of e-commerce to increase penetration and sales

11.3. Price

• The Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms prices its products so that its target consumers can afford it easily
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms uses relative pricing strategy for its products
• The price of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms’s products include not only the high quality raw materials and value additions but also the enhanced customer experience they deliver
• The company’s pricing strategy allows it to enjoy stable revenue and profit growth

11.4. Promotion

• The Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms has a high budget allocated towards marketing activities
• The Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms invests substantially in digital marketing activities to reap high and effective results
• Use of digital marketing has also allowed Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms marketing strategy to cap costs and expenses
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms also takes part in direct consumer engagement through on-ground activities where the company initiates trials
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms also invests in traditional media channels to reach maximum consumers in the market

11.5. People

• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms has a large workforce across different companies
• This workforce is continually trained to become experts in their respective fields of operations
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms hires without discrimination
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms ensures that its employees remain motivated through building an inspirational and creative organizational culture
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms focuses on also building and maintaining organizational commitment and loyalty in its employees

11.6. Process

• All activities at Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms - from raw material procurement to the final sale to the end consumer - undergo systematic processes
• The processes at Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms are well defined, and well communicated to all employees
• All employees are trained to follow the processes internally to ensure consistently high quality as well as timely production and deliveries
• The systematic processes also ensure a smooth running of operations at the Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms

11.7. Physical evidence

• The physical evidence for Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms includes the company logo, company store designs, and the product packaging
• Satisfied and excited customers in the retail spaces of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms, as well as during product consumption create a bubbling and an inviting atmosphere
• The e-commerce website for retail by Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms is also designed with a friendly customer interface to allow maximum interaction with the brand
• The store designs created by Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms for its retail space allow consumers maximum interaction with the products directly.

12. Promotional tactics for the marketing strategy of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms

12.1. Digital marketing

• The company uses social media for reaching consumers effectively
• The Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms interacts with the consumers directly, and engages with them, answers their queries and takes their feedback
• The company also shares information and build relationships with consumers through digital marketing
• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms also makes use of blogging, emails, and content creations as a means of digital marketing

12.2. Conventional marketing

• The company uses a 360-degree approach in its marketing strategy
• This means that the company makes use of traditional marketing channels as well – such as TV, magazine adverts, and out of house placements

12.3. Influencers

• For direct, on-ground engagement, the company uses influencers
• Influencers interact with consumers directly, or through their channels of communication as a means of content creation and endorsing the Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms brand

13. Monitoring and evaluation of the marketing strategy of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms

13.1. Changes in sales

• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms regularly tracks its sales to identify the effectiveness of its marketing strategy
• Increase in sales reflect the success of marketing strategy of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms
• Sometimes, Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms experiences increase ins ae after some time of the launch of the marketing promotions

13.2. Surveys and focus groups

• Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms frequently conducts focus groups and surveys to identify its brand worth
• These methods also help the company identify brand value, brand recall, and brand recognition
• Focus groups allow Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms to gather feedback on its marketing strategy and helps it understand consumers better

13.3. ROI

• Effectiveness of marketing strategy of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms can also be seen through the revenue and profit growth
• Return on investment allows Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms to effective gauge the effect and influence of the marketing strategy, and measure its success

13.4. Attainment of marketing objectives

• All marketing objectives set by Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms are SMART
• The quantitative set against each of the marketing objective can facilitate attainment evaluation for the overall marketing strategy
• Successful and timely attainment of these marketing objectives highlight the success of the marketing strategy of Pawn Takes Queen The Strategic Gameboard in Entrepreneurial Firms