Marketing Mix Of Play On Weighing the Option to Restart

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Play On Weighing the Option to Restart

Play On Weighing the Option to Restart makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Play On Weighing the Option to Restart is presented below:

2.1. Product

Product is one of the most important components of the Play On Weighing the Option to Restart Marketing mix. The distinctive characteristics of the product by Play On Weighing the Option to Restart are:

2.1.1. Quality

• Play On Weighing the Option to Restart maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Play On Weighing the Option to Restart procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Play On Weighing the Option to Restart with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Play On Weighing the Option to Restart are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Play On Weighing the Option to Restart has a broad portfolio of products
• The broad portfolio helps Play On Weighing the Option to Restart in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Play On Weighing the Option to Restart
• The broader product portfolio also adds more value for Play On Weighing the Option to Restart

2.1.4. Benefits of product consumption

• Play On Weighing the Option to Restart offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Play On Weighing the Option to Restart is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Play On Weighing the Option to Restart promise consumers an ego boost, confidence, and security
• Play On Weighing the Option to Restart also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Play On Weighing the Option to Restart are available in different sizes
• Play On Weighing the Option to Restart has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Play On Weighing the Option to Restart has also increased the trial rate
• Different SKUs have also helped Play On Weighing the Option to Restart improve its product accessibility

2.2. Price

Play On Weighing the Option to Restart marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Play On Weighing the Option to Restart uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Play On Weighing the Option to Restart encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Play On Weighing the Option to Restart products amongst consumers
• With premium prices, Play On Weighing the Option to Restart has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Play On Weighing the Option to Restart products
• Using elements of premium prices in other product ranges has also allowed Play On Weighing the Option to Restart to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Play On Weighing the Option to Restart has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Play On Weighing the Option to Restart also successfully adds more value to its products from the point of view of customers
• Play On Weighing the Option to Restart also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Play On Weighing the Option to Restart products because of its use of psychological pricing
• Play On Weighing the Option to Restart is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Play On Weighing the Option to Restart is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Play On Weighing the Option to Restart to cover shipping and customs expenses
• Geographical pricing also allows Play On Weighing the Option to Restart to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Play On Weighing the Option to Restart is also known to use bundle pricing strategy popularly
• Play On Weighing the Option to Restart also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Play On Weighing the Option to Restart experiences higher return on the cost of gaining a new customer
• With bundle pricing, Play On Weighing the Option to Restart is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Play On Weighing the Option to Restart.

2.3. Placement

Play On Weighing the Option to Restart places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Play On Weighing the Option to Restart in all markets
• Company-operated stores give Play On Weighing the Option to Restart higher control over operations as well as store layout and design
• Play On Weighing the Option to Restart also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Play On Weighing the Option to Restart in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Play On Weighing the Option to Restart licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Play On Weighing the Option to Restart in unstable markets
• Licensed stores have also given Play On Weighing the Option to Restart high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Play On Weighing the Option to Restart has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Play On Weighing the Option to Restart by aligning it with local cultural values
• Licensed stores also help Play On Weighing the Option to Restart in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Play On Weighing the Option to Restart has developed a successfully operational website for online order placement and order tracking
• Play On Weighing the Option to Restart also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Play On Weighing the Option to Restart and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Play On Weighing the Option to Restart also places its products in supermarkets and hypermarkets across the country
• A large number of Play On Weighing the Option to Restart target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Play On Weighing the Option to Restart

2.3.5. Partner agents

• In offshore locations, Play On Weighing the Option to Restart also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Play On Weighing the Option to Restart contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Play On Weighing the Option to Restart also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Play On Weighing the Option to Restart to interact with the consumers and influence them directly. Play On Weighing the Option to Restart uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Play On Weighing the Option to Restart has corporate profiles on all social media websites and portals
• Play On Weighing the Option to Restart uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Play On Weighing the Option to Restart to understand the customers, their needs and demands
• Play On Weighing the Option to Restart uses this feedback and incorporates it in its broader marketing and organizational strategy
• Play On Weighing the Option to Restart also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Play On Weighing the Option to Restart has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Play On Weighing the Option to Restart and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Play On Weighing the Option to Restart on high valued purchases
• Frequent usage and purchase of products by Play On Weighing the Option to Restart also has rewards against the loyalty card

2.4.3. Community Influencers

• Play On Weighing the Option to Restart makes use of community influencers as its on-ground promotional efforts
• Play On Weighing the Option to Restart identifies strong and confident individuals to be brand ambassadors in their communities
• Play On Weighing the Option to Restart provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Play On Weighing the Option to Restart also makes use of out of house hoardings
• Hoardings increase visibility for Play On Weighing the Option to Restart and also work towards building stronger brand recall
• Play On Weighing the Option to Restart also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Play On Weighing the Option to Restart have progressed to include a slice of life elements and characteristics
• TV advertisements by Play On Weighing the Option to Restart also highlight the functional benefits of the product

2.5. People

The marketing mix of Play On Weighing the Option to Restart also places an essential focus on people development and people building. This is because Play On Weighing the Option to Restart realizes the importance of employees in building strong customer relationships. Play On Weighing the Option to Restart develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Play On Weighing the Option to Restart makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Play On Weighing the Option to Restart are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Play On Weighing the Option to Restart also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Play On Weighing the Option to Restart take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Play On Weighing the Option to Restart, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Play On Weighing the Option to Restart works on strengthening the organizational commitment in its employees
• Play On Weighing the Option to Restart builds employee loyalty so that people can reflect their optimal best at work
• Play On Weighing the Option to Restart also understands that satisfied employees will lead to happy and satisfied customers
• Play On Weighing the Option to Restart regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Play On Weighing the Option to Restart also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Play On Weighing the Option to Restart employees are the face of the organization
• Play On Weighing the Option to Restart are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Play On Weighing the Option to Restart distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Play On Weighing the Option to Restart remains one of the leading players in the industry also because of its focus on succession planning
• Play On Weighing the Option to Restart conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Play On Weighing the Option to Restart
• Strategic succession planning has allowed Play On Weighing the Option to Restart to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Play On Weighing the Option to Restart has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Play On Weighing the Option to Restart are clearly defined and communicated to the employees
• Play On Weighing the Option to Restart makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Play On Weighing the Option to Restart

2.6.2. People Management

• Play On Weighing the Option to Restart has also defined clear processes for people management through streamlining its human resource management department
• Play On Weighing the Option to Restart has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Play On Weighing the Option to Restart to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Play On Weighing the Option to Restart also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Play On Weighing the Option to Restart manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Play On Weighing the Option to Restart for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Play On Weighing the Option to Restart as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Play On Weighing the Option to Restart include:

2.7.1. Store atmosphere

• The store design and management for Play On Weighing the Option to Restart is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Play On Weighing the Option to Restart at ease
• The store design is also important for Play On Weighing the Option to Restart because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Play On Weighing the Option to Restart to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Play On Weighing the Option to Restart has unique packaging, which is different from other players in the industry
• Play On Weighing the Option to Restart also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Play On Weighing the Option to Restart
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Play On Weighing the Option to Restart

2.7.3. Website design

• The website design is simple and easy to use
• Play On Weighing the Option to Restart has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Play On Weighing the Option to Restart also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings